The B2B Playbook

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach.You'll love our comprehensive framework to audit and optimize your demand generation efforts. It covers key areas such as customer alignment, content creation, measurement, and documentation. They offer practical insights and actionable steps to help you build a robust demand generation engine that drives consistent pipeline and revenue.Throughout the episode, we share real-world examples and best practices, highlighting the importance of understanding your dream customers, leveraging subject matter experts, mapping content to the stages of awareness, and implementing effective content repurposing and distribution strategies. We also address advanced tactics like account-based marketing and product ads, ensuring you have a well-rounded approach to demand generation.This is pt.5 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to assess if your demand generation strategy is built on a solid foundation+ The essential elements of a successful demand generation program+ Practical tips for optimizing your existing efforts and filling gapsThis episode is a must-watch for B2B marketers who want to maximize their demand generation impact and drive consistent growth for their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: Should You Start From Scratch or Plug Gaps?00:01:21 Overview of the Five B's Framework00:02:37 Question 1: Are You and Sales Aligned on Target Customers?00:05:58 Question 2: Is Your Understanding Based on Customer Interviews?00:09:21 Question 3: Are Content Pillars Based on Customer Pain Points?00:11:45 Question 4: Is Your Content Led by Subject Matter Experts?00:15:32 Question 5: Is Your Content Matched to Stages of Awareness?00:18:34 Question 6: Do You Have a Content Repurposing System?00:21:30 Question 7: Are You Tracking Leading and Lagging Indicators?00:23:29 Question 8: Have You Tried Account-Based Marketing?00:25:00 Question 9: Do You Have Product Ads Running?00:26:29 Question 10: Is Your Demand Gen Strategy Documented?00:28:17 Get Help with the B2B Incubator Program00:29:24 Key Takeaways and Next Steps00:30:31 Closing Remarks-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E133 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

How do you get buy-in from your organization to pursue Demand Generation as a strategy? We show you EXACTLY how, step-by-step. (Plus we share some free templates to help you put together the presentation you need to!)We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your marketing activities, including often-overlooked costs like sales time. Additionally, we introduce the concept of a "split the funnel" analysis to identify high-intent leads and demonstrate the significant impact demand generation can have on your pipeline and revenue.}We share clear examples, real-world scenarios, and walk you through the process of presenting a data-driven business case to leadership, highlighting the limitations of traditional lead generation and the scalable growth potential of demand generation.This is pt.4 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to assess the profitability of your current marketing efforts+ The importance of including sales costs in your ROI calculations+ Techniques for identifying high-intent vs. low-intent leads+ Strategies for gradually shifting towards a demand generation model+ Tips for building a convincing business case for demand generationThis episode is a must-watch for any B2B marketer looking to drive sustainable growth, improve sales enablement, and gain leadership buy-in for a demand generation strategy.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:18 Defining Demand Generation00:05:15 The 97% Market Opportunity00:06:15 Evaluate Current Strategy00:07:24 Calculating Cost per Lead00:09:52 Including Sales Cost in ROI00:11:46 Calculating Revenue from Leads00:14:02 The Importance of True ROI00:15:22 Split the Funnel Analysis00:19:01 Mapping High vs Low Intent Leads00:21:58 Proposing Demand Generation00:24:23 Building the Business Case00:27:00 Gradual Shift to Demand Gen00:29:11 Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E132 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models.We examine real-life success stories, from traditional manufacturing to cutting-edge SaaS businesses, demonstrating the power of demand gen across various industries.Whether you're a sales-led organization struggling to connect with the right prospects or a marketing team seeking better alignment with sales, this video will provide you with valuable insights and a practical framework to drive sustainable growth for your business.This is part.3 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ Why your go-to-market motion doesn't matter for demand gen success+ How demand generation can impact companies in any industry+ The right time and prioritization for implementing a demand gen strategyIf you're a B2B marketer or a leader exploring whether now is the right time to start investing in demand generation, this episode is for you.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Intro: What Companies are Suited for Demand Gen?00:01:02 Defining Demand Generation00:02:56 Does Go-to-Market Motion Matter?00:05:20 Demand Gen for Inbound and Outbound Strategies00:07:13 Demand Gen for Other Go-to-Market Motions00:09:06 Demand Gen for Outbound Sales Teams00:10:38 Why Industry Doesn't Matter00:13:22 Demand Gen Complements All Go-to-Market Strategies00:14:23 A Real-Life Demand Gen Success Story00:17:18 Demand Gen Impacts All Industries00:18:36 The Right Time and Prioritization for Demand Gen00:19:27 Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E131 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation.What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. --------------This episode is sponsored by Sessions.usHead over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk--------------In this episode of The B2B Playbook, we break down when is the right time for your B2B company to start a demand generation strategy. We share the brutal truth about why most businesses struggle to scale without demand gen and reveal the key prerequisite your company needs before launching a program.This is part.2 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ The critical prerequisite your B2B company needs before starting demand generation+ 3 signs that signal your business is ready for a demand gen program+ How to launch a successful demand generation pilot projectYou'll discover the tell-tale signs that indicate your business is ready for demand generation, including the ideal company size, team structure, and level of product-market fit. We also provide practical tips on how to start small with a pilot project, support your existing acquisition channels, and document your demand gen strategy for long-term success.}-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Intro: When to Start Demand Generation?02:14 Recapping the 5 Bs Framework04:37 The Importance of Demand Generation06:33 Prerequisite: Product Market Fit09:22 Signs Your Business is Ready for Demand Gen11:52 Starting Small with a Pilot Project14:02 Supporting Existing Acquisition Channels15:42 Documenting Your Demand Gen Strategy17:07 Key Takeaways: When to Start Demand Gen18:40 Outro and Call-to-Action-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E130 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybkThis is part.1 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ what demand generation is+ why your business needs it and its benefits+ the difference between lead gen vs demand genWe'll also share our favourite framework to simplify demand generation. This is a 'must listen' for any B2B marketer that's looking for sustainable growth engines to fuel their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:04:30 What Is Demand Generation?00:11:35 The Core Components of Demand Gen00:13:03 The Five Stages of Awareness00:18:47 The Importance of Being First-Mind00:21:49 Crafting a Healthy Demand Gen Engine00:28:35 The Challenge of Attribution in Demand Gen00:31:47 Demand Gen vs. Brand Marketing00:33:03 Lead Gen: The Good, Bad, and Ugly00:39:22 The Limitations of Lead Gen00:40:58 The Strategic Advantage of Early Demand Gen00:42:09 Framework for Demand Creation00:43:57 Closing Thoughts & What's Next-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E129 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

