Unrelatable™ with Donata White

For a long time, I thought the reason I couldn’t break past my income ceiling was because I needed more help with tasks. I thought that hiring a VA or a freelancer to free up my time would solve my problems. But after 18 months stuck at $100K, my calendar kept filling right back up.In this episode I’ll be sharing how to step out of the Doer role entirely, where everything relies on your efforts, and upgrade your identity to become a true CEO so you can scale to infinity and beyond.In this episode: • Why relying on your labor creates a permanent revenue ceiling—and how structural substitution replaces your effort with IP, systems, and scalability. • How to identify the Service Provider trap through symptoms like decision overload, emotional exhaustion, and operational bottlenecks. • Why scaling isn’t "more of the same but bigger this time," but a full role replacement where your value becomes vision, architecture, and leadership. • How to step into the CEO identity by designing transferable systems, making data-driven decisions, and embodying strategic boundaries. • Why perfectionism and control keep you stuck, and what behaviors will actually buy back your time and mental space. • How staying in isolation is your greatest constraint as you shift from away from the service provider role, and how being a part of the right community accelerates your transition from Doer to true CEO.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

At first, being your own boss feels like the ultimate luxury. You get to set your own schedule, be home with your family, and earn more than you ever did in a 9–5. But as your business grows into the multiple six- and seven-figure range, the true marker of success becomes far more profound: the luxury of absence. Not a vacation, not a weekend offline, but the structural, financial luxury of your business running with zero reliance on your daily presence, energy, or output.In this episode, I break down the four non-negotiable pillars required to evolve from high-paid operator to the CEO of a sellable, self-sustaining asset. In this episode:Why time-for-money exchange keeps you capped, and how to shift into scalable, IP-driven offers and recurring revenue.How to build an offer architecture that runs without you by using low-ticket to vet, group/hybrid offers to scale, and maintenance models to stabilize.How to make your methodology the authority through a clear enemy, a proprietary framework, and a movement-driven brand.How to automate marketing using my C4 Marketing strategy, SOP-driven repurposing, and paid acquisition instead of daily posting.How to replace task delegation with team outcome ownership through documented SOPs.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Most entrepreneurs view competition as a sign of a healthy market. They accept it as a tax on doing business—an endless race to stand out in a crowded room.But here is the truth: Competition is a symptom of operating inside a box someone else built. If your prospects can compare you to anyone else, you’ve failed at positioning.In this episode, we break down Category Design. This isn’t about being better than the competition. It’s about being so unique that you become the only logical choice. We’re moving beyond the noise to help you build a category where you are the sole, undeniable authority.In this episode:The Symptom of Competition: Why playing the game means you’ve already lost, and how to redefine the field so the game is played on your terms.Energy vs. Architecture: Stop wasting executive energy trying to differentiate. Learn to build a category where alternatives literally cease to exist.The Category Designer’s Edge: The fundamental shift in mindset that separates those who follow trends from those who create them.The Psychology of the Premium Buyer: Why category creation eliminates price-shopping and moves prospects from "maybe" to "take my money!"Infrastructure of Influence: How your proprietary systems and language act as a magnetic filter, attracting elite clients while repelling the rest.Selling the Movement: Why the world’s most powerful brands don't sell services—they sell conviction, identity, and a new status quo.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

What if I told you the true cost of your 7-figure future has absolutely nothing to do with the dollar amount of your next investment?Most CEOs believe the "stretch" of a high-level mastermind is the financial commitment. It’s not. The financial investment is the easiest part—it is merely the public declaration that you are serious about the actual cost of the future you’re trying to create.The real price? The identity you have to give up. In this episode, we’re pulling back the curtain on the "identity trades" required to cross the threshold from a capped 6-figure doer to an Unrelatable 7-figure authority. If you feel like you are hitting a glass ceiling despite your skills and hard work, it’s because you are still clinging to the version of yourself that "earned it" through hustle, relatability, and labor.In this episode:The Hidden Tax of Your Current Identity: How remaining "relatable" is costing you in anxiety, lost status, and the depletion of your visionary energy.From Best Doer to Category Designer: Why you must give up the emotional safety of being excellent at execution to make room for the $10,000/hour strategic work only you can do.Trading Validation for Authority: Moving away from Pick-Me behavior and stepping into the certainty that attracts premium buyers.Hustle vs. Scalable Structure: How to trade your "hardest worker" badge for a proprietary methodology that generates revenue without your presence.The Courage Gap: Why you don't invest for where you are, you invest for where you are going—and why waiting to "make more money" first is a symptom of the very identity that is keeping you stuck.The Unrelatable Future: A look at what happens when you decide to become the required solution in your market—the Category of One that has no competition."You’re not afraid of the money. You’re hesitating because you know exactly what it’s going to require of you to make that level of investment pay off."Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Your annual planning rituals—journaling, reflecting, making vision boards– might be keeping you stuck. It might feel productive, but these end of year wrap-ups tether you to your current evidence, capacity, and identity. As an Elite CEO, your job isn’t to review the year, but to clear the constraints that prevent your next-level business from emerging. In this episode, we’re dismantling the mainstream year-end playbook and replacing it with actual capacity-generating moves that will set you up for a quantum leap in the new year.In this episode:Why mainstream year-end rituals keep you small by anchoring your goals to last year’s evidence and limitations. How to run a true CEO Capacity Audit that eliminates low-leverage tasks and reallocates your energy toward systems and leadership.How intelligent offer design creates premium pricing, faster results, and a reputation built on certainty—not effort.Why premium buyers don’t care about your time or features, and how to restructure your offers around removing the bottlenecks that sabotage client success.The shift from revenue-based goal setting to asset-based annual planning that increases your business’s valuation and long-term wealth.How Elite CEOs think, hire, design, and set goals fundamentally differently from other entrepreneurs.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook  Your mission isn't to be your audience's Internet BFF. That relatability is costing you premium revenue and draining your authority. True leadership requires creating thought leadership, embodying aspiration, and projecting certainty.In this episode, I expose the costly relatability trap and reveal the complete structural and messaging shift I used to stop attracting price shoppers and start commanding instant "yeses" from high-ticket clients. This conversation is your invitation to stop being a peer and start being the premium guide your audience needs.In this episode:Why the common "know, like, and trust" advice creates a revenue ceiling, and how prioritizing empathy over certainty kills your ability to command premium prices.The difference between horizontal (Relatable) and vertical (Aspirational) energy, and why high-ticket buyers pay for the standard of the container, not your time or your friendship.The societal pressure that disproportionately demands women leaders be "relatable," and how to use unapologetic, unrelatable success as your ultimate client filter.Actionable content and messaging shifts: How to stop trauma dumping and commiserating, and start leading with expertise, results, and a movement that sells itself.The ultimate payoff of the Unrelatable Identity: attracting higher-intent buyers, making your content must-see, and building a brand that scales without your daily labor.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

What if doubling your business could actually make it easier? That's what happened for my client Allison Nelson, CEO of LiveRealFit. She 2.4Xed her business in 2023, a year when there were whispers all over the industry that online coaching was in a downturn. In this episode, Allison shares exactly how we used my Elevate scaling framework to make the shifts in her business that allowed her to not only increase her revenue, but make her business feel easier at the same time. We'll share:The mindset shifts she needed to make to step into filling a true CEO role in her business, How we evaluated her personal touchpoints in her business to make sure we prioritized the systems that would make the biggest impact for her, How being a high-achieving, highly educated woman is a double-edged sword when it comes to running your own business, and How we continuously come back to the Elevate framework to keep her momentum and make sure she's always on track toward her goals. Be sure to connect with Allison on her website or on Instagram. Start your journey to results like these inside CEO Summer (yes, you can still join until 6/7 and catch up, as our first call is next week!)Want longer-term support like Allison? Meet us inside the Bizfluencer Mastermind. Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Even if you don’t have a boss or have to ask for time off, there are likely still some sneaky ways that you're still bringing a 9-5 mindset to your business. But it’s not your fault–Online business as a whole is quite young, which means you’re not always getting the full picture or the best advice. In this episode, we’ll cover the four biggest ways you’re operating from that 9-5 mindset and how it’s keeping you from scaling. We’ll talk about how to help you finally break free from this conditioning that is so heavily ingrained in us from a young age, so it can finally stop sabotaging your ability to take your business success to infinity and beyond. JOIN CEO SUMMER: https://donatawhite.com/ceo-summer Here's what you’ll learn:Why I don’t teach business owners in the scaling phase with a cookie-cutter formulaHow to stop treating your business as a paycheck and start treating it as an assetHow I use my Elevate Scaling Framework to help my clients avoid income plateaus, double and triple their revenue and create massive impact through truly scalable offersWhat you can start doing today to structure your business so it generates true wealth, instead of spending all your efforts chasing the next revenue goalHow to join CEO Summer, my 8-week mini mastermind for CEOs who want to sail past $20K months and into the 7-figure sunset. Take the amazing business you’ve worked hard to build and turn it into a legacy right here: https://donatawhite.com/ceo-summerThanks so much for listening to this episode of the Bizfluencer podcast! If you liked what you heard, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, along with the best tips, tricks, and truths about all things social media, be sure to connect with me online!Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Well, it happened. They banned TikTok. That may be jumping the gun a bit (as you'll hear in this episode) but it's not too far off. As a lawyer, a Business Coach, and as the founder of a social media marketing agency, I’m the perfect person to do an entire breakdown and what it means for you. In today’s episode we’re talking about: The legal breakdown of what exactly happened, and what to do if you’re a business owner who currently uses TikTok to market your business. If you're a solopreneur or small business looking for support as you navigate adjusting your social media strategy, reach out to me on Instagram: https://instagram.com/donatawhiteIf you're a larger business looking for the experts to take the lead, we got you! Coffee Date Media is the Content Agency for brands who want to make millions while looking like a million. We specialize in conversion-first content strategies that make you look good. Reach out to us at info@coffeedatemedia.com to learn how we can work together.Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

What’s the role of a business coach? And what’s your role as the coachee? Why is mindset so important when it comes to business? We’re chatting about all things being coachable and taking radical responsibility in your coaching program in today’s episode! Grab your notepad, some coffee, and take a seat to learn how to explode your results.In today’s episode, I’m sharing: what a coach’s role is in your business, how coaching supports your business strategy, how to co-create with your coach, how coaches expand your knowledge for the future and push you to the next level, and the result of radical responsibility. Here’s what you’ll learn:Why mindset work matters in your businessHow to stay aligned with your business goals and strategyTrusting yourself as a CEO to make business decisions and confidently navigate your journeyExactly what a coaching space is for (and what it is not for)What radical responsibility looks and feels like, and how it’s going to get you results. Get on my Trending Audio Hot List: Just DM me "Trending" on Instagram!Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

If you want to create a strong, sustainable business with high monthly recurring revenue (MRR), you have to structure your business to scale. I have seen so many incorrect teachings about scalability and MRR that, if you know me, you know I had to set the record straight with the real, business school definition. So get out your notebook, laptop, or whatever you need and press that play button!In today’s episode, I’m sharing: how hands-on business models are NOT scalable, recurring vs. reoccurring, what MRR does for your business, examples of scalable programs, package and retainer pricing structures, why you want predictable income and why clients love predictable costs, and how to run membership/subscription offers.Here’s what you’ll learn:Academic definitions of recurring, MRR, scalability, and more business termsHow MRR allows you to forecast and predict your business’ futureThe difference between scalable and non-scalable offers and how to create scalable offersStructuring your offers to be scalable and produce MRRHow to use your contracts to lock in MRRGet on my Trending Audio Hot List: Just DM me "Trending" on Instagram!Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

