The Graham Cochrane Show

Today’s the day. My new book, The Effortless Business, is officially out. I wrote this for entrepreneurs who want to build a high-income, low-maintenance business & life. For those business owners who are tired, stretched thin, and quietly wondering if success is supposed to feel this heavy. For years, the message has been: More content. More clients. More hours. And yet… so many entrepreneurs are burned out, stressed, and secretly wondering if this is really “winning.” That tension is why I wrote my new book, The Effortless Business. This isn’t a productivity book. It’s not about hustling harder or managing your time better. It’s a complete re-design of how business works—built on simplicity, leverage, and freedom. Inside the book, I share the exact frameworks I’ve used (and taught thousands of clients) to: • Build a high-income business without working nonstop • Attract premium clients without posting every day • Create offers that sell without exhausting sales calls • Design your business around your life—not the other way around If you’ve ever looked successful on paper but felt tired in real life… this book is for you. And if you’ve ever wanted to build a dream business that doesn’t become a prison, this is for you. Chapters 00:00 The Launch of 'The Effortless Business' 02:22 Stories of Burnout and Hope 04:50 The Concept of Energy-Fueled Business 07:21 Building a Life-Giving Business 08:27 The Journey of Writing the Book📘My new book The Effortless Business is only available here: https://EffortlessBusiness.com/💰Take The $10K Offer Challenge Build your $10k offer in 5 days: https://10kOfferChallenge.com📕Graham’s Other BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you want your business to grow this year, I want to save you a lot of time and stress. There are only five ways to grow a business. Everything else people obsess over—algorithms, hacks, posting more, working harder—is just noise. I’ve grown multiple seven-figure businesses, and every revenue increase I’ve ever had came from turning one of these five dials—sometimes just slightly. Today I’m going to show you what those dials are, how they actually work, and how to know which one you should focus on this year—so you stop guessing and start growing on purpose. Chapters 00:00 Introduction to Business Growth Strategies 05:53 Dial 1: Getting More Eyes on Your Business 11:30 Dial 2: Raising Your Prices 16:44 Dial 3: Creating New Offers 29:31 Dial 5: Creating Better Selling Environments🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

As we head into a new year, I’m not trying to set bigger goals or push harder. Honestly, I’m doing the opposite. I’ve realized that striving has a way of sneaking in — even when things are going well — and it slowly steals joy, peace, and clarity. So lately, every goal and every decision in my life and business has to pass through the same three filters: Is this simple? Is this effortless? And… is it actually fun? Today, I want to walk you through that filter and how it’s changing the way I build, decide, and trust God with what’s next. Chapters 00:00 Embracing Simplicity for the New Year 05:15 The Filters of Decision Making 11:51 The Power of Effortlessness 22:14 Finding Joy in Fun 30:08 Clarity and Peace in Decision Making 🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you feel stuck right now, this might explain everything. If you’re being honest, do you ever feel like you’re behind in life? Like everyone else is hitting milestones, growing their business, crushing their goals… and you’re just trying to keep up? Maybe you’ve been working hard, doing everything you know to do, but it still feels like nothing is changing. Like you’re spinning your wheels while everyone else is sprinting. But here’s what most people don’t realize: There are four stages you move through before you experience a breakthrough…and if you’re listening this, there’s a very good chance you’re a lot closer than you think. Today I’m going to show you exactly where you are on that path—and why this stage you’re in right now is not a sign that you’re behind…but actually a sign that you’re right on track. Chapters 00:00 Feeling Stuck: Understanding Your Journey 03:18 The Four Stages of Breakthrough 17:15 Mind Your Own Business: The Importance of Focus 24:01 Encouragement to Keep Going: The Path to Breakthrough 🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook    ✅ Follow Graham: https://www.instagram.com/thegrahamcochrane/  