Head over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybkThis week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares stories and examples from successful product launches at LinkedIn. In her former life, Lucy also worked in Sales, so she's able to weigh in on how sales and marketing can work better together. Tune in and learn:+ how to leverages sales insights to enrich your marketing strategies+ how LinkedIn changed everyone's mind about using their 'audience network'+ what customer insights you need and how to gather themJust like many of our listeners and viewers, Lucy's team is resource and time strapped - so she faces many of the same problems that you do. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 - Welcome & Introduction00:06:00 - The Journey from Sales to Marketing00:12:00 - Customer Insights: The Foundation of Strategy00:18:00 - Participating in Customer Advisory Boards00:24:00 - Hindi Ads Case Study: Overcoming Language Barriers00:30:00 - LinkedIn Audience Network: A Global Perspective00:36:00 - Sales and Marketing Alignment: A Personal Take00:42:00 - Enhancing APAC Strategies with Local Insights00:48:00 - Wrap-Up: The Importance of Measurement-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E128 - The B2B Playbook#b2b #b2bmarketing #demandgen #b2bsaas #demandgeneration #marketingstrategy #linkedin

Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to? With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting started.Because let's face it, it wasn't all sunshine and rainbows!Many of these questions have been sourced directly from the audience - so it's likely your question has been covered! Tune in and learn:+ 5 essential steps to launch your podcast+ how to make your audience fall in love with it+ the process and equipment you need to run the whole show smoothlyThis episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Why Your B2B Company Needs a Podcast05:45 First Steps: Planning Your Podcast Strategy11:30 Content Creation: Engaging Your Audience17:15 Tech Talk: Essential Gear for Starting22:50 Promotion Tactics: Increasing Your Reach28:25 Guest Selection: Booking Impactful Voices34:00 Analytics Deep Dive: Measuring Success39:35 Monetization Strategies: Making Profit45:10 Listener Engagement: Building a Community50:45 SEO for Podcasts: Boosting Visibility56:20 Future Trends: Staying Ahead in Podcasting61:55 Case Studies: Real Success Stories67:30 Challenges & Solutions: Overcoming Obstacles73:05 Final Thoughts: Your Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E127 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we have B2B SEO strategy and execution expert Sam Dunning on the show to walk us through how B2B marketers can use SEO to capture more demand and drive pipeline while they sleep.Sam shares his no nonsense strategies and frameworks that transform SEO from a mere traffic generator to a robust lead and revenue-driving machine. Learn about common pitfalls, advanced tactics, and the essential components of a successful SEO strategy tailored for the B2B landscape.Tune in and learn:+ the biggest mistakes you're probably making when it comes to B2B SEO+ frameworks you need to use to make your audience AND Google love your content + how to drive qualified pipeline with SEO while you sleepWe love how simple and actionable Sam's frameworks are. They fit so nicely into our own 5 BEs Framework for demand generation. If you listen to this episode, you will be able to start executing his strategy straight away.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:04:00 The Biggest SEO Mistakes in B2B00:08:00 Key Strategies for Effective B2B SEO00:12:00 Utilizing Content for SEO Success00:16:00 SEO Myths Debunked00:20:00 Building a Strong SEO Foundation00:24:00 The Role of Backlinks in B2B SEO00:28:00 On-page SEO Techniques00:32:00 SEO Tools and Resources00:36:00 Measuring SEO Impact00:40:00 Future Trends in B2B SEO00:44:00 Integrating SEO with Other Channels00:48:00 SEO Success Stories00:52:00 Q&A with SEO Expert00:56:00 Closing Remarks and Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E126 - The B2B Playbook#b2b #b2bmarketing #b2bseo #demandcapture #demandgen #b2bsaas #demandgeneration #marketingstrategy

