The Graham Cochrane Show

What if teaching more was actually hurting your sales? In this episode, I’m sitting down with Colin Boyd — one of the world’s top speaking and sales coaches, trusted by Amy Porterfield, Jenna Kutcher, and other top entrepreneurs — to unpack the psychology behind high-converting presentations. You’ll learn: ✅ Why over-teaching kills conversions (and what to do instead) ✅ How to speak with stories and frameworks that inspire people to buy ✅ The “Lose-the-Sale Line” every entrepreneur needs to know ✅ How to remove resistance, increase desire, and reveal your vehicle — the 3 steps to presentations that sell ✅ How to sell from stage, webinar, or camera without feeling pushy If you’re a coach, creator, or entrepreneur who wants to grow your income by communicating more effectively, this episode will change how you speak — and how your audience responds. 📘 Grab Colin’s new book One Presentation Away here: onepresentationawaybook.com Chapters 00:00 Introduction to Colin Boyd and His Expertise 01:53 The Transformative Experience of Writing a Book 03:59 Understanding the Concept of 'Stage' in Communication 07:03 The Power of One Presentation 09:54 Common Mistakes in Presentations 11:46 The Importance of Removing Resistance in Presentations 23:04 The Power of Belief Shifting 24:22 Crafting Compelling Presentations 25:38 Building High Ticket Offers 28:58 The Importance of Decision Making 32:56 Creating Sacred Spaces in Offers 38:14 Starting Your Presentation Journey🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most entrepreneurs hustle harder, thinking that’s the only way to grow. But as Christian entrepreneurs, we have access to something different — God’s wisdom, His blessing, and His power. Today I want to share with you six daily habits straight from Scripture that can transform your business and your life. These aren’t just productivity hacks. They’re habits that invite God into your work, shape your mindset, and position you for exponential growth. If you’ve ever wondered how some people go from making in a year what they now make in a single month, these are the habits that make that possible. Let’s dive in. Chapters 00:00 Transformative Habits for Christian Entrepreneurs 02:08 The Power of Scripture in Business 11:26 The Importance of Prayer and Listening to God 20:17 Journaling: Capturing Divine Insights 27:07 Frugality: A Lost Virtue in Modern Business 27:36 The Wisdom of Frugality 35:35 The Power of Generosity 45:12 The Importance of Perseverance 🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham https://www.instagram.com/thegrahamcochrane/

This is boring… but it will double your revenue faster than anything else. Most entrepreneurs think the secret to growth is more content, more funnels, or more followers. But the real reason your business feels stuck isn’t that you’re not working hard enough — it’s that you’re ignoring the simplest, most powerful lever of all. In this episode, I’m going to show you what it is, why it works, and how pulling it could double — even triple — your revenue almost overnight. Chapters 00:00 Unlocking Revenue Growth: The Hidden Lever 00:34 Understanding Business Challenges in 2023 02:00 The Three Levers of Business Growth 05:30 The Power of Raising Prices 12:23 The Math Behind Price Increases 20:07 Overcoming Pricing Fears and Misconceptions 27:14 Identifying Premium Buyers 30:40 Transforming Your Business with High Ticket Offers🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most people think unlocking their potential takes some big breakthrough… but the truth? It’s the tiny habits that decide whether you stay stuck or move forward. Today I’m going to show you 3 ridiculously simple habits that will give you more focus, more energy, and more confidence — starting this week. And here’s the best part: they only take a few minutes a day, but the impact compounds for life. Let’s dive in. Chapters 00:00 Unlocking Potential Through Tiny Habits 04:18 The Power of Discipline 12:12 Limiting Social Media Consumption 21:44 Waking Up Early and Moving Your Body 33:39 The Importance of Journaling🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most coaches think the only way to make seven figures is to work 50, 60, or even 70 hours a week. But what if I told you that you could actually hit seven figures in just 20 hours per week? The truth is, it’s not about working harder — it’s about working smarter. In this episode, I’m going to show you the three biggest shifts that helped me scale while working less: specifically, how I generate millions per year working only 5-10 hours per week. If you’re tired of grinding and ready to stop working so hard, stick with me. Chapters 00:00 The Myth of Hustle Culture 07:06 The 80-20 Rule: Working Smarter 14:05 Leveraging Group Coaching for Success 20:21 The Importance of Pricing for Value🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

There’s a story in the Bible most people overlook… but it’s actually a blueprint for multiplying money. In just a few verses, Jesus shows us that making money is a game—one with rules, risks, and rewards. Some play to win. Others bury their chance and lose it all. But the ones who get it? They unlock an unfair advantage that changes everything. Once I saw it—I couldn’t unsee it. Let’s unpack it together. Chapters 00:00 The Biblical Blueprint for Wealth 02:52 Understanding the Game of Money 08:25 The Importance of Multiplication 12:54 Stewardship vs. Ownership 18:57 The Unfair Advantage of Multipliers 25:46 The Consequences of Playing It Safe 31:24 Identifying and Multiplying What You Have🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

