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The Sales Playbook Podcast
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The Sales Playbook Podcast

Author: Paul Castain

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Sales tips for the aspiring rock star!
177 Episodes
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There's a "secret weapon" NOBODY thinks to use in sales, and that's all the more reason why YOU should! Think I'm bluffing? Then you'd better check out this week's episode! Planning your Sales Kickoff? Email me for my FREE How To Host A Sales Kickoff That Kicks Ass guide. paul@yoursalesplaybook.com 
Want to stand out during the sales cycle? On this week's episode of The Sales Playbook Podcast, we're going to talk about 3 ways you can do that with testimonials, and; I'll bet you a stick of gum that you aren't doing these things already! For more information on my on-site training programs and sales kick-off speaking engagements, click HERE.  
There are things that we never think about when it comes to testimonials, so grab your swimsuit because we're gonna cannonball into that pool! Think I'm bluffing? Then I triple dog dare ya to listen to this week's episode of The Sales Playbook Podcast. Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide? Send me an email paul@yoursalesplaybook.com to get your free copy!
None of us likes to think about the difficult people/situations we have to occasionally navigate as sales professionals; Maybe that's the problem? In this week's episode of The Sales Playbook Podcast, we're gonna go there! At the end of the podcast, I offer a cool FREEBIE, so make sure you get yours "while supplies last" :) If you'd like to consider me for your upcoming Sales Kickoff meeting, email me, paul@yoursalesplaybook.com for topics I cover and my speaking fees.
Here's something super simple you can do that will help you not only solve any current challenges, it will help you with future ones too, and; This approach will also help you come up with ideas, new approaches, and even serve as a tool for when you have team brainstorming sessions! Enjoy and please share this with your team so we can help more people in the sales community! For information about my one-on-one sales program, click HeRe.
I was going through a rough patch with my business recently, and I wasn't getting the results that I wanted, and then; I remembered something a multi-millionaire taught me years ago that helped me turn things around, and; NOBODY ever talks about this!
Ready for a different approach to prospecting? In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.
Did you ever have someone ask you a rude/intrusive question? Here's how you handle it and more importantly; Regain control of the discussion.
In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.
Nobody EVER discusses what to do when you lose a deal; Until now that is! On this week's episode of The Sales Playbook Podcast, we're gonna go there!
There's a powerful phrase that EVERY sales professional needs to leverage during the sales cycle. It's super easy to deploy and so obvious that you're practically tripping over it! I share it during this week's episode of The Sales Playbook Podcast.
We've been testing a really cool email tactic that increases both responses and; The quality of the responses. Think I'm kidding? Then I dare ya to check out this week's episode of The Sales Playbook Podcast.  
I've been getting a lot more work completed lately and I owe it all to a really cool productivity hack that costs nothing to do, and; It's actually quite fun! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!
There's a really simple thing you can do that will catapult you ahead of 95% of your sales peers. We'll go there on this week's episode of The Sales Playbook Podcast. Download a FREE copy of my How To Hire A Sales Coach guide by clicking HERE.  
There are 2 mistakes that most people make when it comes to professional development, and; It's right in front of them! On this week's episode of The Sales Playbook Podcast, we're gonna go there! This week's episode is brought to you by my one-on-one sales coaching program. Please click here for details.
Don't even think about crafting your 2025 goals without considering the one thing most people forget to include with their goals. I've included several examples and 3 questions you should ask yourself BEFORE the new year starts! Think I'm bluffing? Then I triple dog dare ya to give this week's episode of The Sales Playbook Podcast a listen!
You can learn a really cool sales tactic from the Allstate commercials and it goes totally undetected. Oh, and it's not only effective; It needs to become an essential part of your prospecting efforts! IMPORTANT IMPORTANT IMPORTANT This episode is time sensitive because there's a FREEBIE at the end of the podcast that disappears tomorrow, December 2nd, at 5:00 pm EST.
There's something that I saw during the pandemic. I see it again, at least twice a year, and; I've seen it as an overall "vibe" when it comes to the ever-changing landscape of sales, and; It's taking money out of your pocket if it goes unchecked! In this week's episode of The Sales Playbook Podcast; We're gonna go there! To download my free guide How To Host A Sales Kickoff That Kicks Ass, please click HERE. For more information about my availability and fees for your upcoming Sales Kickoff meeting or onsite training, email me paul@yoursalesplaybook.com 
One of the biggest (if not THE biggest) destroyer of dreams is procrastination! On this week's episode of The Sales Playbook Podcast, we're gonna go there, and; I have an amazingly simple way to conquer it! Resources shared in this episode; Click HERE to download our FREE guide: How To Host A Sales Kickoff That Kicks Ass. To learn more about our 2025 sales program, click HERE.
This time of year things can be a tad hectic with all the stuff on our plates, but; How can you get things done WITHOUT that feeling of overwhelm? In this week's episode of The Sales Playbook Podcast, we're gonna go there! Click HERE to download a copy of my FREE How To Hire A Sales Coach guide.
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