Most people are sitting on a wealth-building asset they use every single day…but they’ve never learned how to activate it. That asset is your mouth. Your words—used the right way—can actually create wealth. And no, I’m not talking about manifesting, visualizing, or trying to “speak money into existence.” What I’m talking about is far more practical and far more powerful: the specific kinds of words you put out into the world determine the opportunities and income that come back to you. Right now I’m going to show you the three types of words that create wealth—and how to start using them today. Chapters 00:00 Unlocking Wealth Through Words 02:36 The Power of Healing Words 05:25 Infusing Hope: The Role of Hopeful Words 08:40 Guiding with Wisdom: The Importance of Helpful Words 11:33 Creating a Content Wealth Machine🚀 Take The $10K Offer Challenge🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most people think becoming a millionaire requires outrageous risk, insane luck, or some genius idea no one else has thought of.But the truth is… the fastest way to seven figures is surprisingly boring.No flashy moves. No overnight miracles. Just three simple steps — repeatable, predictable, and available to almost anyone willing to follow them.I call it The Boring $1 Million Playbook. And once you hear how it works, you’ll never look at wealth the same way again.Let’s dive inChapters00:00 The Boring Path to Wealth02:40 Building a Business: The First Step11:14 Reinvesting for Growth: The Second Step18:19 Investing in Assets: The Final Step🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s Books How To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

If you travel for work — podcasts, speaking, masterminds, networking — you’re probably doing it wrong. Most entrepreneurs are traveling for free… when every trip could be a profit center. Case in point: I made $90,000 in 3 hours on a trip to Vegas that had nothing to do with selling. And today, I’m going to show you the simple framework behind it — so you can turn any trip, meetup, or event into a revenue-generating opportunity without adding more work, being salesy, or building another funnel. Chapters 00:00 Transforming Travel into Profit 10:13 Creating Immersive Selling Environments 19:49 Leveraging Events for Business Growth 23:46 The Importance of Next Steps in Business 27:08 Practical Takeaways for Hosting Events🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Have you ever shared something genuinely valuable… and it feels like nobody cares? You post content that could literally help people — and it gets ignored. You speak up at work or in your community, and it’s like your voice doesn’t matter. Meanwhile, someone with half your wisdom and half your experience gets all the attention. Here’s the uncomfortable truth: In this world, people don’t respond to value first. They respond to signals. And if you don’t understand that, your message will never break through. Let me show you why this happens — and what the Bible actually says about it. Chapters 00:00 The Value of Your Voice 02:35 Wisdom vs. Appearance 05:38 The Power of Presentation 08:33 The Importance of Credibility 11:20 Visuals and Perception 14:03 Looking the Part 17:07 Professional Presentation Matters 20:03 Crafting Your Expert Bio 29:06 The Power of Authority Markers 32:05 Leveraging Media Exposure 35:15 Building Credibility Through Testimonials 37:58 Showcasing Results and Payoffs 40:54 The Importance of Presentation 43:50 Stewarding Your Influence 47:06 Auditing and Upgrading Your Online Presence🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

AI video just crossed a line that nobody is talking about… and it changes everything. Because very soon, you won’t know if the person you’re watching online is real — or if they even exist. AI influencers are about to flood the internet with unlimited, perfect content. They don’t sleep, they don’t age, and they can out-create every human on the planet. But here’s the twist: When the internet is drowning in fake personalities…the people who build a trusted personal brand right now are going to become more valuable than ever. This is your last window before the takeover hits — let me show you what’s coming.Chapters 00:00 The Rise of AI Influencers 06:10 Building Trust in a Sea of Content 09:29 The Importance of Personal Branding 14:05 Navigating the Future of Content Creation 19:44 Taking Action: Start Your Personal Brand Now🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most people think making $100K fast is impossible. But what if it’s not about working harder, getting lucky, or going viral — what if it’s just about thinking differently? If I absolutely had to make $100K before 2026… I wouldn’t hustle, I wouldn’t post every day, and I wouldn’t build a funnel. I’d do one simple thing — and it would work way faster than you think. Chapters00:00 Rethinking Success: The $100,000 Challenge 00:57 The Power of Group Coaching and Community 03:19 Wealth Needs Speed: Taking Action Now 04:43 Breaking Down Big Numbers: The $100,000 Blueprint 11:31 Creating High-Value Offers: The Payoff Principle 17:39 The Art of Selling: Building Trust and Making Offers 25:38 Finding Customers: Leveraging Ads and Webinars31:43 Crafting Irresistible Offers: The 10K Offer Challenge🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

