Claim OwnershipLoan Officer Marketing with Chris Johnstone
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This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom.
Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life.
To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com
To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com
Join our new Facebook group to become part of our community of top producers!
Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind
Facebook - https://www.facebook.com/cwjohnstone
Instagram - https://www.instagram.com/_chrisjohnstone_/
LinkedIn - https://www.linkedin.com/groups/14111919/
TikTok - https://www.tiktok.com/@chrisjohnstone_
Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life.
To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com
To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com
Join our new Facebook group to become part of our community of top producers!
Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind
Facebook - https://www.facebook.com/cwjohnstone
Instagram - https://www.instagram.com/_chrisjohnstone_/
LinkedIn - https://www.linkedin.com/groups/14111919/
TikTok - https://www.tiktok.com/@chrisjohnstone_
222 Episodes
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In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with top-performing loan officer Jarrod Manley to reveal how he used the Loan Officer CRM and the Mortgage Marketing Animals Call Blitz system to generate nine applications and a HELOC from just 32 phone calls in a single day. Jarrod shares how embracing AI, following proven systems, and keeping the right mindset helped him reignite his database and turn old leads into funded deals. Here’s what you’ll learn: How to reignite your database: Step-by-step insights into Jarrod’s Call Blitz process that produced real refinance and HELOC opportunities. The power of AI in loan origination: How Jarrod uses ChatGPT inside his CRM to refine scripts, emails, and follow-up messages. Mindset & consistency: Why embracing technology, staying positive, and taking massive action separates top producers from everyone else. Listen now and discover how to combine proven call systems with AI-powered tools to turn conversations into closed loans!
In this episode of the Loan Officer Marketing Podcast, Chris Johnstone sits down with industry leader Tony Umholtz to uncover practical strategies for growing your mortgage business in today’s shifting market. From managing your database to building meaningful realtor partnerships, Tony shares proven methods that are helping his team thrive. What you’ll learn in this episode: Refi Opportunities: How to identify and act quickly on refinance prospects before rates shift again. Database Management: Why personal, authentic outreach beats automation when nurturing your past clients. Realtor Partnerships & Habits for Success: How Tony builds lasting relationships, maintains balance, and stays at the top of his game after 20+ years in the business. Don’t miss this conversation packed with wisdom for both new and seasoned loan officers.
In this episode of the Loan Officer Marketing Podcast, Chris Johnstone reveals how loan officers can leverage artificial intelligence and Google’s AI search features to generate consumer direct leads that close at the same ratio as referrals. Discover why AI is changing the mortgage industry forever and how you can position your business to win. What you’ll learn in this episode: AI-Powered Lead Generation – How to get recommended by ChatGPT, Grok, and Google AI for loan types like refinances, VA loans, and reverse mortgages. Proven Strategies & Case Studies – Real client results showing million-dollar funded deals and 17–22% close ratios from AI-recommended leads. Step-by-Step Authority Building – Practical tips on prompts, indexing content, and using platforms like Reddit to prove authority to AI. Listen now and learn how to harness AI and Google to dominate your local mortgage market!
In this powerhouse episode of The Loan Officer Marketing Podcast, host Chris Johnstone sits down with Lauren Maxwell, one of the nation’s top-producing mortgage professionals (Ranked #54 on Scotsman Guide), to uncover her 38-year journey from zero knowledge in mortgages to consistently funding over $150 million annually. Whether you're just getting licensed or you're scaling your mortgage empire, Lauren’s no-fluff, boots-on-the-ground insights will supercharge your mindset, marketing, and referral relationships. In This Episode, You’ll Discover: Lauren’s #1 career advice for new LOs (and why she ignores college degrees when hiring) Her referral marketing system that drives over 130 closings per month from community events, agents, and first-time buyers How to dominate your local market by being everywhere (with real-world examples and tactics) Like this episode? Drop a 5-star review, share with your team, and subscribe so you never miss a new episode. Know a loan officer who needs inspiration? Forward this episode to them—it could change their career.
In this powerful episode, host Chris Johnstone sits down with Carl White, one of the most respected voices in the mortgage industry, to reveal how AI is transforming the way loan officers generate leads, close deals, and build long-term referral partnerships. If you’re looking to future-proof your business and get an edge in today’s competitive market, you won’t want to miss this conversation. You’ll Learn: AI for Open Houses: How to use AI voice agents to instantly qualify open house leads and fill your calendar with appointments. Compliance & Best Practices: What AI can and can’t do legally when it comes to applications—and how to stay compliant. Winning Referrals with AI: Why AI-powered interactions impress agents and borrowers, making them eager to send you business. Watch now to discover how you can start using these strategies today to grow your mortgage business with AI and referrals. Hit the Subscribe button so you never miss an episode, drop a comment with your biggest takeaway, and visit LoanOfficerBrand.com to grab your free AI mortgage prompts that will help you close more loans and build stronger referral partnerships.
In this episode of the Loan Ops and Marketing Podcast, host Chris Johnstone interviews Oleg Tkach, one of the top-producing loan officers in the country. Oleg shares how he scaled from #75 to #41 on Scotsman’s Guide by transforming his approach to agent relationships, marketing, and team-building—despite a rising rate environment. What You'll Learn: How to grow your business by thinking like a marketer, not just a loan officer. The 4 levels of real estate agent relationships—and how to earn primary status over time. Why getting licensed in multiple states helped Oleg tap into new markets and add $100M in volume. BONUS: Oleg breaks down his 3-step formula for having your best year ever in ANY market. If you’re ready to scale your mortgage business with proven strategies from one of the best in the industry, don’t miss this episode. Subscribe, leave a review, and share this with a fellow loan officer!
In this episode of The Loan Officer Podcast with Chris Johnstone, discover how to double your referrals from your database and unlock new high-value referral partner relationships every single month—all using AI and The Loan Officer CRM. You’ll learn: The Loan Officer Launch – How to wake up your past client and lead database with an irresistible AI tool that drives referrals. AI Database Activator – A year-long, automated workflow that nurtures clients, asks for referrals, and creates new referral partner opportunities monthly. Scalable AI Conversations – How to handle hundreds of client and partner conversations at once without lifting a finger. If you’re ready to get more business from the people who already know, like, and trust you—and start building partnerships with real estate agents, financial planners, and other professionals—this episode is your blueprint. Watch now and see how you can launch this system in your business risk-free: https://LoanOfficerCRM.ai/offer
In this episode of the Loan Officer Marketing Podcast with Chris Johnstone, discover how AI voice agents are transforming the mortgage industry and why loan officers who implement now are getting more qualified appointments, stronger realtor relationships, and closing more deals. Here’s what you’ll learn: Turn Missed Calls into Closed Loans: How AI voice answering captures every lead, qualifies them instantly, and books them on your calendar — without you picking up the phone. Dominate Open Houses with AI: Use AI check-in agents to partner with top listing agents, pre-qualify buyers, and get a steady stream of motivated borrowers. Proven Agent Appointment System: How to access and market to a qualified agent list, rotate irresistible offers, and book realtor meetings every week. If you’re a loan officer who wants more deals from the leads you already have — without chasing them down — this is a must-watch episode. Special Offer: Visit LoanOfficerCRM.ai/offer to waive your $297 setup fee and get your AI voice agent running in under 30 days.
In this episode, Chris Johnstone sits down with Brandon Barnum, CEO of HOA.com and author of Raving Referrals, to reveal how loan officers can scale their realtor relationships and grow a consistent referral pipeline using proven systems, events, and community strategies. Here’s what you’ll learn in this powerful episode: How to fill rooms with realtors and teach high-value referral classes (without reinventing the wheel) The trusted team strategy that turns your vendors into active referral partners How one loan officer got paid back in 60 days just by positioning themselves as an expert in front of local realtors Whether you're a seasoned mortgage pro or looking to grow your realtor referral base, this episode is packed with plug-and-play strategies that work in any market. Watch the full episode and learn how to grow your mortgage business through referrals: Leave a 5-star review and share with another loan officer who needs to hear this!
In this episode, Chris Johnstone and Steve Kyles reveal the exact process for getting ChatGPT to recommend you to high-quality mortgage leads. If you're a loan officer looking to future-proof your business and tap into the next big wave of consumer-direct traffic, this is a must-watch. Here’s what you’ll learn: How to train ChatGPT to recognize you as a local mortgage expert The daily strategy to build AI authority and boost referrals A simple, repeatable method to generate leads using prompt stacking and discoverable chats Ready to turn AI into your #1 referral partner? Watch the full episode now and get your 5 free prompts at https://www.loanofficerbrand.com Subscribe for weekly mortgage marketing insights to grow your business with AI, automation, and proven referral systems.
In this powerhouse episode of the Loan Officer Podcast, Chris Johnstone sits down with mortgage industry legend JJ Mazzo, a consistent top producer in the Scotsman Guide Top 100 and author of the newly released book Perseverance Principles. JJ reveals the personal journey behind his success—from losing everything in 2009 to building a $250M+ mortgage business—and shares the real-world tactics that work right now. How JJ uses leveraged events to generate 20–30 leads in 90 minutes The simple calendar system JJ uses to call 100+ realtors a day Why the real value of social media is not what you think—and how to dominate with personal relationships Whether you're just starting out or a seasoned originator, this is a masterclass on grit, growth, and getting deals done. Watch the full episode now to learn how to scale your business, avoid burnout, and dominate your local market. Grab JJ’s new book at https://www.perseveranceprinciples.com Don’t forget to subscribe and turn on notifications so you never miss an episode!
In this episode of the Loan Officer Podcast, Chris Johnstone joins Frank Gray to break down how AI is fundamentally changing the mortgage industry—and how forward-thinking loan officers are already using it to get direct referrals from ChatGPT. Discover the new AI tools, strategies, and automations that help you: Stand out as the top expert in your local market Build relationships with ChatGPT and become the go-to loan officer it recommends Automate your content, marketing, and follow-ups to close more deals with less effort This episode is a must-watch for loan officers who don’t want to get left behind. You’ll walk away with real examples and practical steps to start generating leads from AI today. Get your free AI starter prompts at: https://loanofficerbrand.com Subscribe to never miss an episode and turn on the bell for alerts! Drop your questions or insights in the comments—we’d love to hear from you!
In this high-impact episode, host Chris Johnstone interviews Kory Kavanewsky, the #23 ranked Loan Officer in the United States according to Scotsman’s Guide for 2024. Kory shares how he built a $280M+ mortgage business with just three core lead sources—financial advisors, realtors, and his database—and how his obsession with process creates a five-star experience every time. You’ll learn: The one question Kory asks every client that makes 5-star reviews almost automatic How building relationships with financial planners turns you into a trusted advisor (and lead magnet) His tangible direct mail and social engagement system that keeps past clients coming back year after year Listen now to learn how Kory Kavanewsky, one of the top LOs in the nation, structures a $280M/year business without chasing cold leads. Want more top-producing insights like this every week? Subscribe now at LoanOfficerPodcast.com and never miss an episode.
In this high-impact episode, Chris Johnstone interviews Jason Nichols, co-founder of MortgageQ.ai, a revolutionary A.I.-powered platform built specifically for mortgage professionals who want to dominate the non-QM market. Whether you're tired of memorizing guidelines or losing deals waiting for underwriters to call back, this episode will show you how to convert more self-employed and non-traditional borrowers in real time. You’ll discover: How to use A.I. to instantly match non-QM borrowers with eligible TPO lenders (live scenario matching while you're on the phone!) The secret to onboarding and empowering new LOs faster in a non-QM environment Creative marketing strategies for using MortgageQ at open houses, investor meetups, and real estate offices to generate more deals Bonus: Learn about the new integration of MortgageQ directly into the Loan Officer A.I. CRM, giving you direct access to real-time loan scenario analysis from inside your CRM — completely FREE. Visit https://www.mortgageq.ai to get your free account and test real loan scenarios today. Like what you hear? Hit Subscribe, share this episode with a fellow LO, and don't forget to join us every Friday at noon for our free AI Inner Circle Training — helping you stay ahead of the curve and grow your business with A.I.
In this episode, Chris Johnstone reveals the cutting-edge strategy loan officers are using to get ranked inside ChatGPT—and how it’s turning into qualified mortgage deals every month. If you’re a mortgage professional looking to build authority, generate high-quality leads, and close more loans using AI, this is a must-watch. Here’s what you’ll learn in this episode: How to Get ChatGPT to Recommend You: Learn how to update your ChatGPT profile so you show up when consumers ask AI for the best loan officer in your area. 3 Daily Habits That Build AI Authority: Simple ways to use AI every day that increase your brand visibility on Google and inside ChatGPT. Unlock the Power of Prompt Stacking & Discoverable Threads: How to structure AI chats that get indexed by Google and lead to real inbound leads. Don’t miss this game-changing episode—especially if you want to future-proof your mortgage business. Watch now and visit https://www.LoanOfficerBrand.com to get your 5 free AI prompts and book a strategy call with Chris’s team.
In this loan officer marketing podcast, Chris Johnstone is going to show you how to build Facebook Ad campaign, not just for lead generation but to drive referrals that turn into closed, funded mortgage deals. Here’s what you’ll learn: The Facebook Ad Strategy That Attracts Referrals: How to run ads that naturally lead to referral deals, not just cold leads. The Exact Follow-Up Process That Closes Loans: Scripts, tools, and automation techniques that convert leads into closed loans through referrals. The #1 Mistake Loan Officers Make With Ads: Why most ads fail—and the simple changes that can lead to consistent closings. Whether you’re running Facebook Ads now or just getting started, this episode gives you a proven, step-by-step system designed specifically for mortgage professionals. Watch now to discover how to turn Facebook Ads into closed, funded mortgage deals through referrals! Don’t forget to like, subscribe, and share this episode with fellow loan officers.
Artificial Intelligence is transforming the mortgage industry faster than Google ever did—and most loan officers are not prepared. In this episode, Chris Johnstone reveals how AI is already replacing traditional search and what you need to do right now to stay relevant, rank higher, and close more deals. Here’s what you’ll learn: How AI search is outpacing Google—and how to use it to generate high-quality mortgage leads. 3 AI-powered strategies to generate more referrals from your past clients, real estate agents, and even insurance partners. A genius strategy to multiply your 5-star reviews and improve your visibility on Google and ChatGPT. Watch this episode to discover exactly how to implement AI in your mortgage business, dominate search rankings, and build referral momentum. Then head over to https://www.chriswebinar.com to grab your free AI prompts and book a strategy call.
Want to close more loans without chasing cold leads? In this episode, Chris Johnstone reveals how top loan officers are using AI and automation to dominate local search and turn Google and ChatGPT into consistent referral engines. You’ll discover: The #1 overlooked system for generating 5-star Google reviews that skyrocket your local visibility and trust. How to automate client follow-up using AI to consistently earn referrals and reviews from every deal. The secret to ranking on ChatGPT and Google using content, reviews, and CRM workflows that compound your authority over time. Listen now and get the full blueprint that our top clients use to generate inbound calls from qualified buyers—and see how you can do the same. Visit LOReferrals.com to book your free strategy call. Don’t forget to like, subscribe, and turn on notifications so you never miss a chance to grow your mortgage business with the latest AI and marketing strategies.
How Loan Officers Can Use AI & Backlinks to Rank #1 on Google and ChatGPT, & Close More Deals Learn how top mortgage professionals are using AI and high-authority backlinks to rank #1 on Google and ChatGPT—and close more deals in today’s competitive market. If you're a loan officer or mortgage broker looking to generate high-quality leads, dominate local SEO, and grow your referral network, this episode breaks it all down. What You’ll Learn: How to reverse engineer your local competitors to boost your rankings The backlink strategy that helps mortgage pros get featured on Google and ChatGPT How to get your business listed on Fox, NBC, and major news sites for SEO power The role AI plays in content, authority, and online visibility Proven methods to attract more clients and close more loans using SEO This is the proven SEO and AI strategy used by today’s top-producing loan officers to stay ahead of the competition and close more loans. Ready to get your mortgage business ranked? Book a free strategy call now at www.LOReferrals.com
AI and search are now the gatekeepers of high-quality mortgage referrals. In this episode, we break down how loan officers can leverage AI-powered local SEO strategies to show up where it counts—Google, ChatGPT, and voice assistants. Here’s what you’ll learn: The #1 Factor AI Looks For - How local business directory consistency (NAP: Name, Address, Phone Number) impacts your ranking and referrals—and why most loan officers are getting it wrong. The “Proximity Expansion” Hack - How to dominate your entire metro area (not just your zip code) by publishing local content that teaches AI to recommend you. Fixing Your Google Business Profile Once and For All - Why outdated or mismatched listings kill your authority—and how our $49 tool inside the Loan Officer CRM fixes and protects your brand automatically. Want to know where you currently rank inside ChatGPT and Google for mortgage referrals? Visit LoanOfficerReferrals.com to book a free consultation and unlock your visibility report. Or listen now at LoanOfficerPodcast.com and subscribe so you don’t miss the next lesson in this powerful AI visibility series.
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