Personal Injury Mastermind

PI advertising is full of hard choices — TV or radio, streaming or podcasts, brand or direct response. Gary Sarner of ROI360+ goes through what’s working now, what’s overrated, and how to know if your dollars are actually driving cases. You’ll learn:  Why TV may not be the crown jewel for PI firms How radio stacks up against streaming for cost and reach The three traits every campaign must have to work What realistic ROI timelines actually look like Why the wrong creative kills results before they start If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What does it take to grow from solo to a $13M firm? Jim Hurley, Managing Partner at Cooper Hurley Injury Lawyers, reveals the four-part system that got him his first $10M year. You’ll learn:  Why every firm needs in-house marketing, no matter the size How intake can make or break your revenue The referral system that generates over 50% of new cases Tech and database strategies that keep your name top of mind If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Coasting is comfortable — until it isn’t. After nearly three decades in practice, Manny Ibay realized he was stuck on autopilot. One spark reignited his passion and gave birth to Superhero Lawyer — a brand clients can’t ignore. This episode is a reminder that it’s never too late to reinvent, stand out, and fall back in love with your practice. We discuss: How one idea at PIMCON became a movement The billboard and bus wrap strategy (with real numbers) Why branding for ego can still pay off in ROI How side projects like books and podcasts amplify reputation The long-term game behind “instant” success PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

AI is rewriting the rules of local search. Google is no longer the only gatekeeper—chatbots, Bing, and AI-driven directories are now deciding who shows up when injury victims search for help. In this webinar replay, Rankings.io experts break down what personal injury firms must do today to stay visible tomorrow. Learn: How AI pulls (and misreads) your firm’s online data Why inconsistent names, addresses, and reviews can kill visibility The role of Reddit, Quora, and PR in shaping what AI says about you The content structures that LLMs actually reward PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

