Claim OwnershipThe Phorest Blog
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Subscribe to the Phorest blog for topics on leadership, management and salon success, with insights from the industry’s top experts. Learn to run, manage and grow your salon to new heights. #TogetherWeGrow
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Ask any salon owner. Referrals drive our industry. It doesn’t matter how good you are at selling your business, word-of-mouth will always have a special power. It’s psychology. You have heard it a million times: humans are social creatures. Referrals and online reviews appeal to our very human need for trust and validation. They offer us an example of social proof. And now that a serious amount of our social life has migrated online, online reviews are more important than ever.
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Published on August 18, 2022 by Aubree Calderwood
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!
Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education.
In the spirit of helping one another grow, we’ve compiled a collection of resources and recommendations created by, for, and about the LGBTQIA+ community. Whether you’re celebrating Pride Month or simply seeking to deepen your understanding and allyship throughout the year, these suggestions aim to inspire reflection, connection and action.
To read the blog, click here.
Published on June 19, 2023 by Avril Kealy
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!
Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of Phorest's powerful Client Reconnect feature!
To read the blog, click here.
Published on March 8, 2023 by Gregory Twohig
Want to learn more about what makes Phorest the software of choice for thousands of premium salons? Click here to book your free, no-obligation demo!
We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being caused by global warming. If emissions don’t fall by approximately half by 2030, scientists are predicting that the effects of climate change will become irreversible. As a spa business, you positively impact the health and well-being of your clients every single day; it’s your specialty. Does your ethos of wellness extend to our planet?
To read the blog, click here.
Published on April 18, 2023 by Avril Kealy
Ready to grow your business with sustainability in mind? Click here to book your free, no-obligation Phorest Salon Software demo!
When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire, UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors, facing numerous journeys up and down the staircase. Fortunately, technology aids the team while helping Patsy monitor the ebb and flow of daily business.
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Published on August 16, 2022 by Vish
Click here to calculate your colour profit potential with Vish.
A few years ago, online marketplaces seemed like the perfect solution for busy salon, spa, and clinic owners. They offered more visibility, easier bookings, and a steady stream of new clients – what wasn’t to love? But in 2025, something has changed.
Today’s most successful salons, spas, and clinics aren’t chasing short-term bookings. They’re building long-term relationships. They’re investing in loyalty, branded experiences, and client journeys they control, from start to finish. This isn’t just a shift in strategy; it’s a shift in mindset.
To read the blog, click here.
Published on May 16, 2025 by Steph Fernandez
Ready to grow your business without relying on marketplaces? Click here to book your free, no-obligation Phorest Salon Software demo!
According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue.
With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re starting from scratch or looking to simplify or upgrade your current process, here’s why Lead Management can make a difference.
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Published on May 9, 2025 by Aubree Calderwood
Stop letting potential clients slip through the cracks, click here to book your free, no-obligation Phorest Salon Software demo!
In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with energy, creativity, and heart. On Hairdresser Appreciation Day this year, we wanted to go beyond “thank you”. We reached out to the incredible professionals in the Phorest community to ask:
What keeps your team passionate about what they do?
And who, on your team, deserves to be recognised for it?
The answers were full of humanity. Today, we’re sharing their stories – the big and small moments that drive this industry forward and remind us all why this work truly matters.
To read the blog, click here.
Published on April 30, 2025 by Steph Fernandez
Ready to build a team that stays inspired, performs at their best, and feels truly appreciated? Click here to book your free, no-obligation demo!
At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance.
This keynote highlighted Phorest’s deep connection with our clients, five powerful tools that salons, spas, and clinics can start using today, and an incredible real-life story of resilience and transformation from Luisa Garcia, owner of Soleil Salon and Spa.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast.
This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X the amount of taxes that other businesses on the high street pay. These crippling conditions are threatening the livelihood of 90,000 hairdressers, barbers, and beauty professionals across the United Kingdom. Sign the Save Our Salons petition here.
To read the blog, click here.
Published on March 27, 2025 by Avril Kealy
In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, explained when he took to the 2025 Salon Owners Summit stage to present the first keynote, How to Use CX To Build Brand Success.
To read the blog, click here.
Published on March 9, 2025 by Avril Kealy
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories.
But there’s something really quite special at the intersection of a “love for love”, people and marketing. If you recognise yourself in that, like Kati Whitledge, you likely have an innate (or developed), profound understanding of the art of matchmaking. Marketing guru, podcaster, and the founder of mya, Kati’s core message at the Salon Owners Summit 2025 was clear: marketing is the key to business success—and it works just like dating and marriage.
These insights stem from her refreshing talk, emphasizing the emotional connection behind consumer decisions and how salons can leverage this understanding to build lasting relationships with clients.
To read the blog, click here.
Published on March 9, 2025 by Alex Bélisle-Springer
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?”
In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI and the future of work—she challenged every Salon Owners Summit 2025 attendee to rethink how they approach innovation, curiosity, and leadership. This recap is now an invitation to you to reflect on the impacts of technology on our businesses and the lives of our teams and clients, both today and in the years to come.
To read the blog, click here.
Published on March 9, 2025 by Alex Bélisle-Springer
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible.
That’s why Phorest created its wide array of marketing tools for the professional hair and beauty industry. From helping you plan and execute a marketing strategy to providing high-quality templates, these are the Phorest features that make planning, implementing, and sticking to your marketing plan easier.
Subject to regional availability of Phorest features.
To read the blog, click here.
Published on April 8, 2025 by Avril Kealy
Click here to sign up for On Behalf Marketing for your salon, spa, or clinic (it's free, though you must be a Phorest client).
At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment — this article covers all the insights.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can be transformed into actionable insights to help businesses grow.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry leaders like L’Oréal, Deloitte, Meta, and KPMG, the audience was taken on a deeply moving journey—one filled with laughter, moments of awe, and more than a few tears. His talk on Sustainable High Performance was met with a rousing standing ovation, and for good reason.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn’t just about capability—it’s about capacity.
To read the blog, click here.
Published on March 9, 2025 by Sorcha Mullis
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
At Phorest, we understand that thorough documentation is a vital part of delivering safe, high-quality care. However, you didn’t choose this career to spend hours on paperwork – you chose it to help clients look and feel their best. With Dot Phrasing, your focus stays where it belongs: on providing expert care, building strong client relationships, and delivering exceptional results.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Ready to spend less time typing? Click here to book a demo and discover how Dot Phrasing can streamline your clinic’s workflow!
What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In their Salon Owners Summit session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionising medspa and aesthetic clinic operations through AI, automation and workflow optimisation.
To read the blog, click here.
Published on March 9, 2025 by Steph Fernandez
Keep learning from the experts, and click here to read more of the 2025 Salon Owners Summit Recaps.
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