What the Fundraising

Sometimes the most meaningful innovations begin with frustration. In this conversation, Natalie Poindexter shares how questioning broken systems, both in nonprofit funding and in technology, led her to build new solutions designed with empathy, accessibility, and human support at their core. Natalie, a former grant writer turned funding systems architect and consultant, explains how her career evolved into helping nonprofits design stronger funding infrastructures. Acting as a "fractional development department," she supports organizations by building sustainable programs and processes. She also introduces Scaffina, a technology platform created by women for women that simplifies complex funding workflows, reducing burnout among development directors and grant writers. Throughout the discussion, Natalie explores the deeper motivations behind building technology for social impact. Natalie reflects on a pivotal moment at South by Southwest, where she challenged a U.S. SBA administrator about gaps in support for procurement and entrepreneurs. That moment reinforced her belief that meaningful change often requires challenging existing systems. The conversation also touches on the importance of human-centered technology, combining AI tools with real guidance and support. Natalie candidly discusses the barriers women, especially women of color, face in the tech ecosystem.  In this episode, you will be able to: Understand how funding systems can be redesigned to better support nonprofit organizations. Recognize the importance of combining AI tools with human guidance in social impact work. Gain insights into the challenges women, particularly women of color, face in the technology and funding ecosystem. Explore how questioning existing systems can lead to innovative solutions. Learn the value of supportive communities and self-care in sustaining long-term impact and entrepreneurship. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Technology may be a powerful tool of fundraising, but human connection seems far superior to anything else.  Fundraising is a sector shaped by digital tools, automation, and constant urgency, but the real work of fundraising always comes to its roots: relationships. Organizations that are smart enough to slow down and focus on people create stronger, more sustainable support from their donors. At its heart, fundraising isn’t just about strategy or tools but remains a deeply human practice built on connection and care. Trevor Nelson is the Chief Gratitude Officer at HGA Fundraising, a family-run company that helps nonprofits raise money through auction items and event fundraising. HGA has grown into a 20+ person team built around collaboration, humor, and shared purpose, beginning only as a small partnership with his best friend. Through Hey Nonprofit, his media platform, including a podcast, weekly webinars, and free coaching, Trevor works to uplift fundraisers and share practical insights that help organizations strengthen relationships and raise more for their missions. He joined Mallory today to talk about the importance of personal connection, gratitude, and genuine interactions in fundraising.  In this episode, you will be able to: Understand why, even in a tech savvy world, fundraising remains a relationship-driven profession. Learn why gratitude and intentional appreciation are essential for building lasting donor relationships. Understand how overwhelm and urgency can affect fundraisers. Grasp why uninterrupted time for oneself is crucial for thinking and reflection. Learn the importance of pausing when overwhelm hits. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Challenges, uncertainty, and high expectations are natural components of nonprofit. Its leadership is shaped by mindset, resilience, and action by focusing on what they can control, staying present, and fostering momentum over perfection. Join with us and explore how purpose-driven focus and practical strategies transform challenges into opportunities for growth, impact, and meaningful connections. Trish Davis has been working as the Vice President of Major Gifts and Planned Giving at the Susan G. Komen Breast Cancer Foundation for the last 6 years. As a former Air Force veteran, she discovered her passion for fundraising through lifelong volunteering, inspired by her mother’s nonprofit work. At the foundation, she supervises a team driving major gifts, planned giving, mid-level, foundations, and donor stewardship. As a lifelong volunteer, she combines a passion for service with a love for fundraising, turning purpose-driven work into meaningful donor impact. In this episode, you will be able to; Learn how to apply strategies for staying resilient and positive in the face of nonprofit challenges. Recognize how to manage fear, stress, and perfectionism to maintain authentic donor connections. Understand the importance of celebrating wins no matter big or small. Learn why it’s important to focus on what you can control. Figure out how to avoid getting stuck in negativity. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Generosity is a muscle that must be trained, but in the nonprofit sector, we often wait for donors to find us rather than building the bridges they need to cross. Real progress requires shaking up the status quo and recognizing that philanthropy does not exist in a vacuum; it is complemented by finance, psychology, technology, and tax law. In this conversation, Mallory is joined by Meg George to explore how to move away from "rinse and repeat" fundraising toward a model of sophisticated curiosity. They dive into the necessity of treating major gift solicitation with the rigor of a business plan while maintaining the soulful, emotional connection that drives true generosity. Join them to gain insight into the art of "qualification" through open-ended questioning, the role of leadership in reducing "ask" anxiety, and how to leverage interdisciplinary knowledge to solve social problems at scale. Key takeaways from the episode:  Stop using "rinse and repeat" fundraising manuals and start prioritizing personalized, human-to-human curiosity. Solve problems at scale by bringing experts in finance, psychology, and technology to the fundraising table. View yourself as a facilitator matching a donor’s soulful goals with a rock-solid business plan. Use open-ended questions to uncover the perfect intersection of a donor's financial capacity and their personal values. Shift leadership focus from high-pressure dollar targets to meaningful, well-categorized donor interactions. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

