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The Sales Playbook Podcast
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The Sales Playbook Podcast

Author: Paul Castain

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Sales tips for the aspiring sales rock star!
188 Episodes
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Soon, the use of AI in the sales trenches will no longer be optional, so; In this week's episode of The Sales Playbook Podcast I'm going to share 3 reasons why EVERY sales rep should get on board! For availability and pricing for my speaking engagements, email me paul@yoursalesplaybook.com 
You send a cold email, how long should you wait until you follow up? How much is too much? Too little? And yep, we can't be "too late", so; In this week's episode of The Sales Playbook Podcast we're gonna go there! Click Here for details about our upcoming Cold Email webinar Cold Emails: From Ignored To Replied   
There's one type of cold email that decision makers disregard more than any other type and here's the thing; You've probably been sending it all along! On this week's episode of The Sales Playbook Podcast we're going to talk about it and more importantly; I'm going to show you how you can apply an immediate fix! Click Here for details about our upcoming Cold Email webinar Cold Emails: From Ignored To Replied 
I loaded this episode up with so many actionable tips to help you get BETTER results from those cold emails you're sending. Seriously, you'll want pen and paper for this episode!  Enjoy! PS For more information about my email workshops shoot me an email paul@yoursalesplaybook.com 
Sometimes we avoid certain things simply because we're afraid it's going to piss off a potential client; Dude, it's costing and I'm about to tell you HOW! And I'm also gonna teach ya a super cool problem solving approach I like to call the "Goalpost" approach. Check out this week's episode! For more information about my customized sales workshops, onsite training, etc, email me paul@yoursalesplaybook.com 
When it comes to prospecting, I'm willing to bet that you're fooling yourself! There are two other areas as well, where most sales professionals are missing something that's robbing their results. In this week's episode, I'm going to reveal all, and; Offer you some nifty ways to course correct! For availability and pricing for my keynote speeches, onsite training, and Sales Kickoff presentations, email me paul@yoursalesplaybook.com.  Oh, and to get the secret savings link on our Prospect Like A Pro course, email me ASAP.
There are some absolutely awesome approaches to sales that we've somehow forgotten about while embracing all the latest ones. Kind of hard to stand out while you're doing what EVERYONE else is doing, so; I have two approaches I'm going to share in this week's episode. One more thing . . . Our Black Friday weekend sales is about to end, so if you'd like to save $100 on our Prospect Like A Pro course, $150 on our ChatGPT Sales Course, $99 on our Closer's Academy course, or join us for our upcoming Cold Emails That Don't SUCK webinar for only $59, click HERE ASAP.
So many sales reps fail to leverage the holiday season, and instead; They actually feel quite challenged by it. Not on my watch, baby! I have 8 ideas that will help you kick some butt! For information about my Sales Kickoff speaking engagements, please email me paul@yoursalesplaybook.com 
Would you like to know an all-caps FREE way to find a potential client's email address? You'll want to check out this super simple tip that I share during this super short episode of The Sales Playbook Podcast! For speaking engagement inquiries, you can email me paul@yoursalesplaybook.com 
Would you like a way to generate leads where you'll have almost no one else utilizing that lead source? Then run, don't walk, over to this week's episode of The Sales Playbook Podcast 'cause I got a little something/something that will rock your leads!
On this week's episode of The Sales Playbook Podcast, we talk about what happens if you don't "audit" certain sales habits from time to time! Oh, and there's a cool FREEBIE I'm going to send everyone too! If you'd like to check my availability for your Sales Kickoff or my one on one sales coaching, you can email me paul@yoursalesplaybook.com   
There's a "secret weapon" NOBODY thinks to use in sales, and that's all the more reason why YOU should! Think I'm bluffing? Then you'd better check out this week's episode! Planning your Sales Kickoff? Email me for my FREE How To Host A Sales Kickoff That Kicks Ass guide. paul@yoursalesplaybook.com 
Want to stand out during the sales cycle? On this week's episode of The Sales Playbook Podcast, we're going to talk about 3 ways you can do that with testimonials, and; I'll bet you a stick of gum that you aren't doing these things already! For more information on my on-site training programs and sales kick-off speaking engagements, click HERE.  
There are things that we never think about when it comes to testimonials, so grab your swimsuit because we're gonna cannonball into that pool! Think I'm bluffing? Then I triple dog dare ya to listen to this week's episode of The Sales Playbook Podcast. Would you like a FREE copy of my How To Host A Sales Kickoff That Kicks Ass guide? Send me an email paul@yoursalesplaybook.com to get your free copy!
None of us likes to think about the difficult people/situations we have to occasionally navigate as sales professionals; Maybe that's the problem? In this week's episode of The Sales Playbook Podcast, we're gonna go there! At the end of the podcast, I offer a cool FREEBIE, so make sure you get yours "while supplies last" :) If you'd like to consider me for your upcoming Sales Kickoff meeting, email me, paul@yoursalesplaybook.com for topics I cover and my speaking fees.
Here's something super simple you can do that will help you not only solve any current challenges, it will help you with future ones too, and; This approach will also help you come up with ideas, new approaches, and even serve as a tool for when you have team brainstorming sessions! Enjoy and please share this with your team so we can help more people in the sales community! For information about my one-on-one sales program, click HeRe.
I was going through a rough patch with my business recently, and I wasn't getting the results that I wanted, and then; I remembered something a multi-millionaire taught me years ago that helped me turn things around, and; NOBODY ever talks about this!
Ready for a different approach to prospecting? In this week's episode of The Sales Playbook Podcast, we're gonna challenge the way you've been taught to prospect.
Did you ever have someone ask you a rude/intrusive question? Here's how you handle it and more importantly; Regain control of the discussion.
In this week's episode of The Sales Playbook Podcast, I take you through an all caps POWERFUL tactic to use when you discover competitors competing for that account you're trying to land.
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