Personal Injury Mastermind w/ Chris Dreyer

A very well-known lawyer missed it. Brian Chase turned it into a $25 million verdict. Brian Chase, managing partner of Bisnar Chase, has spent 33 years in the courtroom and built his niche on auto defect cases that start out looking like ordinary car crashes. He’s back on the show for the first time since Episode 6. In this episode, Brian and Chris Dreyer get into how to spot a product failure inside a routine crash file and why collision avoidance technology is creating a new wave of cases. They also cover what goes into a culture that’s earned a Best Places to Work honor seven years running. Plus: Why law firms should shift their marketing targets away from routine auto cases in five or 10 years. You'll learn: The one-sentence rule of thumb for how to identify auto defect cases hiding in catastrophic crash files. What it costs to try a case against an automaker, and how a track record can shorten the timeline. Why collision avoidance technology lawsuits now cross the intake desk every week, even as the same tech makes cars safer. The case for keeping smaller auto cases in the mix, even when they don’t drive the revenue. How a blind, independent vote reflects law firm culture, and why staff stay for 20 and 30 years. If you want to be the firm injured people call first for auto and medical malpractice cases, visit Rankings.io: https://rankings.io/contact/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20Rankings%20Contact Like what you hear? Hit Subscribe! We do this every week. Want to know why ChatGPT recommends your competitors and not you? Download our playbook! https://resources.rankings.io/ai-playbook If you want to keep learning from the best voices in PI, join us at PIMCON 2027. Buy your tickets now: https://www.pimcon.org/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20PIMCON%2026 Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

You could ask AI for a 1,000-page website right now. The real question is whether you should. Ryan McKeen built a three-time Inc. 5000 Connecticut trial firm and won a $100 million jury verdict with one big goal and EOS keeping everyone pointed at it. Now, as co-founder of Best Era, he helps small PI firms build their own law firm operating system with a stripped-down version of EOS for law firms called The Way. In this episode, Ryan and Rankings founder and CEO Chris Dreyer get into why AI has made the “how” nearly free and the “why” more valuable than ever. They also cover how a single goal can decide every yes and no inside a firm, and what new firm owners should focus on before anything else. You'll learn: Why the cost of “how” is approaching zero, and the bigger questions firm owners should ask instead. How to make EOS work for a law firm without director-level hires or a 10-year plan. How a BHAG (big, hairy, audacious goal) works as a filter for case selection, hiring, and spending, not just a motivational poster. What to do with your very first client when you’re starting a personal injury law firm from zero. Why an imperfect operating system still beats running a firm with none at all. If you want to be the firm injured people call first for auto and medical malpractice cases, visit Rankings.io: https://rankings.io/contact/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20Rankings%20Contact Like what you hear? Hit Subscribe! We do this every week. Want to know why ChatGPT recommends your competitors and not you? Download our playbook! https://resources.rankings.io/ai-playbook If you want to keep learning from the best voices in PI, join us at PIMCON 2027. Buy your tickets now: https://www.pimcon.org/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20PIMCON%2026 Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

A $6 part. Twenty years of litigation to get motorcycle makers to install it. Ira Leesfield, founder and managing partner of Leesfield & Partners, has spent 50 years building a Florida trial firm on careful case selection and constant reinvention. The work has taken him into personal injury cases involving cruise ships, carbon monoxide poisoning, Legionnaires’ disease, and e-bikes. Sometimes it has taken him into the legislature to change the law itself. In this episode, Ira and Chris Dreyer get into why the best practice areas often find you and how a firm founded in 1976 still markets with journals and direct mail while landing cases from ChatGPT. They also cover what defense counsel tells the insurer when it sees Leesfield’s name on the complaint. Plus: the confidence gap holding back young trial lawyers, and the free program built to close it. You'll learn: How to choose a niche practice area, and why the strongest ones often start with a single case. Why case selection changes how insurers and defense counsel respond the moment an attorney files a complaint. How lawyer-to-lawyer referral marketing works when people know your name but not what you do. Where direct mail and journal ads still earn their place next to AI search. What Zoom depositions gain, and what they cost. If you want to be the firm injured people call first for auto and premises liability cases, visit Rankings.io: https://rankings.io/contact/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20Rankings%20Contact Like what you hear? Hit Subscribe! We do this every week. Want to know why ChatGPT recommends your competitors and not you? Download our playbook! https://resources.rankings.io/ai-playbook If you want to keep learning from the best voices in PI, join us at PIMCON 2027. Buy your tickets now: https://www.pimcon.org/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20PIMCON%2026 Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

