Claim OwnershipDelivering Marketing Joy
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Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.
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In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about why major brands are making bold moves in 2026. They break down Hershey’s decision to increase its marketing budget by 20 percent and lean further into influencer and digital marketing, and discuss why the rising cost of Super Bowl ads may still be a smart investment. They also introduce the idea of 2026 as the “Year of the Horse” and what that mindset means for brands ready to grow, take action, and build momentum.
In this week's episode of delivering #marketingjoy Jessica Fewless joins the show to discuss understanding the sales and marketing divide, the evolution of account-based marketing, identifying target customers effectively, and implementing account-based marketing strategies. Watch now!
Entrepreneurship gets talked about a lot—but the reality is very different than the highlight reel. In this video, I share 11 truths about entrepreneurship that I’ve learned through experience, mistakes, and persistence.
These aren’t theories or motivational quotes. They’re real lessons about what it actually takes to build something, lead through uncertainty, and keep moving forward when things get uncomfortable. Some of these truths might challenge how you think about success, while others might confirm what you’ve already felt but couldn’t quite put into words.
If you’re an entrepreneur—or thinking about becoming one—this is an honest look at what the journey really demands and why it’s still worth it.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman talk about the power of intentional morning routines and why letting social media hijack your day can hurt focus and productivity. They also explore how trade shows can still be a powerful marketing tool when done right and why creating curated merch kits helps brands build stronger connections with their audience. A practical conversation about habits, strategy, and smarter branded merchandise.
In this week's episode of Delivering #marketingjoy Kate Holgate joins the show to discuss navigating burnout in creative teams, the power of optimism, AI as a creative co-pilot, and more. Watch now!
This year, a handful of business books genuinely changed how I think about leadership, growth, and decision-making. In this video, I break down the ideas and themes from seven books that had the biggest impact on me in 2025—not the titles, but the thinking behind them.
These weren’t just good reads. They challenged assumptions, reinforced what actually works, and helped shape how I’m approaching business heading into 2026. If you care about improving your thinking and making better decisions, this conversation is for you.
In this episode of Better Merch…Better Marketing, Jade Crider and Kirby Hasseman share lessons from the PPAI Expo, often called the trade show of trade shows. They break down what clients can learn from the biggest event in branded merch, why activations were the dominant trend on the show floor, and how clearly defining your ideal customer leads to better merchandise and marketing decisions. The Product of the Week is the 24 Can Cooler Tote, a practical and versatile item for events, gifting, and promotions.
In this week's episode of Delivering #marketingjoy Javier Lozano joins the show to discuss how to unlock scalable growth, knowing when to evolve your go to market motion, predictable revenue, and more. Watch now!
In this week's episode of Delivering #marketingjoy Bryan Clayton joins the show to discuss changes in service based business, the importance of authority and discipline, and lessons in branded merchandise. Watch now!
Goals are easy to talk about—but execution is where most people fall short. In this video, let's break down three habits successful people consistently practice before, during, and after they set goals.
In this episode of Better Merch…Better Marketing, Jade and Kirby dig into a bold sensory marketing move from Subway — a scratch-and-sniff billboard designed to stop attention and create real connection.
From there, Jade introduces her new Merch Pyramid, a simple framework for evaluating branded merchandise based on Utility, Aesthetic, and Connection — and why the top of the pyramid is where real impact happens.
We wrap things up by getting practical, talking through the branded merch we’re packing for our upcoming trip to PPAI Expo in Las Vegas, and how those items fit into the Merch Pyramid.
If you’re looking for smarter merch ideas, creative marketing inspiration, and real-world takeaways, this one’s for you.
In this week's episode of Delivering #marektingjoy Bill Petrie returns to discuss "the solopreneur circus", common mistakes in brand messaging and how to fix them, how to select the proper tools, and advice he'd give to his younger self. Listen now!
The business landscape is changing fast, and what worked yesterday won’t always work tomorrow. In this video, I share 7 business truths to keep in mind as you head into 2026—insights shaped by real-world experience, shifting technology, and evolving customer expectations.
Whether you’re a business owner, leader, or marketer, this conversation is designed to help you think more clearly about what’s ahead and how to stay adaptable in a changing environment.
Watch, reflect, and consider how these truths apply to your business moving forward!
The first Better Merch…Better Marketing episode of 2026 is here. Kirby and Jade share business lessons from quick-serve restaurants, break down the top five categories of branded merchandise people actually keep, and discuss their goals for the year ahead. They also spotlight the Moon Jams Bundle as the Product of the Week and highlight Marlite for giving back during the holiday season. A great episode to kick off the new year with practical marketing insights.
In this week's episode of Delivering #marketingjoy Kevin Surace joins the show to discuss the power of invention in marketing, embracing AI, the joy success principle, and transforming complaints into opportunity. Watch now!
In this week's episode of Delivering #marketingjoy Carrolee Moore joins the show to discuss the currency of visibility, 3 non-negotiables for visibility strategies, visibility powerpoints, and more. Listen now!
In the final episode of Better Merch...Better Marketing, Kirby and Jade reflect on the year that was and look ahead to 2026. They share a few areas they want to focus on in the coming year, revisit the Dad Was Right/Dad Was Wrong segment including Jade’s realization that cold calling was not as bad as expected, and wrap up with their biggest takeaways from 2025. A thoughtful and candid conversation to close out the year.
In this week's episode of Delivering #marketingjoy Drew Holmgreen joins the show to discuss the next PPAI Expo, how to prepare for it, how the preparations are going, takeaways from his first year as president, and more. Watch now!
In this episode of Better Merch...Better Marketing, Kirby and Jade debate their favorite Christmas movies, recap Kirby’s visit to Bluffton for chamber events and sales training, and discuss Australia’s proposed social media ban for kids. They also spotlight the BELLA+CANVAS Heavyweight Pullover Hoodie as the Product of the Week and give a shout out to the Greater Bluffton Chamber of Commerce for welcoming 150 new members this year. Tune in for marketing insights, community updates, and a little holiday fun.
In this week's episode of Delivering #marketingjoy Anthony Karls joins the show to discuss profit engines, optimizing digital strategies, identifying and fixing website leaks, and more. Watch now!
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