Peer Talk with Dan Crowley

In this new episode of Peer Talk, Peggy Pegg and Chet GPT walk through PEG’s Rate of Change system and show how owners can identify exactly where they are in the business cycle and what moves to make next. From hiring hunters in recovery to tightening discipline in growth, and going on offense in recession, this episode lays out the playbook for owners who want to stop guessing and start leading ahead of the turn. This episode is sponsored by DOXA Talent, helping businesses find and retain top nearshore and offshore professionals through a proven recruiting and evaluation process built for long-term success. More information can be found on Peer Executive Group's website under the associates tab.

In this episode of Peer Talk, Dan sits down with Anthony Durante, longtime rental industry thought leader, former owner of Durante Rentals, and a peer group member for many years. After successfully selling his business, Anthony shifted his focus to the next challenge facing rental owners: turning data into better decisions. He is now the Chief Data Architect and founder of The OWL, a sales insights platform designed to help rental companies identify opportunities, understand customer behavior, and drive smarter growth. Our conversation dives deep into the real pain points rental owners face every day—lost customers, unclear sales signals, and the challenge of turning information into action. Anthony shares how platforms like The OWL are being built to bring clarity to those challenges through practical processes, clearer direction, and measurable results.   This episode is sponsored by Catalyst Strategic Advisors They are the premier mergers and acquisitions firm for the equipment rental, waste and environmental services, and industrial services sectors. Trust their decades of industry expertise and deal experience to achieve superior transaction outcomes. You can get in contact with them from the Associates page on our website.

In this episode of Peer Talk, Dan sits down with Lori Roberts, AI Marketing Specialist at Amplifi Marketing, to talk about how AI can help with your marketing in 2026! From AI receptionists to smart website chat, Lori breaks down how businesses are capturing every lead, reducing administrative overload, creating consistent marketing, and strengthening customer retention—all through a simple four-pillar framework. If you’re losing calls, slow on follow-up, or buried in admin work, this conversation is worth your time.   This episode is sponsored by Devore LLC. DeVore LLC specializes in providing expert fractional CFO services and strategic financial consulting to small and mid-sized businesses. We empower businesses to optimize financial performance, streamline operations, and achieve sustainable growth through meticulous financial planning, analysis, and personalized advisory services. Ready to sleep soundly, knowing your finances are in good hands?  Contact Cherie DeVore to get started today!  

In this episode of Peer Talk, Dan sits down with Curtis Fort of Construction Credit & Finance Group, a construction-focused debt collection agency that has advised construction finance and credit professionals for over two decades. CCFG specializes in navigating the unique challenges of collecting unpaid invoices in the construction industry, from complex contracts to cash-flow pressure. Curtis shares practical insights on managing receivables, knowing when to escalate collections, and protecting cash flow without damaging key customer relationships—critical guidance for construction business owners and finance leaders who need to get paid to grow. This Episode of Peer Talk is sponsored by Construction Credit & Finance Group! More information can be found Here!

On Today's episode of Peer Talk, Dan Talks with Michael Larsen, Manager at Larsen's Air Conditioning in Rockhampton, Queensland and co-host of the Rental Journal Podcast, who is using his diverse experience in the rental industry to help other rental managers and owners.   Through both the Australian and American Rental industries, Michael has learned many lessons on what makes rental one of the most important industries today. Focusing on the inherent problem solving and human elements in rental, Michael shows how independent companies can provide great experiences to their customers. Check it out today!   Today's episode is sponsored by Wheel Jackets. Wheel Jackets is setting the new industry standard in surface protection by providing the strongest and most affordable line of products. Wheel Jackets are preferred by contractors to keep their equipment from marking up and spilling on finished surfaces. Wheel Jackets are the trusted surface protection product by Peer Group members and will undoubtably keep your job site clean from equipment markings and leaks. You can find more information on Wheel Jackets on the associate page on the PEG website.

John Melia, owner and operator of Contender Equipment Rentals, founder of the Wounded Warrior Project and former Green Beret, has turned his passion for service into success in the rental industry. After surviving a helicopter explosion during his military service, Melia built one of the nation’s most impactful veteran support organizations—then pivoted to entrepreneurship, leading a growing rental company with the same grit and mission-driven focus. In this episode, Melia shares how lessons in nonprofit leadership shaped his approach to business, people, and purpose in the rental world today. This podcast is sponsored by Herbein + Company, Inc Herbein + Company, Inc. is a leading CPA advisory firm, creating impact nationally and locally since 1972. We build value through exceptional service and innovative solutions, and provide client-focused accounting, tax, advisory, HR consulting, wealth management, and risk management services.  We offer a wide range of strategic advisory services, including outsourced accounting and finance through our On-Demand Accounting & Advisory group and business valuation services through our Management Advisory group.   Let’s talk. Fill out our contact form and we’ll follow up to explore how Herbein can help your business move forward.

