Built On Purpose

Born and raised in Michigan, Mr. Tolia attended the University of Michigan where he earned a BA in economics and BSE in Industrial and Operations Engineering,  He previously held roles with investment banking firms Peter J. Solomon Company and hedge fund Midtown Capital before co-founding Bengal Capital Trading LLC, a Chicago based hedge fund. While at Bengal Capital, Vinay was an early investor in various US multistate operators (MSOs) as well as other ancillary cannabis companies. In 2018 he left Bengal to become the CEO of the Flowr Corporation.  Mr. Tolia led the company’s go-public fundraise as well as subsequent financings as well as the acquisition of Holigen Holdings which gave Flowr a global footprint. Vinay served as a member of the board of directors of Imerman Angels, a cancer support organization and his keenly interested in education reform and social justice. In this episode, Vinay answers questions like: How do you manage life on the road as a husband and father while managing your day-to-day tasks in business?  What about business management are you most passionate about? Who or what do you attribute your success to? What has your biggest success this year been? What was your biggest failure and why? How did you get through it? Resource Links: Connect with Vinay Tolia on LinkedIn More about Flowr Corporation Hire Leaders with Yscouts In this episode, John answers questions like: How do you manage life on the road as a husband and father while managing your day-to-day tasks in business?  What about business management are you most passionate about? Who or what do you attribute your success to? What has your biggest success this year been? What was your biggest failure and why? How did you get through it? Resource Links: Connect with Vinay Tolia on LinkedIn More about Flowr Corporation Hire Leaders with Yscouts

Giadha A. DeCarcer is the Founder and CEO of New Frontier Data, the authority in data, analytics and business intelligence for the worldwide cannabis industry. An entrepreneur with over 20 years of experience in business strategy, execution, management and business development, DeCarcer’s began her career in banking, and progressed to technology, data analytics, intelligence collection and reporting, and emerging markets across multiple sectors, domestically and internationally. DeCarcer has launched, built and operated four data-centric businesses, including disruptive technologies for the innovation behind Progressive’s Snapshot and Verizon’s Hum.  She is considered an expert in strategic positioning and risk management in emerging high growth markets, as well as a seasoned professional in government and commercial intelligence data collection and analysis. These core focus areas, along with unwavering entrepreneurial drive, have defined Giadha’s career and her vision for New Frontier Data. DeCarcer is an official member of the Forbes Technology Council; her work has been featured in Forbes, Fortune, CNBC, Fox News, CNN Money, Bloomberg, WSJ and many other top-tier news outlets worldwide, as well as in documentaries and books, including “Mary Janes,” “The Marijuana Show,” “The Great Green Gold Rush,” and “Breaking the Grass Ceiling,” among others. Number 7 on the list of the 20 Most Influential Women in Cannabis by greendorphin, DeCarcer has also been designated as one of The Most Powerful Women to Watch in D.C., is a two-time Stevie Awards Maverick of the Year recipient, a 2019 Ernst & Young Entrepreneur of the Year finalist and Moxie Award nominee, and a winner of the Washington Business Journal 2019 Women Who Mean Business Award. Her commitment to education and information sharing inspired her to create The InterCannAlliance (ICA) in 2018. The ICA is a New Frontier Data-led initiative to foster best practices and knowledge sharing amongst newly emerging cannabis markets, introducing what she has coined the “Nine Foundational Pillars” of a healthy and stable cannabis sector. Her continuous pursuit of knowledge has remained the ultimate constant throughout her life and career, also illustrated in her many mentoring and volunteering efforts such as the creation of Women Entrepreneurship Reinforcement (WeR), a program designed to mentor and coach female entrepreneurs establishing their first business.  New Frontier Data, headquartered in Washington D.C., has been recognized in DCInno as one of 17 DC area startups to Watch for 2017 and PC Mag named the company one of just 15 Blazing Hot Tech Companies to Watch. Since the company’s inception in 2014, New Frontier Data has generated the most earned media of any reporting company covering the cannabis industry crossing 15 billion in earned media reach. As one of the winners of the Best in Biz Awards 2019, Most innovative Company of the Year, New Frontier Data is also at the center of the 116th Congressional discussion on federal legalization, providing vetted and unbiased data and analysis to regulators as they assess the potential socio-economic impact of cannabis federal legalization in the United States.   Giadha A. DeCarcer is fluent in five languages including French, Italian, Spanish and Portuguese.  Born in Italy, raised in France and Spain, Giadha earned an Associate Degree in Business Administration from Miami Dade Community College, a Bachelor of Arts degree in International Relations & Trade from the University of Pennsylvania, and a Master of Arts degree in International Security from the Edmund Walsh School of Foreign Service at Georgetown University.   