Podcast Marketing Success: Grow your business with a podcast funnel

In this episode, I walk you through what months of research revealed about growing a business without relying on rented platforms.   I share what happened when I Googled people who had been publishing on Substack for months or years and saw where their Substacks appeared in search results. I also look at an analysis of 1.7 million AI prompts that found Substack earned roughly 0.07% of citations. Then I break down the subscriber math behind paid Substack memberships and explain why podcast growth continues to bring business my way even when I'm not consistently promoting it.   You'll learn: Why Google may rank other content above your Substack What to know about Substack's visibility in AI citations Why Substack is still rented land even when you own your audience relationship What to consider before relying on paid subscribers for business growth Why an email list doesn't need to be massive to support a thriving business How to evaluate podcast marketing against the work required to promote Substack Why ad spend changes how you should evaluate Substack's growth potential What to consider before adding another platform to your Substack strategy Why cutting out Substack as the middleman could mean promoting your business directly instead Why keeping your business simple beats adding more platforms If you've been searching for substack growth, organic growth, business growth, this episode is your invitation to make an empowered decision about where you put your time and energy. Here's to keeping it simple, Juliana Ready to put your energy into making your podcast work harder for your business? Start here 👉 https://julianabarbati.com/momentum   Research mentioned: How Influential is Substack in the Generative Engines?" https://www.britopian.com/geo/substack-generative-engines/

Have you noticed everyone talking about yapping lately? If you're going to yap, your podcast gives your ideas a place to live longer than social media. In this episode, I talk about why podcast episodes have more longevity than short-form content, why social media doesn't always convert people into podcast listeners, and why your podcast should be the home base for your best ideas. I also break down why podcast scripting can interrupt the natural flow of an episode and how using bullet points can help you stay organized without sounding rehearsed. You'll learn: Why your podcast is a better place to yap than social media How podcast episodes can keep bringing you visibility for years Why social media doesn't easily convert people into podcast listeners Why podcast scripting can break the natural flow of your show How bullet points help you organize your ideas without sounding rehearsed Why podcast content gives your ideas more room for depth How to make your podcast the home base for your content Why chasing social media trends can pull your focus away from your podcast strategy If you want podcast growth without making social media the center of your podcast strategy, this episode is for you.   Want the complete bespoke roadmap to grow your show and make money podcasting?   Snag this 👉 julianabarbati.com/momentum

In this episode, I walk you through what happens when we rely too heavily on AI for podcast strategy and podcast growth, and why your own data, experience, and judgment still matter.   I share what happened with a client's hosting data, why the titles AI writes keep getting skipped, and what I optimize on every single project.   You'll learn: Why AI can give you a podcast strategy that sounds right and still doesn't help your show grow What I look at before deciding whether a new strategy is actually working Why the internet gets podcasting wrong and how that shapes the answers AI gives you How I pushed back on AI's interpretation of a client's podcast data How to recognize podcast titles that read well and still get skipped Why podcast SEO is the one thing I optimize on every client project What SEO optimizing your content can do for your podcast downloads Why I focus on organic growth from the podcast itself instead of chasing reels, shorts, and TikToks If you've been searching for a better podcast strategy and a smarter way to use AI without stalling your growth, this episode is for you! Here's to using AI with discernment, Juliana   Want the complete bespoke roadmap to grow your show and make money podcasting? Snag this 👉 https://julianabarbati.com/momentum

In this episode, I walk you through what my podcast experiment showed me about downloads, sales, and staying human in an online business. You'll learn: What actually happened to my downloads during my experiment and what really happened to my sales and my business What happened to listener engagement when I dropped to one episode a month Why a podcast only pays off when you're doing podcast SEO, creating evergreen content, and selling on it What the copy and paste culture is doing to everyone's results at once Why a 1% difference is enough to make you stand out What to take from somebody else's strategy and what to leave alone Why AI fatigue has people scrolling past content What to ask yourself about your values before you change anything in your business The better way to use AI and still stand out If you've been searching for ways to keep podcasting simple and build something you're proud of, this episode is for you! Here's to simplicity and standing out as yourself, Juliana   Want the complete beskope roadmap to blow up your show and make money podcasting? Snag this ➡️ https://julianabarbati.com/momentum 

Do you feel like AI content is changing the way your audience is responding to your business? Is AI marketing changing the way you show up in the online space? If your content strategy still relies on outdated strategies that don’t take in audience connection, you might be missing the point. In this episode, I share how you can build your winning podcast marketing strategy in 3 steps, even in the age of AI, even with a saturated coaching space. You’ll learn: What AI marketing is doing to the content strategy that used to work really well The key ingredient needed when leveling up your creative marketing How to build a stronger audience connection without spending hours on content What AI content is doing to your brand as a coach and what to do about it If you’re ready for a huge opportunity for you as a business owner to relate to your audience more and connect with them on a deeper, more human level, this episode is for you! Here’s to more authentic online connections, Juliana Work with me: www.julianabarbati.com/momentum  Check out Caroline: https://podcasts.apple.com/us/podcast/living-clutter-free-forever-decluttering-tips-home/id1625676674