The Publisher Podcast by Media Voices

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. This week’s episode is a panel on why apps are engagement powerhouses in the era of enshittification. Social media is awash with AI-generated (and human!) garbage, but the demand for high-quality, trustworthy, curated information hasn't gone away. On this panel, moderated by Pugpig's Jonny Kaldor, Debora Hedy Amato, Senior Product Manager at dmg media and Felicity Thistlethwaite, Head of Digital at The Stylist Group share how their apps are setting them apart as offering a premium experience, and why that's vital for the future. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. Big listener numbers make podcasts attractive commercially, but a podcast with the right listeners can still see incredible commercial success with the right combination of editorial expertise and marketing. Energy Voice Out Loud from DC Thomson has seen consistent commercial success, making six figures from listener numbers in the hundreds. Senior Marketing Manager Emma Lamont and News Editor Erikka Askeland talk about how the editorial team work with clients to craft episodes that perform well with listeners, how they make podcasts an attractive proposition for sponsors, and how taking the podcast on the road with Energy Voice Live has created high-impact moments for their audience. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. This week’s episode features Tobi Oredein, CEO and Founder of Black Ballad, the lifestyle publication for and by Black women in Britain. Tobi talked about how the brand’s transformation into an independent media and data company was driven by its membership strategy. Black Ballad today has a portfolio of events, from its flagship Black Ballad Weekender, attracting over 2,000 Black women across two days, to more intimate experiential events which have proved to be strong membership drivers. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. This week’s episode is a panel on how publishers are using newsletters to supercharge other areas of a publishing business. Newsletters have grown beyond being an extension of a publisher brand and surfacing web stories to being mini brands in their own right for some publishers. Some have even become flagship products, and major drivers to other areas of the business. Freelance journalist Chris Sutcliffe moderates this panel featuring POLITICO’s Senior Executive Editor Kate Day, The Guardian’s Head of Newsletters Toby Moses, and Beehiiv’s Head of Product Jake MccGwire. They explore how to bring audiences deeper into an ecosystem from a flagship newsletter, the importance of owning that audience, and some of the challenges of growth and measurement. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. This week’s episode features Liz Wynn, Chief Supporter Revenue Officer at The Guardian, interviewed by Craig Llewelyn-Williams, SVP for Customer Strategy at Woodwing. Everyone is feeling the effects of industry headwinds like falling traffic, AI summaries and unreliable social media referrals. The message is clear for those seeking growth: building direct audiences is a top priority. The Guardian has seen heavy investment in apps, newsletters, podcasts and its websites over the past few years, from key hires to app launches like Feast. This is paying off in both audience growth and revenue, with their email subscribers alone going from 1 million to 8 million in just 2 years. Liz has helped drive the business to over 1.4m recurring supporters. She talks about the importance of direct connections, how the Guardian’s product strategy supports those relationships, and what works across different geographies, particularly in the context of the Guardian’s US expansion. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.