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Behind the Screens

Author: Vista Group

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Each week, Matthew Liebmann, Vista Group’s Chief Innovation & Data Officer, Simon Burton, CEO of Numero and Maccs, & Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience.

Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!
206 Episodes
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Between Him, A Big Bold Beautiful Journey, and upcoming releases there's a lot of box office and audiences to dive into this week. Taylor Swift: The Official Release Party of a Showgirl shapes up for a big impact, and we dive into the pre-sales for One Battle After Another, and Gabby's Dollhouse before a sad farewell today on Behind the Screens.Topics and times:CineLatam conference - 0:16Box office overview - 1:24Him box office results - 3:13Him audience analysis - 4:44A Big Bold Beautiful Journey box office results - 6:42A Big Bold Beautiful Journey audience analysis - 8:32The Senior - 10:06Looking ahead: upcoming releases -10:29Taylor Swift: The Official Release Party of a Showgirl - 11:16Taylor Swift: The Official Release Party of a Showgirl pre-sales analysis - 13:21One Battle After Another pre-sales and audience analysis - 14:23Gabby's Dollhouse: The Movie pre-sales and audience - 16:48A sad farewell - 19:38Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
There's something for everyone this week, with the latest Demon Slayer title, Infinity Castle taking the box office by storm alongside Downton Abbey: The Grand Finale and The Long Walk. With an in-depth look at the box office and audiences for all three, as well as previews of the upcoming Him, Big Bold Beautiful Journey, and The Senior, be sure to join us Behind the Screens to uncover all the insights.Topics and times:Demon Slayer worldwide release box office - 1:20The Conjuring second week results - 1:50Downton Abbey debut results - 2:25Box office roundup, holdovers, and re-releases - 2:51Alternative content in cinemas - 4:04New releases: Demon Slayer analysis - 4:57Demon Slayer audience breakdown - 7:10Demon Slayer audience and critical reception - 9:16Downton Abbey: The Grand Finale box office breakdown - 10:08Downton Abbey: The Grand Finale audience analysis - 11:13The Long Walk box office breakdown - 12:42The Long Walk audience analysis - 13:38The trend of shorter films - 15:34Spinal Tap - 16:14Upcoming titles - 16:39Him pre-sales and audience - 17:00Big Bold Beautiful Journey pre-sales and audience - 18:36The Senior pre-sales - 19:40Next week - 21:05Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Following an unprecedented slew of successes, Warner Bros' latest, The Conjuring: Last Rites made an incredible show at the box office this weekend. We bring you all the details from box office and audience analysis, as well as a look ahead at The Long Walk, Downton Abbey, and Spinal Tap here on Behind the Screens.Topics and times:Global box office overview - 0:43Domestic box office close-up - 1:50The Conjuring: Last Rites box office and records - 2:42The Conjuring: Last Rites audience analysis - 5:14The Conjuring: Last Rites critical reception - 8:19Hamilton rerelease results - 8:42Demon Slayer marketing opportunities - 10:50The Long Walk pre-release audience analysis - 11:43Downton Abbey pre-release audience analysis - 14:36Spinal Tap pre-release audience analysis - 17:41Next week - 21:28Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
As the sun sets on the summer season, we're taking a Behind the Screens look back at the season's highlights and comparisons to previous years, as well as Jaws' 50th Anniversary re-release, the audience of Caught Stealing, and a preview of audience and box office predictions for the upcoming The Conjuring: Last Rites.Topics and times:Jaws 50th Anniversary - 0:36Summer box office roundup - 1:57Labor day weekend box office overview - 3:00Jaws 50th Anniversary re-release - 4:56Jaws 50th Anniversary audience analysis - 6:07Caught Stealing box office overview - 9:09Caught Stealing audience analysis - 10:08Caught Stealing marketing opportunities - 12:42The Roses box office and audience analysis - 13:36Upcoming titles - 17:14Audience and pre-sales previews for The Conjuring: Last Rites - 18:01Our picks this weekend - 22:15Next week - 23:08Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
It's a short and sweet dive into the theatrical release of KPop Demon Hunters this week, as it dominated both the box office and the music charts. We're taking a close look at the audience for the sing-along release, as well as the audience for The Roses ahead of the end of the summer box office.Topics and times:Summer box office vs 2024 - 0:44KPop Demon Hunters box office overview - 1:35Holdovers and new releases, rounding out the box office - 2:24KPop Demon Hunters audience analysis - 3:19Chart-topping soundtrack - 5:20Upcoming releases this week - 6:12The Roses audience analysis - 6:53Next week - 8:09Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Today marks our 200th episode of Behind the Screens! Our hosts tackle the genres of horror and comedy this week with Weapons and Freakier Friday resonating with wide audiences, and we look at the pre-sales audience, box office predictions, and marketing opportunities for the upcoming Nobody 2.Topics and times:Weekend box office results - 1:16Weapons box office in-depth breakdown - 3:25Weapons audience analysis - 5:19Weapons reception and critical response - 7:40Freakier Friday box office breakdown - 9:10Freakier Friday audience analysis - 9:50Freakier Friday audience marketing opportunities - 11:41Are comedies back? - 13:30Upcoming releases: Nobody 2, Americana, and Highest to Lowest - 14:24Nobody 2 pre-sales box office tracking - 15:19Nobody 2 pre-sales audience insights - 16:33Nobody 2 marketing opportunities - 18:55Next week - 22:14Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Comedies return to the cinemas this week with The Naked Gun getting emphatic recommendations from our host Ryan, and we look ahead to the 22-year throwback Freakier Friday coming next week with pre-sales and audience previews, marketing recommendations, and more Behind the Screens.Topics and times:Box office year-to-date analysis - 0:16Weekend box office overview - 0:50Bad Guys 2 audience analysis - 2:57The Naked Gun impressions and audience analysis - 5:09The Naked Gun marketing potential - 8:00Together - 9:40Freakier Friday predictions and pre-sales - 10:25Freakier Friday pre-sales audience - 12:17Freakier Friday marketing recommendations - 13:59Weapons pre-sales audience analysis - 15:43Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
It's all things Fantastic Four this week, we're bringing you in-depth box office analysis and pre-sales performance comparisons, and a deep dive on the audience, before we look ahead at The Naked Gun, seeing how comedy in cinemas shapes up in the modern market, along with comparative analysis and marketing recommendations to make the most of it this week on Behind the Screens.Topics and times:Box office year-to-date analysis - 0:16Fantastic Four box office overview - 1:30Fantastic Four pre-sales comparisons with debut - 3:25Fantastic Four critical and audience reception - 4:30Fantastic Four audience analysis - 5:50Bad Guys 2 and The Naked Gun pre-sales tracking - 10:13The important of comedies in cinemas - 12:34The Naked Gun comp title analysis and marketing recommendations - 13:30Next week - 17:30Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Superman and his trusty companion have taken the box office's heart with the top position this week. We're unmasking the audience behind the superhero's success here on behind the Screens, then looking ahead at Smurfs and I Know What You Did Last Summer with pre-sales audiences and marketing recommendations.Topics and times:Superman box office in-depth - 0:54Superman audience analysis - 4:35Marketing and audience reception for Superman - 7:35Smurfs pre-sales audience analysis - 9:01Smurfs marketing recommendations - 11:56I Know What You Did Last Summer reboot audience analysis and marketing recommendations - 13:45Next week - 17:45Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
Fireworks and dinosaurs marked this box office weekend, and we're examining how Jurassic World Rebirth differed from it predecessors in it's audience. As Superman gets ready to fly in the coming days, join us for a discussion of pre-sales, analysis of new impacts, and marketing recommendations for the DC Superhero on Behind the Screens.Topics and times:Jurassic World Rebirth box office overview - 1:53Screen count cannibalisation - 3:03Jurassic World Rebirth audience analysis - 5:18Jurassic World Rebirth audience and critical reception - 7:36Superman pre-sales, tracking, and news impact - 8:45Superman pre-sales audience analysis and insights - 12:11Superman marketing recommendations - 14:34Next week - 16:44Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
We're taking a pit stop to check the pressure on F1's roaring debut at the box office this week, with the race taking the number one spot. But that's not the only thing roaring as we examine pre-sales, audience makeup, and marketing opportunities for Jurassic World: Rebirth here on Behind the Screens.Topics and times:Denis Villeneuve as new Bond director - 0:15F1 The Movie box office overview - 1:47F1 The Movie audience analysis - 4:25F1 The Movie audience reception and marketing opportunities - 6:25Megan 2.0 box office overview - 8:36Megan 2.0 audience analysis - 11:02Pre-sales and audience analysis for Jurassic World: Rebirth - 12:40Next week - 17:20Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
With two new releases this past week, we dive into the box office numbers and audiences for 28 Years Later, and Elio. Plus, we shift gears and look ahead to pre-sales for Brad Pitt’s F1 movie and everyone’s favourite AI doll in M3GAN 2.0, all on Behind the Screens.Topics and times:CineEurope highlights - 0:16Box office roundup – 1:5428 Years Later box office overview - 2:5528 Years Later audience analysis - 3:3228 Years Later critical reception - 4:53Elio box office overview - 5:54Elio critical reception and audience analysis - 6:55Upcoming releases - 9:29Pre-sales for F1 - 10:22Pre-sales for M3GAN 2.0 - 11:38Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:The summer box office has crossed $1.5B domestically, up 26% from last year.How To Train Your Dragon was the number 1 domestic film, taking another $37M.28 Years Later opened to $30M in the domestic market, and a further $30M internationally, for a worldwide opening weekend total of $60M.Elio opened to $21M in the domestic market, and took $14M internationally.
A number of new releases hit the big screen this week, so we're delving into all things John Wick with Ballerina, the Wes Anderson crowd analysis for The Phoenician Scheme, and a look ahead at pre-sales for the upcoming How To Train Your Dragon live-action remake!Topics and times:Year-to-date box office comparisons - 0:55This weekend's box office - 2:25Ballerina audience analysis - 3:24Ballerina audience reception - 5:00Ballerina marketing recommendations - 6:34The Phoenician Scheme box office overview - 8:15The Phoenician Scheme audience analysis - 9:07Upcoming releases - 11:06How To Train Your Dragon pre-sales analysis - 11:49Next week - 12:49Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
With the box office booming once more with Lilo & Stitch and Mission: Impossible, we take a look at 2025's box office performance against previous years and slates, then tackle Karate Kid: Legends and upcoming pre-sales analysis for the John Wick spinoff, Ballerina!Topics and times:Year-to-date box office comparisons - 0:21Diversity and demand reflected in the slate - 1:59Lilo & Stitch holdover box office overview - 2:39Mission: Impossible - The Final Reckoning box office - 4:10Karate Kid: Legends box office debut - 4:40Karate Kid: Legends audience analysis - 5:35Karate Kid: Legends audience reception and marketing - 7:37Karate Kid series comparisons - 8:58Bring Her Back box office and audience analysis - 9:41Bring Her Back audience reception - 12:18Ballerina's upcoming release - 13:29Ballerina pre-sales analysis - 14:14The Phoenician Scheme - 15:03Next week - 15:53Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:Lilo & Stitch stayed in 1st position, grossing $63M domestically for a domestic total now of $280M. Internationally, it saw a $113M result over the 3-day weekend, bringing the international total of $330.7M, and the worldwide cumulative total to $610M.Mission: Impossible - The Final Reckoning grossed $27.3M domestically for a current domestic total of $123M. Internationally, it added $76.1M for a total of $231M internationally, and worldwide, $354M.Karate Kid: Legends debuted to $21M domestically, and internationally added $12M, bringing the international cumulative total to $26M.Bring Her Back debuted with $7.1M domestically, and $1M from 8 internationally territories, for a global total of $8.1M.
As Lilo & Stitch broke records for the Memorial Day weekend, and Tom Cruise ran across the big screen in Mission: Impossible, we’re diving into all the insights from the box office and audience analysis for both blockbuster titles this week Behind the Screens.Topics and times:Record-breaking Memorial Day weekend - 0:41Lilo & Stitch box office overview - 1:34Disney’s moves from streaming to theatrical - 2:59Lilo & Stitch audience analysis - 3:49Mission: Impossible - The Final Reckoning box office overview - 5:34Mission: Impossible - The Final Reckoning audience comparisons - 6:47Mission: Impossible - The FInal Reckoning audience profile - 8:10Marketing opportunities for Mission: Impossible - 9:19The Last Rodeo box office and audience - 11:16Next week - 12:53Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:Lilo & Stitch broke the Memorial Day weekend record with an opening of $145.5M for the domestic 3-day weekend, and $183M for the 4-day. Internationally it grossed $158.7M for a worldwide total opening of $341.7M.Mission: Impossible - The Final Reckoning debuted to a domestic 3-day result of $64M, and $77.5M for the 4-day weekend, with an additional $127M from 64 international markets, including previews, making a worldwide total of $191M.
We've reached our Final Destination with a bang in the box office! Join us as we uncover who made the franchise's return such a success, as well as pre-sales audiences and analysis for the upcoming memorial day weekend releases Lilo & Stitch and Mission: Impossible: The Final Reckoning here on Behind the Screens.Topics and times:Final Destination: Bloodlines opening - 0:27Box office performance comparisons - 1:27AMC discount days expansion & market possibilities - 2:21Final Destination: Bloodlines box office overview - 8:05Final Destination: Bloodlines audience analysis - 11:41Hurry Up Tomorrow box office overview - 14:57Memorial Day previews - Lilo & Stitch and Mission: Impossible - 16:39Mission: Impossible: The Final Reckoning pre-sales analysis - 17:11Mission: Impossible: The Final Reckoning pre-sales audience - 18:41Lilo & Stitch pre-sales analysis - 21:10Lilo & Stitch pre-sales audience - 22:01Next week - 24:11Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram
We’re diving into the Horror genre this week with Clown in a Cornfield and a deep-dive into previews with Final Destination: Bloodlines. Join us to hear how the horror audience correlates with frequency, and what the Final Destination audience is shaping up to be.Topics and times:Box office overview - 0:17Thunderbolts* and the New Avengers marketing - 2:16Holdovers and box office roundup - 3:23Friendship 6-screen release - 4:44Clown in a Cornfield box office overview - 5:11Clown in a Cornfield audience analysis - 6:04Other new releases - 7:52Final Destination: Bloodlines previews and deep-dive analysis - 8:15Final Destination: Bloodlines marketing recommendations - 12:24Next week - 14:16Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:Thunderbolts* dropped 55% for a domestic weekend total of $33M.Sinners maintained second position with another small drop of 34%, taking $22M domestically, now approaching $300M worldwide.Minecraft in week 6 took $7.7M domestically, and has surpassed $900M globally.The Accountant 2 dropped 29% for $6.7M domestically, passing $50M total domestically.Clown in a Cornfield opened to $3.6M in the domestic market.And Karate Kid: Legends debuted internationally with $5.7M.
Matthew returns from the ICA conference as we dive into the latest Marvel release with the highly-rated Thunderbolts*. Join us for all the box office, audience analysis, and marketing opportunities with the New Avengers here on Behind the Screens.Topics and times:ICA (Independent Cinema Association) Conference - 0:26Movie production tariffs - 1:34Box office comparisons against previous years - 4:21Domestic box office overview - 5:16First summer weekend year-on-year comparison - 6:04Thunderbolts* box office overview - 6:55Thunderbolts* impressions and audience sentiment - 7:21Thunderbolts* audience analysis - 8:14Thunderbolts* marketing opportunities - 11:33Upcoming new releases - 12:31Final Destination: Bloodlines preview - 13:55Next week - 15:13Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:Thunderbolts* debuted to $74.3M domestically and a further $86.1M internationally, for a global debut of over $160M.Sinners maintained its impressive hold with only a 28% drop, bringing in $33M domestically and $57M internationally. Its global total now sits at $237M.and Minecraft is holding in 3rd position with another $14M domestically, now approaching a domestic total of $400M and approaching a worldwide total of $900M.
Ryan and Simon teamed up this week to analyse a packed box office, bringing insights into Sinners, Star Wars: Episode III’s re-release, The Accountant 2, and Until Dawn. Plus, stick around for a pre-sales preview of Thunderbolts* on this week’s Behind the Screens.Topics and times:Box office April month-to-date analysis - 0:32Sinners box office overview - 1:12Sinners audience evolution analysis - 2:22Minecraft box office breakdown - 3:58Star Wars Episode III re-release box office overview - 4:32Star Wars Episode III re-release audience analysis - 5:15The Accountant 2 box office overview - 6:39The Accountant 2 audience analysis - 7:30Until Dawn box office overview - 9:50Until Dawn audience analysis - 10:27Thunderbolts* pre-release preview - 11:26Next week - 12:05Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on InstagramBox Office Overview:Sinners held extremely well with $45.7M domestically in its second week. With a domestic total of $122.5M and international total of $160M, Sinners sits at a worldwide $290M so far.Star Wars: Episode III: Revenge of the Sith’s re-release grossed $25.2M domestically and $17M internationally for a total of $42.2M.The Accountant 2 debuted to $24.5M domestically and $13.7M internationally for a global opening of $38.2M.Minecraft remains strong in 4th position, adding $23M domesticall and $38M internationally, bringing the global total to $816M.Until Dawn debuted to 5th position domestically with $8M, and $10.1M internationally, bringing its opening to $18.1M worldwide.
Matthew and Ryan delve into the Cinema Foundation’s first Sneak Peak Showcase, exploring marketing strategies to boost the event’s attendance. With Sinners opening strongly in the domestic market, we compare the audience to similar horror titles, and examine why its success didn't extend to international markets. We also look ahead to next week’s releases: The Accountant 2 and the re-release of Star Wars: Revenge of the Sith.Topics and times:Cinema Foundation’s Sneak Peek Showcase - 0:37Weekend box office roundup - 4:26Sinners box office overview - 6:32Sinners audience analysis - 8:00Pre-sales and pre-release audience for The Accountant 2 - 13:17Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram Box Office Overview:Sinners opened to the number 1 slot domestically with $48M and a further $15.5M internationally, for an opening weekend total of $63.5M.Minecraft in its third weekend has grossed $721M globallyKing of Kings took another $45.3 domestically, bringing its global cumulative total to $48.7M.
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