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This is a space where we believe marketing is something you GET to do, not something you HAVE to do. We hope you leave here encouraged, inspired, and a little more excited to share your gifts with the world. Join Austin Savage & Kelsie Zarko, business partners and friends, for biweekly casual conversations about marketing, life, mindset, productivity, branding, and more!
69 Episodes
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We talk a lot about how "content performs on a human level," but what does that really look like from a consumer behavior standpoint? In this episode, after a Fall-themed this-or-that, we're sharing 2 real-life examples that show organic trust-building in action. We can't wait to hear what stands out to you in this episode! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscribe so yo...
1.3 million people. That's how many watched the release of the New Heights episode with Taylor Swift LIVE when it released on YouTube. (It's already up past 20 million views on YouTube now!) Without a doubt, this is one of the biggest things to happen in the podcast and content marketing space in recent times. In this episode, we're chatting all things Taylor Swift but MOST importantly, we are diving into every takeaway we've had from watching the episode, seeing the response, and breaking ...
You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes. "Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean? In today's episode, we're talking about how simple it is to connect your platforms together (i.e. to integrate your content marketing), why that makes a difference in long-term decision-making for your audience, and ONE simple step you can take today to start making that connec...
"What call to action should I be using on my Instagram?" "Am I asking people to take action too often?" "Am I not asking enough?" In today's episode, I (Austin) am welcoming Kristi Zobrist, our Chief Strategy Officer at Savage Content Collective, back to the show! There's nothing Kristi loves more than a good framework and a valuable tool, so today we're walking through her signature "CTA Triangle" to help you know which CTAs to use when. In fact, the principles here extend beyond just soci...
If you're a long-time listener, you know a little less than a year ago Kelsie set out to launch her own agency focused on social media and email marketing. Today, Austin is interviewing Kelsie to explore what launching Curate Social has been like, what the biggest successes and challenges have been, and how she regained her confidence as an entrepreneur. This was such an encouraging conversation—if you're launching something new, are growing a business, or are considering stepping out as an ...
You can’t just harvest all the time; you need to plant seeds too. In this episode, I welcome Mitch Nelson back to the show to dive into the balance between brand marketing and performance marketing, and why focusing only on short-term results can limit long-term growth. We talk about how brand builds future demand, creates deeper trust, and opens doors for opportunity down the road. If you’ve ever wondered how to balance creating marketing that works now and builds momentum for the fu...
We're back with Part 3 of our spring cleaning series! After taking a look at our mindset in Episode 59 and our platforms in Episode 60, we're zooming out to talk about the driver behind everything we do: Our goals. What are you tracking? Why are you tracking it? What do you need to adjust as you look ahead to the rest of the year? // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Follow Kelsie on Instagram: https://www.instagram.com/kelsiezarko 🔔 Be sure to subscr...
Every leader of a business or organization wants to see more people taking action alongside their brand. So how do we both capture existing demand and create new demand for your product or service? When we're looking to balance short-term and long-term wins, intentional marketing and sales funnels are one of the best ways to do this. In today's episode, I (Austin) am welcoming Kristi Zobrist, Chief Strategy Officer at Savage Content Collective, to the show! She's an incredible marketer with a...
We're back with Part 2 of our spring cleaning series! After taking a look at our mindset last week, we're going super-practical this week with 14 quick actions you can take across your social media, email marketing, blog creation, and podcast that can help you see some extra momentum. (Oh, and we get a little deep on our "this or that" for the week! 👀 Let us know what your answer would be!) It's always fun to get in-the-weeds about content marketing, and we hope some of these tips are helpf...
It’s not just your closet that could use some freshening up this Spring... your mindset might need a little spring cleaning, too. In this episode, we’re dusting off the limiting beliefs that keep us stuck and replacing them with powerful truths that help us move forward. After a "this or that" about the best airplane seats, we're walking through 8 mindset shifts we all should make as we look ahead to the rest of the year. Think of this one as a deep clean for your confidence—because who you...
Ever feel like you're bothering people with your emails, posts, and marketing efforts? You’re not alone! In this episode, Kelsie and Austin tackle one of the biggest fears leaders have when it comes to showing up consistently: What if people start to get annoyed with seeing our content regularly? We’re breaking down the misconceptions behind this fear, the mindset shifts you need to make, and why your core audience wants to hear from you (yes, really!). If you’ve ever second-guessed hitting “...
What if your customer support wasn’t just about fixing problems—but actually informed your approach to content strategy? In this episode, Austin geeks out over Baldur’s Gate 3 (because what other video game has 7,000 different possible endings? 🤯) and takes a deep dive into how Larian Studios has turned player feedback into a powerful marketing tool. From engaging directly with their community to making improvements based on real conversations, they’ve built an insanely loyal fanbase—and ther...
Onyx Storm is the fastest-selling adult novel in 20 years. 🤯 The Empyrean series (which starts with the best-selling book Fourth Wing if you've heard that title!) has been taking the world by storm, pun intended. The third book in the series, Onyx Storm, just released and we can learn SO much from the launch process, including how Rebecca Yarros stretched herself as an author/creator, the huge role user-generated content (UGC) has played, and the significance of a strong brand. Whether y...
What's the biggest "hack" to building a brand through content marketing? Not stopping. It's true! During our recents ABCs of Content Marketing, consistency came up again and again. Consistency is a huge part of how we add value, how we build trust, and how we create community. But sometimes it's easier said than done. In today's episode, we're covering the 4 most common barriers people have to creating content consistently, and some shifts to consider for each challenge. // 📸 Follow Aust...
We're keeping it casual for this one, and after a New Years Eve themed "this or that," we chat about the past year and what we saw change and continue with content marketing. It's so fun to look back on the year and evaluate the changes we saw on social (Instagram specifically), podcast performance, blog strategy, and email marketing. Come look back on the past year with us—we hope you enjoy this conversation! // 📸 Follow Austin on Instagram: https://www.instagram.com/austin_savage 📸 Foll...
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after a "this or that" about the best way to drink hot chocolate, we're diving into the details of how to use content marketing to build connection and community with your audience. Connection makes all the difference, and we hope this conversation helps you think thro...
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after a deep-dive into our Halloween traditions and perspectives on Almond Joy, we're diving into the details of how to build trust with your audience through content marketing. Growth happens through connection and relationships, and content marketing is an effective ...
Every effective content marketing strategy is built on three basic principles: Adding Value, Building Trust, and Creating Community. In this mini-series, we're walking through each of these essentials! In today's conversation, after our first-ever "this or that OR that," we're diving into the details of what it means to add value, 5 practical ways to incorporate value into your content, and why adding value paves the way for both trust and community. // 📸 Follow us on Instagram: https://ww...
We're back with a brand new conversation! In today's episode, after a football-themed "This or That," we're diving into some exciting updates coming up in Kelsie's life, the emotions that come along with team transitions, and 3 aspects of content marketing that we're doubling-down on this Fall and beyond. // 📸 Follow us on Instagram: https://www.instagram.com/savagecontent.co 🔔 Be sure to subscribe so you don't miss a future episode! 🔥 Learn how we can take content off your plate: https:/...
For Episode 49, I had the opportunity to chat with a friend from college with a different but parallel journey to my own. I loved connecting with him for this conversation! Luke Waite is the founder and principal consultant of two companies: Pomelo Coffee Consulting and The Lev Co. His background is marked by turning inefficient cafes, cold brew companies, and coffee roasters that are in the red into highly efficient companies that are solidly in the black. In this conversation, we talk abo...
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