How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources?This week George Coudounaris sits down with Factors.ai to share The B2B Playbook's Demand Generation Framework - The 5 BEs Framework. He also answers questions from the audience on practically applying this framework, as well as any tips in executing it. Tune in and learn:+ the 5 BEs Framework for demand generation+ how to build a content engine that delivers revenue and is highly resource efficient+ how to start implementing this framework in your businessThis episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:30 George's Introduction & B2B Playbook Overview03:00 Fundamentals of Demand Generation06:00 Learning from Performance Marketing09:00 The 5 BEs Framework Explained12:00 Be Ready: Understanding Your Audience15:00 Be Helpful: Creating Valuable Content18:00 Be Seen: Amplifying Your Message21:00 Be Better: Optimizing Your Approach24:00 Be the Best: Advanced Tactics27:00 Generating Demand for B2B Incubator30:00 Effective Content Marketing Strategies36:00 Enhancing LinkedIn Ads for Demand Gen39:00 Conclusion & Final Thoughts-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E125 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months. She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it. Tune in and learn:+ the importance of 'listening' and amplifying the voices of your audience+ the '3 circles' you need to communicate with on social media to build a strong brand+ how to get your colleagues to post more on LinkedIn (employee advocacy!)This episode is a must-watch for marketers who want to build trust with the Dream Customers on social media. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Intro: The Three Circles of Social Media02:00 Apollo's Explosive Social Media Growth04:20 Crafting Apollo's Social Media Strategy06:50 Driving Apollo's Community Engagement09:10 Harnessing Organic Conversations for Growth11:30 Building Apollo's Brand Narrative14:00 Leveraging Employee Advocacy for Organic Reach16:20 Empowering Employees: The Power of Personal Brand18:40 Maximizing LinkedIn for Brand Amplification21:00 The Strategy Behind Apollo's Social Success23:20 Keeping Social Media Management Agile and Organic25:40 The Impact of Social Media Authenticity28:00 Partner Takeovers: A Strategy for Expanded Reach30:20 The Future: Innovating Apollo's Social Media32:40 Conclusion: The Power of Community in Social Media-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E124 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #socialmediamanager #contentstrategy #demandgeneration

