People Explained

Ben Bressington is a sales expert and the founder of Behavior Sales which helps you rapidly improve your influence, authority, and persuasion by using advanced behavior insights technology. This episode Ben teaches you how to overcome subconscious objections faster by hacking communication and using instant trust & authority strategies.behaviorsales.comNew Episodes every Monday!www.stringcastmedia.com

Eric MCHugh is president of SHOPX a web3 e-commerce platform and Co-Founder & Chief Growth Officer of Dataing.io a Dating and ai powered matchmaking app.In this episode we discuss spirituality and meditation, the importance of purpose in business, and his business ShopX and its benefits. We also talk about  the role of Web3 and crypto in business as well as what could lead to crypto mass adoption, Eric talks about the pros and cons venture funding vs bootstrapping, what it is like two businesses simultaneously, the power of networking and authenticity when doing businessShopx.codataing.ioKey TakeawaysExploring spirituality and meditation can lead to personal transformation and a deeper understanding of oneself.Balancing multiple businesses requires effective time management and a lean team.Having a clear purpose in business can drive success and create positive impact.ShopX offers NFT-powered loyalty programs for e-commerce brands, providing benefits for both brands and customers.Reserve X allows brands to launch NFT collections with e-commerce utility, enhancing customer loyalty and retention.SquadX is a blockchain-based ambassador program that rewards community members for helping the ecosystem grow.Bootstrapping can be a viable option for funding a startup, while being cautious about the alignment with investors' goals.Networking and authenticity can attract the right people and create powerful relationships.Web3 and crypto have the potential to fix corrupt money systems and create fairer incentives.Framing crypto for mass adoption requires user-friendly interfaces and focusing on the benefits for the average person. The future of crypto wallets may involve custodial wallet systems to make it easier for less tech-savvy individuals to participate in the crypto space.Big brands entering the Web3 space will drive the adoption and usability of cryptocurrencies and blockchain technology.Eric's hobbies include chess, Muay Thai, reading, meditation, and physical fitness.He replaces mindless scrolling on social media with more productive activities like playing chess.Eric recommends books like 'Antifragile' by Nicholas Taleb, 'A New Earth' by Eckhart Tolle, and 'Reality Transurfing' for personal and spiritual growth.Freedom is what brings Eric the most joy in his work, as it allows him to make a positive impact on the world.New Episodes every Monday!www.stringcastmedia.com

Greg Mohr, founder of Franchise Maven, is a master franchisor that helps people navigate the franchising process and find the right franchise for their goals and skills. Franchising is a viable option if you are looking to start a business or expand your existing business.In this episode he explains the benefits of franchising, such as having a proven playbook to follow and the potential for financial freedom. Greg also discusses the different types of franchise ownership, including single unit, area developer, and master franchiser. You will also learn what it takes to start a franchise, the importance of choosing the right franchise as well as the key factors to consider when turning a business into a franchise or buying a franchise such as profitability, scalability, and market demand.FranchiseMaven.comKey TakeawaysFranchising provides a way to start a business with a proven playbook and support system.There are different types of franchise ownership, including single unit, area developer, and master franchisor.When choosing a franchise, it's important to consider your interests, industry sustainability, and talk to current franchisees.Franchise Maven helps individuals find the right franchise by matching their skills and goals with suitable franchisors. Franchising is a good option for individuals looking to start a business or expand their existing business.Profitability, scalability, and market demand are key factors to consider when turning a business into a franchise or buying a franchise.Essential service franchises have become popular due to their stability and demand, especially after the COVID-19 pandemic.Being coachable, having the time and resources to invest in a franchise, and aligning your passion with a complementary business are important considerations.The future of franchising involves adapting to changing market trends and exploring online opportunities.Keywordsfranchising, franchise ownership, benefits of franchising, types of franchise ownership, mistakes to avoid, Franchise Maven, franchising, business, franchisee, franchisor, profitability, scalability, market demand, essential services, coachable, time, resources, passion, skills, experience, online franchises, market trendsChoosing the Right Franchise: Avoiding Common MistakesFranchise Maven: Helping You Find the Perfect Franchise The Rise of Essential Service FranchisesHow to know if Franchising is the Right Path for YouNew Episodes every Monday!www.stringcastmedia.com

Richard Walsh is an entrepreneur, author, and business coach. He went from being in the Marine Corps to becoming a successful entrepreneur. While working in his own business he became very aware of the importance of work-life balance  and the five F's: faith, family, finances, fitness, and friendships,In this episode, you will learn about building a vision-driven business, implementing systems and processes, the power of having a strong team and the value having of an exit strategy when scaling your businesses. Richard also shares a success story of transforming a chaotic remodeling business and discusses the future potential of skilled tradespeople in an AI-driven world.https://sharpenthespearcoaching.com/Key TakeawaysFocus on the five F's: faith, family, finances, fitness, and friendships.Create an exit strategy for your business to have a clear roadmap for growth and eventual exit.Build a vision-driven business with systems and processes in place.Prioritize work-life balance and avoid over-expanding without proper preparation.Develop a strong team that aligns with your strategic vision. Build your business with an exit strategy in mind, even if you never plan to sell it.Focus on your ideal clients and deliver a world-class experience to differentiate yourself from the competition.Skilled tradespeople have the potential to become the new wealthy as AI eliminates other jobs.Find joy in helping entrepreneurs escape the owner prison and achieve freedom, profit, and impact in their businesses.Keywordsentrepreneurship, work-life balance, exit strategy, scaling, vision-driven business, systems and processes, team building, business, scalability, profitability, exit strategy, ideal clients, client experience, skilled trades, entrepreneurship, AI, future of workTitlesThe Power of an Exit StrategyThe Importance of Having a Strong Team Building when Business with an Exit StrategyDelivering a World-Class Client Experience

Mickie Kennedy, founder of eReleases, is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Small businesses and start ups desperately need press release services they can actually afford which gives them access to the media and to a national newswire – all with a personal touch. PR can benefit businesses by increasing visibility, improving SEO, and generating meaningful results. It can be more cost-effective than paid advertising and can have a big impact on small businesses. In this episode Mickie shares his journey in the world of PR and press releases. He discusses the power of storytelling in press releases and the importance of finding your unique selling proposition (USP). He emphasizes the impact of earned media and how it builds trust and credibility. He also highlights the need for personalized and targeted press releases, tailored to different publications and provides examples of successful PR campaigns with  strategic and creative approaches. https://www.ereleases.com/plan/TakeawaysPress releases should incorporate storytelling and highlight the unique selling proposition (USP) of a business.Earned media, such as articles and mentions in publications, builds trust and credibility.Press releases should be personalized and targeted to different publications.Including a brag book or showcasing earned media can increase conversions.PR is a complement to sales and can drive sales by creating awareness and interest. PR can be a cost-effective way to increase visibility and generate meaningful results for businesses.Implied linking in articles can improve SEO even without a direct URL link.Successful PR campaigns can have a big impact on small businesses, sometimes generating millions of dollars in revenue.Influencers can play a role in PR outreach, especially when they incorporate press releases into their content.Video is a potential future direction for news and media, and businesses may benefit from incorporating video into their PR efforts.Continuous learning and staying open to feedback are key to success in PR and business.The joy of seeing small businesses succeed is a rewarding aspect of working in PR.New Episodes every Monday!www.stringcastmedia.comHow Press Releases Can Boost Your Small Business Visibility: Insights from Mickie KennedyWhy PR is Essential for Your StartupHow Storytelling in Press Releases Can Elevate Your BrandWhy Affordable PR is the Key to Growing Your Business: Mickie Kennedy’s AdviceHow Targeted Press Releases Can Build Trust and Credibility for Your Business with Mickie Kennedy

Danny Nathan is the founder of Apollo 21, a consultancy that combines product design and venture studio services to drive innovation and growth. Danny  began his career in advertising but soon realized it wasn’t his true passion. After discovering his love for technology and startups, Danny worked with various companies and launched his own ventures before founding Apollo 21.In this episode, Danny shares his career journey and how his consultancy practice has evolved. He talks about the barriers to innovation in larger organizations, the importance of taking risks, and why companies need to adopt a venture capital mindset to succeed in today’s market.We also cover topics like venture-backed companies, AI, remote work, and problem-solving. Danny explains how companies can adapt to disruption, clears up common misconceptions about AI, and emphasizes the importance of well-structured automation. He also discusses the value of trust and accountability in remote work, and how he finds joy in solving unique challenges.Apollo21.io Why Experimentation and Risk-Taking Are Key to Business Growth and InnovationKey TakeawaysDanny Nathan's career journey started in advertising but he felt unfulfilled and eventually found his passion for technology and startups.Apollo 21 is a consultancy practice that offers product design and venture studio services.Larger organizations often struggle with innovation due to their focus on risk mitigation and efficiency.Innovation requires experimentation, learning, and a willingness to fail, which can be at odds with the metrics that guide established companies.Companies need to adopt a venture mindset and invest in innovation to drive long-term growth and stay ahead of disruptors. Existing companies can adapt to disruption by setting up internal venture teams, partnering with startups, or investing in them.AI is not always necessary for solving business problems and can often be replaced by careful thought and well-structured automation.Remote work requires trust and accountability, and the benefits of allowing employees to have freedom outweigh the drawbacks.Problem-solving is a source of joy in work, and the variety of challenges and industries keeps it interesting.New Episodes every Monday!www.stringcastmedia.com

Alison Ver Halen is a Content marketer, SEO strategist, and author of "Content Marketing Made Easy," she combines human insight and writing talent to make impactful campaigns to build strong brands and brand authority.In this episode you will learn the importance of understanding your target audience and creating a content strategy that meets their needs. You will hear about why blogging will benefit your business by improving SEO, building brand awareness, and establishing thought leadership. Alison also shares her effective SEO strategies, how to effectively use subheadings, header tags and incorporate relevant keywords. We also discuss many different aspects of content marketing such as is AI good or bad for marketers, what makes good sales pages, insights on repurposing content, the value of owned audiences and the future of the marketing industry. https://avwritingservices.com/https://www.linkedin.com/in/alison-ver-halen/How to Master Content Marketing: Audience, SEO, and AI with Alison Ver HalenKey TakeawaysUnderstanding the target audience is crucial for creating a content strategyTools like SERPSTAT and AnswerThePublic can help with keyword researchBlogging improves SEO, builds brand awareness, and establishes thought leadershipEffective SEO strategies include creating high-quality, in-depth content and using relevant keywords Understand your target audience and use their language in your content.Repurpose your content across different platforms to reach a wider audience.Focus on owned audiences, such as your website and email list, to have more control over your content distribution.The strategy behind content marketing can be enjoyable and fulfilling.AI can be a useful tool for generating content, but it should be used with caution and always checked for accuracy.New Episodes every Monday!www.stringcastmedia.com

Benjamin Brown is a sales coach. He started teaching business owners how to sell when he realised that many small businesses don’t use a sales process.In this episode you will learn the importance of having a sales process and how it differs from simply being good with people. Benjamin emphasizes the need for measurement and constant improvement in sales. He also shares his 10-step sales process,  insights on selling to different personality types as well as the significance of referrals and network marketing in sales.360salesconsulting.comhttps://meetwithbenjamin.com/Key TakeawaysSales is a process that needs to be taught and measured.The 10-step sales process includes being prepared, connecting and relating, qualification, and emotional triggers.Emotions play a crucial role in selling, and understanding how a product or service will make a customer feel is key.Dealing with rejection is a part of sales, and it's important to use it as motivation and focus on the process rather than the outcome.Sales has evolved over time with the introduction of technology, but personal connections and effective communication are still essential. Focus is a key factor in sales success. Homeless people often outsell entrepreneurs because they are highly focused on their goals.Distractions, such as social media and excessive marketing tools, can hinder sales performance. It is important to stay focused on the sales process and avoid getting caught up in unnecessary activities.Loving what you sell is crucial for sales success. If you don't believe in or enjoy your product or service, it will be difficult to sell it effectively.Having a mentor can greatly benefit sales professionals. A mentor can provide guidance, support, and help build confidence in the sales process.Understanding and adapting to different personality types is essential in sales. Doctors, lawyers, and auto industry professionals can be more challenging to sell to due to their analytical nature.Believing in yourself and building confidence are key aspects of successful sales. Overcoming self-doubt and having a positive mindset are crucial for sales professionals.The focus should be on quality leads rather than quantity. It is important to convert the leads you have effectively rather than constantly seeking more leads.Referrals are a powerful tool in sales. Building a referral process can help generate new leads and expand your customer base.Network marketing, when done effectively, can be a successful sales strategy. It is important to understand the product and the sales process involved in network marketing.Sales is an integral part of everyday life. Understanding the sales process and its impact can help navigate various situations and interactions.The joy of sales comes from helping people and making a positive impact in their lives. Sales professionals have the opportunity to provide solutions and fulfill the needs of their customers.New Episodes every Monday!www.stringcastmedia.com

The Secret to Making Your Business Successful & Sellable: Transforming Frustration into Profit with Tracy GunnTracy Gunn is a Multi Small Business Founder and Owner, who  had 2 restaurants and 2 candy stores at the same time, she was tired, frustrated, and ready to quit but learned the hard way that they were not "sellable". She fixed them by listening to her customers, making changes to her business model, and learned from her experiences which transformed her life.In this episode you will learn about the importance of systems and hiring the right people to ensure the success of a business. The importance of owning a business, not just running it. How to exit your business. Why you need to think about the end game and have a plan for exiting your businesses. You will also get actionable strategies for making a business highly desirable and sellable, such as delegating tasks, professionalizing the business, increasing prices, and improving systems and processes.https://www.getexitable.com/https://www.thetracygunn.com/

Neena Pandey is an entrepreneur who owns multiple business. From growing up in India to becoming a successful marketing executive in Silicon Valley and now being an entrepreneur she discusses her experiences, challenges, and the inspiration behind her businesses, String Code and Indie Roots. In this episode you will hear about Neena’s mission to empower women, promote mental health, and preserve ancient heritage through sustainable and conscious products.thestringcode.comindieroots.orgbuildscalesustain.comNew Episodes every Monday!www.stringcastmedia.com

How to Scale Your Business & Get an 8-Figure ValuationScott Ritzheimer is a business strategist that guides businesses & startups to achieve growth. With a track record of scaling businesses to 7 & 8 figure valuations, Scott has become a trusted advisor for entrepreneurs aiming to grow their business. In this episode, you will learn the steps Scott took to reach an 8-figure valuation for his company, the common challenges founders face when scaling from 6 to 7 figures, and the concept of the "Founder's Evolution." Scott also shares insights on leadership transitions, managing time and energy, overcoming self-limiting factors, and ensuring long-term success. You’ll learn strategies for predictable success, the balance between innovation and scalability, the importance of culture, and Scott's vision for the future of entrepreneurship.https://www.scalearchitects.com/

John Foster is the visionary founder of Middle School MBA. John is dedicated to making advanced economic concepts accessible and engaging for middle school students through his innovative educational initiative.In this episode, you’ll discover why John believes early economics education is crucial, the inspiration behind the name "Middle School MBA," and how his unique teaching methods differ from traditional approaches. You will also learn about the tools and techniques he uses to bring economics to life, the program's impact on students, and his future plans for expanding the curriculum to reach even more young learners.www.middleschoolmba.comHow Early Economics Lessons Empower Your Child for Lifelong SuccessRaising Financially Savvy Kids: Why Economics Education Matters

Christian Espinosa transitioned from a cybersecurity engineer to the CEO of his own company, driven by his passion for tackling complex problems. He has seen the landscape evolve, with businesses now facing sophisticated threats and the need for strong security cultures.In this episode you will learn about the evolving challenges in cybersecurity and how you can effectively address them. Also, christian shares valuable lessons from his life journey such as his approach to balancing work with adventurous pursuits, what it was like to sell a business and gives advice to established and aspiring entrepreneurs. ChristianEspinosa.comBluegoatcyber.comNew Episodes every Monday!www.stringcastmedia.com

The Future of Writing with AI, Understanding Human Behaviour, Decision Making, Insights on psychology, logical fallacies, selling a company for $20M and harnessing AI to write 50+ books with Bo BennettBo Bennett has studied how the human mind processes information through both an individual and social perspective. His research examines logical fallacies, cognitive biases, and their impact on group decision-making.  In this episode you will learn about the differences and connections between cognitive psychology, which focuses on individual thought processes, and social psychology, which considers how people interact and influence each other. You will hear about the business Bo built and sold. You will also hear how Bo has written over 50 books by working with AIhttps://www.bobennett.comhttps://www.bookbud.aihttps://www.pooks.aihttps://www.bookmarketing.prohttps://authorvoices.ai

How to Future-Proof Your Career with AI: Insights from a Top Career Coach on Using Chatbots and Automation to Thrive in the Changing Job MarketBen Gold is an entrepreneur and career coach who helps job seekers navigate the changing job market with AI. As the founder of an AI startup focused on career services, Ben has a unique perspective on how technologies like chatbots are transforming recruiting and the future of work. In this episode, you'll learn how AI is disrupting traditional job roles and industries, Ben's top tips for using chatbots and other AI tools to optimize your resume and interview skills, and how staying on top of new technologies can help you future-proof your career in an increasingly automated world.https://www.linkedin.com/in/bengoldsales/https://bengoldai.com/

How to Start and Own a Successful Franchise: Insights from Entrepreneur and Founder of Loyalty Brands Franchising, John HewittJohn Hewitt is an entrepreneur with over 50 years of experience and a franchising expert. John has grown a billion dollar empire of businesses through franchising. He has founded Loyalty Brands, which operates eight franchise brands which help potential franchise buyers prosper quickly as well as achieve long-term success In this episode you will learn about Hewitt's over 50-year career buying and selling tax preparation business. You will gain insights into how he has built multiple successful franchise empires from the ground up, overcoming challenges along the way. John also shares his perspectives on leadership, entrepreneurship, and his strategies for training franchisees and growing national brands.loyaltybrands.com

Kevin Hoover is a business consultant and coach who helps entrepreneurs  grow their businesses through strategic consulting, coaching, and creative services. In this episode you will learn how Kevin overcame personal struggles, like his son's cancer diagnosis, the challenges he faced in his early businesses, and how embracing failures and being openly vulnerable with clients helped him redefine his purpose in helping other entrepreneurs. You'll also gain insights from Kevin on the importance of finding what truly motivates you beyond just money and having the courage to be your authentic self in business.https://www.mynextcrest.com/EscapetherutNew Episodes every Monday!www.stringcastmedia.com

Robert Brill is the founder and CEO of Brill Media, a full-service digital media buying agency that helps businesses of all sizes grow through strategic advertising on platforms like Meta, Google, and beyond. In this episode you'll learn from Robert’s 20 years of experience helping both large and small businesses on how to  maximize your marketing efforts and gain valuable insights into your customers and target audiences through data-driven advertising strategies. You’ll also learn how to scale your advertising on platforms like Meta and Google, the importance of testing creatives, and tips for building freedom and success in your business through strategic media buying. New Episodes every Monday!www.stringcastmedia.com

Greg Rich is the CEO of Vivantio a leading provider of service management software, empowering businesses to streamline operations and deliver exceptional customer experiences. In this episode, you will learn about Greg's unique journey from a family-run retirement community to leading a global enterprise. Discover how his early experiences shaped his perspective on customer service and the pivotal moment that inspired his passion for blending service excellence with advanced technology, including the integration of AI in his industry. Greg's shares his insights on the impact of human connections in technology and how his two decade long commitment to Vivantio is revolutionising the landscape of customer-centric solutions.www.vivantio.com

Paul Crosby is the founder of the uncommon League, a training and coaching company focused on helping professionals build successful careers. Through virtual classes, conferences, and mentoring, Paul and his team provide business analysis, project management, and leadership development training.Paul's mission is to pass on the career-building lessons and techniques he learned as an entrepreneur so others can advance their careers. In this episode you will learn how to apply lessons from failures to continuously improve, how to identify your innate skills and passion to pursue the right career path, and actionable techniques you can use to solve problems and inspire people through innovative learning strategies.https://theuncommonleague.com/