Salon Owners Collective

A second salon might actually make you less money and cost you more time. If one is on your vision board, listen to this before you take the leap. Larissa Macleman, Founder of Salon Owners Collective, and Joel Bouzaid, SOC’s Boardroom Coach, get real about what it takes to buy or open a second salon. Larissa shares what happened when she opened her second business, and the risks of chasing more profit, freedom and control. Joel unpacks why Salon CEOs feel the pull to open a second salon before they’re ready, and how to know when you are. Together, they walk through the hidden costs of a second salon, what to check in your current salon first, and the benchmark you need to hit before it’s even worth considering. Key Topics Covered: The three questions every Salon CEO should ask before buying or opening a second salonThe hidden costs that hit when you open a second salon before you’re readyThe rose-tinted glasses test for any offer that’s “too good to be true” Larissa Macleman is the Founder of Salon Owners Collective. Joel Bouzaid is SOC’s Boardroom Coach, working with Salon CEOs on leadership and building teams that lead. Resources The $1M Salon Growth Plan Not sure if you’re ready for salon number two? Book a call and we’ll build your $1M Salon Growth Plan together. A strategy plan to move you from stuck into momentum and toward a $1M salon, and an honest look at whether Salon Mastery is the right fit for you: https://bit.ly/ApplySMRiss 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover the question that could save you from opening a second salon for the wrong reason.Find out the number you need to hit before a second salon is even on the table.Learn why so many Salon

You either love Christmas in a salon, or you hate it. Most Salon CEOs feel both. With six weeks to go, this is the moment to decide how December is going to go, before it just arrives. Larissa Macleman, Founder of Salon Owners Collective, and Joel Bouzaid, SOC's Boardroom Coach, unpack the five things every Salon CEO needs to get ahead of before Christmas: your team, your book, the money, January, and you. Larissa shares the maths she ran on her own salon that changed how she booked the busiest weeks of the year. And Joel takes you inside the 4-2-4, the system he runs with Salon Mastery clients to get them prepared for the new year and everything that comes with it. Key Topics: Why your team already has a story about Christmas, and what happens if you don't rewrite itThe two questions that leave your team clearer and more confident before the busy season hitsThe seesaw between demands and resources, and what tips it into burnoutWhy the average spend per client can drop when the book is fullestThe "squeezies", and why they cost more than they makeThe 4-2-4: four weeks, two weeks, four weeks, and what each one is for   Larissa Macleman is the Founder of Salon Owners Collective. Joel Bouzaid is SOC's Boardroom Coach, working with Salon CEOs on leadership and building teams that lead. Resources The 5 Christmas Cracks That Break Your Salon: 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover why your busiest month could be quietly lowering what every client spends with you.Find out what your team is already telling themselves about Christmas, before you've said a word.Learn the 10-week system that takes Salon Mastery clients out of their best year ever and into their best year yet.

You walk into your salon every day. Which is exactly why you can't see what your clients and team feel the moment they walk in. After Joel walked into a salon last week to pick up a gift, he and Larissa came straight back to the media room to share the changes they'd make if they walked into your salon tomorrow. Episode Overview: Not new strategies. Not new clients. Larissa Macleman, Founder, and Joel Bouzaid, SOC's head of coaching, each pick the changes they'd make first in a salon to lift revenue, keep clients coming back, and build a team that never wants to leave. You'll hear what a stranger notices in 30 seconds, the gap between how most teams treat clients and how they treat each other, why Larissa took the waiting room out of her salon, and the one part of the client experience that should never be left to the individual. Key Topics Covered: What your physical environment is telling your clients and your team, before anyone says a wordWhat Joel calls stealing the moment, and why it matters more than your next team incentiveThe five-star vs three-star gap most salons don't realise they haveWhy Larissa got rid of her waiting area, and the client journey she built insteadThe one system in your salon with zero creative freedomThe five meetings that rule them all, and why career pathways keep your best people Larissa Macleman is the Founder of Salon Owners Collective. Joel Bouzaid is SOC's Boardroom Coach, working with Salon CEOs on leadership and building teams that lead. Resources Mentioned: The free Million Dollar Growth Plan  Want to know which of these changes would move the needle first in your salon?   3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover what a stranger notices about your salon in 30 seconds that you stopped seeing years ago.Find out why your clients might be getting five-star service while your team quietly gets three.Learn the one part of your client experience that should never be left up to the individual stylist.

You make the money. You pay the bills. And you still can't sleep on payday. Straight out of her monthly profit workshop inside Salon Mastery, Larissa Macleman, Founder of Salon Owners Collective, walks you through the money principles that take a Salon CEO from running on luck to running on a system. Most salon owners aren't paying themselves correctly, which means the profit they think they're making isn't the real picture. Larissa breaks down the one decision you have to make before profit is even possible, the five magic margins that tell you exactly what to fix next, and the bank account system that shows you where you stand every single week. You'll finish this episode with homework. And a very clear idea of which number is holding your salon back. Key Topics Covered: Which of three payday habits is your default, and the reactive decisions it's quietly drivingThe principle Larissa calls the defining moment in her own money storyThe five magic margins, and the one most owners are over when she first meets themWhy your accountant's report is looking in the rearview mirrorWhat happens when everything goes into one big swimming pool of moneyThe four steps to building a weekly money rhythm that sticks Larissa Macleman is the Founder of Salon Owners Collective. Resources Profit Firstby Mike MichalowiczThe CEO Dash and monthly five margin assessment (inside Salon Mastery)The free Million Dollar Salon Growth Plan Ready to stop winging it with your numbers? Book your free Game Plan Call. We'll build a strategy plan to move you from stuck into momentum and toward a $1M salon, and work out together whether Salon Mastery is the right fit for you: https://bit.ly/ApplySMRiss 3 Reasons Why Every Salon Owner Should Listen to This Episode: Discover the one decision about profit that most Salon CEOs have never actually made.Find out which of your five margins is quietly eating the money you think you're keeping.Learn the simple weekly rhythm that means you'll never lie awake on payday again.

You finally have a great month. And then, somehow, you find a way to wreck it. Recorded at the bar in Bali the day after the Turning Pro intensive, Larissa Macleman, Founder of Salon Owners Collective, and Joel, SOC's Boardroom Coach, unpack what happened when 40 Salon CEOs decided to stop living with their amateur habits. Episode Overview: Turning pro isn't a course, a certification, or a revenue milestone. It's a decision. Joel walks through it all, the fix, the decision and the upper limit, and why most salon owners never get past the first step. You'll hear the question that showed every owner in the room what they needed to fix first, the line they had to cross on day two, and the reason your brain quietly works against you the moment things start going well. Key Topics Covered: The difference between an amateur habit and a pro one, and how to see yours clearly Why you can't decide to grow while you're still standing in the thing that's making you unhappy The one question that surfaced every owner's first move in under 15 minutes Why intent is the reason so many salon owners stay exactly where they are The upper limit, and your version of self-sabotage. What replaces push, push, push when you want to stay at your best for years, not weeks   Larissa Macleman is the Founder of Salon Owners Collective. Joel is SOC's Boardroom Coach, working with Salon CEOs on leadership and mindset at the highest stage of growth. 3 Reasons Why Every Salon Owner Should Listen to This Episode: 1. Discover the question that shows you, in 15 minutes, what has to change before anything else in your salon can. 2. Find out why your best months are so often followed by your messiest ones, and what's really behind it. 3. Learn the one thing 40 Salon CEOs left Bali committed to, and why it matters more than working harder. Ready to turn pro in your salon, and have a plan for what comes next? Book your free Game Plan Call. We'll build a strategy plan to move you from stuck into momentum and toward a $1M salon, and work out together whether Salon Mastery is the right fit for you:  https://bit.ly/ApplySMRiss