What if you could run a thriving PI firm with a skeleton crew—and still take on Fortune 500 giants? Gregg Goldfarb has spent three decades adapting to the ever-changing world of personal injury law. From police brutality cases in the Rodney King era to today’s mass tort battles, Gregg has learned how to stay lean, minimize risk, and seize opportunities others miss. In this episode, Gregg breaks down how PI owners can thrive in high-stakes litigation without bloated teams or wasted ad budgets. You’ll learn: Why case acquisition beats rolling the dice on $50,000 ad buys How diversification keeps your portfolio (and cash flow) safe The power of spotting emerging torts—before they explode Why outsourcing might be your biggest growth lever How to choose referral partners that actually deliver If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball. You’ll learn: The intake shift that increased signed cases ~25% without extra ad spend. How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next. Turning client experience into a marketing channel (reviews, returns, and referrals). If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most firms live off referrals. David Craig flipped that script — now 80% of his cases come directly from consumers. That pivot made him Indiana’s go-to trucking lawyer and a national force in PI. In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law: Proof of Expertise: Books and a podcast that educate clients while closing cases. Proof in Performance: A culture where investigators, social workers, and rapid-response teams matter as much as trial lawyers. Proof of Leadership: Financial transparency that keeps attorneys loyal for decades. If you want to stand out in trucking — or any PI niche — this episode is your roadmap. You’ll learn: Why consumer-focused content builds trust faster than referrals. How non-revenue hires like social workers can change case outcomes. The leadership framework that keeps your team invested long-term. If you like what you hear, hit subscribe. We do this every week. VIP PIMCON Tickets:  Pimcon.org Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Content that creates authority. Social ads that set appointments. Referrals that actually call back. Kara Prior (President, James Publishing / James Amplifier) shares how PI firms are converting attention into signed clients—using niche books, AI-cloned video, and a referral system that delivers. Kara explains: Why niche authority books beat generic guides for proof, follow-up, and lead capture. The math behind Social Leads: run tested ads, pre-qualify responders, and feed your intake team hundreds of phone appointments with vetted prospects—for a flat monthly fee. The overlooked referral engine cadence that turns cold contacts into booked partner meetings (plan ~3 hours of calling per appointment). Why most ROI dies in intake—and how mystery shopping shows you where you’re losing cases. VIP PIMCON Tickets:  Pimcon.org Open Fortune Exclusive Discount: openfortune.com/pim  Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Billboards, bus wraps, and TV ads are fighting for the same split-second of attention. But what if you could get your brand in front of someone at the exact moment they’re relaxed, focused, and open to suggestion — without competing against 20 other lawyers in the same space? Shawn Porat is the founder and Chief Fortune Officer of OpenFortune — the media platform turning the humble fortune cookie into a high-impact PI marketing channel. With distribution across 30 countries and 300M impressions a month, OpenFortune has delivered viral wins for brands like Capital One, Duolingo, and even investor Gary Vaynerchuk — who calls it “the new Super Bowl ad.”  For the first time, Shawn’s team is inviting personal injury brands to join the party. In this episode, Shawn shares the strategy, the science, and the stories behind turning a slip of paper into a marketing powerhouse. If you think billboards are your only out-of-home option, think again. In this conversation, Shawn shares: Why 6% of fortune cookies get posted to social media (and how to make yours one of them) How Gary Vee called OpenFortune “the new Super Bowl spot” — and bought in Ways PI firms can connect without the hard sell — and still win cases The measurable tactics that turn a dinner table moment into long-term brand recall VIP PIMCON Tickets:  Pimcon.org Open Fortune Exclusive Discount: openfortune.com/pim  Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren’t following your ideal clients from Candy Crush to connected TV, it’s time to change that. In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget. From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork. Learn: The six programmatic formats every PI firm should test Why “one pixel to rule them all” is your retargeting superpower How to combine OTT, display, audio, and native for maximum recall Creative tips that beat “wallpaper” ads every time Budget ranges, CPM benchmarks, and when to go premium vs. remnant PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most personal injury firms treat trials as a last resort. Brett Turnbull built his entire business around it. And made it profitable. In this episode, Brett reveals the marketing and operational systems driving his national trial practice. He breaks down his three-part framework — money, marketing, and operations — and shows how each part works together to attract better cases, prepare his team, and keep the firm financially strong. You’ll hear how Brett intentionally builds lawyer and non-lawyer referral networks, why he still invests in paid marketing, and how his intake process uncovers high-value claims like traumatic brain injuries that other firms miss. He also shares how mock trials and focus groups keep his attorneys ready for the few cases that do make it to court. In this conversation, Brett shares: How the “Money–Marketing–Operations” model supports a profitable trial practice The three marketing channels Brett develops for steady, high-quality case flow Why trial readiness is a marketing advantage in PI Systems for spotting overlooked injuries like TBIs at intake Training methods that keep lawyers sharp without risking client outcomes Proven protocols for handling brain injury cases from intake to verdict PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

As the founder of TopDog Law, James Helm has gone from $5K in monthly lead buys to seven figures a month across paid social, billboards, and more. If you're wondering where your budget should go—at $100K, $1M, or $10M—this is the guy to learn from. In this conversation, James shares: The hidden risks of under-spending (or over-hiring) Why creative is the most overlooked cost center When lead buying makes sense—and when it’s a trap The $10M Uber Test that tells you if your brand is working PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

By litigating 80% of his cases, tracking every KPI that matters, and building an intake team with zero missed calls, Blake Swan has scaled Keller Swan to six states and 37+ staff — without losing control. In this episode, Blake breaks down the exact systems and decisions that powered his explosive growth. From AI-backed intake to profit-by-pod dashboards, you’ll learn how discipline, data, and strategy drive outsized results. In this conversation, Eric shares: Why filing early and often leads to higher-value cases How to build an intake culture that runs 24/7 — without burnout The two-minute rule that cut wash rate to nearly zero How Blake uses dashboards and KPIs to drive accountability firm-wide Why he expanded into six states — and how he chose which ones PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Growth is the goal for many trial attorneys — more cases, more verdicts, more visibility. But where most zig, Eric Fong zags. With just one paralegal and complete commitment to the work, he turned down a $25K offer and won a $91 million verdict — the largest in Washington State history. Eric doesn’t chase scale. He builds deep focus. That focus comes with a cost — sometimes leaving him physically depleted after trial — but it’s also what makes him one of the most respected courtroom tacticians in the country. In this conversation, Eric shares: How he’s built a thriving practice around simplicity and selectivity The mental and emotional toll of high-stakes litigation — and how he manages it Why stepping away from the noise can sharpen your edge in trial And how generosity, rest, and storytelling shape the way he wins PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

