eCommerce Brand Builders

In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience.  In this episode, we will cover how to build trust by:  Getting customers to share your brand  Increasing your engagement  Posting photos of other people with your product   Creating a personal brand  Reviews   Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.   

Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24. Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months.    In this episode we will cover:  How she got started in the eCommerce world at a young age  An insight into her repeatable eCommerce formula   Tips for identifying a winning product   Mistakes you should avoid making when starting an eCommerce business  Launch strategy tips   Recommendations on how to scale   The eCommerce programs Emily offers  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Emily on her platforms: Website: https://theecommercedropout.com/  Instagram: https://www.instagram.com/theecommercedropout/  

Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.   In this episode we will cover:  Anna’s journey and how she has turned the business into what it is today  When Anna started outsourcing certain tasks and how it helped with business growth  How she created her Facebook community and keeps it growing  How she has grown a large and engaged Instagram audience over the years  Whether being a personal brand and face of her business was a conscious decision  How building a personal brand has helped her business  The marketing tool or platform that has provided the most business growth  Whether she has invested in paid ads and what this looks like for her business   Anna’s own brand and product range Krumbsco Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Anna on her platforms: Website: www.lunchboxmini.com Facebook: @lunchboxminiofficial  Instagram:  @lunchbox_mini 

Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business.  In this episode we will cover:  What TikTok Ads are all about and how they are set up   Recommendations based on my own learnings and testing with clients   The type of objectives and minimum budget to expect  The type of audience targeting you can use with TikTok Ads  Why I recommend Spark Ads   Using your existing TikTok content to create ads  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia’s most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today’s episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability.   In today's episode we will cover:  Paul’s journey into the e-commerce space  Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin  What Paul saw happen with those businesses who did suddenly skyrocket during COVID and how are they going now that we're back to normality   What are the biggest or most common mistakes e-commerce brands are making  Why Paul thinks Shopify is the best platform for e-commerce businesses  Paul's predictions for e-commerce in 2023 and what he thinks people should be focusing on  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Paul Waddy on his platforms:  Website: https://www.learnecommerce.com.au/ Instagram: https://www.instagram.com/paulwaddyecommerce/  Linkedin: https://www.linkedin.com/in/paul-waddy-9063b622/  

On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business.   In this episode we will cover:  How Jessie started out in digital marketing and what led her to start her own agency  The email marketing essentials   Email marketing flows you need to ensure you make the most of potential customers  Why Jessie recommends Klayvio for an email marketing platform  The main mistakes Jessie sees in email marketing  The best ways to use paid ads to grow your email list  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Jessie Healy on her platforms:  Website: https://www.jessiehealy.com/  LinkedIn: https://www.linkedin.com/in/ecommercecoach/  Email: hello@webtopia.co  

Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners and entrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer.  In today's episode we will cover:  What the Female Startup Club is and how it was founded  How Doone used perseverance and grit to get her TikTok strategy  Lessons learned from female eCommerce startups   Tips on how to overcome being shy in front of the camera  Advice for eCommerce businesses owners who are feeling stuck   Discuss Doone’s community for female e-Commerce founders called Majic (magic with a j).   Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Doone Roisin on her platforms:  Connect: https://femalestartupclub.norby.live/ Majic waitlist: https://www.femalestartupclub.com/waitlist  Instagrams:  @femalestartupclub @dooneroisin   

With so many different ad platforms out there such as Pinterest, Facebook, TikTok, and Google; it can be hard to work out which platform is best suited for your business. On today’s podcast, I touch base on which ad platforms you should be using or trialing for your business.   In this episode we will cover:  We will cover Pinterest, TikTok, Facebook, and Google   What platforms should you be using or trying for your business What are the differences between the paid ad platforms   How these platforms impact your marketing funnel   Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential!   In this episode we will cover:  Why Kirsty became a Virtual Assistant and how it all happened  What is a Virtual Assistant and what can they help with  The difference between a Virtual Assistant vs an intern or junior   Discuss the day-to-day tasks Kirsty assists with for larger businesses  What stage of an E-Commerce business you should look to outsource to a Virtual Assistant  How a Virtual Assistant can help an E-Commerce business grow and scale their business  How to find a Virtual Assistant to suit your needs  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Kirsty Whybrow  on her platforms:  Website: https://kirstyandco.com/  Instagram: kirsty_andco 

Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way.  In this episode we cover:  Why strategy is everything  The importance of having several ad creatives   Scaling ad-spend slowly is recommended  Why you shouldn’t change ads for the sake of it  Facebook support isn’t as supportive as you think  The importance of having a multi-platform ad strategy  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more!  In this episode we cover:  Why you need great photo and video content for your e-commerce business  How professional photography fits in with organic and UGC  How Amanda teaches people how to create their own professional photos  The different types of photo content that e-commerce businesses need   Discuss strategy on how to use your professional photos and create a visual content strategy  Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Amanda Campeanu on her platforms: Website: https://timbremediahouse.com/  Courses: https://courses.amandacampeanu.com/  YouTube: https://www.youtube.com/amandacampeanu  Instagram: https://www.instagram.com/amandacampeanu/  

User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer.   A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content!  The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy.   In this episode we cover:  What is UGC  How do you get UGC and adapt this to your marketing funnel   How can you use UGC across all platforms  What are the best types of UGC   Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Arielle Thomas is an award-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more. Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023.   In this episode we will cover:  Arielle’s career progression and growth   How eCommerce brands can use video to advance their online presence   What the benefits are of using and creating video content Where to start when it comes to video strategy as a small business  Top tips when it comes to DIY-ing your video content   How eCommerce brands can come up with more engaging video content   TikTok trends and content ideas for eCommerce brands  Arielle’s podcast called ‘Process’   Join the eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here.  Connect with Arielle Thomas on her platforms:  Podcast Link: @processthepodcast Website: cinemathom.com  Email: arielle@cinemathom.com Instagram:  @arielle.thomas @cinema_thom - Insta  @processthepodcast  Answer the Public - https://answerthepublic.com/ 

A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up!  Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space.   In this episode we cover:  My personal life update   2023 social and e-commerce trends to expect   How I am growing my brand presence online with the 2023 social and e-commerce trends  The importance of diversifying your marketing on different social media platforms   Planning your year out and thinking about your goals  Introduction to my course, eCommerce Brand Builders  Join eCommerce Brand Builders course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Sarah Forrai, the Founder and Creator of Contour Cube the world’s first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags. In this episode we cover: How TikTok success has translated into sales Sarah's experience with paid advertising, what platforms she runs paid ads on and other marketing strategies The impact Kendall Jenner posting about Contour Cube had on the business Her experience moving from selling solely online to wholesaling Check out Contour Cube here: Follow Contour Cube on Instagram @contourcube Follow Contour Cube on TikTok @contourcube Follow Contour Cube on Facebook @contourcube Join eCommerce Brand Builders course here Thank you for listening! If you enjoyed this episode, we'd love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_ Don't forget to 'subscribe' on Apple Podcasts or 'follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au Contact Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au Instagram: @blossommedia_ Facebook: @blossommediasocial

Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I’ve learnt this year in business which can hopefully help you as well, no matter what type of business you have.  Sign up to the eCommerce Brand Builders course here.  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Brand Builders Course here. 

Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business.  In this episode we cover:  How Bon Maxie pivoted to be what it is today  Whether she always intended to integrate herself into her social media  If she has faced any challenges being the face of the brand  Ways that paid advertising has helped the growth of the business  Check out Bon Maxie here Follow Bon Maxie on Instagram @bonmaxie Follow Bon Maxie on TikTok @bonmaxie Follow Bon Maxie on Facebook @bonmaxie  Join eCommerce Brand Builders the course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it’s hard to know where each one fits and what kind of campaigns to run across each of them.  In this episode I cover:  What a marketing funnel is  The breakdown of the funnel  How you can utilise the funnel across your organic socials  Ways you can apply the funnel to your paid campaigns  Sign up to the eCommerce Brand Builders course here.  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Courses here. 

Today I have an exciting guest, Clare Mitchell from ECO. Modern Essentials a wellness brand specialising in 100% pure essential oils and blends to support health and wellbeing. Clare founded ECO back in 2009 on the Gold Coast and has since launched the brand into 16 countries including United States, U.K, Denmark, Canada and Sweden.   In this episode we cover:  How the increased popularity of the essential oil industry has affected the brand  Ways that ECO have used social media to create an audience  Why they decided to create an app  Clare’s advice for other eCommerce brands wanting to grow their business to the same levels of ECO  Check out ECO. Modern Essentials here Follow ECO. Modern Essentials on Instagram @ECOmodernessentials  Join eCommerce Brand Builders the course here  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Course here. 

Captions are super important on social media so today I’m talking how some easy fixes you can make to your captions to improve your conversions through social media. After all, it’s important to stop someone’s scroll and grab their attention.  In this episode I cover:  Why a ‘hook’ is so important in your caption  My recommendation on long vs short form captions  How to sell without ‘selling’  All things call-to-actions  Sign up to the eCommerce Brand Builders course here.  Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.   Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au  Connect with Blossom Media on all of your favourite platforms! Website: www.blossommedia.com.au  Instagram: @blossommedia_ TikTok: @blossommedia_ Facebook: @blossommediasocial Check out our eCommerce Brand Builders Course here.