Why does your intake ask 25 questions before a client can sign? If the honest answer is “that’s how it’s always been done,” this one’s for you. Chris Dreyer, founder and CEO of Rankings.io, takes Elon Musk’s five-step algorithm, recently broken down by former Tesla president Jon McNeill, and applies it to law firm operations at PI firms. It’s the same framework behind scaling Tesla and SpaceX, pointed straight at your intake, your casework, and your calendar. In this episode, Chris walks through each step with real PI examples, from the first call to the final check, and makes the case that speed may be the most valuable thing a firm can offer. Plus: a one-question performance review, a shorter answer to the 90-minute L10, and an idea borrowed from J.G. Wentworth that could change how clients get paid. You'll learn: The five steps of Tesla’s Algorithm, and why automation comes dead last. Which requirements to question first if you want to streamline law firm intake. Why the real goal of law firm process improvement isn’t fewer employees. How to reduce time on desk, and why speed shapes the client experience as much as the settlement does. What to automate the moment an e-sign goes out. If you want to be the firm injured people call first for auto and mass tort cases, visit Rankings.io: https://rankings.io/contact/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20Rankings%20Contact Like what you hear? Hit Subscribe! We do this every week. Want to know why ChatGPT recommends your competitors and not you? Download our playbook! https://resources.rankings.io/ai-playbook If you want to keep learning from the best voices in PI, join us at PIMCON 2027. Buy your tickets now: https://www.pimcon.org/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20PIMCON%2026 Rankings.io was named 2026 Inc. Power Partner: www.inc.com/power-partner-awards Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

A $30,000 offer. A million-dollar verdict. That gap is exactly why The Flood Law Firm files suit on roughly 95% of its cases. Rachel Flood, director of operations at The Flood Law Firm, helped grow the Connecticut firm from four employees in 2014 to more than 100 today, with a litigation strategy built into every case from day one. She and her husband, trial attorney Brian Flood, have spent years proving a firm can excel in the courtroom and grow its business. In this episode, Rachel and Chris Dreyer discuss what changes when nearly every file is headed for suit, from how the pre-lit team builds cases to the in-house training that turns new attorneys into trial lawyers fast. Plus: how a firm built almost entirely on attorney referrals started advertising and kept the referrals coming. You'll learn: The post-accident checkpoint where cases move into suit, and what the pre-lit team builds before it arrives. Why soft tissue cases often pay more in litigation, and how personal injury bad faith claims can turn a $25,000 policy into a million-dollar verdict. How to train trial lawyers in-house with an annual program built on cases that already went to verdict. Why trial attorneys don’t get quotas, and what replaces them as the measure of a good result. How to add TV and billboards to an attorney referral practice without scaring off the lawyers who send you cases. If you want to be the firm injured people call first for auto and premises liability cases, visit Rankings.io: https://rankings.io/contact/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20Rankings%20Contact Like what you hear? Hit Subscribe! We do this every week. Want to know why ChatGPT recommends your competitors and not you? Download our playbook! https://resources.rankings.io/ai-playbook If you want to keep learning from the best voices in PI, join us at PIMCON 2027. Buy your tickets now: https://www.pimcon.org/?utm_campaign=42139437-PIM%20Media%20Leads&utm_source=Podcast&utm_content=Podcast%20Show%20Notes%20PIMCON%2026 Rankings.io was named 2026 Inc. Power Partner: www.inc.com/power-partner-awards Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok