Cracking the Code

If customers are still shopping after they call you, lost leads isn’t a volume issue. It is a customer experience issue. More marketing will not fix what happens after the phone rings. In this episode of Cracking The Code, Brigham Dickinson reveals how contractors can create a stronger customer journey from the first call through the in-home experience. Learn why CSRs, dispatchers and technicians need to build trust, ask better questions and create commitment, how AI should support the process instead of replace it, and why better conversations can help contractors convert more of the opportunities they already have.The post Win the Customer Over The Phone first appeared on My Contractor University | Dashboard.

Who do you turn to when the business gets hard? Business is impossible to face alone. The leaders who grow fastest are usually the ones most willing to recognize their weaknesses and ask for help. In this episode of Cracking The Code, Brad Barron talks about the two things that shaped him most as a leader: mentorship and community. Brad shares the mentors who saw something in him before he saw it himself, why he hired an executive coach, and how fear, shame, and pride keep contractors from asking the questions that would move them forward.The post Great HVAC Leaders Stay Coachable first appeared on My Contractor University | Dashboard.

Are you building your HVAC business for the life you actually want, or are you assuming the only end goal is to sell it? A strong business should create more than revenue. It should give you options, support the people around you, and become something you actually want to keep. In this episode of Cracking The Code, Brad Barron sits down with Stephanie Allen, CEO of AirWorks Solutions, to talk about what it means to build a business worth keeping. Stephanie shares how she and her husband have approached ownership, leadership, and long-term growth differently, including why contractors should stop relying on brute force to move the business forward and start creating more leverage through their people, systems, and technology.The post Run an HVAC Business Worth Keeping first appeared on My Contractor University | Dashboard.

Are you actually pricing your work to make money, or are you just hoping the numbers work out at the end of the month? Profitable pricing starts with understanding what it really costs to run the business, where your break-even sits, and how labor, overhead and job type all impact the number you should be charging. In this episode of Cracking The Code, Jason Walker and Brad Barron sit down with James Leichter, President & CEO of Aptora, to break down the numbers behind profitable pricing. James explains why service pricing is often misunderstood, how to calculate and communicate break-even, why labor-heavy jobs need to be priced differently than equipment-heavy work, and how poor pricing can quietly erase profit even when revenue looks strong. He also shares why financial transparency with your team can create stronger buy-in around pricing, productivity and profitability.The post Build Pricing That Actually Makes Money first appeared on My Contractor University | Dashboard.

Are you generating enough leads? More importantly, are you handling the ones you get correctly? In today’s saturated market leads are harder to come by, customers are slower to spend, and the old approach of waiting for the phone to ring isn’t going to cut it. Enter paid social media. In this episode of Cracking The Code, Brad Barron sits down with Brandon Sommers, President of HVAC Launch, to talk about closing the lead gap and getting more from your marketing and sales process. Brandon shares how he rebuilt his approach to Facebook and Instagram advertising after performance dropped, why every lead needs clear ownership and relentless follow-up, and how simple tactics like faster response times and the “double dial” can dramatically improve connection rates.The post Combating the Leads Gap with Paid Social first appeared on My Contractor University | Dashboard.