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Loyalty Wired

Author: Loyalty Wired

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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
108 Episodes
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Loyalty isn’t just for big brands anymore. Discover how digital-first companies build loyalty from scratch — and what lessons established players can take away.
Summer may be in full swing, but loyalty never really takes a holiday! In this sunny episode of The Loyalty Podcast on LoyaltyWired, host Iain Pringle is joined by regular contributors Anja Jones, Dave Canty, Allie Ferguson, Vicky Elliott, and David Feldman for a globe-spanning chat from LA to Barcelona. From the dreaded “Shark Tank of Q3” to clever ways of cashing in points, they swap travel tales, holiday tips, and candid thoughts on keeping loyalty programs thriving through the summer slowdown. Expect laughs, insights, and maybe a book recommendation or two for your beach bag.
Rick Ferguson takes a two-part deep dive into the connections between employee engagement and customer loyalty.
The $3.5 trillion automotive sector is one of the most globally significant — and one of the most loyalty-challenged. In this episode, we tackle the complex relationship between manufacturers, dealers, and aftersales networks to explore how loyalty programs can truly influence choice of car brands. Our expert panel — Emily Walker (Arnold Clark, UK), Allie Fergusson (formerly Honda, USA), and David Parsons (Ellipsis, Australia) — break down the challenges, share practical insights, and reveal lessons that apply far beyond the auto industry.
Nordstrom just made a bold move—ditching points at Nordstrom Rack in favor of a flat 5% discount. Some call it a downgrade. But is it really?
Exploring the loyalty boomerang effect and the emotional cache of cobranded credit cards.
In this podcast our panel explore how customer attitudes to loyalty and changing and what marketing professionals need to do to take account of these changes.
Our prestigious Loyalty Roundtable enshrines loyalty program exit strategy best practices. Plus, a Porter Airlnes interview and the next segment in our Loyalty Works series.
In this podcast we explore whether fintech loyalty is the next major frontier — and how it could reshape the future of loyalty programs worldwide. With special guests Vegar Wikhammer Heir, of Vipps Mobile Pay in Norway, Duncan Smith, of Zeal in London and Terry McMullen, of New World Loyalty in Australia.
In this special report, Rick Ferguson searches for the intersection of retail technology and customer loyalty. With reports from London, Montreal, New York, and Toronto.
The impact of Southwest's recent changes to customer loyalty, the demise of Canada's Hudson's Bay Co, and the future of Ulta Beauty Rewards.
Measuring loyalty is tough—especially across global markets. So how do the best brands do it? In this podcast, Pavel Los and Radek Hrachovec break down the strategies used by leading brands like Shell to measure success and compare loyalty program performance across regions.
Has British Airways opened a Pandora’s box, or will the airline emerge largely unscathed from the status war they started?
Loyalty currency has become a massive parallel economy and big business for global brands. How can your company get in on the action? By exploiting the Currency Effect.
In our latest podcast, David Canty, Pavel Loss, and Iain Pringle dive into the strategies, challenges, and best practices for managing major program transformations. With expertise from JetBlue, IAG Airlines, Shell, IHG, and Starwood Hotels, this conversation is a must-listen for anyone navigating loyalty program evolution this year.
Is Costco the platonic ideal of a customer-centric business model? Join us as we explore the joys of the world's third-largest retailer.
In which we look at airline loyalty program devaluations from the airline's perspective and ask why airlines are historically such poor communicators.
2025 kicked off with a loyalty shake-up as British Airways made waves with a major move. In this episode our expert panel dive into the changes, dissecting their impact on the wider market. Joining the discussion are special guests Rob Burgess (Head for Points) and Ben Lipsey (Air France-KLM), bringing insider insights on the expected customer and market response.
The behind-the-scenes story of the recently shuttered Disney Movie Insiders program, told by the former Disney executives who launched it.
In which Iain and Rick unpack the British Airways brouhaha, the exodus of Gen Z shoppers from luxury brands, and the Clash of the Retail Titans.
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