Lunch Hour Legal Marketing

Reddit has major SEO power, and you should definitely be using it for your firm! But, dear lawyers, for good karma, avoid megaspammer agencies who attach your name to every annoying post. It’s a bad look. ----- The industry is moving heavily toward Reddit because of AIOs, boosts in search, etc., but how do you use it effectively? Conrad and Gyi talk through the tenets of Reddit Karma to help you build your Reddit reputation. They demystify the Reddit community’s engagement style, the upvote/downvote system, and more, to help you understand the platform’s potential for marketing your law firm.  Later, the guys share their favorite tactical tips for optimizing Reddit as a tool in your marketing mix. And, be sure to look us up, too: r/LHLM  The News: Suing for “business model theft”—who will win? Anyone? Two High-Profile Personal Injury Law Firms Sue… Each Other  Cringey lawyer behavior in the extreme: Prosecutor SHOCKED That Being A Lawyer Does Not Stop Cops From Arresting Her In Embarrassing Viral Video  Smith.ai launched an AI receptionist service. Might be worth a look, folks.  Always something… Google Search rank and position tracking is a mess right now. From Joe Giovannoli: CMOs didn’t sign up to be the CTO.    Mentioned: Reddit Is Said to Sign AI Content Licensing Deal Ahead of IPO - Bloomberg    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

We’ve got more delectable nibbles of knowledge to whet your appetite for the LHLM Summit! And, Conrad’s got a Clio/Scorpion conspiracy theory you definitely don’t want to miss. ----- This is pure speculation on Conrad’s part… but what’s the real play behind the Scorpion and Clio union? Could there be more to this “sole preferred partnership” than they’re letting on? No spoilers here, folks. Listen in for the intrigue! Later, more mouthwatering morsels from your upcoming LHLM Summit speakers! Gyi and Conrad offer their commentary on some great advice pertaining to LinkedIn engagement, newsletters, client experience, local influencers, and so much more.    The News: Gyi was at 8am Kaleidoscope, the inaugural customer conference following their rebrand. And, catch the guys here, there, and everywhere at a bunch of upcoming conferences—especially this really cool one called the Lunch Hour Legal Marketing Summit. We hear it's gonna be a good time.  Two great legal leaders, Brett Trembly and Ryan McKeen, have partnered to launch Virtual Case Managers! Googly googs dodged a bullet: Google avoids breakup, but has to give up exclusive search deals in antitrust trial. Hmm… Did Google’s share of general search really fall from 73% in Feb to 66.9% in August? – ChatGPT, AI tools gain traction as Google Search slips: Survey Reddit is on the rise, folks. What’s your strategy?    Mentioned: Gee, thanks, Jonathan Hawkins!     Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Get ready for a pu pu platter of the legal marketing genius on the menu at the LHLM Summit! And, later, the guys pick apart AffiniPay’s rebrand to ‘8am’.  ----- We know not everyone can make it to the LHLM Summit, so Gyi and Conrad want to share the love! Four Ignite Talk presenters serve up delightfully tactical tidbits you can put into practice right away in your legal marketing schemes. Listen in for nuggets of wisdom on meaningful metrics, Google Local Search, naming & trademarks, and social media. Cracker Barrel, HBO Max, Jaguar. There’s been quite the array of rebranding missteps of late. Ladies and gentlemen, AffiniPay has entered the chat. So, when is a rebrand a good idea? Without a very compelling reason, the brand could suffer mightily. The guys process through AffiniPay’s name switcheroo to ‘8am’, and Conrad shares insights on Mockingbird’s upcoming refresh—a much more brand-friendly tactic for those looking to freshen up their presence in the marketplace.  The News: AffiniPay rebrands as 8am. Good idea? Bad idea? You be the judge. Keep an eye on this one, folks. It mostly sounds like a bummer—Google Ending Manual Language Targeting. Another sad tale of private equity gone wrong: On The Map CEO Resignation  Effective October 20, Google Local Service Ads Will Have a New Google Verified Badge. So many change-ups, Google. Make up your mind!  Come one, come all (if you’re a legal marketer) to the Lunch Hour Legal Marketing Summit September 22-24!   Mentioned: Vote For a School - Cooper Hurley Injury Lawyers   Suggested LHLM Episodes:  What’s in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

“Sole Preferred Partners”—does this new relationship mark a culture shift for Clio? Come for the puppy, stay for the hard-hitting analysis.  --- Clio and Scorpion’s efforts to fill a perceived void between law practice management and marketing has led to the inception of their sole preferred partnership in the legal marketplace. Is this exclusive relationship a culturally dissonant move in Clio’s previously open ecosystem?  The guys question Harsha Chandra Shekar of Clio and Kirby Oscar of Scorpion on the details of this partnership and how their promise of deep integrations and data sharing will affect both clients and competing marketers in the legal space. Afterward, Gyi and Conrad give their takes on the interview, discussing both its potential and their persisting concerns. Is this really the partnership that will lift all boats in the legal industry, or is it just promoting your competitor down the street?    The News: A recently fired summer associate tastes the bitterness of life: Who Knew Biting Other Lawyers Was Frowned Upon? - Thinking Like a Lawyer Google LSAs have been removing the trust/verification marks we worked so hard for—another ploy for cash? Get ready, folks. AIO ads are coming to…everything. Google briefs brands on AI Mode ads ahead of Q4 rollout Shocker! Google is pushing more Google: Google Search Indexing & Ranking Near Me Google Maps Results The GLM Summit is coming right up. Conrad is a speaker, LHLM is recording live, and it’ll be a great time all the way ‘round! And, come on down to the Kaleidoscope 2025 conference by Affinipay to hear from Gyi! What, another conference plug? This one might be our favorite—the Lunch Hour Legal Marketing Summit takes place 9/22-24, and August 22nd is the absolute drop-dead date for the early bird discount. Sign up now!    Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Investing in your people is the absolute best thing you can do in your law firm. Later in the pod, you want your business to grow for years to come, so what are the key ingredients to make that happen? ----- When your people feel valued and are given the opportunity to learn and grow, your business will reap the benefits right alongside your thriving, fully engaged employees. With that in mind, Gyi and Conrad have lots to talk about today. First, how can you convince your firm to send you to the Lunch Hour Legal Marketing Summit? Astute marketing tactics lead to long-term business growth, so investing in the in-house marketer is the smart thing to do! Later, as a law firm owner, what other future-minded perspectives should you be pondering? The guys talk through brand development strategies and everyday tactics that give you staying power in your market.  The News: Ben Sessions’ social media vendetta resulted in a win! – County prosecutor resigns amid misconduct fight with judge Google Local Ranking Documentation Updated, but it’s kinda/sorta just a nothingburger.  This is a thing now: Google Business Profiles Automatically Adding Social Media Links To Businesses Suggested LHLM Episodes: Diary of an In-House Marketing Director   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

How do you get AI overviews and AI mode to promote your content? Gyi and Conrad detail out all the current guidance for better content performance. ----- The way people use search is changing. You definitely want to make sure your content is getting to your audience, and AI search experiences like AI Overviews and AI Mode may require a change in your tactics. Gyi and Conrad talk through the current guidance from Google to help you stand out in your market. Finding ways to provide genuinely unique content and a great site experience are key! And, learn how to employ the E-E-A-T principles for even more good content boosts in search.   Learn more about Google AI Content Guidelines: AI Features and Your Website | Google Search Central | Documentation  Google Search's guidance on using generative AI content on your website    The News: Fear, uncertainty, doubt? Nah, it's just the Google Core Update of June 2025.  A recent bunch of Google LSA notifications caused confusion and delay. Sheesh.  Ben Sessions’s very public vendetta against the shady behavior of some folks operating in his local courts is a sight to behold! Check out Ben's Facebook page for more.   Another acquisition! Clio buys vLex, and this could be an exciting game changer. Clio and Scorpion recently reached an exclusive partnership agreement for marketing services — More on this to come. In the wake of the tragic Texas Floods, there are ways you can help. The Texas Disaster Legal Help Group will need more volunteers for years to come.    Suggested LHLM Episodes: Big Money — Who Owns the Future of Law? - Lunch Hour Legal Marketing    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Non-Lawyer ownership, alternative business structures, venture capital pushing out the little guy… scary, right? Yeah, we get it—but should you be so worried about these new trends coming to law-firm business management? And later, Gyi and Conrad dig into Google’s content guidance to help you understand how to effectively leverage content for your business & marketing strategies.  ----- For attorneys, the very thought of non-lawyers profiting off the practice of law is pretty darn repugnant. So, naturally, most lawyers are united in their distaste of venture capitalism, private equity, and big business making its way into digital marketing and law firm ownership. Is this resentment justified? Gyi and Conrad talk through the changing landscape of law firm business structures and what lawyers need to consider as they navigate this new reality. Next, what can you do to make sure your content stands out amongst your competitors? The guys discuss Google’s SEO fundamentals for creating content their algorithm will promote. Figuring out how to drive traffic to your website might feel like a guessing game, but there are real, tactical methods for creating expert, trustworthy content that gets boosted by search engines. Check out more from Google: Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation    The News: Jason Hennessey’s firm Hennessey Digital was purchased by private equity. Answering Legal has launched a free AI-powered chatbot. You don’t have to be a customer to use it, so you might as well check it out.  The Lunch Hour Legal Marketing website is live! And, coincidentally, you can sign up for the very exciting Lunch Hour Legal Marketing Summit right on our website! Hurry on over for that sweet early bird discount.  CallRail’s Voice Assist comes out of beta mid-July! Keep an eye out for it.  Hit us up to do an Ignite Pitch at the LHLM Summit! If you’ve got 5 minutes worth of quirky, nerdy insights on a relevant topic, Gyi and Conrad would love to consider your pitch.   Suggested LHLM Episodes: HELP! My Marketing Agency Was Acquired — What You NEED To Know  What’s In a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) 0:00 Gyi Griswold Goes Michigan Roadtrippin’ 2:48 The News 8:47 Is Venture Capital Getting Greedy?   21:30 Help With Google’s Helpful Content

Hungry for more clients? Sick of spending time and money on marketing that goes nowhere? You’re in the right place. Hosted by legal marketing veterans Gyi Tsakalakis and Conrad Saam, this channel dishes out real-world digital marketing strategies that actually work for law firms. From client acquisition hacks to website teardowns to what’s driving results today—nothing is off the table (except bad advice). If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm.If you're a lawyer looking to grow your practice, consider this your go-to guide—with a side of sarcasm. Subscribe and join us every week for bite-sized insights with big-firm impact. Let’s grow your law firm—one lunch hour at a time.

Is standing up for a cause you believe in a help or a hindrance to your business? The fear of losing clients who think/believe differently might keep you from publicly supporting the things you value, but is that actually good for your business (and you)? ----- When it comes to support and activism, many professionals shy away from proclaiming anything that could narrow their market, but fine-tuning your appeal is exactly what you need to do to grow your business. Gyi and Conrad discuss why standing for something is much better than standing for nothing, and it even helps you position your brand in your market. If you’re  perceived as a generic lawyer of no distinction, you’re going to have a tough time connecting with your community. Authenticity is good for business, and the guys share how leaning into your values can really help your law firm grow. The News: Our esteemed friend Eric Goldman wrote up a great piece on the latest court ruling on brand name conquesting: NJ Supreme Court Blesses Lawyers’ Competitive Keyword Ads (With a Baffling Caveat). A new partnership between CallRail and RingCentral looks promising for all those involved. Here’s the deets:  RingCentral | CallRail Integration  Well, we’ve had a good run. Zuck announces AI for ad management (to end Gyi and Conrad). Don’t believe anything you see on the internet, kids. Nancy Mace’s Astroturfing is deceptive marketing at its worst—ick.   Register now for the Lunch Hour Legal Marketing Summit at the Bellagio in Vegas! We’ll kick things off on September 22nd. Hope to see all you in-house marketers there. Today, we’re announcing some of the great speakers and timely topics you can look forward to. Tune in for more details! Suggested LHLM Episodes: Google’s Search Monopoly in Jeopardy: This New Antitrust Ruling Changes Everything   What's in a Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.  ---- Branding, positioning, and messaging are distinct and essential elements for your law firm’s strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.  Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!    The News: Well, Avvo’s been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay.  Kevin Indig has some good insights here: The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For.    Suggested LHLM Episodes: Marketer vs. Marketer  Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice  rebrandingexperts.com    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

LinkedIn is really working for lawyers these days, so Gyi and Conrad bring in the pros to school you on how to leverage it for your business. Learn how to create content that truly resonates with your audience from our dear friends Purna Virji and Tony Albrecht. ----- LinkedIn has become a powerful platform for growing legal businesses, but how exactly do lawyers go about it? The guys talk with Purna Virji, a principal consultant at LinkedIn, about how to make the connections you’ve been hoping for. What does your audience care about? What do they want to hear? Purna shares her tips for creating easy, engaging video and text-based content in just a few hours per month.  Later, why should you care about being active on LinkedIn? Gyi and Conrad dig deeper into what you need to know about LinkedIn engagement with Tony Albrecht, the Yoda of LinkedIn lawyering. Learn about what LinkedIn growth could look like for you, dear lawyer! Tony explains the surprising supply/demand deficit for interesting content and how stimulating, genuine posts can significantly further your reach. The News: Congrats to Erin Levine! – Hello Divorce is now in all 50 states. Will marketers be replaced by AI? FirmPilot Reaches $11.7M in Funding, As Thomson Reuters and HubSpot Ventures Join As Investors New(ish?) launch from the Googs: Google AI Max  The New York Times reports A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse, so… cool cool cool…  Thoughts on AI impacts for Local Pack from Greg Sterling and Barry Schwartz, respectively:  AIO Pack, AIn't No Threat, Double Divestiture, Automation Blues and Google Tests Replacing Map Local Pack With AI Overviews. Just what you need! Our LHLM Conference is in the works for September 22-24 in Las Vegas.    Suggested LHLM Episodes: How To Do Social Media Marketing the Right Way  Connect: LinkedIn – Purna Virji LinkedIn – Tony Albrecht The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Should your agency be charging you for managing your LSAs? Are there things your in-house marketing team should be leaving to the experts? Today, the guys open the mailbag and answer these two great listener questions. Is it worth paying an agency anything for Google LSA management, or are you getting scammed out of a chunk of your marketing budget? Well, it depends, and the guys’ opinions may vary. Gyi and Conrad dig into a listener question to explain what LSA management could/should look like, what value it may bring to you, and whether ongoing fees are appropriate. Later, question 2! Should lawyers with an in-house marketing team entrust all their digital marketing to said team, or do they need to call in an expert agency for certain advertising channels? The guys talk about the realities of expertise gaps and how partnerships can really take your marketing efforts to the next level.  Stay tuned to the end for a special announcement from Gyi and Conrad!  The News: Brilliant or clueless—did this lawyer do this for the news hype & free advertising? Judge Rejects Lawsuit With Dragon Logo, Calling It ‘Juvenile and Impertinent’ - The New York Times Google, just… ick. Here’s our take on this extremely problematic Google overstep:   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

If lots of site traffic isn’t leading to lots of clients, something’s off. Learn how to get the traffic you want! Later, Gyi and Conrad unpack the marketing impact of publicly ranking all your competition—genius or folly? ----- You want website traffic that could turn into actual clients for your law firm, but how do you make sure you’re reaching the right audience? Gyi and Conrad talk tactics for segmenting your audience to make sure you get the qualified leads that can turn into profitable business for your law firm.   Next, in a bold move, a Seattle family lawyer pulled a Zuckerberg and rated all of his local competitors, except himself. What do the guys think about the Hemmet Trends Report? While it may be a sure-fire way to torch some of your local relationships, this kind of friction marketing can be a very successful way to get your name out there.  📺 Youtube: Segmenting Your Audience in Search Console   The News: Google quality raters now assess whether content is AI-generated. What does this mean for your copy/pasted ChatGPT posts? You might want to seriously do that human edit. This could be big for local business, folks: TikTok takes on Google Maps by surfacing reviews in the comments tab. What do we think about Sponsored Youtube Comments? So far, it seems like a pretty solid tactic. If you like poking fun at the dirty, rotten ethics of certain marketers, you’ll like Brian Glass’s podcast episode, too: Brian Glass - CaseConnect PILMMA - come see Conrad!   Suggested LHLM Episodes: The Lawyer’s Guide to Conversions || Listener LSA Queries   Apple | Spotify | Youtube    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Just when you thought you understood Local Services Ads (LSAs), Google changes the game. Gyi and Conrad sound the alarm on the latest shift in LSA terms—and this one’s a doozy. Google now claims the right to tweak, repurpose, and plaster your ad content wherever it wants. Cool cool cool… unless you’re a lawyer who cares about things like client confidentiality and ethics.   Is this a harmless update? A marketing landmine? Or just another “oops, didn’t read the fine print” moment? The guys debate what opting in *really* means, how it could affect your firm, and why blind trust in Big Tech is looking less like a best practice and more like a liability. Insight from Anthony Higman on LinkedIn   Takeaways: Google’s changing the rules on LSAs—again.   Your ad content? They can now modify and use it freely.   Ethics red flag: This could compromise client confidentiality.   Most lawyers have no idea this is happening.   Opting in might mean opening a can of worms.   Google’s rollout? Vague at best.   Legal marketers are losing faith.   Ad performance and trust are both on the line.   Law firms must weigh ethical risks before opting in.   Transparency isn’t optional—it’s essential.   Chapters 00:00 – Breaking News: Google Drops LSA Bombshell 01:12 – What Google’s New Data Policy Really Means 06:00 – The Opt-In Confusion (and Consequences) 11:00 – Google’s Data Grab and Pricing Power Play 17:15 – AI, Ethics, and the Future of Legal Ads

Feeble marketing tactics are a major waste of your law firm’s ad spend! Make sure your budget isn’t being squandered by understanding what marketing quality and accountability should look like. If your marketer’s data looks like a success but isn’t resulting in new clients for your law firm, you might be getting shammed. The guys join us from the road at two of the legal industry’s finest conferences, ABA Techshow and Mass Torts Made Perfect. In their talks, Gyi and Conrad each presented the perils of marketing misinformation and what lawyers need to look for to ensure transparency and accountability in their marketing schemes.  Leave us a comment on the LHLM LinkedIn page if you’d like to have Gyi and Conrad’s slide decks from their conference presentations!   The News: Google Business Profiles are switching things up - Ask Maps Is Google Q&A’s AI Replacement: Here’s What It Means For Marketers It’s probably a good idea to opt in to Google’s experimental AI Mode to see where things are headed - Expanding AI Overviews and introducing AI Mode  Notebook is expanding access all over the place - New in NotebookLM: Discover sources from around the web  It is a very good thing that we are a country with laws, and though we’ve always been loath to get too political, we feel that we have to recognize current dangers and stand up for the rule of law. Read through The ABA supports the rule of law,  Statement from SBM Leadership on Unprecedented Threats to Rule of Law,  ABA condemns remarks questioning legitimacy of courts and judicial review, and more at the ABA’s Rule of Law page.  On a lighter note, Jessica Hawkins from Consultwebs created a post on the Best Legal Podcasts of 2025. Jessica gave LHLM a really nice write up, and we are super thankful to be featured with some other great shows!  And, Conrad is desperately seeking an awesome Customer Success person. Just go see if you can find the hidden job listing on Mockingbird Marketing.   Suggested LHLM Episodes: Bull$#!% You Hear at Legal Conferences Apple | Spotify | Youtube   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

AI is majorly, seriously, (annoyingly?) impacting law firm marketing, and it’s not just about content generation. What’s a lawyer to do? ----- In this special LHLM episode, Gyi and Conrad air their chat with Zack Glaser of the Lawyerist Podcast. Artificial intelligence has its sticky fingers in everything nowadays—even the world of law firm marketing. It’s changing the way consumers behave and changing the way ad agencies strategize in your market. So, how do you continue to compete, and where can you leverage AI to make a real difference? Zack, Gyi, and Conrad hash out how to make AI work for you, not against you.   The News: Google’s still working toward world domination: Google makes its biggest-ever acquisition | CNN Business Joy Hawkins noticed some data anomalies in CTRs. What’s up?  Come see us at some upcoming conferences! Gyi will be at ABA Techshow in Chicago, and Conrad’s headed to Mass Torts Made Perfect in Las Vegas. Then, they’ll both get together (virtually) at Infotrack’s Legal Up for another delightful website teardown.   Links Mentioned: Lawyerist Podcast   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand marketing—why it matters 🍟 Are you tracking the right metrics, or just vanity numbers? 🍟 Lawyer referrals vs. digital marketing—what’s the real ROI? 🍟 Why law firms MUST use a CRM to stop missing leads Plus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.) If you’re serious about law firm growth, you won’t want to miss this one. 🔔 Don’t forget to subscribe for more legal marketing insights! 🎥 Watch the full video here. Chapters 00:00 - Intro & Welcome from Miami 00:46 - How Much Should Lawyers Spend on Marketing? 01:32 - Investing in Growth: ROI vs. Volume 02:34 - Why 30% is a Key Number in Legal Marketing 03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm 05:09 - How Marketing Agencies Take Credit for Your Leads 07:00 - Why "How Did You Hear About Us?" is Crucial 10:31 - The Biggest Intake Mistakes Law Firms Make 13:15 - If You Don’t Have a CRM, Are You Even Growing? 19:01 - How to Hold Your Marketing Agency Accountable 21:20 - The Truth About "Up and to the Right" Traffic Graphs 21:56 - Wrap-Up & Final Thoughts

Lead thievery! How on earth could your competitor’s ad have YOUR name in it? Brand conquesting is a real thing, and it sucks. Later, is Gyi completely wrong about direct brand search in LSAs? The guys fight it out.  ------ Having a competitor’s brand in your ad is some super shady lawyer marketing and violates Google’s trademark policies, but it still happens. What’s the deal? Gyi and Conrad talk about the ins and outs of brand conquesting, how it should be viewed under lawyers’ rules of professional conduct, and whether this kind of dirty campaigning is actually successful for the law firms who engage in it.  Next, does having direct brand search turned on in Google Local Service Ads negatively impact your visibility? Maybe so, maybe no… it’s complicated! Gyi and Conrad argue their viewpoints and nerd out on a variety of marketing scenarios that could affect those pesky LSA outcomes. The News: If you’re amongst the crowd of laid off federal lawyers, Ben & Brian Glass are offering their assistance in helping you start your own gig.  The Diversity Update from Google might be causing a drop in your organic results. Everybody’s noticing an uptick in AIOs in legal, so—yay! Lawyerist Podcast with Gyi and Conrad is coming soon!    Links Mentioned: Google "Diversity Update" Live Stream Google - Trademarks - Advertising Policies Help   Suggested LHLM Episodes: Google Local Service Ads: To Brand or Not to Brand?   Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

Today, we unpack Gyi’s beloved catchphrase to see how “meh” he really feels about the significance of links in local SEO. Later—the strategic guide you need for top-knotch link building in 2025. A whole lotta folks like to say links don’t really matter anymore, but are they right? In practice, the guys have seen the positive effects of link building for clients for many, many years, and it’s still a piece of the pie today. However, there’s a ton of misinformation out there, so Gyi and Conrad debunk the most common misconceptions to get you on track for optimized, relevant, business-building links.  And, later, what’s working best for link building in 2025? The guys share some great stories of businesses who engaged their local communities through service, scholarships, sponsorships, and more—all while getting awesome PR and plenty of links.  Room for dessert? Here's some exclusive bonus content from this week's episode: How to Get Your Website to Rank in ChatGPT Search | SEO Strategy | Lunch Hour Legal Marketing The News: More mergers & acquisitions! Places Scout was purchased by Yext… so are we all in for some price jacking? Sigh. Probably.  ABA is standing up for the judiciary, and you should too: ABA condemns remarks questioning legitimacy of courts and judicial review Quit ruining our weekends, Googs. Sheesh. Google Confirms Business Profile Reviews Outage Super grateful to Ahrefs for this really well done post: Google Says "Links Matter Less"—We Looked at 1,000,000 SERPs to See if It's True    Mentioned: Google Cites Scholarship Links in a Manual Action Penalty Suggested LHLM Episodes: Is Link Building Worth It Anymore? || Top 10 Link Building Tips Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) The Consummate One-Upsman (3:26) The News: Places Scout, the ABA takes on Trump, & GBP Outage (10:00) Busting Link Building Myths (24:45) How To Create Backlinks For Your Website In 2025

Gyi and Conrad share the scary legal marketing stories you definitely wouldn’t want to find yourself entangled in. Later, don’t throw the attribution out with the bath water! It’s not impossible to track, and the guys explain how to go about it.  ----- Sometimes you have to wallow in the muck of the digital marketing world to learn how to avoid the scum. All law firms should ask themselves this question: Do you know how your ad agency is spending your money? Gyi and Conrad dive into the allegations surrounding some very iffy third-party dealings to help you, dear listener, traverse the perils of the marketing world. And later, it seems that some LHLM words to the wise have been misconstrued! Don’t hear what we’re not saying—attribution is an essential marketing element, and your agency should absolutely be monitoring your advertising channels with careful attention. But, there’s more to it than just a simple pie graph. Gyi and Conrad share how to get the fullest picture possible for tracking attribution. The Quasi-News: Ownership v. Partnerships: A Connecticut lawyer is embroiled in some painfully messy business. American Association for Justice Winter Convention - Look out for LHLM LIVE!  PILMMA Super Summit - Conrad’s Ski Invitation for April 28th.     Suggested LHLM Episodes: Marketing Attribution: Follow the Data or Trust Your Gut?  Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok Chapters (Times Approximate) (0:00) RISE OF THE MACHINES (3:00) News: Partnerships Gone Bad and LHLM on the Move!  (9:24) How to Spot a Shaddy Marketing Agency (22:05) That’s Not What We Said!