In this tactical webinar replay, Rankings founder Chris Dreyer is joined by Director of Link Building Kat Taylor to map out exactly how personal injury firms can boost visibility in AI search results using off-site signals. Search is changing—fast. And if your off-site strategy is stuck in 2015, your rankings won’t survive the AI shift. You’ll learn: How AI models like ChatGPT and Perplexity are trained (and what they’re prioritizing) The new SEO “power players” — from Reddit and Wikipedia to Yelp and Wikidata How to structure your pages and links to earn AI citations What not to do when optimizing for LLMs—and what to do instead 13 real tactics you can apply today to boost both rankings and AI visibility UP NEXT:  What if you could show up where your competitors can’t? Even without a massive ad budget? Programmatic advertising automatically puts your message in front of the right people, on the right platforms, at the right time. In this masterclass replay, you’ll learn why it’s the missing link in your digital ad stack—and how to use it to sign more cases. Chris Dreyer and Brianna Sudbury break down: How programmatic ads follow high-intent users across streaming platforms, apps, podcasts, and more Why most PI firms ignore this channel—and how that gives you a major advantage 9 steps to launching your own programmatic campaign without a full media team When: July 29, 2025Time: 2 PM CST Save your spot at rankings.io/webinars Plus, we’ll open the floor for live Q&A so you can get actionable insights tailored to your firm. Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Michael McCready builds systems that attract cases. His firm is a high-efficiency legal operation trusted by top advertisers and referral partners across the country. With over 30 years in PI law and a remote B2B setup from Puerto Rico, he’s engineered a firm that elite advertisers trust with their biggest cases. In this episode, Michael shares how he scaled to 100+ staff, automated 200+ client touchpoints, and uses AI to write better closings in his own voice. You’ll learn: Why client service—not ad spend—is Michael’s growth engine How SmartAdvocate and custom GPTs drive consistency across six offices What B2B lawyering looks like in an age of consolidation How to maintain trust and transparency with high-volume referral partners  PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Forget the big team, big spend, big promises formula. Carlos Dominguez built a million-dollar PI firm in Miami—without a single employee or a dime on ads. How? By breaking every “rule” of modern law firm growth. This episode challenges what most lawyers think it takes to win. Carlos shares exactly how he turned cold starts and courtroom chops into $1.3M in settlements, why volume firms hand him their leftovers, and the overlooked tactics that are actually working in saturated markets.  What You’ll Learn: The gritty early days of bootstrapping his solo firm in Miami How word-of-mouth and personal branding landed his first major wins Why he refuses to outsource intake—and what that means for referrals The 50-60 case ceiling every solo should watch for His vision for going from scrappy to specialized If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Andy Citrin has built his reputation on urgency, precision, and courtroom pressure. With over 40 years in the game, $600M recovered, and a mock courtroom in-house, Citrin’s not just practicing law—he’s coaching a new generation to dominate it. In this episode, Andy reveals the W.I.N.S. and T.R.I.A.L. frameworks powering his firm’s rapid-response strategy.  What You’ll Learn: How filing within 72 hours changes everything How to turn any client into a 10/10 and build bulletproof cases The T.R.I.A.L. method that exposes defense vulnerabilities before they’re ready How Andy built a bonus system around verdicts, not just wins Why short trials lead to bigger outcomes and happier juries Hit subscribe if you like what you hear.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you’re chasing a goal as ambitious as helping 10,000 injured clients, you’re bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm’s growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people. In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice. What You’ll Learn: How to identify and overcome the hidden bottlenecks slowing your growth Why building your own solutions can give you an edge competitors can’t match The role of AI in freeing your team—and your time—to focus on clients How to align your marketing, technology, and vision to hit your biggest goals If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Most law firms think marketing is the key to growth but often, the real problem is hidden in plain sight. When Ben Leader took the helm at Elrod Pope Law Firm, he discovered that his intake process was costing him cases, revenue, and opportunities. In this episode, Ben shares how he transformed his firm’s intake department into a growth engine tripling case volume and freeing his attorneys to focus on winning. What You’ll Learn: Why your marketing might not be failing—you might just have an intake problem you don’t know about.How to uncover hidden intake issues. Where to invest in intake for the best ROI. How more calls can double your signed cases. If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok