Claim OwnershipDelivering Marketing Joy
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Kirby Hasseman interviews marketers, entrepreneurs, and leaders from around the globe to help you elevate your business.
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Kirby has feelings about April Fool's Day — and brands that lean into it — and he's not keeping them to himself. This week on Better Merch...Better Marketing, Kirby Hasseman and Jade Crider debate the holiday brands love to misuse, spotlight Ask Echo Golf Bags and Tier Tier as brands doing marketing right, and dig into whether influencers covering up logos is a power move or just plain self-important.
Get FREE access to the 5 Day Business Bootcamp at https://Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Liz Wimbush joins the show to discuss how sustainability can create a competitive advantage, job responsibilities of a director of sustainability and responsibility, sustainability in promotional products, and more!
Most people don’t have an idea problem—they have an action problem. In this video, I talk about what most people miss when it comes to getting results: taking action consistently and moving faster than you think you should.
Over time, I’ve learned that speed is a real advantage. It builds momentum, creates opportunities, and helps you learn faster than waiting for the “perfect” plan ever will. The people who make progress aren’t the ones who know the most—they’re the ones who are willing to move, adjust, and keep going.
This isn’t about being reckless. It’s about being intentional, decisive, and understanding that action is what turns ideas into results.
If you’ve been stuck thinking, planning, or waiting… this is your reminder to start moving.
In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of marketing lessons and real-life moments. They break down a recent Cheez-It PR and merch miss and what brands can learn from it, share insights from planning their Q2 goals after reviewing Q1, and celebrate Jade’s exciting pregnancy announcement. It’s a conversation about wins, misses, and milestones—and what it all means for growing your brand and your business. Also, sign up for our new 5 Day Business Bootcamp at Bootcamp.HassemanMarketing.com
In this week's episode of Delivering #marketingjoy Joshua Gould joins the show to discuss how he managed to scale from $6 million to $100 million, understanding revenue, healthy growth VS illusory growth, and balancing structure with entrepreneurship. Listen now!
Running a 5K might seem simple on the surface—but there’s a lot it can teach us about how we set and pursue goals.
In this video, I share what a 5K reveals about preparation, pacing, mindset, and what it really takes to follow through on something you commit to. The lessons go far beyond running—they apply to business, personal growth, and any goal you’re working toward.
This isn’t about running faster. It’s about thinking differently about how you approach the process, how you handle discomfort, and how you stay consistent when things get tough.
If you’re working toward a goal right now, there’s a lot you can take from this one.
In this episode of Better Merch…Better Marketing, Jade and Kirby dive into a fun and thought-provoking conversation about why banning branded merch is simply bad marketing. They kick things off with McDonald’s selling scented candles inspired by their food and break down why unexpected merch like this actually works. Kirby also shares insights from his recent trip to South Carolina and Georgia, where he spent time speaking and connecting with Jade and John.
The conversation then turns to a growing trend of organizations banning branded merchandise and why that approach misses the bigger picture. When done right, merch creates connection, builds culture, and keeps your brand top of mind.
Before you go, make sure to grab your spot in our FREE 5 Day Business Bootcamp: https://bootcamp.hassemanmarketing.com/
In this week's episode of Delivering #marketingjoy repeat guest Danny Rosin joins the show to discuss the future of PPAI, which of PPAI's 3 pillars he's most excited for, personal priorities for his term on the board, and more!
Selling isn’t just about closing deals—it’s about understanding the process that leads to them. In this video, we break down three key phases of selling and how each stage plays a critical role in building relationships, creating value, and driving results.
Whether you’re new to sales or looking to refine your approach, this conversation is designed to help you think more intentionally about how you connect with prospects and move opportunities forward.
If you want to become more effective in sales, it starts with understanding the process.
In this episode of Better Merch…Better Marketing, Jade and Kirby break down why YouTube has become the world’s largest media platform and what that means for your business. They also discuss Jade’s recognition on the PPAI Online 18 and the lessons marketers can take from it, plus a critical reminder to stop selling features and start selling outcomes. If you want to capture attention and drive real results, this episode gives you a practical framework to think differently about your marketing.
Also...if you want to get Kirby's book TARGET For Talent, you can get that free here: https://hassemanmarketing.com/target-for-talent/
In this week's episode of Delivering #marketingjoy Christine Blosdale joins the show to talk about feeling like an expert authority, why so many personal brands fail, how to prioritize your next 90 days, and more. listen now!
This time on DMJ 1 on 1, I break down five common mistakes organizations make with branded merch and digital marketing—and how to avoid them. Watch now!
In this episode of Better Merch…Better Marketing, Jade and Kirby cover a mix of marketing moments and brand behavior. Kirby shares lessons from his recent trip to Honduras with commonsku and SanMar, they break down the buzz around McDonald’s new Big Arch sandwich and the competitor videos mocking it, and they celebrate Delta’s new rule banning speakerphone audio on flights. It’s a fun conversation about brand moments, customer experience, and the little decisions that shape how people feel about your company.
In this week's episode of Delivering #marketingjoy Katie Fortunato joins the show to discuss how to use AI in talent acquisition, how job seekers can navigate social first hiring, challenges and advantages being a woman founder, and more. Listen now!
If you want to build a stronger business, start by building stronger trust. In this video, I break down the TRUST framework and why trust is one of the most powerful drivers of long-term business success.
Too many organizations focus only on short-term wins—transactions, quick sales, and immediate results. But the businesses that last understand something deeper: when people trust you, everything gets easier. Relationships grow stronger, opportunities multiply, and your brand becomes something people want to engage with again and again.
In this video, I walk through the TRUST framework and how it can help you think differently about the way you connect with customers, partners, and your community. This isn’t about gimmicks or quick marketing tricks. It’s about building credibility, showing up consistently, and creating real value over time.
If you’re serious about growing your business in a sustainable way, learning how to build trust is one of the best places to start.
In this week's episode of Delivering #marketingjoy Britney Godsey discusses what drives modern day revenue, How AI can help leaders spend less time "in the weeds," how to start using AI, and more. Watch now!
In marketing, one interaction is almost never enough. There’s a principle often referred to as the Rule of 7 Touches—the idea that people typically need multiple interactions with your brand before they feel ready to take action.
Too many businesses give up after one email, one post, or one conversation. But trust isn’t built in a single moment. It’s built through consistency, repetition, and value delivered over time. Each touchpoint—whether it’s a video, a social post, a conversation, or a piece of branded merch—adds another layer of familiarity and credibility.
If your marketing feels like it’s not working yet, it may not be a creativity problem—it may be a consistency problem. Stay visible. Stay valuable. And keep showing up.
In this episode of Better Merch…Better Marketing, Jade and Kirby talk about what feels like a major shift in culture and marketing: the return to real. They dive into how brands can leverage user generated content, why Gen Z is rediscovering devices like the iPod to disconnect from constant noise, the rise of homesteading as a cultural trend, and why street-style interviews are landing for brands right now. If authenticity is becoming the competitive advantage in 2026, this conversation will help you think differently about how to connect with your audience.
In this week's episode of Delivering #marketingjoy Roger Nairn joins the podcast to discuss why most branded podcasts flop and how to prevent it, differentiating podcasts from blogs, repurposing podcast content, and more!
We live in a world where everyone is asking, selling, pitching, and promoting. But what if the real path to long-term success isn’t about taking first — it’s about giving first?
In this video, I break down what I mean by the Give First Economy and why I believe it’s one of the most powerful frameworks for building sustainable success in business and life. This isn’t about being naive or generous without boundaries. It’s about creating value, building trust, and leading with contribution in a way that compounds over time.
I’ve seen firsthand how a give-first mindset changes relationships, accelerates opportunity, and creates momentum that traditional transactional thinking can’t replicate.
If you want to build something that lasts — this perspective matters.
Get the book here!
https://www.amazon.com/Give-First-Economy-How-Succeed-ebook/dp/B083BXPXP9/ref=sr_1_1?crid=28SYTFBT1B7TZ&dib=eyJ2IjoiMSJ9.qeWRxvYIh-RadordCiQtlOf75hVHhO11scvv5CYiIbM.e5S54zJuf2iIWdrwOrevPkjtmoWPy2YCD8OU3u9s-hw&dib_tag=se&keywords=Kirby+hasseman+give+first&qid=1771611521&sprefix=kirby+hasseman+give+first%2Caps%2C124&sr=8-1
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