What does it really take to raise money for a cause that many people misunderstand?  In this conversation, Natalie Reilly-Finch, the Vice President of Growth at the Lung Cancer Research Foundation (LCRF), shares the real challenges behind fundraising for lung cancer research and the responsibility that comes with it. She has been working in fundraising since she was 18 and now leads LCRF's growth efforts. She explains that LCRF is the largest private funder of lung cancer research, helping to close the gap left by limited federal funding. Natalie is deeply committed to changing public perception and supporting everyone affected by lung cancer. During the discussion, Natalie addresses the stigma surrounding lung cancer, especially the belief that it only affects smokers or that it is not a woman's disease. She explains how fundraisers must create urgency without making people feel blamed or judged. She also talks about understanding donor motivations, listening carefully, and using data to build strong connections. Through personal stories and practical advice, Natalie highlights the importance of empathy and flexibility while continuing the fight for a cure. In this episode, you will be able to:  Understand the stigma surrounding lung cancer and how it impacts fundraising efforts. Recognize the importance of balancing urgency with hope in cause-based messaging. Learn how to communicate about sensitive issues without blaming or shaming affected communities. Discover how donor segmentation and data can improve fundraising effectiveness. Gain insights into identifying and aligning with a donor's deeper motivations. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

When the relationships stop evolving, so does the donor interest. Overlooked due to time constraints, fear of personal outreach, and assumptions, the mid-level donors are sitting in plain sight with loyalty, consistency, and readiness for more. Now is the time to explore the importance of personalized communication rather than polished campaigns, identifying donors with unrealized potential. From phone calls and stewardship touchpoints to reframing discomfort and prioritizing readiness, join with us and find out practical ways to build trust, deepen engagement, and unlock meaningful growth without overcomplicating the work. Our guests today are Ashley Hardt and Jeff Grandy. Ashley Hardt, CFRE, is a front-line fundraiser who weaves ideas into strategy through thoughtful connection and discernment. Her work with everyday and mid-level donors is grounded in moments that matter and the trust they inspire. Ashley invests in how fundraising is understood and practiced, so fundraisers work with greater clarity and donors encounter care, competence, and meaning wherever they give. Jeff is the vice president of client development at Catapult Fundraising. With over 10 years of nonprofit leadership experience, Jeff has first-hand experience in planned giving, major gifts, fund development, and also donor stewardship. He is creating vital resources for nonprofit organizations by leveraging his passion for philanthropy and expertise in development. He currently is in the lead of the Catapult team across the Greater Gulf Coast. In this episode, you will be able to:  Learn to rethink how mid-level donors are defined beyond gift size. Understand how to find donors with unrealized potential hidden in your data. Figure out how to use phone calls and stewardship touchpoints without fear of “over-asking”. Understand the shift from passive communication to intentional relationship-building. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Surrounded by myths that prevent real solutions, homelessness and housing insecurity are often misunderstood in the public eye. Requiring more than short-term fixes, it demands empathy, trust, and systemic thinking. In this conversation, Mallory is joined by Joseph Bradford lll to explore how nonprofit leaders balance urgent needs with long-term solutions, build trust within communities, and guide teams to act effectively while keeping people at the center. Join them and gain insight on the value of lived experience in shaping leadership, personal stories behind statistics, and practical steps for people to see beyond misconceptions and create lasting change.  Joseph Bradford lll is the founder at B.A.R.E, a Los Angeles-based non-profit organization that provides mentorship, independent living assistance, and wellness services to individuals and families. Having experienced homelessness firsthand by circumstances that were out of his control, Joseph built the foundation of B.A.R.E. after meeting and befriending a homeless person. He has spent over a decade feeding, housing, and advocating for people in need, building trust and systemic solutions across Los Angeles. Through his organization, Joseph proves how lived experience, compassion, and visionary leadership can create meaningful change and humanize populations often misunderstood and overlooked.  In this episode, you will be able to: Understand and challenge the common misconceptions about homeless people. Learn how trust and empathy can drive meaningful impact in the nonprofit sector. Gain insights into balancing urgent needs with long-term, systemic solutions. Learn ways that can model compassion and shape understanding for the next generation. Find out how consistency creates long-term impact in communities.  Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

This episode features a fascinating conversation with Ashley Budd, Senior Marketing Director at Cornell University and the author of Mailed It. She has spent over a decade leading digital innovation in advancement, helping organizations connect authentically with audiences and raise funds for meaningful causes.  Ashley shares her career journey from enrollment services to fundraising and explains how her work in digital marketing, mainly email marketing, became a key part of her success. She also talks about her first book on email marketing and her experience consulting and speaking with nonprofits and universities. A significant focus of the discussion is how digital marketing supports modern fundraising. Ashley explains why email remains powerful despite crowded inboxes, and how understanding human behavior and proven patterns leads to better results. She introduces a custom GPT tool she co-created to teach people how to write effective emails, emphasizing learning skills rather than depending on AI forever. The conversation also explores the balance between using AI tools and maintaining a human touch. Ashley highlights the importance of authenticity, consistency, and trust, introducing her "trust triangle" model of authenticity, empathy, and logic. She also discusses handling ghosting, managing unengaged audiences, adapting campaigns to changing conditions, and communicating during crises.   In this episode, you will be able to:  Understand how email marketing drives modern fundraising success. Discover the evolving partnership between humans and AI in communication. Learn how to write effective emails using proven behavioral patterns. Recognize the limits of AI tools and the need for human judgment. Apply authenticity, empathy, and logic to build audience trust. Balance quality and quantity in email communication. Handle unresponsive audiences with clarity and respect. Adapt campaigns to changing digital behavior and expectations. Respond confidently to crises while maintaining community trust. Access practical tools and resources to improve email performance. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Growth isn’t about doing more or filling checklists; it’s about doing what matters within your capacity and rhythm. In fundraising, true impact comes with honoring long-term engagement over quick monetary wins, creating space for transformation, and holding firmly to mission and values while adapting methods. When distraction, uncertainty, and external pressure are inevitable, leaders have to ground themselves, set boundaries, and act with purpose to cultivate clarity, resilience, and meaningful connections. Every action sends ripples, and you have to be mindful of what impact yours will create.  Joining us today is Floyd Jones, a speaker and coach who helps organizations to build sustainable communities that drive lasting impact. Believing that strong communities are the heart of any impactful mission, he collaborates with organizations and leaders to turn followers into dedicated supporters by centering on a community-first approach throughout his career. His specialization is on providing strategies to help leaders grow their reach, build deeper connections, and inspire consistent support. Floyd joined Mallory in this episode to discuss sustainable fundraising and leadership, where mission, values, and relationships guide growth and adaptability. In this episode, you will be able to: - Discover ways to align your fundraising strategies and leadership with mission and values. - Recognize the difference between transactional and relational donor engagement. - Apply grounding and self-regulation techniques in uncertain times as a leader. - Understand the effect of intentional actions that ripple through teams, communities, and the broader sector. - Understand how people-pleasing can distract you from mission-driven decision-making. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

In this episode of What the Fundraising Podcast, Today’s conversation focuses on Dana James’ thoughtful and human-centered approach to engagement, fundraising, and community building. Dana describes herself as an artist at heart who works as an engagement strategist within a capitalist system. She shares how her work is rooted in creating belonging and bringing people together through collective effort. Dana talks about her journey to Berkeley and how the university’s diverse community, along with music and art, helps connect people across different backgrounds. Dana and Mallory discuss the emotional side of fundraising, highlighting that it is deeply human work. They explore the vulnerability experienced by both donors and fundraisers and challenge the idea that money should be the main measure of value. Dana encourages rethinking wealth and generosity, recognizing time, care, and talent as meaningful forms of contribution. The conversation also emphasizes the importance of listening, asking good questions, and using language carefully when working with diverse groups. Dana explains how creativity and art help communicate across cultures and allow people to sit with discomfort. Finally, they reflect on the importance of having a healthy relationship with oneself, being a good human, and building real connections. Overall, the discussion presents fundraising as work based on trust, empathy, and belonging rather than transactions. In this episode, you will be able to:  - Understand how engagement and fundraising are rooted in human connection and belonging. - Recognize the value of generosity beyond money, including time, talent, and care. - Learn how listening and asking thoughtful questions strengthen relationships. - Explore the role of vulnerability in building trust with communities and donors. - Identify ways to challenge traditional ideas of wealth and success. - Appreciate how art and creativity support communication and healing. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

As one of the most popular ways of contributing to philanthropy, Donor-advised funds are quietly changing the landscape, offering both unprecedented opportunity and unique challenges for nonprofits. By understanding the psychology behind DAFs, fundraisers can understand why donors act faster, give more generously, and engage differently than through traditional channels. Join with us and explore practical strategies for organizations to meet donors where they are, optimize relationships, and unlock the full potential of DAFs as a tool for sustained impact. Mitch Stein is the head of strategy at Chariot, a financial technology company focused on Donor Advised Fund payments. After having a career of 7 years at Goldman Sachs as an investment banker, Mitch joined the nonprofit space, bringing high-impact innovation that is much needed to the landscape of philanthropy. In 2020, he founded Pond, a marketplace connecting nonprofits with tools and service providers. This experience has given him a broad, practical view of the nonprofit ecosystem which he now brings to one of the fastest-growing and most complex areas of modern philanthropy. Key takeaways from the episode:  Culture is the most influential force on human behavior. Understanding culture requires a shared definition. Cultural lenses affect how we perceive and interact with the world. Social norms guide our behavior in various contexts. Fast culture changes quickly, while slow culture evolves gradually. Fundraising practices are deeply influenced by cultural beliefs. Positive experiences in giving can reshape perceptions of philanthropy. Storytelling is essential for nonprofits to connect with their audience. Small changes can lead to significant cultural shifts over time. Agency in giving is crucial for fostering genuine generosity. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

What if in the future it is a possibility to build deeper connections with everyone who gives instead of raising more money from fewer people? In this episode Mallory is joined by Kalyan Varma, founder & CEO of Almabase, to discuss how AI and modern tools can help nonprofits better serve everyday givers. Originally from India, Kalyan Varma was introduced to fundraising in college after helping launch a student-led nonprofit to raise scholarship funds for classmates in need. With a neverending passion for nonprofits and a mission for making education more affordable, he founded Almabase 10 years ago. Today, Almabase helps schools and universities strengthen alumni engagement and fundraising, with a focus on making education more accessible through increased alumni giving. In this episode, you will be able to: Understand the reason for long-term fundraising sustainability depends on engaging the broad base, not just top donors Learn how to reframe technology and AI as tools for deepening human connection rather than replacing it. Challenge common myths around donor fatigue and gift size as indicators of donor commitment. Learn how identity and current interests shape donor engagement across sectors. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Generosity doesn’t begin with the ask; it begins with understanding. Joining with Mallory today is Kevin Schulman to discuss the role of behavioral science in reshaping how generosity is inspired, unmasking why people give far beyond the moment they’re prompted.  Kevin Schulman is the founder of DonorVoice, a behavioral science fundraising agency established in 2012 after a career in the commercial sector. Noticing a striking gap between the advanced practices used in commercial industries and the approaches used in fundraising early in his career led him to launch DonorVoice. His work is driven by commitment to apply behavioral science, donor understanding, and astute strategies to help organizations grow more effectively.  In this episode, you will be able to: Understand why giving is inspired by personal values, not simply by being asked. Learn how behavioral science deepens donor insight and strengthens long-term engagement. Acknowledge the role of indirect impact in omni-channel fundraising. Learn how organizations can attract, not persuade, by aligning messages to donor motives. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point

Fundraising is commonly portrayed as challenging, but for mission-driven leaders, it’s also a privilege because they’ve got to be one of the helpers in this time period. In this episode, Dana Smiley joins Mallory to discuss donor stewardship through the lens of authenticity, purpose, and human connection. Join us as our guest dives into the exhaustion that comes with the role, the mindset shift that keeps teams grounded, and the power of transparent, genuine interactions.  Hilary Dana Smiley is a seasoned, result-driven fund development professional and currently the Assistant Vice President of Leadership Gifts at Boston Children's Hospital, where she oversees individual giving, direct response efforts, face-to-face fundraising, and volunteer board engagement. She leads with a genuine passion and purpose, believing in authentic enthusiasm strengthening donor relationships and fueling the mission of caring for children and families. In this episode, you will be able to: Learn how reconnecting with your purpose elevates donor communication. Understand the role of authenticity and passion in long-term donor relationships. Acquire new ways in navigating exhaustion and reframe hard fundraising moments. How to inspire generosity with transparent, human-centered communication.  Learn practices that strengthen stewardship and keep teams grounded in mission. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Change is built through purpose, innovation, and the people who keep showing up. Join with us and explore how social impact and fundraising are evolving beyond traditional boundaries, blending the strategy of business with the heart of philanthropy. Zachary Hynek is the founder of Morton Labs, a startup venture out of the University of Chicago, developing a multi-physics simulation platform specifically for the nuclear industry, and strategic adviser to Cadenza, an AI platform that helps impact-driven organizations with grant discovery, impact reporting, and fundraising support. Zach is also an MBA candidate at the University of Chicago and a social impact entrepreneur dedicated to reshaping how resources are allocated toward good. With experience in launching ventures, Zach helps organizations access the tools, funding, and alignment necessary to create meaningful change. Outside work, he is navigating life as a first-time dad; balancing purpose, innovation, and parenthood with humor and heart. In this episode, you will be able to: Learn how purpose-driven leaders are blending business strategy with social good. Discover why flexibility, not perfection, drives lasting impact. Understand how data and storytelling can strengthen fundraising. Learn why authentic relationships matter more than reach. Understand the importance of showing up with care.  Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

GivingTuesday is more than just a calendar date; it’s a reminder of what generosity can do when people decide to show up for one another. Generosity isn’t always about money; it can be about time, support, sharing skills, or simply choosing kindness. It is a day to remember that small acts, multiplied by millions, can create lasting impact.  In this special episode, Mallory is joined by her daughter Emmie to read the book “How to Start Fundraising.” Emmie shares her experience participating in community activities like picking up trash and spreading kindness by cheering for friends in a basketball game, showing how the little act of showing up matters to people. Reading independently for the first time, Emmie reads us a story about Hannah and Steven, reminding us that we can spread kindness to a lot of people at the same time, however small it is. They concluded the episode with much-needed words of encouragement and good luck to fundraisers in their journey of creating lasting change.  Get all the resources from today’s episode here.  Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

What does it mean when we say a fundraising approach is really ‘working’? In this episode, Mallory and Tammy talk about moving past the fixed camps of donor-centric versus community-centric models and call for a shift toward human-centered fundraising. From redefining heroism to making conscious choices about what we measure and what we prioritize, they invite listeners to rethink success through shared values, equity, and intention. Tammy Zonker is the founder & president of Fundraising Transformed, a passionate leader, strategic thinker, author, and recognized expert in major gift fundraising with nearly three decades of impactful experience. With the passion of empowering nonprofit organizations to achieve extraordinary results, she has guided and trained thousands of nonprofits, including social service organizations, private schools, universities, and healthcare institutions, which collectively raised more than a billion dollars. She won the Dr. John S. Lore Award for Outstanding Fundraising Executive of the Year from the AFP Greater Detroit Chapter in 2024.’ Her book, “Calling All Heroes,” was born from the growing realization that both donor-centered and community-centered models carry light and shadow.  In this episode, you will be able to: Learn what it truly means for a fundraising approach to “work”. Understand the shift from donor-centric or community-centric models to a more human-centered framework. Learn about the power of dialogue, partnership, and conscious decision-making in creating lasting change. How to reimagine heroism in fundraising as collective courage rather than individual acclaim. Grab Tammy's Book here. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

In this episode of What the Fundraising… Change is the hardest thing to sustain but the most important thing in the nonprofit sector. Most of the time, leaders in nonprofit find themselves stuck between knowing what needs to evolve and struggling to make it happen. From outdated systems and burnout to scarcity mindset and fear of failure, the barriers to change are deeply human and structural. This conversation examines why good intentions aren’t enough, how leadership habits can either stall or spark transformation, and what it takes to combine mission, money, and mindset for lasting impact.  Our guest today is Andrew Olsen,  the Executive Vice President of Fundraising Solutions at DickersonBakker. He helps organizations strengthen their fundraising and impact with the knowledge he’s got from over 25 years of experience in nonprofit leadership and consulting. He lives with his family on a small farm in Knoxville, Tennessee. He joined us today to talk about the challenges and solutions for change in the nonprofit sector.  In this episode, you will be able to: Recognize the common barriers that keep nonprofits from turning awareness into real change. Learn how leadership habits, culture, and burnout shape an organization’s ability to evolve. Learn how undervaluing time and avoiding financial discomfort can quietly erode impact. Discover small but strategic steps to align vision, structure, and budget for sustainable growth. Get all the resources from today’s episode here.  Support for this show is brought to you by Practivated. Practivated delivers AI-powered donor conversation simulations that let fundraisers practice in a private, judgment‑free space—building confidence, refining messaging, and improving outcomes before the real conversation even begins. Developed by fundraising experts with real‑time coaching at its core, it’s the smart way to walk into every donor interaction calm, prepared, and ready to connect. Learn more at practivated.com Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

In a world where leadership is often measured by individual success, today's episode shifts the spotlight to the strength found in unity and shared purpose. Joining us is Carmen James Randolph, the Founding President and CEO of the Women's Foundation of the South, to explore how collaboration, compassion, and collective power can transform communities and drive lasting change.  Carmen introduces the foundation's mission, which is to uplift the health, wealth, and power of women and girls across the South, and reflects on the challenges that nonprofit leaders face in sustaining their work amid funding cuts and burnout. Carmen emphasizes the vital importance of community and collective strength, urging leaders to rely on one another rather than operate in isolation. She shares insights on board engagement, highlighting how creative campaigns can inspire generosity and involvement. Throughout the discussion, Carmen advocates for clarity of vision, collaboration, and alliance-building as essential tools for social change. She emphasizes the importance of nonprofits forming strategic partnerships, exploring mergers, and collaborating to address the growing needs of their communities. The conversation concludes with mutual appreciation and a shared commitment to continue strengthening the sector through unity, resilience, and purpose-driven leadership. In this episode, you will be able to:  Understand the mission and impact of the Women's Foundation of the South. Recognize the importance of collective support in sustaining nonprofit leadership. Discover strategies to strengthen board engagement and donor participation. Learn how creative fundraising campaigns can inspire generosity. Examine how open communication fosters collaboration and mutual support. Embrace the power of unity and long-term planning for greater social impact. Get all the resources from today’s episode here.  Support for this show is brought to you by Zeffy. Zeffy is a game-changing fundraising platform built exclusively for nonprofits. Zeffy is a game-changing fundraising platform built exclusively for nonprofits. Unlike other platforms that take a cut of your hard work through credit card and transaction fees, Zeffy is 100% free from transaction and platform fees. That means every dollar you raise goes directly toward fueling your mission. Trusted by more than 50,000 nonprofits, Zeffy empowers organizations of every size to streamline their fundraising with tools to collect donations, sell tickets, and manage donors all in one place. Getting started takes less than 15 minutes, and once you’re set up, you’ll have more resources to put toward what really matters: your cause. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.

Fundraising is often considered to be transformational, but most of the time it’s designed to measure only transactions. Behind the scenes, a quiet disparity has begun to shape the fundraising sector: a major gift fixation, hierarchies of value within teams, and a culture that rewards revenue over relationships. It’s time to reimagine success by tracking what truly matters. Join us in our journey to prove that sustainable philanthropy grows from trust, equity, and care, not just numbers and spreadsheets.  Leslie (Jablonski) Carmona is Senior Director of Donor Experience and Individual Giving at Wayne State University, a major urban research institution in Detroit. As a rare soul who knew her passion lay in the nonprofit sector from the very beginning, Leslie brings a clear-eyed perspective on the sector’s challenges and opportunities for meaningful change. In this episode, you will be able to: Learn why every donor and every role in fundraising matters, not just major gifts. Discover how proportional giving can reshape donor relationships and build long-term engagement. Gain knowledge on how to flatten internal hierarchies and value all team contributions. Learn practical tips for leading with curiosity, calm, and thoughtful risk-taking to drive meaningful innovation. Get all the resources from today’s episode here.  Support for this show is brought to you by Zeffy. Zeffy is a game-changing fundraising platform built exclusively for nonprofits. Zeffy is a game-changing fundraising platform built exclusively for nonprofits. Unlike other platforms that take a cut of your hard work through credit card and transaction fees, Zeffy is 100% free from transaction and platform fees. That means every dollar you raise goes directly toward fueling your mission. Trusted by more than 50,000 nonprofits, Zeffy empowers organizations of every size to streamline their fundraising with tools to collect donations, sell tickets, and manage donors all in one place. Getting started takes less than 15 minutes, and once you’re set up, you’ll have more resources to put toward what really matters: your cause. Connect with me:  Instagram: https://www.instagram.com/_malloryerickson/ Facebook: https://www.facebook.com/whatthefundraising YouTube: https://www.youtube.com/@malloryerickson7946 LinkedIn: https://www.linkedin.com/mallory-erickson-bressler/ Website: malloryerickson.com/podcast Loved this episode? Leave us a review and rating here: https://podcasts.apple.com/us/podcast/what-the-fundraising/id1575421652 If you haven’t already, please visit our new What the Fundraising community forum. Check it out and join the conversation at this link. If you’re looking to raise more from the right funders, then you’ll want to check out my Power Partners Formula, a step-by-step approach to identifying the optimal partners for your organization. This free masterclass offers a great starting point.