The Graham Cochrane Show

I've been sent to give you an urgent message. Please stop paying attention to what your competition is doing. Literally, you need to ignore your competitors because your business's success depends on it.

When I see a book that says "world -class entrepreneurs can achieve more by doing less" as a subtitle, you know I'm all in. Book 15 of the 52 book challenge this year is 10X is Easier Than 2X by Dan Sullivan from Strategic Coach and Dr. Benjamin Hardy. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=o9B2lq1Ve9yDYDZ3

Starting a business is one thing. Scaling it to seven figures of income a year and beyond is an entirely different thing. The world will tell you to push harder, just do more of what you're doing, but eventually you'll tap out. So there's got to be something different to reach those numbers. And the reality is it's not just actions, it starts with different mindsets. And so in today's episode, what I wanna do is unpack seven mindsets that I've curated over the last 14 years. Seven mindset shifts that are important for you to make in order to get over that hump, whether seven figures is the goal or multi -six or eight figures, whatever it is, these are seven growth mindsets that I've stumbled across, fought for, and have slowly figured out. Check out our new Family Goals Podcast https://www.familygoalspodcast.com/ This week, to celebrate the launch, we are giving one lucky winner $2,000 toward a family vacation! To be entered to win, simply help us spread the word about the podcast by completing the following steps: - Subscribe to the show on your preferred platform (Apple, Spotify or YouTube). - Rate the show and leave a review on Apple Podcasts. - Share an episode on social with a link to the show. - Send us an email to familygoalspodcast@gmail.com with screen grabs showing that you completed all 3 entry criteria. All three entry criteria must be completed to qualify. We will randomly draw and announce a $2,000 winner this Friday April 12th!

How you start your day matters because it's the only part of your day that you actually have control over. Think about that. It's the only part of your day you have control over. So why not take control of how you start your mornings? And that's the premise of The Miracle Morning by Hal Elrod. The not so obvious secret guaranteed to transform your life before 8 a .m. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=Sz3CWCqYZp15DOT_

So I just took 60 days off of work. That's right, I've been gone for 60 days and maybe you didn't even notice. That's okay, I still love you. But on this episode, I wanna talk about why I took a two month break, what the heck happened while I was gone, why I haven't been posting these episodes in the last 60 days and the good and the bad and the ugly of what it looks like to take a two month sabbatical. At the end of the episode, I'm also gonna walk you through three simple steps that I think you can use to apply to yourself to create your own sabbatical experience, even if you feel like time is short and you couldn't even get away for longer than a few days.

What is the secret to a great marriage? What does it take to not only stay together, but to grow deeper and deeper in love and have more and more joy and satisfaction and fun and deep friendship in your marriage? That's the question I think every married person should be asking. My second relationship book this year in the 52 Book Challenge is another marriage one. It is The Go -Giver Marriage by John David Mann and his wife, Ana Gabriel Mann. 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l_DfpokYWFMEkbLs

Are we missing the point of money? Are we saving too much and not spending enough on the things that matter? That's the premise of this week's book, Die With Zero by Bill Perkins. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=SN8F_Y9kcSehhtW1

Plenty of people will tell you to follow your dreams. Few people will be honest about just how hard it will be. Today I unpack book 11 in the 52 Book Challenge, the legendary book from Paulo Coelho, The Alchemist. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=exghd7eq-Can316V

Can you really change your life in just 5 seconds? That's the premise of Mel Robbins' hit book The 5 Second Rule. Based on the latest brain science and habit forming psychology, this simple rule can help you improve just about every area of your life. Let's unpack my biggest takeaway from the book! The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=NcjZCDApwK0hMJDn

If you're an entrepreneur or a high achiever or an ambitious person, you might struggle with happiness because you're always chasing the next thing. And I know this from experience.This is the story of my life. And so today's book in the 52 book challenge, The Gap and the Gain by Dan Sullivan and Dr. Benjamin Hardy, we need to unpack this most important issue. This is probably one of the most helpful and honest books I've ever read for entrepreneurs and high achievers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=6sjfSIaV9JOzaIsG

What is prayer? How does it work? Am I doing it wrong? These are questions that many Christians have had and many people of all kinds of faiths have had. And in today's book, in the 52 -book challenge, book eight, we're going to talk about prayer as unpacked in the book If You Will Ask by Oswald Chambers. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=UbSEfzp7IzJ11VUX

I think communication is the most powerful skill you can have because this whole world revolves around people. And the better you can communicate with those people, the better your life will be, whether you're a leader, a speaker, a content creator, or you just interact with humans from day to day. Improving your communication can help a ton. So that's why I dedicated an entire category of the eight categories of books to communication. And today's book is the 16 Undeniable Laws of Communication by none other than John C. Maxwell The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=OQ34_OaiuFInS4Os

If you've ever struggled with writer's block or creativity block or just that inner struggle to bring something to life in the world that you want to see (whether a business, a new workout routine, a new relationship that you know you should pursue) this book is for you. Today in our series of the 52 Book Challenge, we are talking about book six of 52, The War of Art by Steven Pressfield The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=l0WqrbEMJEESNCsv

In this conversation, Graham Cochrane interviews Justin Roethlingshoefer about the importance of health for entrepreneurs. Justin shares his early interest in health and how it led him to start his company, Own It. They discuss the meaning of 'Own Your Different' and how it applies to client services. Justin also shares his journey of resisting conformity and stepping into a bigger world. They explore the mind-body connection and the importance of taking a holistic approach to health. Finally, they discuss practical steps that entrepreneurs can take to handle stress and improve their overall health. In this conversation, Justin Roethlingshoefer shares insights on health and productivity. He emphasizes the importance of hydration and movement, recommending drinking half your body weight in ounces of water and engaging in deliberate exercise daily. Justin also discusses the significance of intentional preparation, highlighting the need to build baseline habits and identify controllables. He emphasizes the value of taking time for oneself and engaging in activities that bring joy and rejuvenation. Additionally, Justin explores the productivity benefits of self-care, including meditation and breathwork. The conversation concludes with Justin sharing his golden rule: prepare yourself for what's already prepared for you. Takeaways - Health is crucial for entrepreneurs to create a life they want to live and be able to serve others effectively. - Resisting conformity and embracing a bigger world can lead to personal and professional growth. - Taking a holistic approach to health, considering the mental, physical, spiritual, and emotional aspects, is essential for overall well-being. - Practical steps such as prioritizing sleep, nutrition, self-care, and mindset can help entrepreneurs manage stress and improve their health. Drink half your body weight in ounces of water daily for proper hydration. - Engage in deliberate exercise for at least 30 minutes a day. - Build baseline habits and identify controllables to maintain productivity. - Take time for yourself and engage in activities that bring joy and rejuvenation. - Invest in self-care practices like meditation and breathwork for increased productivity. - Prepare yourself for what's already prepared for you. Pre-order Justin's new book "The Power of Ownership" https://thepowerofownershipbook.com/

What separates a healthy marriage from a miserable one? In this book review, Graham Cochrane discusses 'The Four Habits of Joy-Filled Marriages' by Marcus Warner and Chris Coursey. The book explores how brain science can be used to improve marriages and create a stronger emotional, spiritual, and physical connection. Cochrane highlights the concept of joy as the most powerful motivator in life and emphasizes the importance of shrinking the 'joy gap' in a marriage. The book provides four habits to build joy in a marriage, including playing together and listening for emotion. Cochrane concludes by recommending the book as a quick and actionable read for anyone looking to improve their marriage. Takeaways - Joy and joyful attachment are the most powerful motivators in life. - Love is attachment, and the more joy you build into your marriage, the stronger and more connected your love will be. - The 'joy gap' between moments of joy in a marriage can lead to pessimism, distance, and a vicious cycle of negativity. - The four habits to build joy in a marriage are: playing together, listening for emotion, appreciating daily, and nurturing rhythm. The 52 Book Challenge: https://youtu.be/h3Fo9P4-su0?si=7wjaNzIhPdwNQmEh

I became a net worth millionaire at age 35. I'm a pretty average guy with pretty average investment knowledge, but I've put it to work and I think that's the good news. In today's episode, what I want to do is share with you the three places you must be investing. I'm going to give you specific details and then open the door wide for you to pick and choose from the sub investments within these three, as you'll see. Once you understand the three places you should be investing your money and the order in which you should invest them, things will continue to snowball for you in the right direction. If you're not already a millionaire, you will be soon. And if you already are, your next million will come faster than imagined. So let's unpack the three places you should invest your money and in which order.

Money and personal finance is usually thought of as a numbers thing, a math thing, no behavior required. In fact, you should keep your emotions out of it and just follow the numbers. That sounds nice, but in reality, if you've had money and dealt with money, you've realized that success with money is predicated more on your behavior, more on your psychology. And so today's book in the 52 book challenge is the Psychology of Money by Morgan Housel. Here is my biggest takeaway. Book 4 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=1t5AbzpX3xWlACQD

In this conversation, Graham Cochrane interviews Amanda Han, a tax advisor and expert on tax advice for business owners and real estate. They discuss Amanda's journey from working for other firms to starting her own business, the challenges and rewards of working with her husband, and the importance of involving children in business and financial education. They also talk about Amanda's collaboration with Brandon Turner and BiggerPockets, the dangers of misleading tax advice on social media, the tax benefits of running your own business, and the advantages of investing in real estate from a tax savings perspective. In this conversation, Amanda Han discusses the benefits of real estate investing, including passive cash flow and tax advantages. She also explains the pros and cons of syndicated real estate and the tax implications of syndicated real estate profits. Amanda emphasizes the importance of diversifying investments and highlights the tax benefits of charitable planning. The conversation concludes with Amanda sharing her golden rule of imparting confidence to her children. Listeners are directed to visit Amanda's website for more tax resources and to connect with her on Instagram. Takeaways - Consider starting your own business to take advantage of tax benefits and build additional sources of income. - Involve your children in your business and financial education to teach them valuable skills and create quality time together. - Be cautious of misleading tax advice on social media and seek advice from qualified professionals. - Explore the tax benefits of running your own business, such as deducting business expenses and investing in retirement accounts. - Consider incorporating real estate into your investment strategy to benefit from tax advantages like depreciation and tax-deferred appreciation. Real estate investing offers passive cash flow and tax benefits. - Syndicated real estate can be a good option for those who don't have time to manage their own properties. - Syndicated real estate provides tax benefits similar to owning a property directly. - Investing in other asset classes, such as stocks or businesses, can help diversify income and reduce risk. - Charitable planning can provide significant tax write-offs and benefits. Imparting confidence in oneself is a valuable piece of advice for success. Visit Amanda Han's website https://www.keystonecpa.com/ for tax resources and connect with her on Instagram @AmandaHanCPA

My golden nugget takeaway from The Ruthless Elimination of Hurry by John Mark Comer. Book 3 of 52 in my 52 Book Challenge. Find out more here: https://youtu.be/h3Fo9P4-su0?si=9tV6UJi9Hobw5dpr

Do you actually even need a weekend? Well, according to one of the most successful and popular business owners and content creators today, Alex Hormozi, weekends are for the mediocre masses. Oh, you knew we had to discuss this. Let's unpack it.