Podcasts from Adobe Experience Cloud

Over 50% of insured adults expect personalized online care. But how do you use consumer data to create those one-on-one experiences in ways they can trust? The answer may be less complicated than you think. Listen to this report to learn: -How healthcare consumers really feel about data use -Top consumer concerns regarding health data -Tips for using data in smart, safe ways to personalize healthcare

Based on extensive global research, the 2023 Digital Trends — B2B High Tech in Focus shares how high-tech organizations are remaking the B2B customer journey into a digitally-driven process that engages on an emotional level.

Personalization at Scale: Technology and Technology Services Spotlight explores the challenges — and payoffs — motivating high-tech firms to accelerate the adoption of next-generation B2B experiences. You can read this content here: https://business.adobe.com/resources/sdk/high-tech-personalization-at-scale-report.html

Keeping customers satisfied means meeting their needs in the moment with the right financial advice. Listen to "Digital Trends 2023 — Financial Services in Focus" to get a current snapshot of customers’ expectations and discover the three areas you should focus on to improve customer journeys in 2023 and beyond.

This year, media and entertainment brands are giving customer retention top billing. Based on extensive global research, 2023 Digital Trends — Media and Entertainment in Focus shares how media and entertainment (M&E) companies are inspiring loyalty and driving growth by delivering hyper-personalized customer experiences. View the full report here https://business.adobe.com/resources/sdk/media-and-entertainment-digital-trends.html

In the 2023 Digital Trends report, we interviewed thousands of seasoned professionals to learn how they’re reacting, evolving, and succeeding amid significant disruption and opportunity. Learn more: https://business.adobe.com/resources/digital-trends-report.html

The financial sector has become a truly omnichannel experience for every customer. Every customer will interact with your organization across multiple channels throughout their journey. This means you’ll need to connect your experience — and ensure it makes sense — from start to finish. Follow along: https://business.adobe.com/resources/reports/financial-services-digital-trends.html

The road to creating personalized financial experiences at scale is long — but it’s one that will pay dividends for decades to come. Listen to this commissioned study conducted by Forrester Consulting on behalf of Adobe Personalization At Scale: Financial Services Industry Spotlight to see how financial services can utilize first-party data, generate and deploy content quickly, and deliver the next best experiences for customers. You can read this content here: tps://business.adobe.com/resources/financial-services-personalization-at-scale-report.html

PERSONALIZATION AT SCALE FOR MEDIA, ENTERTAINMENT, AND TELECOM It pays to personalize in the media, entertainment, and telecom industries. Personalization at Scale: Media, Entertainment, and Telecom Industry Spotlight explores the challenges — and payoffs — motivating media, entertainment, and telecom (MET) firms to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study. View the full report here https://business.adobe.com/resources/sdk/personalization-at-scale-media-and-entertainment-report.html

2023 DIGITAL TRENDS — RETAIL IN FOCUS This year, retailers are making ultra-personalization a priority. Based on extensive global research, 2023 Digital Trends — Retail in Focus shares the current trends shaping the retail industry’s development of ultra-personalized customer experiences. View the full report here https://business.adobe.com/resources/sdk/retail-digital-trends.html

In retail, it pays to personalize. Personalization at Scale: Retail Industry Spotlight explores the challenges — and payoffs — motivating retail businesses to accelerate the adoption of personalization programs. Learn more in this Adobe-commissioned Forrester Consulting research study. View the full report here https://business.adobe.com/resources/sdk/retail-personalization-at-scale-report.html

Four out of five Experience Leaders overperform in customer acquisition, customer experiences, and lifetime value with a payoff of higher revenue and ROI. So what gives this advanced group advantage over the rest of the market, which includes both Evolving Intermediaries and Rising Laggards? Read the full report here: https://business.adobe.com/resources/personalization-at-scale-report/thank-you.html

Rising consumer expectations, increasing regulations, data privacy, and a trail of crumbling cookies. While consumers want companies to know who they are and what they need, they also expect you to use their data responsibly. Making sense of this data and all the different ways consumers interact with your business isn’t easy. A unified customer data profile can show you the way. Get the full eBook: https://business.adobe.com/resources/ebooks/picture-perfect-customer-profiles/thank-you.html

Work is shifting. Businesses are investing in solutions that bridge team silos, increase collaboration, and provide visibility across strategic investments and value streams. Organizations are adopting the latest operational philosophies and work methodologies for increased productivity and efficiency. The hybrid Agile environment is here, and this guide will help you navigate this mixed-methodology landscape. Get the full guide: https://business.adobe.com/resources/guides/solve-the-pain-of-mixing-agile-and-waterfall/thank-you.html

Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS. Read along: https://business.adobe.com/resources/articles/sdk/how-to-select-the-right-content-management-system.html

Moving Beyond The Basics Of Digital Government With Personalization by Adobe Experience Cloud

High tech must put its muscle and might behind delivering innovative experiences that quickly respond to customer needs and behaviors. To do so, leaders in high tech are prioritizing content and work management to help increase the velocity of experience creation. Engage with empathy Make every experience friction free Show up for everyone, everywhere--across channels Create content more efficiently with modern content management technologies Automate workflows and processes in one application Stats: 71% of consumers expect companies to deliver personalized interactions Quotes: We’re headed into a totally new kind of space. The convergence of physical and digital worlds will go even further. It includes outer space. It includes virtual worlds. It includes exploring our minds and our intelligence. The internet will break free from our devices and be all around us. It unlocks opportunity. Cathy Hackl Co-Founder & Chief Metaverse Officer, Journey Increasingly, we’re using the digital world to do things that we once only did in the physical world. The ongoing conversation on the metaverse reflects the fact that the distinction between what people do in the physical and virtual worlds is blurring. Shantanu Narayen CEO, Adobe You can read this content here: https://business.adobe.com/resources/sdk/get-your-content-up-to-speed.html

Discover how the right CDP can deliver exceptional customer experiences now—and in the future. This offer covers: What a CDP is and why you need one How CDPs create great customer experiences What capabilities are essential in a future-proof CDP Key stats: 58% of marketers said the leading obstacle to marketing success was getting a single view of the customer. - MarTech Today 76% of customers prefer to use different channels to communicate with brands, but they still expect connected experiences. - MarTech Today You can read this content here: https://business.adobe.com/resources/sdk/anatomy-of-a-future-proof-cdp.html

The most powerful tool for creating personalized retail experiences, both online and in store, is data. But capturing and organizing that data can be tricky, especially in a cookieless world. Listen to Data: Retail’s most important inventory to learn how to create a strong first- and second-party data foundation to reap the rewards of personalization at scale and stay competitive, even without third-party cookies. You can read this content here: https://business.adobe.com/resources/sdk/data-retails-most-important-inventory.html

Today, citizens demand more from their state and local government agencies. In our guide, "Building the Future of Digital Citizen Services," you'll learn key strategies and solutions to help you streamline service delivery both inside and outside your organization. Listen now.