Personal Injury Mastermind w/ Chris Dreyer
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Description
Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
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387 Episodes
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What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it.
You'll learn:
Why brand recognition matters less than it used to—and how non-branded search now drives decisions
How listening to intake recordings exposed exactly where cases were being lost
Why Jordan stopped calling it an intake team and started treating it like a sales team
How responding faster to chats and web forms increased conversions without more leads
Why firms relying on “what’s always worked” are at the biggest risk right now
If you like what you hear, hit subscribe. We do this every week.
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Most PI firms don’t lose control because they stop caring or stop trying, they lose control because their systems can’t handle scale. As case volume, headcount, and exposure increase, weak infrastructure shows up fast. In this episode, Brett Schreiber explains how Singleton Schreiber scaled from 40 people to 475+ across seven states without sacrificing intake discipline, trial quality, or the client experience.
You’ll learn:
Why scaling exposes operational cracks faster than legal mistakes
The real risk of adding headcount before systems are ready
When C-suite leadership becomes necessary, and why fractional roles matter early
How to support elite trial lawyers at scale without turning cases into inventory
If you like what you hear, hit subscribe. We do this every week.
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What if the fastest way to grow wasn’t more volume, but better math? In this episode, Trey Harrell shares how a South Carolina PI firm went from startup mode to sustained, year-over-year revenue growth by focusing on the right cases, not all of them. No big-firm playbook. No land-grab strategy. Just clear positioning, disciplined intake, and an incremental scale that actually held.
You’ll learn:
Why capturing a fraction of available PI cases can still produce seven figures
How Trey thought about growth before spending heavily on marketing
The role intake discipline played in early survival, and later scale
How local relationships quietly fueled multi-office expansion
If you like what you hear, hit subscribe. We do this every week.
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Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it.
Learn:
How AI overviews and LLMs prioritize structured content, local data, and entity signals
Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion
When Performance Max works as a compounding channel — and when it starts cannibalizing real demand
How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact
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At $500K in spend, marketing feels manageable. At $5M, it becomes a systems problem..
In this PIMCON 2025 keynote, James Helm explains how marketing actually behaves at scale, why brand and performance stop being separate conversations, and how elite firms think about compounding spend instead of feeding the machine. You’ll learn:
Why scaling ad spend exposes problems most firms never see coming
When brand investment starts outperforming lead-based marketing
How to tell if your brand dollars are creating real demand
What omnipresence actually means, and how to measure it
If you like what you hear, hit subscribe. We do this every week.
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Most firms are still fighting for attention the same way they always have. Meanwhile, discovery is changing fast. Recorded live at PIMCON 2025, this special bonus episode features Chris Dreyer’s non-negotiables for showing up in search as AI-driven discovery accelerates. Drawing on data from working with more than 200 PI firms, Chris breaks down where visibility actually comes from today—and which fundamentals will decide who gets discovered and who gets left behind.
You’ll learn:
Where AI tools actually pull their information from when ranking lawyers
Why Google, Reddit, and Wikipedia now matter more than most firms realize
Which legal directories are referenced most often—and which ones aren’t
Why reviews, content, and links still determine discovery across every platform
What firms need to do now as AI overviews and search behavior continue to shift
If you like what you hear, hit subscribe. We do this every week.
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Most firms chase growth. Morris Bart chased staying power – and built one of the most recognizable PI brands in America in the process.
In this episode, Morris reflects on four decades of competing through saturation, tort reform cycles, and shifting media landscapes—without ever stepping out of the arena. This isn’t a victory lap. It’s a masterclass in why endurance, not novelty, is still the real edge in personal injury.
You’ll learn:
How personal injury marketing became saturated, and what it takes to stay front-of-mind anyway
What Morris believes most firms still misunderstand about branding vs. visibility
Why the call center is “the critical juncture” between marketing and results
How to think about the future of PI without chasing every new threat or trend
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Monty L. Cain is the owner and managing attorney at Cain Law Injury Attorneys, based in Oklahoma City. With nearly 30 years of trial experience, he specializes in personal injury litigation, with a focus on traumatic brain injury (TBI) and trucking accidents, and has recovered over $100 million in verdicts and settlements for clients. Monty is widely recognized for his appellate win in Fox v. Mize, which expanded negligent-entrustment claims against unsafe commercial carriers—reshaping how trucking cases are tried in Oklahoma and beyond.
In this episode, Monty shares how he treats law like customer service, retooling intake, and training his team to spot mild TBI patterns; he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.
Listen to the full episode with Monty Cain on Personal Injury Mastermind, powered by Rankings.io below:
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Monty Cain: Cain Law Injury Attorneys
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Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With practice areas spanning personal injury, business litigation, and consumer class actions, Parag has built a reputation for selectivity, complex case handling, and high-touch service. A former startup operator with an MBA from USC, he brings business acumen to the courtroom — combining trial skill with a focus on client experience, trust, and top-tier talent.
In this episode, Parag reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.
Listen to the full episode with Parag Amin on Personal Injury Mastermind, powered by Rankings.io below:
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Parag Amin: Law Office of Parag L. Amin, P.C
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David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years of experience, David has become a nationally recognized authority in truck accident litigation. He is one of fewer than 80 Board-Certified Truck Accident Attorneys in the country, a distinction that sets his firm apart in a crowded field. Beyond the courtroom, David is a bestselling author of multiple books, including Semitruck Wreck and The Biggest Mistakes Clients Make When Hiring a Lawyer. His works educate consumers on how to choose the right lawyer — and why the wrong choice can cost millions.
In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law and get 80% of his cases directly from consumers.
Listen to the full episode with David Craig on Personal Injury Mastermind, powered by Rankings.io, below:
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David Craig: Craig, Kelley & Faultless
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Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case summaries for personal injury law firms nationwide.
In today’s PIMoment, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.
Listen to the full episode with Josh Schmerling on Personal Injury Mastermind, powered by Rankings.io, below:
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Josh Schmerling: Zerkin and Schmerling Law
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Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten.
You’ll learn:
How private equity is changing auto PI economics, and why it’s costing more to get these cases even as volume looks strong.
Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over.
Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts.
Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow.
If you like what you hear, hit subscribe. We do this every week.
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The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are quietly backing the tools and “Law Firm 2.0” models that will define the next decade of plaintiff practice. In this episode, Zach – Co-Founder and Managing Partner of The LegalTech Fund, the first venture capital fund focused exclusively on legal technology – breaks down where the smartest money is flowing in legal tech, how AI and automation are being productized for PI, and what separates firms that compound their advantages from those that get buried under complexity.
You’ll learn:
Why “Law Firm 2.0” firms will quietly outgrow traditional PI models
How referral marketplaces, automated call centers using LLMs, and tools that scan your files or mail are already changing intake, QA, and case operations in PI
Simple questions to pressure-test whether a new tool fits your workflows or will stall your team
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When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market.
You’ll learn:
The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working)
The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin
What high-performing intake teams focus on to consistently convert wanted leads
Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets
If you like what you hear, hit subscribe. We do this every week.
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AI can’t recommend what it can’t see – or trust. Today’s large language models lean hard on third-party proof: legal directories, reviews, awards, and case results that signal who’s actually “the best” in your market.
In this webinar replay, Rankings.io experts Shawn Denney and Logan Mosby unpack the AI feedback loop for law firms: how Super Lawyers, Best Lawyers, Justia, Yelp, and structured case results feed LLMs the data they use to decide which firms get cited, clicked, and ultimately chosen.
Learn:
Why legal directories now act as AI “authority amplifiers” for your firm
How to use Super Lawyers, Best Lawyers, and Best Law Firms strategically (without wasting budget)
The right way to fully optimize Justia, Yelp, and other high-value profiles for AI and humans
How to structure, publish, and scale case result pages so AI can surface your biggest wins
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When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else.
You’ll learn:
How notice requirements quietly kill good cases
Why being willing to take a case “all the way to the end” attracts referrals
The intake structure his firm uses when every file is complex
How focus groups and discovery help him see what the defense will miss
If you like what you hear, hit subscribe. We do this every week.
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If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
1When a client feels in the dark, your team pays for it. Missed updates turn into surprise calls, disrupted workflows, and demands that lack the real story of treatment. Hona Co-Founder & CEO Manny Griffiths breaks down why client uncertainty is an invisible cost center, and how structured updates, pain journaling, and consistent communication can protect your team’s time and strengthen damages.
You’ll learn:
How weekly pain journals turn missed moments into real settlement value
Where case management systems fall short on client-facing communication
How firms are using Hona to unify phone numbers and simplify intake
The hidden cost of inconsistent communication across the client journey
If you like what you hear, hit subscribe. We do this every week.
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Some lawyers wait for the perfect case. Nick Rowley never did. With more than $2 billion in verdicts and settlements, he walks through what it really takes to show up in the courtroom over and over. From trying 10 to 15 cases a year for more than a decade to treating every trial as “life or death.” Rowley explains how he turns fear into fuel, pressure-tests his cases with focus groups and data, and builds generational justice. You’ll learn:
Why Rowley says to try any case anywhere; and how taking hard, small cases built the foundation of his trial prep mindset
What younger lawyers should know about courtroom access, and why real trial opportunities are more available than they think
How Rowley builds a purpose-driven trial team focused on justice, quality advocacy, and a shared “why” behind every verdict
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Operational lag is the silent profit killer. Every idle demand bleeds momentum, margin, and client trust. Saam Mashhad, Co-Founder & Chief of Product & Legal Operations at EvenUp, breaks down how AI-driven workflows turn stalled files into speed, accuracy, and higher outcomes. From knowledge-graph extraction to litigation continuity, learn how to run your firm like a business that closes cases faster and settles smarter.
You’ll learn:
Why faster operations directly raise your firm’s lead value and competitiveness
How data shows delays, treatment gaps, and idle demands compound firm-wide
How pre-lit and litigation teams can share context without redoing the work
If you like what you hear, hit subscribe. We do this every week.
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Verdicts aren’t the finish line, they’re leverage for future cases. Jon Davidi of Panish Shea Ravipudi LLP explains how elite trial lawyers turn results into reputation and trust into a pipeline of major cases. From asking for $50 million without losing the jury to using data to shape the right number, Jon breaks down how confidence, preparation, and community fuel lasting success in the courtroom and beyond.
You’ll learn:
Building the confidence to ask for big numbers, and having the data to back it up
How trust and results turn relationships into referrals
Why verdicts build reputation faster than any ad spend
If you like what you hear, hit subscribe. We do this every week.
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