You ever notice how two people can have the exact same opportunities — same mentor, same strategy, even start on the same day — and one of them explodes while the other barely survives? I used to think the difference was skill, timing, or luck… but it’s not. After years of coaching entrepreneurs, I finally figured out what actually separates the ones who get rich from the ones who stay stuck. And once I saw it, I could see it everywhere. In this episode, I’m going to show you the invisible chain reaction that determines everything — and it all comes down to four simple words that explain why some people win and others don’t. Chapters 00:00 The Invisible Chain Reaction of Success 03:06 Beliefs That Shape Our Reality 05:58 The Power of Action and Implementation 08:59 Poor Beliefs vs. Rich Beliefs 12:11 Changing Your Beliefs to Change Your Life 14:47 The Life Change Formula 18:10 The Importance of Self-Worth 20:52 Wealth as a Tool for Good 23:57 Opportunities and Motion 26:53 Making Money: A Game of Action 30:02 Abundance vs. Scarcity Mindset 32:51 The Role of Beliefs in Success 35:54 Becoming More to Have More 39:00 The Journey of Self-Discovery🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most people think you have to save a million dollars before you can feel financially free. But what if that’s not true? What if you could experience the same level of freedom right now—without waiting decades or needing a seven-figure nest egg? I want to show you a simple way to think about money and business that flipped everything for me. Once you understand this, you’ll realize you might already be closer to “millionaire status” than you think. Chapters 00:00 Redefining Financial Freedom 04:43 Understanding Millionaire Status 09:35 The Limitations of Traditional Wealth 19:09 Creating Cash Flow Today🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Ever feel like growing your business has to be complicated — funnels, content, launches, all of it? Yeah… it doesn’t. What if scaling could actually be simple? Like… the kind of simple that frees up your time and multiplies your income. In this episode, I’m going to show you how to grow and scale your business the easy way — the way I’ve learned after 10,000 hours of real experience. If you’ve been working hard but not seeing the growth you want… this one’s for you. Chapters 00:00 The Simplicity of Business Growth 05:41 The Power of One Message 18:08 Leveraging Evergreen Marketing 25:05 Selling One to Many 30:29 The Importance of Charging More 35:08 Playing the Long Game🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

What if teaching more was actually hurting your sales? In this episode, I’m sitting down with Colin Boyd — one of the world’s top speaking and sales coaches, trusted by Amy Porterfield, Jenna Kutcher, and other top entrepreneurs — to unpack the psychology behind high-converting presentations. You’ll learn: ✅ Why over-teaching kills conversions (and what to do instead) ✅ How to speak with stories and frameworks that inspire people to buy ✅ The “Lose-the-Sale Line” every entrepreneur needs to know ✅ How to remove resistance, increase desire, and reveal your vehicle — the 3 steps to presentations that sell ✅ How to sell from stage, webinar, or camera without feeling pushy If you’re a coach, creator, or entrepreneur who wants to grow your income by communicating more effectively, this episode will change how you speak — and how your audience responds. 📘 Grab Colin’s new book One Presentation Away here: onepresentationawaybook.com Chapters 00:00 Introduction to Colin Boyd and His Expertise 01:53 The Transformative Experience of Writing a Book 03:59 Understanding the Concept of 'Stage' in Communication 07:03 The Power of One Presentation 09:54 Common Mistakes in Presentations 11:46 The Importance of Removing Resistance in Presentations 23:04 The Power of Belief Shifting 24:22 Crafting Compelling Presentations 25:38 Building High Ticket Offers 28:58 The Importance of Decision Making 32:56 Creating Sacred Spaces in Offers 38:14 Starting Your Presentation Journey🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most entrepreneurs hustle harder, thinking that’s the only way to grow. But as Christian entrepreneurs, we have access to something different — God’s wisdom, His blessing, and His power. Today I want to share with you six daily habits straight from Scripture that can transform your business and your life. These aren’t just productivity hacks. They’re habits that invite God into your work, shape your mindset, and position you for exponential growth. If you’ve ever wondered how some people go from making in a year what they now make in a single month, these are the habits that make that possible. Let’s dive in. Chapters 00:00 Transformative Habits for Christian Entrepreneurs 02:08 The Power of Scripture in Business 11:26 The Importance of Prayer and Listening to God 20:17 Journaling: Capturing Divine Insights 27:07 Frugality: A Lost Virtue in Modern Business 27:36 The Wisdom of Frugality 35:35 The Power of Generosity 45:12 The Importance of Perseverance 🚀 Take The $10K Offer Challenge 🚀 https://10kOfferChallenge.com 📕Graham’s Books How To Get Paid For What You Know https://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670 Rebel: Find Yourself by Not Following The Crowd https://www.grahamcochrane.com/rebelbook ✅ Follow Graham https://www.instagram.com/thegrahamcochrane/

This is boring… but it will double your revenue faster than anything else. Most entrepreneurs think the secret to growth is more content, more funnels, or more followers. But the real reason your business feels stuck isn’t that you’re not working hard enough — it’s that you’re ignoring the simplest, most powerful lever of all. In this episode, I’m going to show you what it is, why it works, and how pulling it could double — even triple — your revenue almost overnight. Chapters 00:00 Unlocking Revenue Growth: The Hidden Lever 00:34 Understanding Business Challenges in 2023 02:00 The Three Levers of Business Growth 05:30 The Power of Raising Prices 12:23 The Math Behind Price Increases 20:07 Overcoming Pricing Fears and Misconceptions 27:14 Identifying Premium Buyers 30:40 Transforming Your Business with High Ticket Offers🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most people think unlocking their potential takes some big breakthrough… but the truth? It’s the tiny habits that decide whether you stay stuck or move forward. Today I’m going to show you 3 ridiculously simple habits that will give you more focus, more energy, and more confidence — starting this week. And here’s the best part: they only take a few minutes a day, but the impact compounds for life. Let’s dive in. Chapters 00:00 Unlocking Potential Through Tiny Habits 04:18 The Power of Discipline 12:12 Limiting Social Media Consumption 21:44 Waking Up Early and Moving Your Body 33:39 The Importance of Journaling🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

Most coaches think the only way to make seven figures is to work 50, 60, or even 70 hours a week. But what if I told you that you could actually hit seven figures in just 20 hours per week? The truth is, it’s not about working harder — it’s about working smarter. In this episode, I’m going to show you the three biggest shifts that helped me scale while working less: specifically, how I generate millions per year working only 5-10 hours per week. If you’re tired of grinding and ready to stop working so hard, stick with me. Chapters 00:00 The Myth of Hustle Culture 07:06 The 80-20 Rule: Working Smarter 14:05 Leveraging Group Coaching for Success 20:21 The Importance of Pricing for Value🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

There’s a story in the Bible most people overlook… but it’s actually a blueprint for multiplying money. In just a few verses, Jesus shows us that making money is a game—one with rules, risks, and rewards. Some play to win. Others bury their chance and lose it all. But the ones who get it? They unlock an unfair advantage that changes everything. Once I saw it—I couldn’t unsee it. Let’s unpack it together. Chapters 00:00 The Biblical Blueprint for Wealth 02:52 Understanding the Game of Money 08:25 The Importance of Multiplication 12:54 Stewardship vs. Ownership 18:57 The Unfair Advantage of Multipliers 25:46 The Consequences of Playing It Safe 31:24 Identifying and Multiplying What You Have🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/

You probably saw that Alex Hormozi just broke records with his new book $100M Money Models. But here’s what most people missed… He didn’t really sell a $30 book — He sold a $6,000 offer that just happened to include the book… And people lined up to buy it. Today, I’m going to break down exactly how he did it — the psychology behind why it worked so well — and more importantly, how you can use the same strategy to turn your expertise into a premium offer that sells for $5K, $10K, even more… Chapters 00:00 The Record-Breaking Book Launch 04:28 Understanding the Offer vs. Product Distinction 10:57 The Components of a Successful Offer 15:19 Framing and Anchoring Value 21:20 Implementing High-Ticket Offers in Your Business 26:08 The 10K Offer Challenge: Transforming Your Business🚀 Take The $10K Offer Challenge 🚀https://10kOfferChallenge.com📕Graham’s BooksHow To Get Paid For What You Knowhttps://www.amazon.com/How-Get-Paid-What-Know/dp/1637740670Rebel: Find Yourself by Not Following The Crowdhttps://www.grahamcochrane.com/rebelbook✅ Follow Grahamhttps://www.instagram.com/thegrahamcochrane/