What stories do you believe about how the business world works and how you can make money? Often we hold these beliefs that hold us back from growing or even worse, burn us out completely. I want to share three of these stories that you can release right now to kick-start your business growth again.In today’s episode, I’m sharing: 3 beliefs around growing your business and making more money that you can leave in 2023, the fact that your audience is intelligent enough to comprehend your multiple offers (and letting go of the ones that don’t), and mindset shifts you need to make to create content for your buyers. We’ll also talk about why you need to learn and integrate simultaneously, the mindset change between handling one thing at a time and being the multi-tasking CEO, and whether or not there is a right or wrong way to do business. Here’s what you’ll learn:Why you absolutely CAN sell more than one offer at a timeHow to handle more activity in your business and manage multiple things happening at onceWhy you need to simultaneously learn and integrate at the same time, continuing mentorship without unnecessary pausesWhat you need to do in your business as life circumstances are happening at the same time, becoming a bigger vessel for a bigger businessWhy you need to trust yourself first and foremost in your businessThe best way to build your own business strategiesWant to shop my Black Friday sale? Head to https://donatawhite.com/blackfridayThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

There are levels to business–which means there has to be levels to your marketing. Your business is going to be constantly evolving as you grow it and with that, your content will need to make a shift as well. Your content needs to support your business goals and act as your sales machine. So how do you level up your content? We’re talking all about it so jump in!In today’s episode, I’m sharing: how your content feeds your sales machine, the difference between content for growth and content for scaling, and the 3 ways your content needs to change. We’ll also cover using storytelling in your content, to connect and convince your audience, positioning yourself as a thought leader, and shifting your content to reflect your professional opinions. We’ll also touch on how to have elevated conversations that attract your high-ticket clients, and speaking to your clients at the different stages of their journey. Here’s what you’ll learn:How to change your content substantively as you scale your businessThe shift from content that gives information to content that serves your brand and unique selling pointsUsing storytelling to connect and convince (2 of the 4 C’s in my C*4 marketing strategy)How to position yourself as a thought leader in your industry and reflect that in your content with those deeper conversationsWhy you need to shift the language that you use in order to have attractive conversations to your high ticket clientsHow you can sell multiple offers at once by speaking clearly to your ideal clients and speaking with clarity to the different business phases they are in Want to shop my Black Friday sale? Head to: https://donatawhite.com/blackfriday Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Is paying top dollar just to be in the “inner circle” of someone you look into worth it, or total BS? Does being close to a highly successful mentor have anything to do with your own personal success in business? We’re diving deep into that topic today. In today’s episode, I’m sharing: my personal journey of navigating through being all for paying for proximity, to thinking it was a complete waste of money, to coming full circle and realizing the true power of proximity for my business growth. And, trust me: you’ll be successful a lot sooner if you don’t take as long to complete your journey as I did.  Here’s what you’ll learn:What “paying for proximity” even means in the business space, and why it matters What stages of business require paying for proximity, and which ones require direct strategy and educationThe fact that self-trust in your own business instincts is integral toward expanding and scaling to massive successHow to determine whether or not paying for proximity is the right move for you and where you are in your business journeyWhy, since learning about this, I make my programs so my clients never have to choose between proximity and strategy (because you need both) Want to shop my Black Friday sale? Head to https://donatawhite.com/blackfridayThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

