EventUp

Genetta Robinson, senior marketing strategist, brand consultant, and award-winning marketer, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it really means for a brand to show up for people.Genetta shares how brands can build meaningful consumer relationships through human connection, authentic storytelling, community, and memorable experiences. She also discusses her work behind Hulu’s “Black Stories Always” campaign, the importance of showing up beyond cultural moments, and why brands should think beyond ROI to the value they create for their audiences.The conversation also explores experiential marketing, brand loyalty, consumer engagement, AI, and why human connection matters more than ever.🎙️ Listen to discover how brands can move beyond marketing and start showing up for the people they serve.About the Guest:Genetta L. Robinson is a senior marketing strategist, brand consultant, and award-winning marketer with more than 20 years of experience helping brands connect with audiences through culture, community, and authentic storytelling.  Her career is anything but conventional, and that is exactly what makes her perspective invaluable. Beginning as an NBC Page at 30 Rockefeller Plaza, Genetta built a diverse career spanning media, entertainment, retail, and live experiences. She has held leadership roles across NBCUniversal, Burlington Stores, Broadway marketing, CBS Radio, Audacy, Disney, and Hulu, where she architected the enterprise-wide Black Stories Always initiative and led integrated marketing campaigns that blended broad audience appeal with authentic cultural representation.  Throughout her career, Genetta has contributed to initiatives that have generated more than $10 billion in revenue and has earned recognition through Webby- and Clio Award-winning work, the inaugural Suki Thompson Future is Female Scholarship from The Advertising Club of New York Foundation, and Rolling Out Media's Sisters with Superpowers honor. She also serves as a juror for the ANA Multicultural and Inclusive Marketing Excellence Awards.  As a consultant and speaker, Genetta specializes in integrated and inclusive marketing, strategic partnerships, audience development, and purpose-driven brand strategy, helping organizations turn intention into meaningful impact.  Genetta holds both a bachelor's degree and a master's degree from the S.I. Newhouse School of Public Communications at Syracuse University. Beyond her professional work, she is dedicated to service through her leadership of The 12th of Never Foundation and her membership in Alpha Kappa Alpha Sorority, Incorporated. Above all, she is a proud wife and mother of two daughters.Follow Genetta on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Adrienne Fleming, experiential marketing and employer branding leader, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how experiential marketing has evolved beyond events into a powerful strategy for building relationships, community, and authentic brand connections.Drawing from her experience across luxury fashion, hospitality, sports, and tech, Adrienne shares how brands can create memorable experiences that attract top talent, strengthen employer brands, and leave a lasting impact. From executive recruiting at Formula 1 Miami to why relationship is the new ROI, this conversation is packed with practical insights for today's marketers.In this episode:Why relationship is the new ROIExperiential marketing beyond traditional eventsBuilding authentic employer brandsCreating memorable recruiting experiencesWhy guest experience always comes firstKeeping the human touch in the age of AIA must-listen for marketers, event professionals, HR leaders, and anyone passionate about creating meaningful brand experiences.About the Guest:Adrienne Fleming is an experiential marketing and employer branding leader with experience across luxury fashion, sports, hospitality, and technology. She has led activations tied to Formula 1 Miami Grand Prix, Afrotech, Forbes 30 Under 30 Summit, the Kentucky Derby, and more. Adrienne specializes in creating immersive experiences that strengthen employer brands, build community, and create lasting connections through storytelling and hospitality.Follow Adrienne on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan’s drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations.  Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance.  Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth.  When she’s not immersed in brand strategy or tuning into the latest marketing podcast, you’ll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creating impactful live event experiences behind the scenes.If you’re an event marketer, meeting planner, venue professional, or brand leader looking to elevate your next conference, gala, trade show, or corporate event, this episode is packed with practical insights and real-world event planning advice.In this episode, they discuss:How brands are using events as part of their marketing strategyCreative ways to maximize convention center spacesHow food and beverage experiences enhance guest engagementWhy early collaboration with venue teams mattersCommon misconceptions about convention centers and catering servicesHow to stay creative while working within real budgetsEvent trends, activations, and memorable guest experiencesWhat brands can do to better partner with venues and service providersAbout the guests:Gianna Wilkins is the Director of Convention Services at the Pasadena Convention Center, where she oversees logistics, operations, and large-scale event execution for hundreds of events annually. She specializes in helping planners and brands transform flexible event spaces into immersive experiences while ensuring operational excellence from planning to show day.Tricia Galloway is the Director of Catering Sales with Oak View Group at the Pasadena Convention Center. She leads catering strategy and food & beverage operations for conferences, galas, trade shows, and corporate events, helping clients create elevated guest experiences through thoughtful culinary design and creative activations.Follow Tricia Galloway and Gianna Wilkins on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you’re a brand leader, event strategist, or marketer looking to create experiences that actually matter, this episode will shift how you think about experiential marketing. Tune in now!From annual mental health summits to timely virtual community conversations, Judith shares how her team designs events that meet people where they are, both online and offline. They unpack what it really means to build experiences rooted in empathy, inclusion, and real community care.About the guest:Judith Martinez is a strategist, speaker, and social impact leader reimagining what leadership and brand experience look like in a more human-centered world. She currently serves as Director of Social Impact & Inclusion at Rare Beauty by Selena Gomez, where she leads global initiatives at the intersection of mental health, community, and culture. She is also the Founder of InHerShoes, a nonprofit dedicated to catalyzing courage for women and girls in leadership and life. Over the past decade, Judith has worked across brand, nonprofit, and cultural ecosystems—collaborating with global organizations, creative founders, and purpose-driven companies to design experiences that move people, not just metrics. Her work bridges purpose and influence, guiding brands and leaders toward more meaningful, inclusive, and emotionally resonant impact. A proud first-generation daughter of immigrants and a Forbes 30 Under 30 honoree, Judith has been recognized for her work advancing cross-generational equity and human-centered leadership. Her insights have been featured in Forbes, Fast Company, Refinery29, and Entrepreneur, and she has spoken on stages ranging from USC Marshall to ENVSN Fest in New York. Through her podcast Imaginal Goo, Judith explores identity, creativity, and the quieter work of becoming—inviting leaders and creators to build experiences rooted in care, intention, and connection. Based in Los Angeles, she is committed to creating a world where courage is contagious and leadership feels more human.Follow Judith on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we’ve curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you’re planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!Schedule a call if you’re ready to take your next event to the next level.