Lunch Hour Legal Marketing

First—watch out, Ohio. The guys are sore losers, so they’re taking it out on one of your websites. Later, what should law firms be doing during the honeymoon phase with new clients?   ------ Sour grapes, for sure: Following Michigan’s painful loss to Ohio State, Gyi and Conrad take revenge on Ohioans with a teardown of the Buckeye Law Group’s pathetic website. (Eesh—harsh, guys.) From ineffectual “Buckeye” branding to affinity-building misses to a phone number that leads to SOMEONE ELSE’S LAW FIRM, it’s not great. So, basically, Ohio drools, Michigan rules. Later, Gyi and Conrad want you to have a long and happy marriage with your clients, so you’d better not bungle the honeymoon. During this new, formative time, there are certain things you should and shouldn’t do! The guys talk about building trust through great first impressions, exceptional communication, clear expectations—all the things that create a delightful customer experience for your new clients.  A Wee Bit o’ News: Huh, Google is now allowing anonymous reviews. So, we’re wondering hard about whether this might encourage a mass influx of fake reviews… ya think? A few silver linings might exist, but let’s all just plan for the worst, shall we?   LHLM’s Top 5 Episodes of 2025! Clio’s All-In with Scorpion – Who Gets Stung? Not All Leads Are Created Equal Tasty Tactical Tidbits || Don’t Call It a Rebrand Conrad’s Crystal Ball IV | Lawyer Marketing Predictions for 2025 r/LHLM: Reddit Feeds the AI MACHINE   Listen Next:  Does My Website Suck? | Law Firm Website Teardown    Connect: Lunch Hour Legal Marketing Newsletter! – The Bite  Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Authenticity can be a powerful differentiator in legal marketing. Many lawyers hesitate to share their personal story, but doing so can create real connection and trust with the right clients. Gyi sits down with Chris Earley to talk about his marketing journey and why authenticity matters. They also dive into Chris’s involvement in masterminds and coaching programs, his commitment to integrity and positive firm culture, and how those values show up in the way he connects with clients. Sign up for Chris’s weekly email: practicetipoftheweek.com Read Chris’s book! - Scaling the Wall: One Man's Journey of Healing Childhood Trauma to Find Fulfillment and Success: Earley, Christopher Chris Earley is the founder and CEO of the Earley Law Group Injury Lawyers in Boston, Massachusetts.

Where are your competitors spending their marketing money? Gyi and Conrad’s insights into this valuable data can help you stay ahead of the rivals in your market. ----- Competitive research is an oft overlooked marketing activity, but you should definitely be focusing on this valuable information to make smarter decisions for your law firm’s marketing efforts. However, getting your hands on this research might not be as easy and obvious as you’d like it to be. So, how do you find out what you need to know? The guys talk through what to keep in mind as you pursue your research.   The News: This is looking like a smart new venture: Rankings.io has acquired Gladiator. Aw, shucks—Chris Dreyer named us as top SEOs. Thanks, Chris! Aaaaand, another acquisition, if you care to know — SEMRush (an SEO tool) was purchased by Adobe. Still steadily sinking toward the inevitability of your AI overlords? Welp, with new updates from both ChatGPT and Gemini, we’ll all get there eventually. Conrad’s spidey senses are tingling… Floyd Mayweather got into the law through The Money Team Law Firm, and is now entering the legal marketing realm. Hmm.  Last, more thoughts on exclusivity with Gyi and Conrad. And, we want to know what you think! Leave us a comment on LinkedIn or YouTube.  Suggested LHLM Episodes:  Local SEO 2024: How to Rank with Local Falcon Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Craving a sneak peak of our live recording from Filevine's Lex Summit? This year, Filevine’s Josh Hostilo and Stefanie Minter joined us at the table table to tackle one of the most confusing—and most important—topics in legal marketing: accurate attribution. Gyi and Conrad dig into how Lead Docket approaches first-touch, last-touch, and dual-source attribution, why “How did you hear about us?” still matters, and how UTMs, web forms, call tracking, and client feedback all get folded together to give firms real visibility into ROI. We even get into Google Ads optimization, Zapier webhooks, and the surprising disconnect between what clients say and what the data actually shows.  This  is just a small appetizer. Check out the extended interview on YouTube!

