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Julia Carcamo is one of the best brand marketers in the casino industry. A Latina from New Orleans, she paved her career from the days of riverboat gaming to the Las Vegas Strip and beyond. She shares lessons learned along the way for marketers to create their one paths to success.
202 Episodes
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Most casinos say they want loyal guests—but few actually build the emotional bridges that create them. In this fast-paced companion episode, we break down what emotional branding really means in a regional casino environment and how you can put it to work without blowing your budget. From team training to promotions, learn how to make love—and loyalty—a core strategy.
Read the full blog post at https://www.jcarcamoassociates.com/turn-casino-brand-love-into-loyalty/
Download our brand ladder worksheet at https://www.jcarcamoassociates.com/casino-marketing-toolkit-collection/#brandtools
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
Promotion sameness is comfortable… and brutally expensive. Challenger thinking flips the script: pick what you’re challenging, claim a wedge that guests can repeat, and build proof across the experience—not just the offer. The best part? It works even when budgets are tight, teams are lean, and competitors are louder. Perfect fuel for marketers who want a sharper edge between stops.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
When budgets are tight and guests are impatient, it’s easy to start cutting in the wrong places. Customer service and experience expert Shep Hyken says the one thing you should never cut is what the customer feels. The moment you reduce the guest experience, your players will go looking for it somewhere else — especially when they know what “great” looks like from other brands.
In this conversation, Shep joins Julia Carcamo to talk about why service still wins in casino marketing, even when your promotions budget is under pressure. They dive into why about six out of ten customers will choose an experience where price is less important than how they’re treated, and how that plays out on a busy casino floor. Shep also explains why guests no longer compare you only to the casino down the road; they compare you to the best experience they’ve had anywhere and expect you to match that standard.
Customer service & experience expert, keynote speaker, and Chief Amazement Officer
Learn more about Shep: hyken.com
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
Big trends don’t always mean big results — especially in regional markets. This episode is a fast, focused breakdown of how to apply national marketing trends like AI, lifecycle email, omnichannel, and gamification in a way that fits your casino, your team, and your guests.
Get the high-level thinking and the tactical "where to start" advice in under 20 minutes. It’s the strategy boost your next calendar needs.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
A packed promo calendar doesn’t automatically create loyalty—it often creates noise. This quick framework shows how to build preference by focusing on the guest moments people actually remember: arrival, club sign-up, redemption friction, jackpots, and service recovery. You’ll hear how to translate brand meaning into frontline behaviors so execution holds up on the busiest nights. Perfect for casino marketers who want fewer promos, cleaner operations, and loyalty that compounds.
Loyalty is changing, brand clarity is back, and mass giveaways are getting traded for real connection. This companion episode explores what’s really going to matter in 2026 for casino marketers. With insights from marketing leaders and a few fearless predictions, it’s the quick-hit strategy boost your team needs to start the year strong.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
Copying the casino down the road isn’t a strategy. This conversation looks at how airlines, streaming services, coffee chains, gyms, and more are already solving the loyalty, churn, and habit-building challenges casino marketers face every day. Listeners get practical, road-ready ideas they can test at a regional property without Vegas-level budgets or huge teams. Perfect for anyone juggling a full to-do list who still wants to think more strategically about players while driving between meetings.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: https://bit.ly/3MS2pOz
Join the most effective casino marketing training. https://bit.ly/3MXUe3c
Most casinos won’t think about 2026 until January. But the ones who win next year? They’re already pulling key levers — right now. This episode breaks down 7 strategic moves you can make in December that pay off all year. From brand clarity to promo audits and cross-team alignment, these aren’t nice-to-haves — they’re what separates leaders from the pack.
For the brand sprint and all 7 levers: https://www.jcarcamoassociates.com/casino-marketing-strategy-2026-levers/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Billboards are still working. Yes—really. This episode breaks down what $78 billion in traditional media spend means for your casino and how to apply it to your 2026 plan. From hybrid TV to house print, get smart about what to keep, change, or cut—and how to sell it to your GM. Perfect for marketers who need to move fast with limited budgets.
Join the Casino Advertising Masterclass https://bit.ly/3XY35Ei
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Marketing legend Mark Schaefer joins Julia to explore what it really means for guests to belong to your casino brand. Drawing on stories from his book Belonging to the Brand and his global community work, Mark contrasts old-school neighborhood loyalty with today’s over-optimized, tech-driven marketing. He explains why connecting players to each other can be more powerful than connecting them to offers, and why personalization isn’t the same as being personal. You’ll walk away with practical, human-scale ideas—like simple manager walk-arounds, host gestures, and welcome videos—that can turn casual visitors into loyal regulars who proudly say, “This is my place.”
Connect with Mark Schaefer at businessesgrow.com
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Trying to improve your marketing results without blowing your budget?
This episode breaks down how AI personalization helps regional casinos increase trips and loyalty using data they already have.
We walk through real tactics—send-time optimization, churn scoring, smarter offers—and how to scale personalization with a small team.
You’ll get ideas you can test next week, all backed by what’s working on real casino floors right now.
See what this personalization could look like by segment at https://www.jcarcamoassociates.com/ai-personalization-casino-marketing/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Sponsorships get you appreciation. But they won’t win loyalty. This episode dives into how regional casinos can move from “supporting” the community to becoming essential to it. If you're tired of seeing regulars bounce between you and the competitor down the road, this one’s for you. Five practical shifts that make all the difference.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Jeff Gray of Lean Revisions joins Julia to talk about how casino marketers can apply Lean and Six Sigma practices to streamline operations, improve outcomes, and build better systems. Whether you're working with a green team, a tight budget, or just too much on your plate, this conversation shows how small shifts in thinking can lead to big wins. From analyzing past campaigns to aligning your entire operation, Jeff’s approach makes marketing more effective—and less exhausting.
Key Topics:
Why casino marketing is a system (and how to map it)
The one metric marketers ignore—but shouldn’t
Small changes to reduce chaos and improve performance
Fan or Flop or Fix: A rapid-fire game on common marketing practices
Connect with Jeff at https://leanrevisions.com/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
How do you build a players club that works for your guests and your bottom line?
We talk about designing a loyalty program that reinforces brand identity, drives real progress, and avoids common reinvestment traps.
You’ll get insights on tier strategy, mailbox vs. entitlements, and how to make sure your team delivers the loyalty experience you’ve promised.
This one's built for busy marketers ready to stop copying and start creating.
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Brittany Hodak breaks down how casinos can turn casual players into superfans—and why apathy is the silent threat to your revenue. We dig into designing story-worthy moments, reducing wait-time friction, and engineering word-of-mouth that compounds via referrals. Plus: a rapid round of Fan, Flop, or Fix you can borrow today.
You’ll learn
• How to define a casino superfan (and measure the signs)
• Simple ways to make waits feel shorter—and more human
• Apathy indicators to watch weekly (and how to respond)
• A 30-day starter kit to spark advocacy without big budgets
Links & CTAs
• Connect with Brittany: brittanyhodak.com
• Learn more at www.jcarcamoassociates.com/.
• Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
• Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Think you have a loyalty problem? You might actually have a depth problem. This episode breaks down how regional casinos can move beyond promo calendars and start using brand-led loyalty to build relationships that stick. You’ll get quick wins, long-term plays, and a new lens for retention that doesn’t start with more reinvestment.
How to build your brand ladder: https://bit.ly/4qKw0cf
Get your 90-day Depth Sprint at https://bit.ly/4qpWfEm
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Email is still one of your highest-ROI channels—if you use it right. In this episode, Julia is joined by email marketing powerhouse Andrew Kordek to explore how casinos can improve welcome series, collect better data, and stop sending one-size-fits-all blasts. Whether you're short-staffed or just overwhelmed by your database, this episode gives you real ways to fix what’s broken. Plus, a fun round of Fan or Flop or Fix that might change how you think about subject lines forever.
Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/ and Email Never Sleeps podcast at https://www.youtube.com/@ipost_email
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
What if your most important team member never clocked out, greeted every single guest first, and quietly influenced their loyalty without ever speaking a word?
That’s your website — and if it’s still acting like a brochure, it’s probably working against you.
This episode breaks down how casino marketers can turn their website into a loyalty-building machine (and what it's costing them if they don’t).
Plus: how AI and changing guest behavior are reshaping how casinos need to think about digital presence.
Hear my conversation with Philippa Gamse https://www.jcarcamoassociates.com/stop-flying-blind-website-analytics-for-casino-marketers/
Get the FREE Website Audit Checklist https://share.hsforms.com/1XnPXLNp5RHmfZ6MtC4cAyg1c65y
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Most casino loyalty programs are built on transactional logic — and that’s exactly the problem. In this episode, we break down how to build emotional loyalty, convert uncarded players, and design rewards that feel personal (without bloating your reinvestment budget). Perfect for regional marketers looking to modernize their approach without losing what makes their property feel local and loved.
Get the plan at https://www.jcarcamoassociates.com/reframe-casino-loyalty-program-brand-strategy/
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
Most casinos are only capturing 15–20% of their potential Hispanic market—even when that market is right outside their doors. We’re unpacking why translation alone doesn’t work, why Sunday is your sleeper hit day, and what high-ROI channels are worth your budget. Plus, how operational readiness can make or break everything.
It's a must for any marketer managing loyalty, events, or media strategy.
Get in touch with Jose at sensisagency.com and jrvilla@sensisagency.com
Get information on Hispanic marketing at hispanicmarketingcouncil.org
Learn more at www.jcarcamoassociates.com/.
Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/
Join the most effective casino marketing training. https://casinomarketingbootcamp.com/
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