 Have you been wanting to participate in the Black Friday fun for your business, but are you also feeling majorly overwhelmed with how to do it the right way? Does it seem like a great idea to get some new people in your world, but do you also not even know where to start? Have no fear: this episode will outline everything you need to know about Black Friday offers so you can structure and roll them out seamlessly in your own business. In today’s episode, I’m sharing: what it takes to make and present an offer on Black Friday that actually leads to sales, what services and products I recommend not offering or discounting during this time, the main purpose behind even participating in Black Friday, and how to make it work for your unique product suite and business goals.  Want to shop my Black Friday sale?! Head to https://donatawhite.com/blackfridayHere’s what you’ll learn:Why Black Friday is actually not necessarily the time to just offer the cheapest things imaginable to your audienceThe way to introduce your offers at a can’t-miss price, so they can get into your world in a way that feels goodHow to repackage and get creative with your existing offers to get people excited to work with you right nowWhat Black Friday offers look like for different types of businessesWhat I’m personally selling this Black Friday, and how to get it on whichever one is most aligned for youThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Black Friday marketing can go one of two ways — really great or not really great. As a business coach and social media marketing agency owner, I see it all… every year. Some of the worst marketing that I see comes out on Black Friday! I don’t want to see you or your clients fall into this trap so today we’re going to talk about the dos and don’ts of Black Friday Marketing.In today’s episode, I’m sharing: some of the worst Black Friday marketing that I’ve seen, what NOT to do with your Black Friday marketing, FOMO and pain point marketing, the difference between pain point marketing and offering a solution to a problem. I'll also share how “icky” scarcity mindset marketing hurts your client retention, when opening and closing a cart makes sense, and my best advice for successful marketing on Black Friday. Here’s what you’ll learn:Creating your marketing around your customer, not youTwo types of Black Friday marketing that do NOT workWhy I don’t like pain point marketingHow to create a sense of excitement in your marketingUsing positive marketing to encourage client retentionHow to safely and positively create urgency around your offer, encouraging your audience to buy from an excited place not a scarcity placeThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify. Get your hands on these amazing FREE resources:Get a sneak peek at my ENTIRE Q4 launch plan calendar: DM me “BTS” on Instagram to grab itGet on my Trending Audio List: Just DM me "Trending" on Instagram.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Your social media content portrays so much about your brand and business that you need to be thoughtful and intentional about what you post (duh). Using your social media to connect with your audience is a major content piece that then converts your potential clients into paying customers. But, where is the line between sharing enough to connect with your audience and being a messy oversharer? I’ve seen both of these occur online and have watched audiences be put off by the latter. Today we’re going to talk about the difference and how to avoid being the Hot Mess Express.In today’s episode, I’m sharing: how authenticity can help you connect with your audience and support your brand, the definition of messy vulnerability, the difference between relatability and messy vulnerability. I’ll also share why the key is talking about hardships in the moment vs. talking about what you learned after going through it, and why you need to create a safe space for your audience. Here’s what you’ll learn:The difference between authenticity and messy vulnerabilityHow to speak about the hard things you’ve experienced in your life and use that to connect with your audienceYour role and responsibility to your audience when onlineWhy trauma dumping to your audience messes up your dynamic with them–and your coach-client relationshipWhen to process hardships offline vs. sharing them onlineDeciding which life lessons to use for content and how to use themThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify. Get your hands on these amazing FREE resources:Get a sneak peek at my ENTIRE Q4 launch plan calendar: DM me “BTS” on Instagram to grab itGet on my Trending Audio List: Just DM me "Trending" on Instagram.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Contracts and Terms (from A Lawyer, not YOUR lawyer)Once upon a time I was a young Duke graduate, having studied law and off to the races as a big New York attorney… *record scratch* yeah, for real! Your friendly online business coach used to see the ins and outs of contracts and term agreements all. freakin’. day. long. Until finally, I quit to start Coffee Date Media. Today I want to share some inspiration, as AN attorney, not YOUR attorney, that you can take to your law team to protect you and better serve your clients. This episode is not legal advice. In today’s episode, I’m sharing: helpful terms to consider for your client contracts, what I’ve done as a business owner who knows about contracts, some of the things I like to include in my contracts, why outlining program elements is important, how to protect your intellectual property, and what signing a contract really means. Here’s what you’ll learn:Why contracts actually protect you, your business, and your clientsHow contracts can keep you out of litigationContract terms and tips to consider (take this to your attorney)Using your contract to enforce boundariesUsing your contract to reassure and make your clients feel safe working with youHow contracts provide value to your clients, making you stand out in your industryThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify. Get your hands on these amazing FREE resources:Get a sneak peek at my ENTIRE Q4 launch plan calendar: DM me “BTS” on Instagram to grab itGet on my Trending Audio List: Just DM me "Trending" on Instagram.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Chances are, you didn’t quit your 9-5 and start your business just so you could start working 24/7, right? No! If you’re anything like me, you knew that becoming an entrepreneur could give you the precious time and location freedom you’ve always wanted. That means you absolutely are allowed to take breaks from your business to replenish your energy. In fact, taking breaks is necessary if you want to protect yourself from burnout.In today’s episode, I’m sharing: how exactly I’m able to take 3.5 weeks off my business this December without it negatively affecting our rate of growth or sales, the specific ways I’m managing my schedule and responsibilities, and what you can replicate in your own business so you can take regular, necessary breaks. Because I know your business might be your “baby”, but a well-rested entrepreneur with work-life balance is an entrepreneur that can show up for their clients and give them an amazing experience. Here’s what you’ll learn:How to structure your next extended business break without leaving any coins on the tableThe difficult mindset shift you must make from “I need to always be in my business for it to grow” to “taking breaks makes me a better coach/service provider”The extensive prep work and schedule management required to ensure nothing slips through the cracks while you’re gone How to make software and systems your secret weaponsWhat “off” from your business looks like in your situation, and how resist the temptation to sneak back into your office during your break Thanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify. Get your hands on these amazing FREE resources:Get a sneak peek at my ENTIRE Q4 launch plan calendar: DM me “BTS” on Instagram to grab itGet on my Trending Audio List: Just DM me "Trending" on Instagram.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite

Would you believe me if I told you that, by the end of this Hottest Holiday Party on the Internet series, I basically have all my content done for the entire year of 2024? Does that make you a little jealous? Don’t worry: you know I can’t help but give you all the juicy, value-packed information you need to uplevel your business– which means, you’re about to find out all my content repurposing secrets. In today’s episode, I’m sharing: how to create more high converting content in less time, my entire personal content repurposing process, and how I’m spending two months creating content for the entire year of 2024. I’ll also share how you can make my (admittedly a little extra) batch content creation process work for your own unique business. You all loved my previous episodes about content creation, so I’m sure this one will be even more transformational for you!Here’s what you’ll learn:The exact breakdown of how I’m using these daily lives and turning each of them into 16 different pieces of high-converting contentHow you can get to a place where you’re pumping out magazines worth of content with little to no effortThe difference between core content and derivative content, and how to maximize your time creating bothHow to make sure your content is doing the heavy lifting for you and effectively converting into customers and clientsWhat types of content should be batched ahead of time, and which content should notThanks so much for listening to this episode of The Bizfluencer Podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online! Resources and Links:Learn how we can work togetherFollow me on Instagram Connect with our Social Media Agency, Coffee Date Media.Browse all episodes of the Bizfluencer Podcast on Apple or Spotify. Get your hands on these amazing FREE resources:Get a sneak peek at my ENTIRE Q4 launch plan calendar: DM me “BTS” on InstagramGet on my Trending Audio List: Just DM me "Trending" on Instagram.Get FREE access to the 7-Figure CEO Playbook private podcast here: http://donatawhite.com/playbook Apply to The Unrelatable™ MastermindThis is the exclusive Executive Partnership for leaders ready to evolve from a strong 6-figure business into a category-of-one brand and legacy. It is the highest-level container designed to secure your freedom and provide the 1:1 strategic access you need to dominate your space.Apply to The Mastermind here: https://donatawhite.com/unrelatable The Accelerator for GrowthIf you are a coach or service provider building to the $10–15K/month foundation without the hustle, the Ignite Accelerator provides the proven curriculum and support to grow your coaching or service-based business.Apply to Ignite Accelerator: https://donatawhite.com/ignite