It’s surprisingly easy for a marketing agency to make underperforming campaigns look like wins. How do you guard yourself against marketers who exaggerate your results? Also, NAP consistency—the definitive answer!  ------ Yeah, it’s scummy, but not all marketers have your best interests at heart. More perniciously, data can be spun and credit can be misattributed. Less so, inexperienced consultants misinterpret your campaign data and draw the wrong conclusions. Either way, bad insights lead to bad decisions—and those decisions can cost your firm big. You, dear lawyer, need to know enough about your marketing data to avoid being taken advantage of. Gyi and Conrad are here to help. Later, the guys answer a YouTube question on NAP (Name-Address-Phone) consistency. So, is your NAP consistency negatively affected by using a call tracking number along with your primary phone number? Usually, no! Unless you screwed something up on your site—Gyi tells you how to make sure everything’s as kosher as a pickle.  The News: Darnit—the robots aren’t supposed to solve your legal problems anymore: OpenAI is no longer giving legal advice. To retract, or not to retract… For now, we’ll call it a news update: Scorpion confirmed that they do break out branded vs. non-branded campaigns in their reporting, so that’s good.    🎧 Listen Next: Mindful Gifting || Resolutions Past and Future   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Whitespark’s Local Search Ranking Factors Report surveys the best and the brightest SEOs (and Gyi and Conrad) to gain a clearer picture of the latest drivers of local search rankings. Understanding how to rank in Google’s local search results is critical to every single one of your marketing plans, so the guys welcome Darren Shaw to nerd out on this year’s report findings and teach you what to prioritize in your marketing efforts. Darren and the guys have plenty of great knowledge tidbits to hash out–from the importance of accurate business hours to maintaining a visible address online to current AI search observations, and much more. Stick around to the end of the episode for some tactical tips on making LSAs work for your law firm!    The News: Top Dog Acquires Keller Swan – Always a good day for an acquisition, buuut… Florida? Really? AIO Impact on Google CTR: September 2025 Update – Click-through rates are way down—Should you care? It might be time to shift your focus elsewhere. Great insights here, folks: Future-Proofing Your Firm in the Age of AI, with Jack Newton - Lawyerist #587   Listen Next: How to Rank with Google AI Mode   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Bungling lead follow-up and neglecting to learn AI’s many, many profitable uses in your law firm will definitely come back to haunt you. Learn how to do it right!  ----- Changing the way you handle your leads can be a game changer for your business. Gyi and Conrad talk through the latest trends in AI-powered lead qualification and how to recognize the most valuable—and profitable—potential clients in your marketing channels. Later, in a world where data-informed decision making is critical for business success, do small firms have enough data to make it useful, whether it be for AI or other business growth needs? The guys discuss.    The News: New lead products offer plenty of variety for your growth strategy! Check out the latest lead scoring products from Lawmatics (Qualify AI), Filevine (Lead Docket with LeadsAI), and Clio (Clio Grow Leads).  Check out Bob Ambrogi’s detailed article for more on Lawmatics: Exclusive: Lawmatics Announces Qualify AI, A Sophisticated Lead Scoring Platform for Law Firms | LawSites  Clio’s 2025 Legal Trends Report is ready for your perusal! We’ll dig into it here on the pod at a later date.   Acquisitions… vLex & Clio Library are joining forces, and ShareDo joins Clio’s fold.   Suggested LHLM Episodes: Clio’s All-In with Scorpion – Who Gets Stung? | Legal Industry | Lunch Hour Legal Marketing   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Lunch Hour Legal Marketing Summit 2025 was an awesome time, and we are incredibly grateful that we got to see so many of you in person. If you couldn’t make it this time around, or are feeling that post-conference sorrow that can only be remedied by reliving the LHLM Summit (YAY!), then this is the episode for you. Gyi and Conrad responded to your most pressing marketing questions live at the conference. Listen in for an abundance of on-the-spot marketing wisdom, covering everything from Google business tips to unreasonable hospitality to ad fatigue and so, so much more.  The News:  Legal Talk Network is a Signal Award finalist for the For the Innocent podcast featuring Amanda Knox! We’d love to get your vote on Signal Award Voting, and you can listen to the full episode here: The Amanda Knox Story: Her Fight for Justice on the Global Stage.  Suggested LHLM Episodes: Tasty Tactical Tidbits || Don’t Call It a Rebrand   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the platform’s potential for marketing your law firm.  Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM  The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other  Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video  Smith.ai launched an AI receptionist service. Might be worth a look, folks.  Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn’t sign up to be the CTO.    Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss. ----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi and Conrad offer their commentary on some great advice pertaining to LinkedIn engagement, newsletters, client experience, local influencers, and so much more.    The News: Gyi was at 8am Kaleidoscope, the inaugural customer conference following their rebrand. And, catch the guys here, there, and everywhere at a bunch of upcoming conferences—especially this really cool one called the Lunch Hour Legal Marketing Summit. We hear it's gonna be a good time.  Two great legal leaders, Brett Trembly and Ryan McKeen, have partnered to launch Virtual Case Managers! Googly googs dodged a bullet: Google avoids breakup, but has to give up exclusive search deals in antitrust trial. Hmm… Did Google’s share of general search really fall from 73% in Feb to 66.9% in August? – ChatGPT, AI tools gain traction as Google Search slips: Survey Reddit is on the rise, folks. What’s your strategy?    Mentioned: Gee, thanks, Jonathan Hawkins!     Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’.  ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social media. Cracker Barrel, HBO Max, Jaguar. There’s been quite the array of rebranding missteps of late. Ladies and gentlemen, AffiniPay has entered the chat. So, when is a rebrand a good idea? Without a very compelling reason, the brand could suffer mightily. The guys process through AffiniPay’s name switcheroo to ‘8am’, and Conrad shares insights on Mockingbird’s upcoming refresh—a much more brand-friendly tactic for those looking to freshen up their presence in the marketplace.  The News: AffiniPay rebrands as 8am. Good idea? Bad idea? You be the judge. Keep an eye on this one, folks. It mostly sounds like a bummer—Google Ending Manual Language Targeting. Another sad tale of private equity gone wrong: On The Map CEO Resignation  Effective October 20, Google Local Service Ads Will Have a New Google Verified Badge. So many change-ups, Google. Make up your mind!  Come one, come all (if you’re a legal marketer) to the Lunch Hour Legal Marketing Summit September 22-24!   Mentioned: Vote For a School - Cooper Hurley Injury Lawyers   Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis.  --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem?  The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of Scorpion on the details of this partnership and how their promise of deep integrations and data sharing will affect both clients and competing marketers in the legal space. Afterward, Gyi and Conrad give their takes on the interview, discussing both its potential and their persisting concerns. Is this really the partnership that will lift all boats in the legal industry, or is it just promoting your competitor down the street?    The News: A recently fired summer associate tastes the bitterness of life: Who Knew Biting Other Lawyers Was Frowned Upon? - Thinking Like a Lawyer Google LSAs have been removing the trust/verification marks we worked so hard for—another ploy for cash? Get ready, folks. AIO ads are coming to…everything. Google briefs brands on AI Mode ads ahead of Q4 rollout Shocker! Google is pushing more Google: Google Search Indexing & Ranking Near Me Google Maps Results The GLM Summit is coming right up. Conrad is a speaker, LHLM is recording live, and it’ll be a great time all the way ‘round! And, come on down to the Kaleidoscope 2025 conference by Affinipay to hear from Gyi! What, another conference plug? This one might be our favorite—the Lunch Hour Legal Marketing Summit takes place 9/22-24, and August 22nd is the absolute drop-dead date for the early bird discount. Sign up now!    Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the Lunch Hour Legal Marketing Summit? Astute marketing tactics lead to long-term business growth, so investing in the in-house marketer is the smart thing to do! Later, as a law firm owner, what other future-minded perspectives should you be pondering? The guys talk through brand development strategies and everyday tactics that give you staying power in your market.  The News: Ben Sessions’ social media vendetta resulted in a win! – County prosecutor resigns amid misconduct fight with judge Google Local Ranking Documentation Updated, but it’s kinda/sorta just a nothingburger.  This is a thing now: Google Business Profiles Automatically Adding Social Media Links To Businesses Suggested LHLM Episodes: Diary of an In-House Marketing Director   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search.   Learn more about Google AI Content Guidelines: AI Features and Your Website | Google Search Central | Documentation  Google Search's guidance on using generative AI content on your website    The News: Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025.  A recent bunch of Google LSA notifications caused confusion and delay. Sheesh.  Ben Sessions’s very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more.   Another acquisition! Clio buys vLex, and this could be an exciting game changer. Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come. In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come.    Suggested LHLM Episodes: Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies.  ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google’s SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation    The News: Jason Hennessey’s firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don’t have to be a customer to use it, so you might as well check it out.  The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.  CallRail’s Voice Assist comes out of beta mid-July! Keep an eye out for it.  Hit us up to do an Ignite Pitch at the LHLM Summit! If you’ve got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.   Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  What’s In a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin’ 2:48 The News 8:47 Is Venture Capital Getting Greedy?   21:30 Help With Google’s Helpful Content

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let’s grow your law firm—one lunch hour at a time.

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re  perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News: Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat). A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets:  RingCentral | CallRail Integration  Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad). Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick.   Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything   What's in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.  ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.  Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!    The News: Well, Avvo’s been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay.  Kevin Indig has some good insights here: The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For.    Suggested LHLM Episodes: Marketer vs. Marketer  Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice  rebrandingexperts.com    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month.  Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach. The News: Congrats to Erin Levine! – Hello Divorce is now in all 50 states. Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors New(ish?) launch from the Googs: Google AI Max  The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool…  Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively:  AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews. Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas.    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way  Connect: LinkedIn – Purna Virji LinkedIn – Tony Albrecht The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent’ - The New York Times Google, just… ick. Here’s our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok