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© THE LBMA - Location Based Marketing Association
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Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
322 Episodes
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This week's #LocationWeekly episode features OpenBet launching “locator” tool in North America, FTC settling with InMarket & fines mobile operators, Adidas turning DOOH totems into running checkpoints in Stockholm + Ivee and Creative Mobile Technologies partnering on “smart taxi” advertising.
This week's #locationweekly podcast features Princess Cruises launches OceanNow location-based services, Local Logic partners with Homogenous inc., Pipedream Labs raised $13M to build underground delivery networks &7-Eleven Japan partners with Song to measure inshore advertising.
This episode of #LocationWeekly features Walmart offering Luminate platform linking media networks with ad performance, HERE location APIs now available on AWS marketplace, Grindr app updates with “Gayborhood” to connect local businesses & Glass Media launches “KrowdSense” a wireless occupancy scanner. Make sure to tune in!
New episode of #LocationWeekly... FTC imposes final settlement on X-Mode/Outlogic for selling location data, Pedigree launches “Adoptable” using AI to create better ad for available dogs, Google launches “Find My Device” services at scale, Swedish grocery ICA partners with Cleveron on automated parcel delivery. Make sure to tune in!
This week's #locationweekly episode features WalMart expanding their media network with programmatic features for advertisers, Home Depot launching Orange Apron retail media network, PAR and Punchh teaming up on SMS marketing for restaurants & Amazon cutting staff and pulling Just Walk Out tech from grocery stores. Make sure to tune in!
This week's #LocationWeekly podcast features Shakira combining DOOH and stage in Times Square, Israeli start-up Wi-Charge developing wireless power for DOOH, AR innovator mirrAR raises $1.75M pre-seed round & Microsoft bringing Tutch digital platform to US retailers.
This week's episode features Google adding location tracking controls to Chrome OS, Pearl Jam's debut new album with AR app, Five Below cutting back on self-checkout to reduce losses & FloorLocator changing the indoor navigation game. Make sure to tune in now!
This week's #LocationWeekly episode features BeaconsmindAG using laser projection for art, Reese's using AR to promote their new product, Hugo Boss tapping into Roblox for a virtual store & NextNav acquiring New Spectrum. Make sure to listen in!
This week's #LocationWeekly episode features stories from Instagram developing a SnapChat-like “friend map” feature, the Sway App letting you share your location with friends, Gabb Maps partners with HERE Technologies launching kid-safe maps & GSTV partnering with Influencer on network content. Tune in now!
This week's #LocationWeekly podcast features VEON launching “Geolocation Gateway”, Walmart acquiring Vizio, Debenhams launching an AI-driven personalized beauty service + L’Occitane launching a virtual store for Ramadan!
In this week's episode, Asif and Carsten talk about Avocados From Mexico launching AI & Imager Recognition recipes with Super Bowl, The DPAA launching MOOHA to represent media on moving vehicles, Appdome launching Geo Compliance suite to combat location spoofing & they talk on the partnership between MediaMarkt and Uber on deliveries.
This week's #LocationWeekly episode features, Starship Technologies raising $90M for robot deliveries, Darabase Canada launching to help real estate companies with Digital Property Rights, RevealMobile partnering with LoopMe on OOH measurement, and DoMedia and Placer.AI team-up on PeopleToMySpot.com for SMBs. Make sure to listen in!
This Week's #LocationWeekly episode features Google starting to test generative AI in maps, Sorted Holdings joining Location Sciences in reverse takeover, Netsertive releasing MLX 2.0 dashboard with new features + RoboMart partnering with PIX Moving on unmanned retail stores. Make sure to tune in!
Today's #LocationWeekly Episode features FTC banning InMarket from selling data, Here Technologies and Uber partnering on more precise pickups, ExtraMile pilots AI-Powered “digital human” signage + Sam’s Club to roll out AI-based receipt verification at stores.
This week on #locationweekly we talk about Microspoft & TomTom working on generative AI for cars, Stor.AI & Mercatus merging, Mattress Firm working with LiveRamp on linking ad impressions to store visits & LiveRamp acquiring Habu. Tune in now!
Check out this week's new #LocationWeekly Podcast, episode 653! Available now on all platforms! #NRF2024 #VerizonBusiness #PlacerAI #Opertus #Ariadne
This week's podcast features stories from Samsung, Hyundai and Burger King. We also have a guest interview with a company called TT Rideshare! Make sure to tune in!
#fintechislands
Our annual prediction show, with our expectations for 2024 and the companies we think you need to watch is out now! Make sure you check it out
This weeks #LocationWeekly episode features TextOMap building interactive maps from location-based texts, Location-based social network Jagat passes 10M users, Sony's sensing platform tracks viewer time on in-store screens, Unacast & Gravy Analytics merge. Tune in now!
#thelbma #location #data #AI #lbma #locationweekly #marketing #partnership
Episode 649 of #LocationWeekly is now available! We talk about Yahoo’s new DSP blends AI and 1st party data, Qualcomm and Isro team-up on improved location services in India, Bumble debuut AI-powered conversation starters & Global Street Art & Google team-up on augmented art. Make sure to tune in
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