On today's episode, Dan Crowley speaks with Nicole Smith, Certified Franchise Executive for the Doxa Talent Philadelphia. As a former customer and now Franchise Executive for Doxa, Nicole provides great insight to the virtual assistant industry. With the cost of labor rising in the United States, this conversation is super useful for anyone looking to outsource and improve their administrative (or other) duties. This podcast is sponsored by Herbein and Company, Inc. Herbein + Company, Inc. is a leading CPA advisory firm, creating impact nationally and locally since 1972. We build value through exceptional service and innovative solutions, and provide client-focused accounting, tax, advisory, HR consulting, wealth management, and risk management services.  We offer a wide range of strategic advisory services, including outsourced accounting and finance through our On-Demand Accounting & Advisory group and business valuation services through our Management Advisory group.   Let’s talk. Fill out our contact form and we’ll follow up to explore how Herbein can help your business move forward.

On today's episode, Dan Crowley speaks with Rebecca Warnick, owner and operator of the tax strategy and planning firm, The Warnick Group. As a fractional-CFO dedicated towards the rental industry, Rebecca has incredible insights on how to get the most out of your books. With topics ranging from how to optimize cashflow to strategies to prevent fraud, this podcast cannot be missed! Listen in now. This podcast is sponsored by Lizit. Lizit is an innovative rental management software designed to streamline operations for tool and equipment rental businesses.  Lizit offers a suite of features that include inventory management, contract administration, client management, and customer-facing modules. Lizit is built to enhance operational efficiency with a user-friendly interface, seamless integrations, and powerful data analytics, helping rental businesses maximize profitability and deliver superior customer experiences.  Whether managing a small rental shop or a large-scale operation, Lizit provides the tools to optimize every aspect of your rental business.

On today's episode, Dan Crowley and Chris Spadafora, a financial advisor with the Vision Financial Group, discuss with industry stalwarts Beth Hoff-Blackmer and Zach Fischer of Aspen Rent-all what it takes to buy and sell a business. A huge topic for all business owners, listen in to gain invaluable insights! This episode is sponsored by RepMove, the ultimate sales tool built specifically for the rental industry.

On today's podcast, Ross Johnson, Director of Sales at Integrated Rental speaks with PEG Member Scott Carnell, CEO of Winchester Equipment in Virginia, on the importance of the right rental software and how it can make a difference for dealers hoping to do more rental. Thanks for listening! Shout out to our sponsor, the Warnick Group! Check them out for help with anything related to your P&L, Balance Sheet, Budgeting, and more!

On today's Podcast, Dan Crowley identifies and discusses ways in which Peer Group members have encountered in their businesses. Thanks for listening! Shout out to the Warnick Group, today's sponsor!

On today's Podcast, Dan Crowley identifies and discusses ways in which Peer Group members have encountered in their businesses. Thanks for listening and stay tuned for Part 2! Shout out to RepMove, today's sponsor! Check them out for outside sales solutions.

In this special episode of Peer Talk, host Dan Crowley interviews industry leaders live from the CRA Rental Rally & ARA Show. From the impact of AI on rental operations to the importance of actionable data, this episode covers key insights and strategies for rental business success. Learn how top operators are using technology to streamline processes, boost efficiency, and stay ahead of the competition. Plus, get a behind-the-scenes look at the latest innovations in the rental industry. This episode is sponsored by ⁠RepMove⁠, the ultimate sales tool specifically built for the rental industry.

On today's episode of Peer Talk, Dan Crowley speaks with ⁠Emily Morgan⁠, author of ⁠"Let it Go!: How to (Finally) Master Delegation & Scale Freedom Across Your Organization" ⁠ and owner of ⁠Delegate Solutions⁠ a fractional Executive Admin company. Emily has worked with and as an executive for over 20 years in various industries. Her experience has engrained in her the importance of effective delegation in spurning limitless growth. Delegation is hard to master as a small-business owner and is one of the skills that may be holding you back in your growth. Listen in to hear some tips from Emily on how delegation can level up your business. Thanks for listening! This podcast is sponsored by ⁠⁠Integrated Rental⁠⁠. INTEGRATEDRENTAL builds simplified, modern rental software designed for heavy equipment dealerships. Its products offer best-practice workflows, real-time machine tracking, and seamless integrations with platforms dealerships already use. Purpose-built to create better rental operators through boosted operational efficiencies, INTEGRATEDRENTAL software connects rental, sales, service, and dispatch teams, helping dealerships maximize profitability and visibility while streamlining rental operations from beginning to end—all in one powerful platform. Contact ⁠⁠Kristin Funston⁠⁠ for more info!

On today's episode of Peer Talk, Dan Crowley speaks with Emily Morgan, author of "Let it Go!: How to (Finally) Master Delegation & Scale Freedom Across Your Organization" and owner of Delegate Solutions a fractional Executive Admin company. Emily has worked with and as an executive for over 20 years in various industries. Her experience has engrained in her the importance of effective delegation in spurning limitless growth. Delegation is a hard skill to master as a small-business owner and is one of the skills that may be holding you back in your growth. Listen in to hear some tips from Emily on how delegation can level up your business. Thanks for listening! This podcast is sponsored by ⁠Integrated Rental⁠. INTEGRATEDRENTAL builds simplified, modern rental software designed for heavy equipment dealerships. Its products offer best-practice workflows, real-time machine tracking, and seamless integrations with platforms dealerships already use. Purpose-built to create better rental operators through boosted operational efficiencies, INTEGRATEDRENTAL software connects rental, sales, service, and dispatch teams, helping dealerships maximize profitability and visibility while streamlining rental operations from beginning to end—all in one powerful platform. Contact ⁠Kristin Funston⁠ for more info!

