Real Estate Success: The Whissel Way

Welcome to the Whissel Way Podcast, where each week Kyle Whissel and Bryan Koci answer questions about real estate, agent tips, marketing strategies, and how to dominate your market with video.   This week Kyle welcomes guest Rachel Choo, Whissel Inside Sale Manager and Script Battle Champion onto the show. Rachel discusses and shares several tips that you can implement into your scripts while on the phone, in order to help you land those listing appointments.    Rachel’s Widget of the Week (SleepyTi.me App): https://apple.co/2Vv3Kjq Kyle’s Widget of the Week (Marco Polo App): https://www.marcopolo.me/

Welcome to the Whissel Way Podcast, on this week’s episode Kyle Whissel and Bryan Koci breakdown the credit cards Kyle uses for his business and personal life. They talk about the benefits of each card and how you can use several cards together to cover the shortcomings of the others, and achieve maximum value.

Welcome to The Whissel Way Podcast, each week Kyle Whissel and Bryan Koci of the Whissel Realty Group answer your questions, helping you take your business to the next level.This week Kyle and Bryan talk about how you can hold a rock star of an open house. They go over their open house strategies and marketing material that has been proven to make your open houses memorable.

Welcome to The Whissel Way Podcast, each week Kyle Whissel and Bryan Koci of Whissel Realty Group answer your questions, helping you take your business to the next level. This week Kyle and Bryan continue their discussion on Farming and what to do now that you are looking to expand your farm.   

Welcome to The Whissel Way Podcast, each week Kyle Whissel and Bryan Koci of Whissel Realty Group answer your questions, helping you take your business to the next level. This week Kyle and Bryan talk about lead generation, going into depth on what type of leads to go after to get a better return.

On this weeks episode of The Whissel Way Podcast we take several highlights from The Be Different Conference held in San Diego in November 2019. We feature Erik hatch a real estate coach from Fargo North Dakota who shares his techniques on how to ask for referrals the correct way from past clients. Then we go onto John Gluch who lives here in San Diego but runs a team out in Phoenix, who speaks about how he was able to turn client appreciation into a lucrative part of his business model. 

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci shift the conversation from making more money to keeping more of it by breaking down practical tax and wealth strategies specifically for real estate agents. They cover why agents earning over $50,000 should consider an S Corp, how hiring family members can legally reduce taxes, and how depreciation, self-directed IRAs, syndications, and the Augusta Rule can dramatically impact an agent’s bottom line. The episode is a tactical overview of how agents can legally lower tax liability, reinvest smarter, and build long-term wealth beyond commissions.   Chapters: 00:00 Intro and why agents overpay in taxes 02:07 Making more money vs keeping more money 05:26 Why every agent is already a business 06:01 S Corp explained and why it matters 08:49 Salary vs distributions and tax savings 13:39 When an S Corp makes sense financially 16:31 Hiring your kids and family legally 20:53 Self-directed IRAs and real estate investing 24:48 Passive investing through funds and syndications 31:16 Depreciation, real estate professional status, and the Augusta Rule

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel sits down with special guest Chantel Ray for a raw, personal conversation about leadership, purpose, and the internal work required to scale a truly fulfilling business. They explore how chasing recognition, production rankings, and new shiny strategies often distract agents from the deeper work that actually transforms their teams and income. Chantel shares lessons from her faith journey, high level masterminds, and the storms that shaped her leadership, while Kyle reveals his own breakthroughs around ego, farming, and transitioning from doing everything to focusing on income generation. Together they offer practical advice for agents who want to grow their business, impact more people, and build a life that aligns with purpose rather than pressure.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down Trump’s proposed 50 year mortgage and what it could mean for real estate agents, homebuyers, and the market as a whole. They compare payments between 30 and 50 year loans, explain how affordability changes, outline the dramatic interest differences, and discuss when the product might actually benefit buyers. They also explore potential risks, tax implications, appreciation impacts, and how lenders and agents may respond if this loan product becomes available. Chapters: 00:00 Introduction to the 50 Year Mortgage 01:20 What We Know and What We Assume 04:14 Running Real Mortgage Numbers 06:18 Million Dollar Example Breakdown 07:52 Payment Savings and Affordability 09:35 How Much More Home Buyers Could Afford 12:18 The Real Interest Cost Comparison 18:16 When a 50 Year Loan Might Make Sense 22:08 How Agents and Lenders Might Respond 28:20 Final Thoughts on Pros and Cons

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci tackle one of the toughest challenges in real estate: how to find a home for clients with extremely specific wants and needs. Sparked by a real Slack discussion within their team, Kyle and Bryan break down proven strategies that turn effort into opportunity, from high-impact door knocking and personalized letters to leveraging MLS data, agent networks, and social media. They share real-world examples of how agents within their team generated multiple potential listings in just hours and discuss why genuine hustle, collaboration, and creativity will always outperform waiting for leads to appear online.   Chapters 0:00 – The problem: buyers with ultra-specific home requirements 0:41 – Why most agents don’t deserve to get paid 1:00 – Staying relevant in an AI and Zillow world 2:35 – The culture of collaboration at Whissel Beer Group 6:42 – Real success story: two sellers in two hours from door knocking 8:12 – Why a “specific” buyer is a gift 9:01 – The most effective strategy: knock on the damn doors 10:26 – What to bring and what to say when door knocking 14:14 – How to dress, knock, and leave a message 23:00 – Ten more ways to find off-market listings 27:00 – Why door knocking still wins and final takeaways

