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Living in a Materiae World
Living in a Materiae World
Author: David Pirrotta Brand Group Inc
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© 2025 David Pirrota Brand Group Inc.
Description
Come for the lipstick, stay for the laughs. Think of this podcast hosted by David Pirrotta—an industry veteran who has helped build 76 brands (and counting!)—as Waze for the beauty-obsessed, helping you navigate the ever-evolving world of makeup, hair, skin, wellness, and more. Full of twists, turns, and plenty of laughs, every episode takes you on a BS-free journey and keeps you ahead of the curve with advice from established icons, convos with newcomers looking for their big beauty break, and plenty of opinions from people who have seen, heard, and tried it all. Do a hair toss, check your nails, and enjoy the wild ride.
39 Episodes
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In this episode of Living in a Material World, host David Pirrotta interviews Yael Alkalay, the founder of Red Flower. They discuss Yael's journey in the beauty industry, the origins of Red Flower, and how the brand has evolved to create a unique experience that emphasizes the importance of touch and scent. Yael shares her insights on transitioning from retail to spa culture, the significance of bathhouse rituals, and offers valuable advice for aspiring entrepreneurs. The conversation highlights the importance of authenticity and creating meaningful connections through products.
In this episode of Living in a Material World, host David Pirrotta talks with Jena Covello, founder of Agent Nateur. Jena shares her inspiring journey from battling health issues to creating a successful beauty brand focused on natural products. The conversation delves into the innovative aspects of her brand, including the development of skincare and supplements, the challenges of manufacturing, and the importance of a holistic approach to beauty and wellness. Jena also discusses her daily beauty regimen and the significance of manifestation in her life.
Host David Pirrotta speaks with Erin Kleinberg, founder of SIDIA about her journey in the fashion and beauty industry. Erin shares her experiences from her early career in fashion to launching her own brand, SIDIA, which was inspired by her grandmother. The conversation delves into the unique products SIDIA offers, the importance of innovative design and packaging, and the challenges of balancing entrepreneurship with family life. Erin emphasizes the significance of doing what makes you happy and the impact of personal stories in branding.
In this episode of Living in a Material World, host David Pirrotta interviews Ksenia and Anna, the founders of Bur Bur Hair Care. They share their inspiring journey from childhood friends to successful entrepreneurs, detailing how a family recipe evolved into a thriving hair care brand. The conversation covers the challenges they faced in launching their product, the importance of understanding their customer base, and their innovative approach to hair and scalp care. They also discuss their product expansion and the significance of natural ingredients in their formulations. They share insights on their product usage routines, the upcoming launches of new products, and the significance of community engagement in their brand's success. The duo reflects on their entrepreneurial journey, the inspiration they draw from their customers, and their commitment to empowering others through their story.
Jeanie Jarnot shares her passion for championing progressive brands that make sustainability and ingredient integrity central to their business model, and why she started Beauty Heroes and pioneered Blue Beauty. She continues to educate and inspire us with knowledge and resources we need to "Live Lighter. Love more"See omnystudio.com/listener for privacy information.
Melanie Mayron pays tribute to her brilliant chemist father, David Mayron, who was not only a medic in the army and patent holder, he is alsothe chemist behind all Mayron's Goods products. Tune in to hear how this father daughter duo created everyday essentials that have decades worth of brilliance and love behind them.See omnystudio.com/listener for privacy information.
The dynamic duo behind 19/99 Beauty shares how they came to develop one of the most artful new color lines on the market today. Starting with designing for those who want to define their own beauty, without concern for what is considered appropriate for age, position or status. See omnystudio.com/listener for privacy information.
Leigh Winters shines a light on biotech ingredients vs. natural ingredients, and the importance of intellectual property and genuine innovation for standing out in the beauty industry today.See omnystudio.com/listener for privacy information.
Sandra Chiu,L.Ac, walks us through how she went from corporate slog and constant body pain to developing The Lanshin approach. An approach to cosmetic dermatology based in traditional Chinese medicine, that is healthier and more sustainable. Plus, she just might be the only one who can truly tell you how the heck to use that gua sha tool!See omnystudio.com/listener for privacy information.
Nancy Schnoll shares the inspiration behind her minimalist approach to skincare, and how she launched a successful brand, in the most coveted boutiques, with just one product and no exterior packaging! See omnystudio.com/listener for privacy information.
Matt Maroone, co-fouder of Silver Mirror reveals the creative trajectory of Silver Mirror Facial Bar, from a tattoo laser removal idea, to obsessively researched Korean skincare, He and his partner have built an efficient personal service that maximizes results. See omnystudio.com/listener for privacy information.
Sarah Polansky takes us through her discovery of the magic of CBD, CBDa, and CBN for fighting inflammation, stress and self-healing. She introduces us to her solution for finding the perfect balance for day and night within the natural prism of plants.See omnystudio.com/listener for privacy information.
Almira Armstrong dives into creating LUMIRA, a fragrance house that evokes memory, experience and love in each hand crafted scent. See omnystudio.com/listener for privacy information.
Michael Carbaugh shares the journey of founding SANDOVAL - and elevating aromatics to forge a more conscious life.See omnystudio.com/listener for privacy information.
Ere Perez talks founding her namesake "Mexican - Australian" beauty brand and forging a path for clean beauty early on, with joy and integrity always in mind. See omnystudio.com/listener for privacy information.
Noto Botanics founder Gloria Noto talks forging an authentic brand, representation & otherness in the beauty realm. See omnystudio.com/listener for privacy information.
Hero Cosmetics Founder Ju Rhyu talks beauty brand building - and not going it alone. See omnystudio.com/listener for privacy information.
Natureofthings founders and power "work couple" JP & Jamie detail on the serendipitous encounters that led to the genesis of the brand and expand on the conception rooted in Epicureanism philosophy.See omnystudio.com/listener for privacy information.
Allison McNamara, founder of MARA Beauty, deep dives into the history and conception of their sustainable, eponymous skincare brand. McNamara details key ingredients of the line's products and emphasizes the importance of gut health for radiant looking skin. See omnystudio.com/listener for privacy information.
Angela Caglia, Celebrity Facialist, Master Esthetician and brand founder recalls her humble beginnings from the family farm to studying the art of the facial in Paris; and how she gained the confidence to build her own skincare empire.See omnystudio.com/listener for privacy information.