On today's episode of Peer Talk, Dan Crowley speaks with Renferd Koehn, the Owner and Founder of Star Rental based out of Hiawatha, Kansas. In the past three years, Renferd has built his equipment rental business from nothing. Having recently gone through the large steps such as building out his fleet, buying a property, and hiring his first employee, this podcast is a great listen for anyone looking to start a new business. Thanks for listening! This podcast is sponsored by Integrated Rental. INTEGRATEDRENTAL builds simplified, modern rental software designed for heavy equipment dealerships. Its products offer best-practice workflows, real-time machine tracking, and seamless integrations with platforms dealerships already use. Purpose-built to create better rental operators through boosted operational efficiencies, INTEGRATEDRENTAL software connects rental, sales, service, and dispatch teams, helping dealerships maximize profitability and visibility while streamlining rental operations from beginning to end—all in one powerful platform. Contact Kristin Funston for more info!

Hey Everyone! On today's episode of Peer Talk, Dan Crowley meets with Greg Scarlato from ezMicro. ezMicro has been providing IT Solutions for over 30 years, all the while managing the changing tides of a very dynamic industry. Supporting companies big to small, Greg speaks to current issues facing the industry, including ransomware, the cost of IT, the insurance attached to IT, data breaches, and more. IT is a vital part of every business, listen in to stay up on the latest trends! Today's episode was sponsored by ⁠⁠DPL Telematics⁠⁠. DPL Telematics is a premier provider of cutting-edge asset monitoring, GPS, and telemetry technologies catering to diverse industries such as construction, agriculture, rental, mining, rail, fleet, and oil fields. DPL has an unwavering commitment to providing you with the most reliable products, backed by unparalleled support, ensuring world-class solutions with uncompromised quality. ⁠⁠Contact Logan⁠⁠ from DPL to Learn More About Your Exclusive Offering! Email: logan@dpltel.com Phone: 1.800.897.8093

On today's episode of Peer Talk, Dan Crowley meets with Michael Bell, CEO/Owner of ⁠Robert Bell Insurance⁠. A true veteran of the industry, Michael Bell has incredible insight on insurance in the Equipment and Party Rental industries. This is a great listen for anyone looking to lower their insurance rates or just learn more about the industry in general. Michael also mentions his advocacy for Childhood Cancer Research, which you can find more information on here. Hope you enjoy. Today's episode was sponsored by ⁠DPL Telematics⁠. DPL Telematics is a premier provider of cutting-edge asset monitoring, GPS, and telemetry technologies catering to diverse industries such as construction, agriculture, rental, mining, rail, fleet, and oil fields. DPL has an unwavering commitment to providing you with the most reliable products, backed by unparalleled support, ensuring world-class solutions with uncompromised quality. ⁠Contact Logan⁠ from DPL to Learn More About Your Exclusive Offering! Email: logan@dpltel.com Phone: 1.800.897.8093

On today's episode of Peer Talk, Dan Crowley meets with Ryan Reynolds of Grimes Insurance in Lubbock, TX. A great listen for Event Rental and Equipment Rental Owners, Dan and Ryan discuss how to lower your company's insurance risk, therefore lowering your insurance rates in the process. Hope you enjoy! This podcast is sponsored by Wheel Jackets. Wheel Jackets is setting the new industry standard in surface protection by providing the strongest and most affordable line of products. Wheel Jackets are preferred by contractors to keep their equipment from marking up and spilling on finished surfaces. Wheel Jackets took advice and opinions from people in the field to design and develop a product that saves them time and money. Wheel Jackets are the trusted surface protection product by Peer Group members and will undoubtably keep your job site clean from equipment markings and leaks.  Thanks for listening! See you next episode :D

On Part 2 of Cross Training in Equipment Rental, Dan Crowley speaks with Adin DuBose, General Manager for Bobcat of Chico in North California. Adin grew up in the industry working at his family's business, Rental Guys. While attending Boise State in Idaho, Adin took a position working with Tate's Rents. During the podcast, Adin speaks of his unique experience working in rental from both an employee's and owner's perspective. Adin offers great insights into the industry and his experience growing by cross training both within Rental Guys and outside with Tate's Rents. Enjoy! Today's episode of Peer Talk is sponsored by RoviTracker. RoviTracker is an asset management software and GPS Tracking for both large equipment and small tools. RoviTracker is also running some exclusive programs for Peer Executive Groups' members: For small tools, you will get 5 BLE tags for free (usually $29.99 each) Twelve months of free airtime for up to 3 BLE tags One month of free airtime for any telematics/GPS device purchased. For more information, reach out to Alain Eav at alain@rovitracker.com.