You probably saw that Alex Hormozi just broke records with his new book $100M Money Models. But here’s what most people missed… He didn’t really sell a $30 book — He sold a $6,000 offer that just happened to include the book… And people lined up to buy it. Today, I’m going to break down exactly how he did it — the psychology behind why it worked so well — and more importantly, how you can use the same strategy to turn your expertise into a premium offer that sells for $5K, $10K, even more… Chapters 00:00 The Record-Breaking Book Launch 04:28 Understanding the Offer vs. Product Distinction 10:57 The Components of a Successful Offer 15:19 Framing and Anchoring Value 21:20 Implementing High-Ticket Offers in Your Business 26:08 The 10K Offer Challenge: Transforming Your Business🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Let me ask you something: how many business books, podcasts, or courses have you consumed in the past year? And how much of it have you actually implemented? See, we live in a world where we’re information rich… but implementation poor. Knowing more isn’t the problem—doing more is. In this episode, I’m going to show you why most entrepreneurs stay stuck, the hidden cost of consuming without acting, and the exact shift you need to become implementation-rich—so you can finally start seeing results. Let’s dive in. Chapters 00:00 The Information Overload Dilemma 09:47 The Cost of Inaction 17:41 The Psychology Behind Consumption 20:49 Shifting to an Implementation Mindset 29:19 Five Steps to Become Implementation Rich🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com🔥Las Vegas Dinner Mastermind (Only 7 Seats) https://docs.google.com/document/d/1NpJSBhW0c7Vp4UUMQeDf275Fs__x_s1-eNZSdm8JXO0/edit?usp=drive_link📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you’ve been battling imposter syndrome, you know how exhausting it is.You work harder, achieve more, even try convincing yourself you belong — but deep down, that voice of doubt still won’t shut up. Here’s the thing… it’s not you. The real reason you haven’t beaten imposter syndrome has nothing to do with your ability or worth — and once you see it, everything changes. In this episode, I’m going to show you the shift that finally made me believe I belonged and how it can help you eliminate imposter syndrome forever.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/Chapters 00:00 Understanding Imposter Syndrome 02:36 The Roots of Self-Doubt 05:30 The Importance of Environment 08:06 Common Misconceptions About Overcoming Imposter Syndrome 11:20 The Power of Community and Mentorship 13:45 Taking Action to Change Your Room

If you're a coach, creator, or entrepreneur who wants to sell more, scale faster, and show up more authentically—this conversation with Myron Golden is a must. I recently sat down to interview my mentor Myron at his Mouth to Millions Mastermind event in Clearwater Beach Florida and we dove deep into why authenticity is the new currency, how to win with long-form content (especially YouTube), and the golden rule for knowing what to give away for free vs. what to charge for. Myron's mindset and strategies have changed my business—and they can change yours too. Chapters 00:00 The Power of Audience Building 04:48 Branding as a Catalyst for Success 07:55 Authenticity in the Age of AI 10:49 The Impact of Long-Form Content 13:50 Immersion Creates Conversion 16:36 Community Service Content vs. Paid Content 24:42 The Power of Belief in Coaching 25:44 Be, Do, Have: The Success Principle 27:21 Transforming the Individual: The Key to Sales 29:13 The Impact of Storytelling in Coaching 30:30 Empowering True Identity in Coaching 31:53 Content Creation: Never Running Out of Ideas 39:24 Understanding Client Needs: Content and Context 43:29 NEWCHAPTER🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you’ve ever Googled how to make money online and ended up in a sea of scams, side hustles, and 10-hour-a-day content grinds—this is your reset button. I’m going to show you how real online income is built: with clarity, simplicity, and systems that actually scale. I call it the Effortless Income Engine™—and it’s how I run a multi-7-figure business working less than 10 hours a week. No fluff. No hype. Just the real playbook to attract ideal clients, transform lives, and get paid—without burning out. Chapters 00:00 Introduction to Effortless Income Engine 02:04 Understanding Your Ideal Client 08:12 The Client Magnet: Attracting Your Audience 14:02 Creating a Magic Offer 19:16 Effortless Enrollment: Converting Clients 28:53 Building a Sustainable Business Model🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you’re a coach, creator, or business owner who’s already seeing some success—but you know there’s another level waiting for you—this episode is going to flip the switch. I’m joined by Dr. Benjamin Hardy, best-selling author of The Science of Scaling, to unpack how to simplify your business, clarify your goal, and 10X in less time than you think. This isn’t about hustle—it’s about alignment. Get ready for a framework that can reshape your strategy and your identity.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/ Grab The Free Audiobook of The Science of Scalinghttp://scaling.com/audiobook

Why are people saying no to your offer — even when it’s genuinely amazing? It’s not your price. It’s not your funnel. And it’s probably not your product. The real reason? They didn’t connect with your story. Because people don’t buy when you pitch… they buy when they feel. And if you’re not telling your story the right way — in your webinar, your emails, your content — you’re losing the sale before you ever make the offer. In this episode, I’m going to show you how to tell your story so that people are ready to buy before you ever pitch. Chapters 00:00 The Power of Storytelling in Sales 09:41 Crafting Your Story: The Six Essential Elements🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow  Graham https://www.instagram.com/thegrahamcochrane/

If your traffic is down… Your course sales are flat… And it feels like your content just isn’t landing the way it used to — You’re not alone… and you’re not crazy.The content marketing game has changed. What used to work — grinding out SEO posts, chasing algorithms, building massive audiences — isn’t working anymore.But here’s the good news: The new rules don’t require you to work harder. In fact, they favor creators who go deeper instead of wider — who focus less on reach and more on relationship.Today, I’m going to show you what’s working right now — and how to thrive in this new era of content creation. 🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/Chapters 00:00 Navigating the New Era of Content Creation 03:01 Understanding the Shift in Content Marketing 14:12 The New Way: Building Deep Relationships 28:06 Transforming Offers for Success

You’ve probably heard it a hundred times: ‘Charge what you’re worth.’ My friend, that advice is keeping you stuck. Because your worth isn’t up for sale… but your offer is.And pricing isn’t about what you’ve ‘earned’ — it’s about what you decide. So what if you stopped inching your way up from $1K to $2K to $3K… And just charged what you want — today?In this episode, I’m going to show you why pricing boldly is actually the smarter path to growth, and how to break out of the undercharging trap once and for all.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/Chapters 00:00 The Pricing Mindset Shift 02:33 The Power of Bold Pricing 05:28 Breaking Free from Linear Growth 08:07 Overcoming Self-Imposed Limitations 11:13 The 10X Thinking Paradigm 13:58 Deciding Your Worth 18:20 Addressing Insecurity, Fear, and Guilt 24:48 The Impact of Pricing on Client Commitment 27:38 Taking Action: Charge More Now

You’ve probably been told to start with low-ticket offers — $97 courses, tiny memberships, or $27 tripwires. But what if that strategy is the very thing keeping you stuck?In this episode, I’m going to show you why low-ticket offers create more work, less profit, and slower growth — and what to do instead if you actually want freedom and scale.If you’re ready to stop working twice as hard for half the income, this one’s for you.🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books:How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/Chapters 00:00 The Pitfalls of Low Ticket Offers 05:58 The Illusion of Low Ticket Leverage 16:09 The Power of Premium Pricing 28:35 Choosing Quality Over Quantity Explore more on my website: https://www.grahamcochrane.com

How many times have you told yourself you’re not ready? Not ready to launch the business. Not ready to speak up. Not ready to take that next step.But what if ‘not ready’ is just fear wearing a mask? What if the very moment you’re hesitating to step into… is the one that could change everything?In this episode, I want to challenge the belief that you have to feel ready to be used — because if you keep waiting for the perfect moment, you’ll miss the one that’s already in front of you.►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/aiChapters 00:00 Overcoming the Fear of Not Being Ready 02:17 The Story of Moses: A Call to Action 05:11 Identity and Self-Doubt: Who Am I? 11:17 The What-If Questions: Implications of Action 16:50 Incompetence and Imposter Syndrome 22:53 What's in Your Hand? Utilizing Your Resources 28:39 Trusting God in Your Journey 34:27 The Final Call: Stepping into Your Destiny Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

I just got a pretty brutal email.They called me a charlatan, said my business is a scam, mocked my faith, and even brought my kids into it.And while this kind of thing used to shake me… it doesn’t anymore. In today’s episode, I want to show you exactly what hate mail looks like, why it happens, and how to respond — not with hate, but with wisdom.►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai Chapters 00:00 Facing Hate Mail: A Personal Experience 07:03 Understanding the Nature of Hate Mail 18:03 The Power of Restraint and Response 24:26 Faith, Logic, and the Price of Visibility Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

Most business owners think the only way to grow is by getting more eyeballs — more traffic, more followers, more clicks. But here’s the truth: you’re probably sitting on untapped revenue right now.In this episode, I’m going to show you the 5 fastest ways to grow your business without needing a single extra visitor. These are the same levers I’ve used to double sales for clients without changing their audience size — and you can start applying them today.►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/aiChapters 00:00 Unlocking Untapped Revenue 04:21 The Power of Pricing 14:00 Creating Irresistible Offers 19:23 The Selling Environment 30:09 Leveraging Existing Customers Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane

There’s a lie that’s quietly robbing you of income, impact, and influence. It’s the belief that you’re not qualified enough to teach what you know online. OR you’re not qualified to charge more than your competitors.So you hold back… waiting to feel more impressive, more polished, more “expert.” Meanwhile, people with half your experience are making thousands and even millions simply by sharing what you’re too insecure to say out loud.Here’s the truth: what’s obvious to you is gold to someone else. In this episode, I’ll help you crush that lie once and for all—and show you how to turn what you already know into income, even if you don’t feel ready.►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai Chapters 00:00 Crushing the Lie of Insecurity 01:01 The Cost of Waiting to Feel Ready 11:20 Reframing Expertise and Authority 22:05 The Real Cost of Believing You're Not Qualified 23:31 Understanding Pricing Psychology 25:39 Taking Action: Steps to Launch Your Business 29:17 Building Confidence Through Action 33:22 Raising Your Prices: Overcoming Insecurities 39:52 Valuing Your Offer: Pricing Strategies Explore more on my website: https://www.grahamcochrane.com Follow me on Instagram: @thegrahamcochrane