In this episode of Real Estate Success: The Whissel Way, Bryan Koci sits down with Brian Danney to uncover the top three mistakes that cause real estate agents to stall or leave the industry, and the single superpower that guarantees success.   From chasing shiny objects to ignoring proven systems, Brian shares insights from over a decade of coaching and leadership experience at Whissel Beer Group. Together, they break down the power of coachability, accountability, and focus, emphasizing that simplicity and implementation, not perfection, are what separate top producers from the rest. Chapters 00:00 – Intro and episode overview 02:23 – Mistake #1: Reinventing the wheel 04:03 – Shiny objects vs. proven systems 06:08 – How to identify distractions in your business 09:48 – Mistake #2: Lack of coachability and accountability 13:36 – Vulnerability and the power of ownership 17:22 – Mistake #3: Why less is more in real estate 19:45 – Managing fewer clients to make more money 22:16 – Using leverage and letting go of control 26:29 – The Superpower: Implementation 29:11 – Getting comfortable being uncomfortable 31:53 – Final challenge for agents: Follow your calendar 3 Key Takeaways for Agents Stop reinventing the wheel — Master what already works before trying to innovate. Simplicity and focus always outperform chaos and distraction. Be coachable and accountable — The most successful agents are humble, willing to learn, and unafraid to own their mistakes. Implement immediately — Speed beats perfection. The agents who take consistent, fast action are the ones who win in the long run.

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci dive into lessons learned from Tiger 21, an exclusive network of ultra-high-net-worth individuals.   Kyle shares why attending fewer, more intentional events outside the real estate bubble has accelerated his growth, and reveals two major takeaways: the rising importance of emotional intelligence (EQ) in an AI-driven world and the shift from focusing on short-term income to building long-term net worth through strategic investments. Real estate agents will gain insights into how to think bigger, leverage wealth-building strategies, and develop skills that will keep them relevant and profitable in a rapidly changing industry. Chapters:  00:00 – Why too many real estate events hurt your growth 02:00 – Finding value outside the real estate bubble 04:05 – Choosing the right cadence for events 06:30 – The power of joining EO, Boardroom, and Tiger 21 07:40 – Lessons from the wealthy: parenting and legacy 10:00 – Why curated conversations matter at events 13:30 – Key takeaway: EQ matters more than IQ in the age of AI 17:10 – How to grow your emotional intelligence 22:00 – Net worth vs. income: a wealthy mindset shift 25:00 – Using real estate development and refinancing for tax-free growth

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci sits down with Brian Danney to discuss how real estate agents can create urgency in today’s slower, buyer-driven market. Brian shares practical strategies like defining a buyer’s top five must-haves, holding clients accountable through simple emails, and future-pacing conversations to prepare buyers for writing offers. The episode emphasizes the importance of guiding clients based on their goals, meeting them where they’re at in the buying journey, and building momentum through consistent next steps and promises. Agents will walk away with actionable ways to build trust, inspire confidence, and help buyers make timely decisions without pressure. Chapters 00:00 – Introduction & Guest Intro 01:19 – Brian’s Background in Real Estate 02:28 – Creating Urgency in a Non-Urgent Market 05:25 – Accountability and the Agent’s Role 06:19 – Defining the Top Five Must-Haves 07:30 – Going Deep: Lifestyle vs. Features 11:23 – Using Emails to Build Accountability 13:21 – Understanding Buyer Stages (Awareness, Consideration, Decision) 16:40 – Redrafting Buyer Priorities & Handling Objections 25:32 – Final Advice: Always Create a Next Step 📌 3 Key Takeaways Define the top five must-haves: Simplify buyer priorities into five core needs, then go deeper into why they matter to uncover lifestyle-driven motivations that create urgency. Use accountability systems: Send simple follow-up emails that confirm buyer goals and future pace them toward writing offers, building trust and clarity in the process. Always create a next step: Urgency is built through momentum, so set specific dates and promises that move the client forward and keep the relationship engaged.  

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into the cutting-edge AI tools transforming how real estate agents operate and scale their business. From organizing complex financial data with NotebookLM, to creating polished presentations with Gamma, to coaching calls with Shiloh, they reveal practical applications that save time, improve client interactions, and help agents look more professional. They also cover how they personally use ChatGPT for transcripts, content creation, and email variations, plus creative photo editing with Envato. This isn’t just theory—these are the exact tools they’re using to generate efficiency and revenue today. Chapters 00:00 – The Evolution of Real Estate & AI 01:30 – Why Tools Matter for Realtors 03:45 – Kyle’s Favorite Tool: NotebookLM 05:45 – How to Use AI for Meetings & Content 07:45 – Privacy Concerns Around AI 09:00 – ChatGPT 5.0 & How Bryan Uses It 11:20 – Generating Images & Content Variations 12:30 – Gamma: Next-Level Presentations & Graphics 16:00 – Envato: Easy Photo Editing for Agents 18:10 – Shiloh: AI Coaching for Agent Calls 21:30 – Final Thoughts & Agent Takeaways

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into a topic often overlooked in discussions about scaling a real estate business—culture. While most teams focus on tech and systems, Kyle emphasizes how crucial it is to intentionally define, build, and protect your team culture through core values, standards, and strong leadership. They unpack how to recruit and retain the right people, handle cultural misalignment (even with top producers), and develop deeper relationships with your top agents. Whether you lead a team of 5 or 120, this episode will give you the tactical insights to build a culture that fuels growth instead of fighting it. Chapters 00:00 – Scaling More Than Systems 01:04 – Small Team Vibes vs. Big Team Problems 02:56 – Intentional Culture Starts with Core Values 04:48 – The Wrong Way to Create Core Values 06:17 – The Right Way to Define Culture 07:18 – Budgeting for Culture 08:33 – Are Team Cliques Good or Bad? 10:04 – Enforcing Core Values: Hire, Raise, Fire 11:09 – Culture Should Attract and Repel 15:03 – Fixing a Broken Culture 17:14 – Standards That Protect Top Performers 20:22 – Culture Will Organically Push Out Bad Fits 23:28 – Have the Tough Conversations with Curiosity 24:33 – Why Kyle Focuses on Top Producers

In this episode of Real Estate Success: The Whissel Way, hosts Tad Murroughs and Bryan Koci dive deep into the art and science of real estate phone scripts. Tad shares his unique perspective as someone who transitioned from being an agent to an Inside Sales Associate (ISA), explaining how consistency and psychology make the difference when working leads. The discussion covers everything from how to open a call, frame conversations, uncover client motivation, handle objections, and confidently ask for the appointment. Agents will walk away with proven frameworks, actionable scripts, and a mindset shift that makes prospecting less intimidating and far more effective. 💡 3 Key Takeaways Open With Familiarity & Purpose – Use the lead’s name early, introduce yourself clearly, and explain why you’re calling to build instant trust and reduce resistance. Motivation Drives Everything – Always uncover what’s truly motivating a client; this insight lets you frame solutions, overcome objections, and close with confidence. Follow-Up With Specificity – Never end a call vaguely. Always set the next step, give a clear timeline, and follow through—this builds trust and keeps leads engaged.

In this heartwarming and humorous episode of The Whissel Way, Kyle Whissel sits down with a very special co-host: his 9-year-old daughter Nixon. Together, they explore what it would look like if she ran a real estate company—from dress codes and office snacks to mascots, pricing strategy, and even a Sephora-inspired break room. While the episode is full of laughs and light-hearted moments, it also subtly touches on the importance of creativity, culture, and fun in the workplace. Whether you're a parent, a team leader, or just need a smile today, this episode shows that inspiration can come from even the youngest voices. Chapters 00:00 – Meet the Guest: Kyle’s Daughter Nixon 00:46 – Why We’re Interviewing a 9-Year-Old 01:07 – What Would Nixon's Real Estate Company Look Like? 02:13 – Branding: Colors, Titles, and Names 03:03 – Office Vibes: Lights, Layout, and Rules 04:08 – Oversized Hoodies and School Policies 05:30 – Office Hours and Company Culture 06:10 – Logo, Mascots, and Papa’s Love for Teal 08:00 – Sephora Rooms and Office Snacks 12:32 – How Nixon Would Advertise Homes 16:00 – Sweet Surprise Sisters: Her Real Business

In this episode of Real Estate Success: The Whissel Way, host Bryan Koci is joined by guest host Karlee Van Dyke, a top-producing agent at Whissel Realty Group. Together, they dive deep into the evolving conversation around buyer agent commissions—especially in today’s shifting market. Karlee shares real-world scenarios where a commission negotiation either saved or cost her clients deals, and why understanding seller psychology, coaching clients through expectations, and setting the stage for smart commission conversations is crucial in today’s landscape. Whether you’re a buyer or listing agent, this episode will equip you with tangible strategies to help you win more offers and keep deals together—all while getting paid what you're worth.

In this episode of Real Estate Success: The Whissel Way, hosts Kyle Whissel and Bryan Koci break down the exact strategy their team uses to throw Mega Open Houses that draw 100+ people—even in a tough market. They discuss how most agents fail by doing the bare minimum, while their method turns listings into events that generate buzz, build relationships, and lead to multiple offers. From marketing like a Hollywood movie premiere to using an omni-channel approach—mailers, door knocking, video invites, and follow-ups—Kyle shares how he achieved over 50% market share in one neighborhood with this system. If you're tired of weak open house results, this episode is your full playbook.

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci break down how buyer’s agents can finally thrive in today’s market shift. With growing inventory, longer days on market, and increasing price reductions, buyers now hold more power than they have in over a decade. Kyle shares actionable strategies for identifying undervalued homes, using data to back up buyer decisions, and negotiating directly with listing agents to get the best possible deals—all without damaging your brand. If you're ready to stop waiting and start winning, this episode will show you how to strike while the iron’s hot.