Interview Transcript Max   Welcome back to Episode 53 of the Built on Purpose podcast with Max Hansen brought to you by YScouts where we higher purpose aligned and performance proven leaders. Today, our guest is Giadha DeCarcer, the founder and CEO of New Frontier Data. Giadha, is an internationalist born in Italy, raised in Switzerland, France and Spain. All places I can't wait to travel back to she has lived in six countries across the globe. She speaks five languages and has a keen appreciation for cultural and economic dynamics. Giadha an analyst and strategist by training, a serial entrepreneur by practice identified the lack of critical data and analysis through her own attempted cannabis industry research. Despite ridicule from her peers across banking, technology, energy and defense. She jumped at the opportunity to bring big data, the pillar in any modern burgeoning industry to cannabis. She has built her team of unparalleled experts from fields just as diverse as their own in 2014, New Frontier data started collecting data streams and cannabis, normalize them, and centralize them to provide vetted polished and actionable reporting to the industry before and better than anyone else worldwide. Ladies and gentlemen, let's welcome Giadha DeCarcer. Giadha  8:57   Max, thank you so much for having me. It's a pleasure. Max  9:00   Awesome. Well, I'm gonna start out let's start off for talking about New Frontier data. I just think it's, it's, it's awesome. I want to hear you know, kind of what you guys do. I obviously, the introduction gave a little, little, little piece or a little intro to what you guys do. But ultimately, what problem are you solving and kind of how did you arrive at this? Giadha  9:22   Well, the problem the core problem is visibility and risk mitigation into this booming industry on a global scale. This is an industry that was born of a movement it was some stigma and transparency into it from a financial perspective, from an opportunity and risk assessment perspective was challenging. Arguably, it continues to be challenging. So what we've set out to be to do is leverage cutting edge technology such as Big Data technologies to begin collecting information in a responsible, objective and comprehensive manner, slice it and dice it. So study So that we can get to the point where we're providing actionable intelligence as close to real time as possible to again, stakeholders. Are those looking to become stakeholders in this now global sector. Max  10:14   Awesome. And let me add a little bit on and I and I read a little bit on it, but I'd love to hear it straight from you. What How did you build up the skill sets to finally launch this company? Like, what were the building blocks of understanding and getting your feet wet in big data and getting confident enough to jump into a new industry and apply that those those skill sets? Giadha  10:36   I mean, isn't the whole you fake it until you make it isn't that sweet spot. So if this is you mean, me personally, it was serendipitous I, I say with as much humility as possible that it almost feels like it was meant to be, I had very diverse careers that fit perfectly into new frontier data. So I started as a financial analyst with JPMorgan Chase, right out of college. So I really sort of got the opportunity to understand how financial analytics impact a lot larger company and a market when you're looking at more financial type vehicles or investment opportunities. I then, because of 9/11, I left banking altogether, because I was in New York. And as most of us in New York at the time, it had a massive life changing impact. So I left banking, and I decided that I wanted to join the war on terror. So I got my masters and I decided to go into intelligence collection, then really honing the skills on how do you turn human human, so human collected information into something that's actionable, all the way to the president and to our national security. And then after that, which was a gruesome experience, a very gratifying one, but certainly a very, very difficult career to have. I left after three, four years, and I decided to go into emerging markets. You mentioned I speak languages, I was very fortunate to travel the world. So I figured, you know what, I have financial analytics, I wasn't quite sure what I was going to do with intelligence collection at that point. And so I decided, you know, it was around the time when we were experiencing it, the financial and economic sort of crisis. And so a lot of US companies were looking at the BRIC nations is when the BRIC nations was really hot. So I was like, Well, let me go into emerging markets. When you combine experience in the financial industry, with understanding how to leverage technology and how to collect information for humans to turn it into intelligence and then understanding appreciating an emerging market, then you combine the three, candidly, you have new financial data, where financial analysts with high tech technology collecting information trade into intelligence for an emerging market. So serendipitous, is really the word that I would focus on here for for the answer to that question. Max  12:58   Such an awesome story. So let's take me back to when you were when you went on your, your own search for data and cannabis, what did you find? What did you find? Was there anything out there was it was there a lot of bias? Giadha  13:14   a lot of closed doors, and a lot of people looking at me like I was asking them to show me their undergarments. When I asked for data. And the industry remember that the especially the early folks in the industry, were not folks that weren't necessarily happy to share information with others, right? The industry was sort of operating for many years, decades behind the veil. So not only was there no information whatsoever, it's certainly all of this sophisticated, or I guess, mature market. Usual Suspects were not reporting on the industry, it was too taboo at the time. Countries like the Netherlands that I had really had an industry in one shape or another for decades, hadn't was not collecting any information on it. So that was out. academia had nothing, there was no interest beyond sort of, you know, your brain is a fried egg type of research in t

Josh McCarter, CEO of Mindbody, dives into what drives him, his triumphs, and his appreciation for life changes. Press play to discover more! 'Mindbody emerged from the simple idea that small business owners deserve the time to focus on what matters most: their customers. Our software has transformed that vision into the world's leading wellness services marketplace, linking hundreds of thousands of passionate health, wellness, and beauty professionals to the millions of clients they serve.' Interview Transcript Announcer: [0:00] Welcome to the built on purpose Podcast, where on each episode we interview exceptional leaders, entrepreneurs, authors, philosophers, and straight up interesting people to explore their outlook on life, work and leadership. And now, here's your host, CEO and co founder of Y Scouts, Max Hanson. Max: [0:26] Welcome to Episode 52. The Built on Purpose podcast with Max Hanson brought to you by Y scouts at Y scouts we deliver purpose align and performance proven leaders. Speaking of today, our guest is Josh McCarter. Josh is currently the CEO of mind body, the world's largest wellness marketplace. Some interesting statistics on Mind Body include they have over 70,000 fitness, beauty and integrated providers running on their platform. They have 1.3 million plus users per month. Is that correct? With three and a half million workouts in services book per month, generating more than 1 billion in transactions per month. Wow. Prior to mind, body, mind body Josh is a well traveled serial entrepreneur and successful business leader. Outside of work. Josh has served on numerous boards, most notably the Juvenile Diabetes Research Foundation, and young presidents organization. Josh has an adventure have traveled to more than 50 countries and traverse the US on his Harley. Josh, welcome to the built on purpose podcast. Josh: [1:25] Thanks, Max. It's great to be here. Max: [1:27] Well, let's start out I want to talk a little bit about the mind body mission is to leverage technology to improve the health and wellness of the world. It's frickin awesome. Tell me a little bit more about that. Josh: [1:36] Yeah, so our purpose statement is actually to help people lead healthier and happier lives by connecting the world to wellness. And so that's obviously a big remit. When you think about all of the different wellness activities that the people can take on. And certainly during the pandemic, if anything we've seen is that the world is not well, the people that are getting, you know, impacted by COVID, in many cases have underlying health conditions that could be avoided if they practiced a better wellness regimen. So you're despite the fact that COVID really impacted the wellness industry. We're really optimistic about the tail winds that we'll have coming out of it. Max: [2:11] Yeah, I mean, just when I think about, you know, company's missions and purpose statements, just to be a part of a company that's doing something that's providing so much good in the world is so powerful. So yeah, super lucky to have you on the show. And I'm glad you're in that role. Josh: [2:25] Yeah, thanks, Max. Max: [2:26] But let's I want to jump into the obvious. And I did I told you kind of when I'm walking up here, I was watching a video. It was I think it was a CNBC interview. And he was talking about the you know, some of the obvious stuff, given the COVID environment, you know, gyms, salons and spas reducing capacity and you know, an upwards of 50%. I find it absolutely fascinating on what you guys are actually doing as a company in pivoting your you're investing in your infrastructure and building your technology and making those pivots. Let's talk about those pivots. I think it's a it's really cool. Josh: [3:00] Yeah. So as a global provider to the wellness industry, we started seeing the industry shutting down in January and February overseas. And then about a month later, it hit us here in the US. So think about like March, mid March. And as that happened, everybody started thinking, Man, how are we going to stay connected with our customers? How long is this going to last. And in the fitness industry, it was relatively easy to see a line of sight that you can do virtual wellness, you can have a virtual fitness class or a one on one instruction. And we have actually been building out a platform and a strategy around delivering something was fully integrated with our software for fitness businesses to be able to use to do video on demand to do live streaming, and some other ways that they could stay in touch with their with their members. Well, that obviously got accelerated. We were planning on releasing that at our bolt conference in August, and we ended up accelerating it and we got it out the door in May. And so the the focus on that was really trying to you know, give our customers an alternative to zoom that they could have fully integrated with their business management system. Because you can imagine if you're doing zoom versus something that's integrated, you know, it's not behind a paywall. So how do you sell those classes, it's not tied into your CRM system. It's not tied into your marketing systems. And so that's one of the things that you know, mind body has has become known for is really building this all in one solution for wellness businesses. And we just look at the virtual side of things, as an extension of that platform. And now we really predict that the future of wellness is going to be what we call a hybrid model, where you will be doing classes in person, but you're also going to have to deliver virtual classes that may be on demand, it may be streaming, it's been really interesting to see how in certain markets, people are more interested in on demand. And in other markets, they're more interested in streaming. So we think everybody needs to have both capabilities. And then over the next you know, year, it'll probably settle out and we'll see what happens as we get more through the pandemic. Max: [4:51] That's interesting. So in a way it almost it almost fast forwarded some of your plans that you kind of had in motion. Josh: [4:57] Yeah, in a way. Absolutely. And I think that it was it wasn't as much of a pivot as it was an acceleration. Now we also serve the spa and salon industry and you can't do virtual haircuts and you can't do virtual massages. And so that industry, what we focused on was what we call a low touch client experience. And so if you think about going into, you know, any salon or spa right now, you're not sitting in the waiting room like you used to, you know, we used to have nice lounges and areas that you could hang out, maybe sit in a massage chair, you're not doing that now. And so what we've done is a way for people to notify the business, through messaging that they're there, they're ready, they can get checked in, they can go straight into a chair, they can go straight into a room, they can do all of their payments, and they're tips through a mobile phone, much like you would do with with an Uber, and then all of the rebooking, we're driving actually through an AI NML product that we purchased last year. Max: [5:44] Okay, that sounds convenient. I can't wait to wait to use that I've actually used the platform before I met you. I was scheduling back and you could go to yoga studios, scheduling yoga, and realize that I was using the system. So in we talked a little bit about this personally, but you've you have a dev team in India and just trying to talk about where it's a company geographically spread out, how has that started to adjust? And what what are some of the pivots that you have made as an internal team? Josh: [6:14] Yeah. So I think the the first part is, is just the pandemic itself has caused you to reassess your overall real estate footprint pre pandemic, we had 14 offices. And you know, now we still have 14 offices, but nobody's going to the offices. In fact, the only office that we have open right now is in Sydney, Australia. Our UK offices were open for a couple months, last couple months, and then they shut down a week and a half ago when the UK went back down on lockdown. So right now we're reassessing our real estate footprint really trying to say, Okay, what makes sense in this new hybrid work model, we we surveyed our team, almost half of the team said, Hey, you know, either we don't want to come back full time, or we want to come back in some kind of a hybrid fashion fact, that thing was closer to 75%, when you put everybody together. And so that makes you really look at your real estate differently and say, Hey, do I need all of this space, even with social distancing, that's not going to last forever. So say, it's another year. And the surprising thing for us was that we were able to keep up productivity, we thought, you know, Hey, everybody working from home, and especially for those, you know, parents that have young kids that they're being, you know, they're working, and they're being teachers as well, we thought, Man, our productivity is going to fall out. And we found just the opposite. And so that's been, that's been a great learning for us. And so we are going to lean and we think it's actually a benefit to offer to our customers and prospective recruits is the ability to have flexible work arrangements. And then with India, you know, we're looking at ways that we can tap into different talent pool, certainly, you know, India is known for a lot of things, and tech development is one of them. And as you get to a certain scale, like us, you know, we're operating in over 120 different countries. And so we're competing with companies that are already developing in, you know, Eastern Europe and in South America and India. And so, frankly, to be cost competitive, we also have to tap into some of these other labor pools. And you know, interestingly, the way that our business has grown, some has been organic, some has been through acquisition. So a

Nathan Harris, CEO, and co-founder of Ease, an AI-assisted global talent platform that connects leading companies with the world’s brightest people based on culture fit and allows you to collaborate remotely within our virtual workspace. Listen to find out how it all started! Interview Transcript Announcer: [0:03] Live, it's the behind the resume podcast, with why scouts, Max Hansen, where you get to know the person behind the resume. The interesting stuff people never hear about just by looking at a profile here intimate conversations with leaders to learn their story, life hacks, life experiences, and any other interesting practices or learning experiences that have made them who they are today. You know, the interesting stuff. Now, if you're ready, let's go behind the resume. here's your host, why scouts back sanson. Max: [0:43] Welcome to Episode Two of behind the resume with Max Hanson brought to you by why scouts Today's guest is Nathan Harris. Nate is originally from Milwaukee, a Korean and current Scottsdale resident Nate is a successful restaurant here, tech pioneer. Think it's a word I just made up growth strategist, podcaster, consultant, motivational speaker and so much more. Nate's story is an incredible example of the American Dream from growing up and during periods of homelessness to becoming a successful entrepreneur and multiple companies. I can't wait to get behind the resume with Nathan Harris. Welcome to the show, Nate. Nathan: [1:16] Thanks. I appreciate the value in intro. Max: [1:18] You got it. So let's start out what is a motto that you live by? Let's just jump right in. Nathan: [1:25] Yeah, one of the biggest things, it's also the only tattoo on my body is a is the strength in adversity, I feel like the greatest strengths that you find in life. And in pretty much anything that you do is largely when you're facing some form of challenge. And you have to push through that. So that's one of my biggest mottos. Max: [1:42] Got it. It makes sense. So I know a little bit about you. So I'm going to ask some questions. Normally, on this show, I like to start with the professional stuff, and then dig into the juicy stuff. But you have such an amazing story that I want to jump I want to go back. And I want you to tell me about your journey as a child, and you know, being homeless for short periods of time, or maybe they're long periods of time, we'll find out no father figure your mom's role, your brother's role, like let's start with that story. Because I think there's so much there to unpack. Nathan: [2:12] Yeah, I mean, I think that that is the most significant part of what made me who I am today is, you know, having a single mom, being able to try and provide for kids and still grow as an individual as well, is really, really inspiring, you know, to see someone that you know, eight to 20 years old, two kids, and at times, he had to live in a shelter, you know, just to get us to that next chapter. But her willingness to keep us happy and to keep us motivated. And always finding that positive spirit, even through the face of that adversity. So she could give us a better opportunity, or at least the best opportunities you could set us up for. That was just something that inspired me and really having her now even we're walking miles in the snow, you know, with, with no money and just carrying groceries, she keeps us singing, even if our, our feet were freezing. And eventually, though, a lot of that kind of took a toll on her. So by the time I was around 12 years old, my mom attempted suicide out of just facing depression that wasn't really addressed, right. And there's no one there for her to call on. She was all by herself raising two kids. And it created a level of awareness. And in that moment, it was when my brother really kind of showed me what what real man is he decided, you know what, I'm not gonna let us get separated, he basically asked me to go with the flow. Because right now, if we tell anybody that mom's not here, they're gonna take us. So in this moment, he had to decide like, he's got to now be kind of like, we got to be our own dads. So that's really was the turning point for me that, you know, from there forward, it was on us to kind of provide for our families. And it's been that way ever since. Max: [3:48] such an amazing story. How will what's the age difference between you and your brother? Nathan: [3:52] He's about two years older than me. So I was 12, he was 14. And we really had to like band together. And so what we did honestly, to survive as a mom would get these checks and melfin disable, we just take him to the corner store and in the ghetto, like no one's gonna, like was there full girl like cashing a check? I don't know. But that's just how it was. So we would go there with cash, we don't have to, like manage bills. So like, a lot of times we'd be showering with candles, because in the winter, like they would cut the lights off, but they won't cut the heat off. Because like illegal in Wisconsin, we kind of figured out the loophole or the guy, well, we may not have lights, but at least you have enough money for food. So like, that's really kind of how it was growing up. It's like, you had to pick a struggle. It wasn't like you were gonna have any hair, you just have to pick which one. So um, that was my early part of my life. And through going through that ended up taking a toll on me. So by the time I got to my senior high school, I gave up, I didn't want to finish I actually didn't graduate high school on time. I was just like, I want to find a way to live in the streets. And with all this opportunity I had like I was class president I was set up for success, but I just didn't believe myself. So then, when I did that, my brother's like Alright, well then I'll I'm not going to college you then because I'm not leaving behind. So I seen how I was kind of impacting him. And he just basically it really broke me Actually, after a while I was like, I can't be the dragon a family we've been through enough. So then I do a lot of tears decided that I'm going to literally live every day and be better no matter what happens. And I don't know what that better looks like. And I think I was 19 at the time, and a mom do want to hold us back either. So eventually, I moved and got my own apartment and I started working at UPS. I was a receiving manager. I loaded the trucks first, then I became manager. Yeah, but that was kind of like my origin of really breaking out because I got promoted for months to like management. And I started seeing like a different world. And that's when I moved to Milwaukee. And I had to like kind of leave my mom on her own. And she did so great. Like she would go to the grocery store all by herself, which was not a thing. So yeah, that was kind of my origin of like, really want to spread my wings. But I eventually stopped the corporate route about a year in two years to end and start a digital agency, which was my first business. Max: [6:07] Got it. Got it. So did you did you and your brother like play sports? Or like, Did you have any? Did you get to compete when you're younger? What was your childhood like? Nathan: [6:15] He did. So my brother was amazing track athlete reward winning, you know, he went to stay metalled Gold all that wrestling conference champion. He was all those great things. I was class president like, and also the number one talent guy because I was a breakdancer. So that was my thing is like I didn't really like sports. I love dance. So I created my own crew called the fresh bombs crew. And because we live our lives on the ground, but we're still fresh. So we really competed a lot on computer multiple stages. And it was it was my escape. Max: [6:48] That's awesome. I love how breakdancing goes from generation to generation because that was a thing when I was younger, too. And clearly I'm you know, a little bit older than you at least 10 years. Nathan: [6:57] It's a lot of fun. It's a it's something that like I could control but then push the limits still at the same time. Max: [7:04] Yeah, that's what I was gonna I was gonna dig into that a little bit like how do you connect, being a competitive breakdancer to being good professional at what you do now. Nathan: [7:12] Um, they called me dream all the time. And I think it all ties in everything. So rather be how my bars or how I remind a software company or anything that I'm a part of, like a dream it right is it's this weird thing I have where like, I'll even get up and just drive my car for 30 minutes and just like visualize things. So I've always been like that as a kid. So I was right on right all the time. So like, I could see stuff. And then I connected writing and music. And as I listen to music, I would see my mom like moonwalking and stuff in the kitchen and stuff because my mom loved to dance. And apparently like you know, my dad was like a DJ and the dance when he was younger. And I was like, oh, man, it's in the blood. So like, I just got really addicted. And I would dance in front of like the mirror. But it was always like I would Daydream visualize. So it really taught me that in order to dance, you got to be able to create nothing from just to be in a movement or something to be inspired by a trigger, right? So now today rather be when I'm consulting people or are trying to build an ecosystem grow company, my ability to have foresight, my vision, my ability to visualize and created create those experiences in real life, I think is immensely impacted. Because that's all I do. And it's all I've done is just visualizing and execute on officialize. Max: [8:26] Yeah, love it. And I think, you know, one of the things that sticks out to me is that you would dream visualize, and then you would write it down. Because a lot of people you know, I for a long time would think of great ideas. And if you don't write them down, they're very hard to execute on upon that, because the

Today's guest is Ian Lopatin, the Spiritual Gangster. Announcer: [0:03] Live, it's the behind the resume podcast, with Y Scouts, Max Hansen, where you get to know the person behind the resume. The interesting stuff people never hear about just by looking at a profile here intimate conversations with leaders to learn their story, life hacks, life experiences, and any other interesting practices or learning experiences that have made them who they are today. You know, the interesting stuff. Now, if you're ready, let's go behind the resume. here's your host, Y Scouts admin max Hanson. Max: [0:42] Hello, everyone. Welcome to Episode One of behind the resume podcast with Max Hanson. We're purpose driven leaders dig deep to share insights on what got them to where they are today, even more importantly, where they're preparing themselves for better tomorrow. Today, our guest is Ian Lopatin who's currently the co founder of spiritual gangster, a hip yoga line. That's all about spreading good vibes, giving back and choosing kindness. Before creating spiritual gangster Ian was a lawyer turn Yogi, where he started ran and sold at one yoga to lifetime is a close friend and one of the positive most positive people I know. Ian, welcome to the show. Ian: [1:14] Glad to be here, Max. Thanks for having me. Max: [1:16] I have so many questions for you and so many things to talk about. So I can't wait to get going on this. This could probably last for like four days. Ian: [1:22] I'm looking forward to it. All right, well, let's go. I ate before I came here. I don't know four days will work. But I didn't Max: [1:27] Robin four days. Okay. So this is episode one. So no pressure. But we did have a built on podcasts before this. And there was 39 episodes with Brian Moore. So this is my first episode a little nervous. But let's get after it. First of all, frame it. This is behind the resume is the vision of this podcast is really to Front Load the business stuff and then go deep. So we'll get there. And then for all the listeners out there, Ian has not been given the questions, so he's not prepared. With that said, Ian, if you want to pass on a question. I have lots of good questions. Feel free to just say pass and we'll pass. So here we go. And then at the very end, then I'm going to go into a rapid fire section. We'll go through questions a little bit quicker. Good. Awesome. All right. So here we go. Tell me about your nickname, The eagle. I just discovered this at a current text conversation with him. I asked if he had any nicknames. And he said the eagle and I couldn't wait to hear where did it come from? Ian: [2:19] So this is interesting. It comes back you know from we used to live in LA. And it's if we would always be wanting to deliver you something special. They say the Eagle has landed. And it really became from like, we're flying high. So we got the eagle. Max: [2:35] All right. All right. I love it. The eagle makes a lot of sense. All right, what's the most interesting thing going on in your life right now? Ian: [2:44] Well, one thing I'm really excited about spiritual gangster I've been a lifelong fan of the Grateful Dead. And in two weeks, we're launching a collaboration with spiritual gangster and the Grateful Dead. So it's an amazing way for me to share with everyone in spiritual gangster how much the Grateful Dead has been an influence on my life. And you know, we're we're bringing that ethos and vibrations and getting out to the spiritual gangster gang community. And to me, I'm super excited about that, because as a lifelong, Grateful Dead fan, and seen, you know, over 50 shows, and they've been a massive impact and how I see the world. And now I'm really excited to get to share what I love with you know, people that I love. Max: [3:26] I love that i i know i know you so well and I didn't know this was going on. We also went to a Grateful Dead show right before COVID hit was dead Ian: [3:34] Dead Company, which was amazing. And they're they're doing they're doing amazing. They're keeping on the vibrations of the grateful that you know, even one thing I was saying is God bless John Mayer, I love what he's doing. And I love how he's really, you know, made the Grateful Dead music relevant with younger generations now. So that's awesome, too. Max: [3:51] Yeah, Brian Moore be so proud of this podcast, starting out with the Grateful Dead content here. But so spirit, speaking of spiritual gangster, it's a brand I love. How did it come to be? I know it's a big question. We'll dig a little deeper in there. But how did it come to be anything about spiritual gangster? Ian: [4:07] So spiritual gangster, it's always been a movement to us. And you know what I used to teach yoga here and we had a chain of yoga studios and we would teach yoga really all over the world. But one of the things that I used to do is I used to teach yoga to hip hop rap music, and it would be anywhere from like Tupac to Biggie to Nelly back and a friend of mine after class one day she came up to me and she said, You're a gangster. You're like a spiritual gangster and we started selling t shirts that we sold in our yoga studio here. And once we ended up deciding to sell the yoga business at one yoga lifetime fitness, you know, we kept spiritual gangster because it really started as the house brand that we were selling in the yoga studio. And then you know turn from really a hobby to an expensive hobby and passion into you know, now a global movement. Max: [4:53] Oh, I love it. I love it. Where When was that? When did you first No, it was a movement Ian: [4:58] from the beginning. I mean, we you know intentionally what we realized is when we created the yoga studios, you know, we created almost I mean, like Howard Schultz, they were the third place where people would come in and be like a fitness thing, it would be a social element and also have a spiritual component. So they come and they could mix with community. And what I realized in the yoga business, it was extremely labor people dependent, and in order to scale that you just have to manage. And so what we wanted to figure out is how can we take the vibes? And really what what we learned from building the yoga community, and how do we share it with the world versus our local community here? So that was always our intention behind it. Ian: [5:38] And now, it's really, you know, snowballing. Max: [5:41] Yeah, I feel so good. When I wear my spiritual gangster stuff, man, and I've heard you talk about this, you've said this to me before, but you talk about how people represent brands. And then when you wear your spiritual gangster shirt, you are the brand. Ian: [5:54] So I feel like it's superhero clothes. Sometimes for as adults, I mean, we get more letters from people who are, you know, whether they're dealing with a cancer treatment or something, then the the shirt makes them feel better about themselves. And I wear it every day, or they're going to, you know, give us big speech, and they put on a special shirt. But I think it allows people to feel better about themselves. And you know, a friend of mine who used to have an ESPN show, and he would travel all over, and he would wear our brand. And he wore a couple other brands. And he would say, hey, he and when I'm wearing these other brands, I feel like I'm repping the brand. When I'm wearing spiritual gangster, I feel like I am the brand. And that's what I think a lot of people, you know, there's a lot of spiritual gangsters out there. And people define it in different ways for themselves, but we want it to be empowering for people. And I think that, you know, you are the brand when you're wearing it. Max: [6:40] Yeah, no, I definitely feel that way. So let's talk about Tell me about the at one yoga journey that led to spiritual gangster I just realized as I was kind of digging around preparing for this, that that was like a 13 year journey. Is that right? Ian: [6:53] Exactly. So I went to law school in California. And in my first year law school, I was, you know, law schools are very competitive stress environment. And I was looking for ways to just, you know, de stress and I was learning to surf and I wasn't good. I was just getting pounded, and I go running. And my mom said, you know, go check out a yoga class and yoga. This is about 25 years ago, but yoga was starting to boom in LA. And I went to a class and it felt amazing. And then I had a like a lot of synchronicity and serendipity happened. But one of the greatest things that happened to me is I was flying back from I went to see my mom in Florida. I was flying back from Florida to LA. And she gave me a yoga book. So I got on the airplane, and there's an Indian guy sitting next to me in a satin jacket with a tiger on the back and his wife. And I take my yoga book, I'm like, he's like, Oh, you do yoga, I am Bikram I'm like you want to see my book, I've no idea who the guy is. At the time. He goes, I have my own book 2 million copies. So I landed I went to the border bookstore, borders Bookstore at the time when they existed in Westwood bought his book and he was literally 10 minutes from so I would go to Bikram once or twice a day. And I then I ended up taking a teacher training at yoga works. And this time when I first started going to yoga, there was like 10 or 15 people. And by the end of the year, there was like 80 to 100 people in the class, it was just like at a tipping point. But it was only happening in New York and LA. So I come out to Arizona on family vacations, and I look for the yoga studio. And it was, I mean worse than like the basement of the dirtiest motel six, and it just didn't exist here. So you know, one thing led to another but I took some business classes at UCLA business school and wrote a business plan. And I had some friends who sent me money. And while studying for the LA bar, I ended up opening the yoga studio in Arizona. And then for the first like six or eight mon

Mark C. Crowley is the author of “Lead From The Heart: Transformational Leadership For The 21st Century,” and his mission is to fundamentally change how we lead people in workplaces around the globe.  Mark is a regular columnist for Fast Company Magazine and has been published in USA Today, Reuters, Forbes, the Stanford Social Innovation Review, the Huffington Post, Gallup, The Financial Times, CEO Magazine, Great Britain, and the Seattle Times.  His two LinkedIn Pulse articles on inspiring a 21st Century workforce and managing millennials have been read well over a million times.    Press:  Lead from the Heart Launches to the Public: An Evening with Author Mark C. Crowley An Interview With Mark C. Crowley, Author of Lead from the Heart Connect: Mark C. Crowley on LinkedIn Mark C. Crowley on Medium     Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

Kevin is an active businessman and entrepreneur in the startup tech community. While attending Indiana University, he founded the nation’s first collegiate hosted mini marathon. He went on to serve as Sr. VP of Sales for venture-backed ClassWatch until it’s $15M acquisition in 2011. Kevin founded Upper Hand in 2012 after seeing an opportunity as a Little League coach to revolutionize the sports and fitness industry. Kevin actively supports the startup and sports community as a TechStar Sports Accelerator mentor and overseeing a predictive analytics program with Butler University. Resource Links: Connect with Kevin MacCauley on LinkedIn Get Upper Hand Hire Leaders with Yscouts

Dr. Oram holds Ph.D. and M.S. degrees in environmental chemistry and engineering from the University of California Los Angeles and bachelor’s degrees in analytical chemistry and biochemistry from the University of Colorado at Boulder.  Dr. Oram spent his research years studying the complex physical and chemical processes governing the fate of contaminants in the coastal environment.  He has authored numerous peer-reviewed publications and technical reports, has given presentations before local and international audiences, and is an invited member of several technical review and scientific steering committees.  Dr. Oram’s research was instrumental in forming government regulations regarding water quality and assessing human health impacts of agricultural pesticides.  In 2009, Dr. Oram co-founded CW Analytical Laboratories to establish standardized testing and certification protocols to ensure the safety and quality of medical cannabis.   CW Analytical Laboratories is now recognized as the most trusted analytical laboratory in California. Dr. Oram and his lab were instrumental in developing cannabis regulations in California, Washington, and New Jersey.  Specifically, Dr. Oram was an invited member of the scientific advisory panel for Washington’s Initiative 502 regulations. Dr. Oram founded and operates multiple successful businesses in the cannabis vertical that currently employ over one hundred thirty full-time employees combined. Dr. Oram is also a significant contributor to Oakland’s Cannabis Equity Program where he incubates six equity-qualified applicants with infrastructure, financing, and business training. Resource Links: Connect with John Oram on LinkedIn More about NUG Inc. Hire Leaders with Yscouts

What does it take to scale a company through explosive growth and build a culture where teams thrive without burning out?   Christopher Kautz, COO of Zogics, joins Max Hansen to share how he helped transform a fast-growing disinfectant and wellness brand into a lean, fully remote powerhouse. From tripling revenue during COVID to hiring top global talent, Christopher reveals the systems, mindset, and leadership habits that allow companies to grow without losing their soul.   💡 Key Takeaways from This Episode: The transition to remote work can enhance productivity and work-life balance. Cultural fit is crucial when building a successful team. Hiring the right talent, regardless of location, can significantly impact growth. Investing in employees leads to higher retention and satisfaction. Effective leadership requires understanding and addressing team dynamics. Navigating market changes requires adaptability and strategic planning. Building a strong company culture can thrive in a remote environment. Continuous improvement and curiosity are key to successful leadership. Overcoming challenges is part of the growth process. Maintaining strong relationships within leadership fosters trust and accountability. —   🔗 Connect with Christopher Kautz LinkedIn: https://www.linkedin.com/in/ckautz/  Company (Zogics): https://zogics.com/    —   📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=ZZas_N505DY      Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.  

AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff MacPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way. Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes, and train AI on their unique strengths instead of generic tools. If you’re wondering how to bring AI into your business without creating chaos, this conversation is your roadmap.   💡 Key Takeaways from This Episode: The hidden chaos lurking beneath the surface of seemingly successful businesses Why AI adoption without process optimization leads to frustration and stalled growth How to identify and fix broken processes before implementing AI A practical roadmap for leveraging AI to strengthen your operations and create a competitive advantage —   🔗 Connect with Jeff MacPherson 🌐 Website: http://cloud37.ai/  💼 LinkedIn: https://www.linkedin.com/in/jeffmacai/   —   📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=8Q1Mxr_rBBs     Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.    

In this episode of the Built On Purpose podcast, Max discusses the critical role of health and fitness in effective leadership. He reflects on his personal journey with fitness and how it has influenced his success as an entrepreneur. Max emphasizes the importance of physical fitness as a leadership indicator, the need for mental health practices, and the significance of building healthy habits. He also highlights the importance of measuring health through metrics like HRV and skeletal muscle mass, and how these factors play a role in hiring decisions. Ultimately, he stresses that self-integrity and keeping promises to oneself are essential for effective leadership.   💡 Key Takeaways from This Episode: - The importance of prioritizing physical fitness for leaders. - How a commitment to fitness directly correlates with success in business. - Max's personal fitness routine and the strategies he utilizes. - The link between physical and mental well-being for optimal leadership performance. - Building healthy habits for longevity and overall well-being. - How Max assesses and prioritizes fitness metrics such as HRV (Heart Rate Variability) and skeletal muscle mass. - Maintaining a varied fitness routine to prevent boredom and ensure long-term adherence.   —   📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=JkS1-0zOwAM

What does it really take to build, scale, and exit businesses—without losing your sanity or burning out? In this episode, Max sits down with Chad Nikkel, a serial entrepreneur who has founded and scaled 11 companies, completed 7 acquisitions, and navigated 4 high-value exits. From losing his first business at 21 to building a $50M roofing company, Chad has seen it all: the highs of rapid growth, the lows of bankruptcy, and the wisdom of starting over. Today, he helps entrepreneurs and leadership teams at Next Level Growth design businesses that scale and give them a return on life, not just money. This conversation covers everything from delegation struggles to second-in-command hires, from painful mistakes to powerful operating systems that actually fit the people using them. If you’ve ever felt stuck in firefighting mode or wondered how to break through growth ceilings, this is the episode for you.   💡 Key Takeaways from This Episode: - The Importance of Systems: Don't sell a business too soon; instead, focus on establishing robust systems and strong teams. - The Day of Chad: Prioritize white space for strategic thinking and visionary work. - Return on Life: Balance business success with personal time and family to avoid burnout. - Learning from Failure: Mistakes and setbacks, like bankruptcy, can be valuable learning experiences that shape future business decisions.   —   🔗 Connect with Chad Nikkel 🌐 Website: https://nextlevelgrowth.com 📧 Email: chad@nextlevelgrowth.com 💼 LinkedIn: https://www.linkedin.com/in/chadnikkel 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=RjwlGgcMvG8

In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures. From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth.   Takeaways: EOS helps leaders achieve clarity and alignment. The role of an implementer is to coach and facilitate. Hiring the right people is crucial for success. Culture is a strategic driver, not an afterthought. Vulnerability and authenticity are key in leadership. Data tells a story that leaders must pay attention to. The integrator role is essential for executing a visionary's ideas. Leaders must be brave and have tough conversations. Personal well-being impacts leadership effectiveness. Growth requires intentionality in culture and hiring.   🔗 Connect with CJ DuBe' on LinkedIn: Website: EOS Worldwide LinkedIn - https://www.linkedin.com/in/cjdube/    Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/   Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/   Y Scouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=HZQWLuBqPAA   

In this episode of the Built On Purpose podcast, Max and Ryan Berry discuss the evolving landscape of recruiting, the importance of building strong relationships, and the role of technology in enhancing personal interactions.  Ryan shares his journey into the recruiting industry, highlighting key inflection points and lessons learned along the way.  The conversation delves into the core values that drive Prevail, the significance of health and well-being in leadership, and the vision for the future of the company. With insights on finding the right business partner and the importance of self-motivation, this episode offers valuable perspectives for anyone in the recruiting field.   Takeaways: • The traditional recruiting model is outdated and leads to burnout for recruiters while delivering less-than-ideal results for clients and candidates. • Prevail Recruiting is rethinking the future of staffing by combining AI-driven automation, elite recruiter pay, and four-day work weeks. • Finding a business partner is like a "cat and mouse game" – it requires alignment, trust, and a shared vision. • The importance of building a company that prioritizes the well-being and success of its recruiters. • Ryan's untraditional career path, that led him to finding recruiting as an exciting, viable career, after a stint in Australia.   YScouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/   Max Hansen ( yscouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/   YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=ReBHhpWN25I 

Are you an executive feeling stuck in your job search, rewriting your resume endlessly, or applying for roles that don't quite fit? You're not alone!    In this episode of the Built On Purpose podcast, Max Hansen interviews Lisa Rangel, founder of Chameleon Resumes and a top career strategist. Discover the biggest misconceptions executives have about presenting themselves and learn how to land roles without sacrificing your authenticity.   Takeaways: - Stop contorting yourself to fit every job description. Authenticity is key! - Focus on your values and what you *don't* want, not just what you *can* do. - One strong, foundational resume is better than multiple versions that might contradict each other. - Your LinkedIn profile and resume need to align to avoid confusion and raise red flags.   Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/   Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/   YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/watch?v=PWoB_8dtQjs  

Are you an entrepreneur stuck in the chaos of growth, struggling to scale your company without losing your mind, your team, or your soul?  Join Max Hansen as he sits down with Kelly Knight, President and Integrator of EOS Worldwide, to explore the secrets to leading with clarity, building with traction, and letting go of what's holding you back. Learn how to implement the Entrepreneurial Operating System (EOS) effectively and transform your business! Takeaways: Visionaries often misunderstand their need for support. Integrators must enjoy the creative process with visionaries. EOS is simple but requires commitment and accountability. Not everyone is cut out for EOS; it requires openness and vulnerability. The integrator role is often misunderstood and hired too late. Clarity in vision is crucial for effective leadership. Colby assessments help teams understand work dynamics. Hiring mistakes often stem from unclear expectations. Finding the right EOS implementer is key to success. Self-reflection and feedback are essential for growth. — Connect with Kelly Knight X (Twitter): @kellyknighteos Website: EOS Worldwide — Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/ — Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/ — Y Scouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts — 🎧 Listen the full episode on YouTube: https://www.youtube.com/watch?v=ZMtkUJgxeuw  

Unlock Exponential Growth with a World-Class COO | Cameron Herold (CEO Whisperer) on Building a Thriving Culture Is your business growth plateauing? Are you wearing too many hats and struggling to scale?  This episode of the Build On Purpose podcast is your roadmap to building a leadership team that transforms your vision into reality. Max interviews Cameron Herold , the "CEO Whisperer" and founder of the COO Alliance, who shares invaluable insights on hiring the perfect second-in-command to unlock your business's full potential. — Key Takeaways: A great COO is the Yin to the CEO's Yang, perfectly complementing their strengths and weaknesses. Hiring a COO frees up the founder's time to focus on high-impact activities and personal pursuits. Delaying the hiring of a COO can significantly slow down business growth. The right COO can transform your company culture and drive deeper team engagement. — Connect with Cameron Herold COO Alliance – Join the leading network for second-in-command executives: https://cooalliance.com Second in Command Podcast – Hear behind-the-scenes insights from top COOs: https://cooalliance.com/podcast Books by Cameron Herold: The Second in Command Vivid Vision Double Double Meetings Suck Free PR Available on Amazon or CameronHerold.com Invest in Your Leaders – Leadership development course: https://investinyourleaders.com Newsletter & Resources: https://cameronherold.com Follow Cameron on LinkedIn: https://www.linkedin.com/in/cameronherold — YScouts Company Links: Website: https://yscouts.com/ About Us: https://yscouts.com/about-us/ Process Demo: https://yscouts.com/resources/ Meet the Team: https://yscouts.com/meet-the-team/ Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ Built on Purpose Podcast: https://yscouts.com/podcast/ Blog: https://yscouts.com/blog/ Contact: https://yscouts.com/contact/ Max Hansen (Y Scouts Founder): Profile: https://yscouts.com/max-hansen/ LinkedIn: https://www.linkedin.com/in/maxhansen Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 Instagram: https://www.instagram.com/mhansen44/ YScouts Social Media & Channels: LinkedIn: https://www.linkedin.com/company/y-scouts Instagram: https://instagram.com/yscouts/ Facebook: https://facebook.com/Yscouts/ X (Twitter): https://twitter.com/YScouts   🎧 Listen the full episode on YouTube: https://www.youtube.com/watch?v=RLVr7lVZtq8  

Unlocking Exponential Impact: Building a Business That Thrives Without You!   Are you an entrepreneur building a cage instead of a company? Rich Schefren, the godfather of online business strategy, joins Max Hanson on the Built On Purpose podcast to reveal how to escape the trap and build a business that scales. Discover the secrets to strategic leverage, the dangers of confusing tactics with strategy, and how to create a business model that thrives independently.   In this insightful episode, Rich shares his experiences scaling Agora Inc to over a billion dollars and mentoring industry giants like Russell Brunson and Ryan Dice. Learn how to get YOUR color off the mind map and create a living, breathing business!   Y Scouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/   Max Hansen ( Y Scouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/   YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts   🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.

Is your hiring process stuck in the past? ⏳ Max Hansen dives into the death of job boards like CareerBuilder and Monster, and what this means for the future of executive hiring. Learn how to shift from outdated, high-volume strategies to high-trust, strategic approaches that attract top talent and ensure a better fit for your organization. Plus, discover the dangers of over-relying on assessments and AI in hiring, and how to use these tools effectively. Watch this episode to revolutionize your talent acquisition strategy! Learn how to hire with clarity using Role Visioning — a proven framework that helps leaders define what success actually looks like in a role before they start recruiting. 👉 RoleVisioning.com Listen now on YouTube: https://www.youtube.com/watch?v=28BW-MPe1JY  — 💡 What You’ll Learn: ✅ Talent acquisition strategies in the age of AI ✅ The pitfalls of job boards and alternative solutions ✅ Effective use of assessments in the hiring process ✅ Defining purpose in entrepreneurship and business ✅ Improving communication skills for personal and professional growth ✅ Role Visioning for clear role definition —   🌟 yscouts Company Links: 🌐 Website: https://yscouts.com/ 💼 About Us: https://yscouts.com/about-us/ 📊 Process Demo: https://yscouts.com/resources/ 👥 Meet the Team: https://yscouts.com/meet-the-team/ 📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/ 🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/ 📝 Blog: https://yscouts.com/blog/ 📞 Contact: https://yscouts.com/contact/   👑 Max Hansen ( yscouts Founder): 👤 Profile: https://yscouts.com/max-hansen/ 🔗 LinkedIn: https://www.linkedin.com/in/maxhansen 🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0 📷 Instagram: https://www.instagram.com/mhansen44/   📱 YScouts Social Media & Channels: 🔹 LinkedIn: https://www.linkedin.com/company/y-scouts 🔹 Instagram: https://instagram.com/yscouts/ 🔹 Facebook: https://facebook.com/Yscouts/ 🔹 X (Twitter): https://twitter.com/YScouts 🔹 YouTube: https://www.youtube.com/channel/UCtB6c3hqH5j8Ru6hPT7kr2A   🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.  

Unleash Your Inner Gumball: The Visionary Behind Gumball 3000! Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand. Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar enterprise, the incredible growth of the Gumball 3000 event, and what exciting plans lie ahead for the future. — 💡 Key Takeaways from This Episode: - Gumball 3000 started as a road trip and evolved into a global lifestyle brand. - It combines automotive culture with music, fashion, art, and philanthropy. - The annual Gumball rally has become a mobile festival attracting hundreds of thousands of attendees. - Maximillion Cooper's diverse background in action sports, fashion, and motorsports influenced the creation of the brand. - Gumball 3000 has expanded into various product lines, including video games, toys, books, and apparel. — 🔗 Connect with Maximillion Cooper: Official Website: https://www.gumball3000.com Instagram (Personal): https://www.instagram.com/mrmaxcooper Instagram (Gumball 3000): https://www.instagram.com/gumball3000 LinkedIn: https://www.linkedin.com/in/maximillioncooper Twitter/X (Gumball 3000): https://twitter.com/gumball3000 Facebook (Gumball 3000): https://www.facebook.com/gumball3000 YouTube (Gumball 3000): https://www.youtube.com/user/Gumball3000Rally 📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=AfWKIoCTEzc    🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message. 🎧 Subscribe for more conversations on leadership, values, and impact.