Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

For many of us researchers, communicating science is something that we do in addition to writing papers, teaching, supervising, and acquiring research grants. Sometimes, it can be overwhelming because it comes on top of all the other responsibilities. However, today's guest demonstrates that one doesn't need to be overwhelmed to be successful on social media while maintaining a regular job. Find Sevim on Instagram and on LinkedIN. --- The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and researchorganizations to engage publicly and share more science on social media. To doso, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with expertsin the field of social media and science communication. Please reach outto Julius for workshops and talks via Linkedin or via mail: julius@scicomx.com.

Antje leads a 45 communications team across five countries in probably the most political research organization in Europe, the European Commissions own Joint research centre. Check out this episode to learn how they prioritize content, how they brand the organization and how they help researchers communicate their science. Find Antje on LInkedIN and on Twitter/X. --- The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD).With it Julius aims to empower scientists, universities, and researchorganizations to engage publicly and share more science on social media. To doso, the podcast aims to create a knowledge hub for digital sciencecommunication by publishing engaging and inspiring episodes with expertsin the field of social media and science communication. Please reach outfor digital communication support. You find Julius on LinkedIN or via mail: julius@scicomx.com.

How to juggle research work, supervision, and science communication? It can be challenging at times to bring all of it together. In this episode, we learn how Prof. Kimberly Nicholas manages this challenge. Kimberly has a PhD from Stanford (note: fixed typo here), has written dozens of peer-reviewed journal papers, and on the side, she creates climate science content. She runs a newsletter and has cultivated a community of 15 000+ followers on Twitter. Pretty impressive. In this episode, she tells us how she juggles all these things and how she defines the impact of science communication. You find her obviously on Twitter and also on LinkedIn. Resources: Kim's Newsletter on Substack PDF Under the sky we make. PDF seven steps to communicate science (Taking research from idea to impact)  -- The Science Communication Accelerator Podcast by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on ⁠Linkedin⁠ or via mail: julius@scicomx.com.

In this episode I structure a science communication strategy with PhD student Saad Ahmed. Ahmed researches and develops sustainable business models (SBM) for the battery value chain considering reusing, repurposing, and recycling the batteries. In this episode I sit down with him and we go through the basic questions that help anyone to build his/her first communication strategy. Check it out if you want to build your first science communication strategy. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on Linkedin or via mail: julius@scicomx.com.

Embark on a captivating journey with Ana Godinho, Head of Education, Communication, and Outreach at CERN, as we explore the evolving landscape of science communication and brand building within the European academic system. Discover CERN's communication development over the years and their current strategies both offline and online. Note, CERN is the first research organization that is about to adopt an influencer strategy. Gain insights into the future of CERN's communication initiatives and the upcoming trends and challenges in science communication on a global scale. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on LinkedIn or via mail: julius@scicomx.com.

Today we learn from Torill Sommerfelt Ervik on how to start a successful popular science podcast. Torill is a communication advisor at the University of Bergen and she runs the UIB POPVITEN Podcast which has garnered > 66.000 streams. In this episode she tell us how she started the podcast, how they create each episode, how they host it and how the podcast is promoted. Enjoy the session :). -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

Where can you (potentially) reach 700 million users to see your research results? 𝗬𝗲𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻! It is not a job platform anymore. Linkedin is a platform that develops more an more into a Facebook in 2010, and that without the hate. In this episode I talk with Karlijn de Wit about how to maximize research impact on Linkedin. You will learn: What Linkedin is. How linkedin works. How researchers and research organizations can use Linkedin How basic and advanced communication strategies on Linkedin could look like both for individual research as well as universities. You can find Karlijn de Wit through her Linkedin or you you can send her an email to: 'karlijn@noscura.nl' --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

On march 31, Twitter reveals some of its source code, including its recommendation algorithm. In this episode you learn how to optimize your tweets for maximum visibility. Here a hot summary: Optimize for likes, then retweets, then replies Images & videos help Blue badge extends your reach Avoid external links Making up words or misspelling hurts You are clustered - posting outside your cluster will get you little visibility Mutes & unfollows hurt Misinformation ranks you down Follow me for more content on how to do science communication on social media platforms (Twitter: @juliuswesche; Linkedin: Julius Wesche) --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

Why does diversity matter in science and science communication? And how can organizations empower individual scientists to do good science communication independent of their gender, religious beliefs, race, martial status, ethnicity, parental status, age, education, physical and mental ability, or sexual orientation? Answers to these questions will you get when in this episode with Lachlan Smith and Jakob Feldtfos Christensen - the makers of the Diversity in Research Podcast. Let me know what you think about this episode and please send me suggestions of people whom you would like to listen to on the podcast. --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of   social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com). You find me also on ⁠Twitter⁠, on ⁠LinkedIn⁠, and on ⁠Instagram⁠.

How is science communication facilitated at two of the best universities globally? In this episode you learn how.  Today's guest is Gian-Andri Casutt. Gian is the head of communications at the ETH board which is the governing body that oversees ETH Zurich, EPFL Lausanne and a number of other Swiss federal research organizations. Next to that he is also the president of EUPRIO, which is European Association of Communication Professionals in Higher Education.  In this episode you learn what trends Gian sees currently in the science communication sphere, and how they managed to empower their researchers to communicate science and the institutional structures their have build to build a supportive environment.  Interested to connect with Gian on social media? Find him on Twitter, and on LinkedIN.  --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of   social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

This episode is only for organizational communicators and how they can use AI to create content and build brand for their organizations.  The episode was part of a network meeting were I was invited by Senior Adviser Jan Kaarø from the NTNU communications department to talk about AI and how it can be used for creating content to build brand for universities.  I hope it provides you value.  --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of   social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

In this episode of the Science Communication Accelerator Podcast, host Julius Wesche speaks with Dr. Julie Bayley about her book "Creating Meaningful Impact." Dr. Bayley discusses the importance of research impact and the need for researchers to focus on what truly counts, rather than just counting publications and citations. She introduces the concept of "Impact Literacy," the ability to understand and evaluate the impact of research, and provides eight points for building an impact literacy mindset. These points include chasing meaning over unicorns, working out what your research powers up, and thinking directionally, among others. Listen to the episode to gain a deeper understanding of research impact and how to make a meaningful impact with your work. And if you did not know who the Jessica Fletcher and who Goldilocks are then you will know it after this episode. You can find Julie on LinkedIN and Twitter or on her university page at Lincoln university.  --- The  Science Communication Accelerator Podcast aims to empower scientists,  universities, and research organizations to engage publicly  and share   more science on social media. To do so, the podcast aims to create   a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and science communication. Please reach out if you are  looking for a sparring partner to create your  organizational communication or branding strategy (julius@scicomx.com).  You find me also on Twitter, on LinkedIn, and on Instagram.

In this podcast, we typically focus on digital science communication, specifically for content creation strategies. However, today we're going offline and discussing a different form of science communication: writing academic books. Books are a great way to make scientific knowledge more accessible and easier to understand, beyond just publishing papers. You will learn what you need to think about when writing an academic book, what different types of academic books exist, how the publishing landscape looks like today and how different authors design their writing process. As someone who has not yet written a scientific book apart from my PhD, I am excited to have Roger A. Søraa on the podcast. Roger is an associate professor at the Norwegian University of Science and Technology (NTNU) - and studies robotization of society and its ethical, gendered and epistemological consequences. Find Rogers new book called "AI for Diversity" at https://www.routledge.com/AI-for-Diversity/Soraa/p/book/9781032073569. In the first ca. 10 min we talk quite a bit about Roger and his new book. So if you want to skip that part please feel free to jump right to minute 10. --- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly  and share  more science on social media. To do so, the podcast aims to create  a knowledge hub for digital science communication by publishing engaging  and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

Who will use Artificial Intelligence (AI) for content creation in the future? Everyone will. In this episode, we'll be introducing ChatGPT3, a powerful AI chat bot that can assist you with your social media content creation. ChatGPT3 came out in early December and within five days it had five million users. No other platform or app had achieved that to date. Hence, let’s see how ChatGPT can become part of your content creation toolkit and support you in making your content creation process more efficient. I will show you how to sign up and give you six hands on ideas on how it can be used. 1. Generation of content ideas 2. Help writing blog posts 3. Creating twitter threads 4. Writing show notes for your podcast episodes 5. Prewrite press releases 6. Helps writings scripts for YouTube videos --- The   Science Communication Accelerator Podcast aims to empower  scientists,   universities, and research organizations to engage publicly  and share  more science on social media. To do so, the podcast aims to  create  a knowledge hub for digital science communication by publishing   engaging  and inspiring episodes with experts in the field of   social media and  science communication. Please reach out if you are   looking for a  sparring partner to create your organizational   communication or branding  strategy (julius@scicomx.com). You find me also on Twitter, on LinkedIn, and on Instagram.

In this keynote you learn why social media is key for the science communication of the future. You also learn how to develop your own science communication strategy and which platforms to use. I hope this episode provides you value. If it does, I'd be happy for you to subscribe to the podcast. Have a good slide into the next year. See you on the other side :).  ---  The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.

Once you decided on the why and with whom you want to communicate your science, you will need a system that helps you create content efficiently over time. One system that you can use is the CCM systems introduced and championed by Emilia Miller (aka. Emilia.Loves.Science). Emilia suggest that first one need to conceptualize content, then it needs to be created and then the output needs to be monitored. In this episode Emilia introduces us to the intricacies of the content creating process and how her system can help us overcoming them.    --- The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.

TikTok: The platform has changed tremendously over the last years. It is not the dancing girls anymore, but you find everything on it. Justin Cottle was one of the first - if not the first - creator(s) on the platform to create scientific content. By telling his story you learn what TikTok is today, how it works differently than other social platforms and what the four ingredients are that you need to build up your TikTok account successfully.  Enjoy the show :)  You find Justin on TikTok under the handle @instituteofhumananatomy and here you find him on LinkedIN.   ---  The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.

If you like rather slow episodes, then please don't listen to this one. Crazy, last week I was invited to give a talk about why I think social media is the greatest opportunity for science communication. The talk was part of an event that was called Science Communication beyond tomorrow, and we sat in one of these fancy conference rooms at the European Commission in Brussels. Check out the recorded live stream by clicking here.  I hope you enjoy the episode :).  Thanks for inviting me goes out to Antje Collowald and Darren McGarry from the Joint Research Centre at the European Commission.  --- The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.

The Stockholm Resilience Center (SRC) is probably among the best communicated and hence also branded research institutions on the planet. In this episode, I am joined by Sturle Simonsen - the humble mastermind behind the SRCs communicative success. In the episode we talk about, how Sturle steered the communicative efforts at the SRC, but since he is leaving his job after more then a decade we also get to know what he is proud of and what he would have liked to spend more time on. Dear Sturle, good luck with your new adventure at KTH Royal Institute of Technology. --- The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.

The goal of the Science Communication Accelerator Podcast is to increase the visibility of science, so that societies are empowered to make smart decisions. One approach to make it visible is social media. For that reason, I talk a lot about it on this podcast. However, there is one other topic that created and continues to create friction when it comes to sharing scientific knowledge: The practices of publishing scientific content. Often decision makers, policy makers, other researchers, and the open public, have no access to the newest research findings, because these are hidden behind paywalls. To remedy this handed down publishing model, a new model emerged. It is called open science, and within open science open access to scientific result has had a major winning streak in the last years. One of the key people pushing for open science and open access is Robert-Jan Smits. Robert-Jan is the former Director-General of Research and Innovation at the European Commission where he was the architect of major funding programs such as Horizon 2020 and he helped shaping its successor the Horizon Europe program. Furthermore, he was the Open Access Envoy of the European Commission and with plan S, he launched a concrete policy proposal intended to ensure that all publicly financed academic publications are publicly available. Today Robert-Jan is the president of the Technical University of Eindhoven. I am a psyched to have him on the podcast 😊. Also check out the international open access week which will take place next month between October 24th and October 30th. Find the program by clicking here. Enjoy the podcast 😊. --- The  Science Communication Accelerator Podcast aims to empower  scientists,  universities, and research organizations to engage publicly  and share more science on social media. To do so, the podcast aims to  create a knowledge hub for digital science communication by publishing  engaging  and inspiring episodes with experts in the field of  social media and  science communication. Please reach out if you are  looking for a  sparring partner to create your organizational  communication or branding  strategy (julius@scicomx.com). You find me  also on Twitter, on LinkedIn, and on Instagram.