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define. The good news? We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order takers' from sales, to being the major contributors to pipeline. In this episode, we take you through our proven 5 BEs Framework for Demand Generation, so any marketer can put in place a long term revenue engine in their business. For you that means: a better relationship with sales, leads that turn into revenue, and a business that can scale profitably. We've detailed our 5 BEs Framework for demand generation throughout The B2B Playbook, covering each of the 5 BEs in a season:Season 1 - BE Ready - Deeply understand your customersSeason 2 - BE Helpful - Build relationships with your best customersSeason 3 - BE Seen - Amplify and accelerate demand with paid media and ABM Season 4 - BE Better - Optimise your workflow Season 5 - BE The Best - Advanced tactics In this episode, we give you an overview of our 5 BEs Framework for Demand Generation so you can start creating your own demand engine, or plugging the gaps in your existing one. Tune in and learn:+ why demand generation is more important now than ever+ the 5 BEs Framework that you can implement in your business+ success stories from marketers like you that are now driving revenueWhether you're new to demand generation or looking to enhance your existing strategies, this episode provides the knowledge and tools you need to make a significant impact on your B2B marketing efforts.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Unveiling the 5 BEs Framework for Demand Gen03:10 Deep Dive: Why the 5 BEs Matter06:50 Solving B2B Challenges: Insights & Solutions10:20 Tackling Misalignment and Lead Quality13:30 Embracing Dark Social for Community Building17:00 The 5 BEs Explained: A Comprehensive Overview20:40 Target Audience: Who Benefits the Most?24:00 The Power of In-House Marketing27:50 From Podcast to YouTube: Our Content Journey31:20 Future Directions & The Role of AI34:30 Practical Steps: Implementing the Demand Generation 5 BEs Framework37:40 Closing Thoughts: What's Next?-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E123 - The B2B Playbook#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand. She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey.Tune in and learn:+ techniques for measuring and optimizing the impact of your Bottom of Funnel content+ how to create compelling content that resonates with late-stage prospects+ strategies to align your sales and marketing efforts for cohesive funnel progressionThis episode is a must-watch for marketers aiming to refine their Bottom of Funnel strategy and drive meaningful engagement that converts. Transform your approach and witness the power of targeted content in action!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:30 Unveiling the Power of SEO in B2B00:07:00 Crafting Your B2B Narrative00:10:30 The Secret Sauce: Bottom of Funnel Content00:14:00 Fine-Tuning Your BOFU Approach00:17:30 Key Strategies in BOFU Optimization00:21:00 Aligning Content with Sales Goals00:28:00 Measuring Content Success00:35:00 Sales and Marketing: A Symbiotic Relationship00:38:30 Advanced Techniques in BOFU Content00:42:00 ROI Maximization Strategies00:45:30 Content Scalability Secrets00:49:00 Unlocking New Opportunities with Content00:52:30 Driving Engagement: Next-Level Tactics01:03:00 Recap: Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E122 - The B2B Playbook#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers. In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:+ how to create and capture demand+ the strategy you need to drive more demand+ how you can do this in an efficient way with limited resourcesPLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:00 Deep Dive into Demand Creation00:07:30 The 5 BEs Demand Generation Framework00:11:30 Balancing Demand Creation & Capture00:12:00 Scaling Demand Creation & Capture00:18:00 Getting Buy-In for Demand Creation00:20:30 Challenges in B2B Demand Generation00:22:30 Earning Trust in Marketing00:25:30 Content Repurposing & Tools00:30:00 Leveraging Technology for Demand Creation00:31:10 The B2B Incubator's Unique Approach00:33:10 Perfecting Campaigns with Team Collaboration00:35:00 Real-World Impact of Demand Creation00:37:50 B2B Demand Generation for Small Teams-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E121 - The B2B Playbook#demandgeneration #demandgen#b2bmarketing

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic! He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling. Tune in and learn:+ why marketers need to 'Catalogue the Market' + how and why you need to validate a channel before you begin+ why marketers need to 'go backwards to go forwards' And most importantly, the business acumen that has been lost by marketers and sales people alike that is now more important than ever. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Welcome and Introduction to Adem Manderovic05:00 Understanding Commercial Acumen in B2B10:00 The Concept of Closed Circuit Selling15:00 Addressing Sales and Marketing Disconnection20:00 Effective Demand Generation Tactics25:00 Enhancing Customer Journeys and Experiences30:00 Marketing and Sales Alignment Strategies35:00 Crafting Persuasive Sales Content40:00 Future Trends in B2B Sales and Marketing45:00 Wrapping Up: Key Insights and Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E120 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems. This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy! -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction to Season Five Recap00:03:40 Exploring 'Be the Best'00:07:00 Neuroscience in B2B Marketing00:10:30 Applying the 5 BEs Framework00:14:10 Fun Tactics from Big Brands00:17:00 Ethical Concerns in Marketing00:20:30 Building an Education Ecosystem00:24:00 Consistency and Success in Marketing00:27:20 Challenges in Implementing Strategies00:31:10 Future of Education Ecosystems-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E119 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Still struggling to keep up with content creation?Even with a system in place, new channels and their content requirements can quickly blow out your workload.We’re here to help, particularly you small business marketers!We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Dream 100.Remember that great concept we talked about all those episodes ago, way back in season 1?!Well now it’s time to leverage that concept when making the most of affiliates and partnerships!This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about getting these going.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Scale can be a problem in itself..As your business grows, the mission gets fuzzy and the brand gets harder to explain.That can happen internally and externally.It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?That’s where revisiting your storybrand comes in.This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.Links Mentioned:A Stanford study by Gordon Bower and Michal Clark in 1969You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community? In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our wins, but our challenges, learnings, and the role of feedback in refining our approach. Get ready to be empowered with practical insights that can reshape your approach to B2B marketing and drive tangible results.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction05:00 - Transitioning to B2B Marketing10:00 - Building the 5B's Framework15:00 - Applying the Framework20:00 - Insights and Mistakes25:00 - Refining and Implementing Strategy30:00 - Expanding Reach and Learning35:00 - The Importance of Feedback40:00 - Future Plans and Adjustments45:00 - Conclusion and Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E118 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers. Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. From exploring the five stages of awareness to implementing practical, actionable strategies, this episode is a goldmine for anyone looking to elevate their B2B marketing game. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction to B2B Playbook03:50 - Understanding Demand Generation10:00 - Uncovering the Five Stages of Awareness15:30 - Addressing the Unaware Stage21:10 - Tackling the Problem Aware Stage27:40 - Exploring Solution Aware Content34:00 - Delving into Product Aware Content40:50 - Most Aware Stage: The Final Push-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E117 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy