BAD Marketing Podcast with Eddie Maalouf

Doug (Founder, LeadFi) shares his transformative journey from dedicated Navy officer to innovative marketing entrepreneur. Starting with nothing but determination, Doug built his business by implementing unconventional client acquisition strategies while still on active duty—from collecting business cards at local coffee shops to cold emailing prospects during lunch breaks. Despite facing resistance from military leadership, his side hustle quickly outpaced his Navy salary, eventually generating six figures monthly. Doug's story exemplifies how military discipline and service-oriented mindset can translate into entrepreneurial success, proving that helping others achieve their goals is the fastest path to building your own empire in the digital marketing landscape.

Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to build a multi-million dollar brand, the challenges of transitioning from influencer to entrepreneur, and the importance of maintaining inner peace while scaling a business. Colin opens up about his origin story, the early days of Redline Steel, and how he grew his company from a small operation to a manufacturing giant with over 140 employees. He also discusses the pivotal moments that shaped his career, including overcoming significant personal and professional setbacks, and his approach to dealing with failure. Whether you're an aspiring entrepreneur, a seasoned business owner, or just curious about the inner workings of a successful business, this episode is packed with a lot of insight and valuable lessons. Don't miss this episode if you want to learn what it takes to succeed in today's competitive business landscape. FOLLOW COLIN: Website: https://colinwayne.com/ Instagram: https://www.instagram.com/colinwayne1 X/Twitter: https://x.com/colinwayne1 LinkedIn: https://www.linkedin.com/in/colinwayne1/   TIMESTAMPS: 00:00 - Introduction 01:30 - Colin's Origin Story 02:07 - Leveraging Social Media for Growth 03:31 - Transition to Entrepreneurship 05:21 - Founding Redline Steel 13:50 - Meeting and Collaborating with the Host 16:19 - Marketing Strategies and Insights 20:56 - Traits of a Successful Entrepreneur 23:44 - The Pursuit of Happiness and Self-Discovery 25:19 - Life Changes and Personal Struggles 27:17 - Reflections on Loss and New Beginnings 30:38 - Reevaluating Success and Identity 35:22 - The Importance of Relationships Over Material Success 41:26 - Finding Purpose and Inner Peace 45:02 - The New Why and Future Aspirations 49:07 - Conclusion and Final Thoughts We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Steve Tan (CEO @ Capital Club) joins us and shares his incredible journey in the digital marketing and e-commerce world. Steve has achieved hundreds of millions of dollars in online sales and tens of millions in cryptocurrency. He now runs Capital Club, one of the highest-level entrepreneur and business owner communities globally, with Luke Belmar. In this episode, Steve discusses his upbringing in Singapore, overcoming any and all challenges, and his initial passion for online gaming. He also dives into his experiences with various business ventures, the importance of diversifying income streams, and the lessons learned from setbacks. Join us as we explore Steve's path to success, the pivotal moments that shaped his career, and his advice for aspiring entrepreneurs. Whether you're interested in e-commerce, cryptocurrency, or entrepreneurship, this episode is packed with valuable insights that you don’t want to miss.   FOLLOW STEVE: Instagram: https://www.instagram.com/heystevetan/ Website: https://www.stevetan.com/ Twitter/X: https://x.com/heystevetan LinkedIn: https://www.linkedin.com/in/heystevetan/ Capital Club: https://www.capital.club/   TIMESTAMPS: 00:00 - Introduction 01:11 - Steve Tan's Early Life and Upbringing 02:47 - Struggles and Turning Points 08:06 - First Steps into E-commerce 10:29 - Challenges and Lessons in Business 24:06 - Rebuilding and Success in Dropshipping 29:37 - Scaling Up and Diversification 32:15 - Live Streams and Content Distribution 32:59 - The Evolution of TikTok 35:05 - The Impact of Fame and Personal Development 36:51 - Lessons from Business Partnerships 39:47 - Materialism and Personal Growth 44:19 - Parenting and Education Insights 49:27 - Scaling Businesses and Crypto Ventures 55:40 - Building the Capital Club Community 01:03:15 - Final Thoughts and Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers   EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Omer Bloch and Esteban Andrade (Founders of Remote Latinos) join us in this episode to share their amazing journey from the agency world to creating a successful business. Find out how Remote Latinos became the top choice for hiring great remote talent from Latin America. In this episode, Omer and Esteban talk about the challenges they faced, the smart hiring strategies they use, and the HUGE benefits of hiring remote workers from Latin America. They also share how they keep their remote teams motivated and performing well, which is a key factor of making sure your remote team is stable. Whether you’re a business owner, an HR professional, or just interested in remote work, this episode has something for you. Tune in to learn from the founders of Remote Latinos and take your hiring game to the next level! Don’t miss out on this chance to hear from industry leaders. FOLLOW OMER & ESTEBAN Omer's Instagram: https://www.instagram.com/omerbloch/ Omer's LinkedIn: https://www.linkedin.com/in/omer-bloch Esteban's Instagram: https://www.instagram.com/estenick/ Esteban's Linkedin: https://www.linkedin.com/in/estenick/ Remote Latinos: https://www.remotelatinos.com/ Remote Latinos Instagram: https://www.instagram.com/remotelatinos/ TIMESTAMPS: 00:00 - Introduction 06:06 - Establishing Remote Latinos 09:00 - Living and Recruiting in Colombia 16:00 - Hiring and Training Talent 20:45 - The Role of AI in Recruitment 23:53 - Overcoming Common Hiring Mistakes 25:00 - Eddie's Hiring Hack 29:05 - Attention To Detail 39:30 - Onboarding Process and Its Importance 45:40 - The Future of Remote Latinos 54:42 - Fortune Cookie Advice & Closing We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Edward Collins (Founding Partner & Wealth Advisor of Collins Lambert, LLC) joins us to share his journey from government work to becoming a successful entrepreneur, teaching everyone about financial literacy. In this discussion, Edward talks about the importance of understanding the tax code and using strategies like home office deductions and the Augusta rule to save money. These two things are just the beginning of the sauce Edward drops on this podcast. Edward also delves into what it takes to qualify as a real estate professional and the benefits of things like cost segregation and charitable remainder unit trusts. He emphasizes the need to ask SMART questions and find creative solutions to reduce tax burdens. For the experts out there, Edward also discusses advanced techniques like leveraging bonus depreciation for non-real estate assets and earning tax credits for investments in research and development, oil and gas, and solar energy. Again, this is just the tip of the iceberg. Tune in to this episode and gain valuable insights from a seasoned wealth advisor on how to navigate the complex world of taxes and optimize your financial strategies. If you seriously want to take your tax filing game to another level, you don’t want to miss this one. FOLLOW EDWARD: Website: https://www.collinslambert.com/edward-collins YouTube: https://www.youtube.com/channel/UCYRcHiNZ3bNTxb06pMGszgA Instagram: https://www.instagram.com/edwardcollins_upleveled TikTok: https://www.tiktok.com/@edwardcollins_upleveled LinkedIn: https://www.linkedin.com/in/edwardrcollins/   TIMESTAMPS: 0:00 - Introduction and Welcoming Edward Collins 0:39 - How did you get into this space? 3:01 - Doing workshops at local libraries 5:48 - Clients overpaying and starting a financial planning practice 8:55 - Going to law school for fun! 10:34 - Services and coaching ("done-for-you services") 11:36 - Content importance in today's age + social media strategy 19:19 - Tier 1, 2 & 3 Tax Strategies 20:35 - Tier 1 Example: Home Office Deductions 22:40 - Tier 2 Example: Augusta Rule 26:20 - The power of "How?" instead of "Can?" 27:10 - Tier 3 Example: Deducting Travel Expenses 29:38 - "Buy real estate, you don't have to pay any money..." True or false? + Strategies 35:30 - Deduction vs Depreciation + Passive vs Active Income 44:05 - Charitable Cause Tax Deduction 48:38 - An out-of-the-box tax strategy... 54:07 - Fortune Cookie Advice & Closing Questions We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Paul Daley (Former CEO @ Educate) joins us to share his compelling journey from agency owner to CEO of Iman Ghazi's 8-figure business. In this candid discussion, Paul opens up about the highs and lows of his career, including the tough lessons learned from running and selling his first agency. He highlights the critical importance of company culture and the impact of financial focus on business sustainability.   Paul also offers insights into his role in shaping a successful team and driving profitability over mere revenue growth. His story is not just about overcoming business challenges but also about the strategic shifts that can define a company's success. Tune in for some straightforward advice from a seasoned entrepreneur. FOLLOW PAUL: Instagram: https://www.instagram.com/pauldaley/ LinkedIn: https://www.linkedin.com/in/pauljdaley/ TIMESTAMPS: 0:00 - Introduction and Welcoming Paul 1:19 - How did you get into the agency space? 2:38 - Why would you leave a $100k/mo agency? 6:00 - Having a “sellable business” 12:31 - Moving to Joel Kaplan’s team 14:49 - Lessons from Joel’s Operational Style 17:16 - Sales Manager > COO > CEO, what were your responsibilities? 20:34 - CEO vs COO and how they’re different 25:25 - What did you learn from Iman? 29:18 - Eddie vs Paul on core values & mission statement 39:00 - Let’s dig into the acquisition info side… 44:35 - What happens in the sales funnel? + Sales resistance 49:42 - Top 3 things people need to do in the info product space 01:04:38 - What’s next for Paul? 01:08:54 - Fortune Cookie Advice + Closing Questions   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketers EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/  

Tyler Smith (CGO @ Timeline) is a visionary in the ecom and digital marketing industry. In this episode, Tyler shares his journey from his early days in corporate sales to becoming a leading figure in online retail management. He discusses the challenges and successes of expanding services to major platforms like Amazon and managing high-impact Facebook ad campaigns.   Tyler reveals his approach to building strong partnerships, securing multi-million dollar investments, and how his strategies propel business growth. He also emphasizes the importance of brand longevity and adapting to consumer needs, which have been crucial in navigating the competitive e-commerce landscape.   Join us as Tyler offers invaluable insights into leveraging digital platforms for business success and the importance of strategic innovation in today's fast-paced market. This isn’t a podcast you should miss if you’re looking for answers in the ecom industry. FOLLOW TYLER: LinkedIn: https://www.linkedin.com/in/tyler-smith-5415752a/ TIMESTAMPS: 00:00 - Introduction of guest Tyler Smith 01:46 - Tyler discusses the beginning of his e-commerce career 04:00 - Transition from corporate sales to managing Facebook ads for local businesses 06:00 - Expansion of services to Amazon sellers and overcoming challenges 07:00 - Launching and failing with new product lines; learning from customer feedback 10:00 - Strategic discussions on market testing and product adjustments 18:00 - HyperIce products & development + marketing strategies 29:20 - Securing major sports league partnerships and endorsements 32:13 - Transitioning out of HyperIce, exiting Clovo 33:05 - Eddie's personal push into the food industry 38:00 - Personal reflections on career transitions and new initiatives 42:05 - FDA GRAS + science behind the product 48:35 - Securing the BAG for an upcoming project... 57:00 - The most important asset = YOUR TEAM 58:19 - Top three things that will grow your brand? 1:08:34 - Fortune Cookie Advice 1:12:25 - How to connect with Tyler! 1:14:00 - "Extended Cut," extra questions for Eddie...   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

We're back with the THIRD episode of Eddie's brother, Arab, the fearless YouTuber who dives headfirst into the world's riskiest places to bring back stories that blow your mind. Arab's not your typical traveler; he's out there making friends with people in dangerous slums and even spending days with the Mexican cartel. His adventures are wild, but getting them on YouTube? That's a whole other story, thanks to all the rules about what you can and can't show. In this episode, Arab deep dives on how he turns his adrenaline-pumping experiences into viral videos that millions watch. We talk about the fine line between creating content that's real and raw versus keeping it safe for the web. Arab shares his struggles and successes, giving us a peek into his life as a creator who's always pushing the limits. Tune in to hear all about Arab's journey, the behind-the-scenes of making content that stands out, and how he manages to keep his cool when things get super intense. It's a conversation filled with laughs, insights, and a few edge-of-your-seat moments that you won't want to miss. FOLLOW ARAB: Instagram: https://instagram.com/arab Twitter: https://twitter.com/yourfellowarab ArabUncut: https://www.arabuncut.com/ TIMESTAMPS: 0:00 - Intro 2:10 - Arab's YouTube numbers are crazy... 5:50 - What does Arab do for his content? 7:24 - Arab's experience living with the Mexican Cartel. 12:22 - Interviewing an actual hitman for 90 minutes. 19:51 - The difficulty of managing a business while trying to remain creative. 23:52 - Arab reflects on the challenge of leading a team as a creative individual. 32:34 - Selling BAD Marketing?! + future creative plans. 42:20 - What is Arab's next plan? + Eddie's prediction. 45:27 - The challenges of figuring out what to censor for YouTube guidelines. 48:10 - Shorts/analytics, splitting channels & why it's not a good idea. 55:14 - Closing thoughts. We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://bad-marketing.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing   EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight. Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals. Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth. FOLLOW ZACH: Instagram: https://www.instagram.com/heyzachschubert/ Twitter: https://twitter.com/heyzachschubert LinkedIn: https://www.linkedin.com/in/heyzachschubert/ YouTube: https://www.youtube.com/@heyzachschubert Agency Domain: https://discord.gg/agencydomain   TIMESTAMPS: 0:00 - Intro 1:52 - Zach’s Agency Journey, Personal Life + The Power of SEO 5:00 - Zach’s decision to move to freelancing + barber app 6:32 - Building an agency with a unique business model 8:16 - “I didn’t want to work with clients…” + arbitraging talent 11:08 - Boosted IG stories were… successful? 14:12 - SEO tactics, optimization, content creation & backlinking. 20:12 - Predictions on the future of SEO & AI 23:15 - Does the quality or quantity of traffic from backlinks matter? 24:15 - Why I chose ads over SEO as a service… 25:25 - Niche products and the speed of seeing SEO results 29:00 - Advice for agency owners 31:39 - The importance of investing time in people for agency owners 35:26 - The impact of community in the agency world 37:14 - How to connect with Zach and learn more about SEO We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/

Jared Curry and Matt Shields, the young minds behind Estate AI, share their inspiring story from navigating early challenges in the marketing world to establishing a powerhouse agency. Their journey from newcomers to achieving significant monthly revenue showcases the blend of bold strategy and innovative thinking essential for success in today's digital landscape.  In this episode, we explore how Jared and Matt harnessed the power of effective content, strategic risk-taking, and visionary leadership to catapult Estate AI into a leading position. As both Jared and Matt present their insights into their approach to digital marketing and agency growth, they explain the importance of perseverance, strategic innovation, and the drive to constantly push the boundaries of success. FOLLOW JARED: Instagram: https://www.instagram.com/officialjaredcurry/ YouTube: https://www.youtube.com/@officialjaredcurry LinkedIn: https://www.linkedin.com/in/michaelkjordan/ FOLLOW MATT: Instagram: https://www.instagram.com/officialmattshields/ YouTube: https://www.youtube.com/@mattshieldssmma LinkedIn: https://www.linkedin.com/in/matt-shields-12292316a ESTATE AI: https://estate-ai.com/   TIMESTAMPS: 0:00 - Intro 02:17 - Agency Growth Introduction 03:17 - Jared's History + Inspiration 05:11 - Launch and Evolution of Their Agency 06:05 - Overcoming Educational and Career Hurdles 07:03 - Mentorship and Starting the Agency 08:53 - Turning Point and Desperation 11:09 - Expanding Business Network and Coaching 13:09 - Sergio's Event / Setting Goals and Making Commitments 16:00 - Strategic Growth and Acquisitions 18:37 - How did you generate leads? + Pumping money into ads 21:30 - "Let me tell a quick story..." 23:37 - What are you going to regret more? 25:14 - Client Retention and Community Building 28:10 - Future Ventures and Personal Growth 34:35 - Closing Remarks and Future Directions We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakeBADads Marketing Course: https://www.brilliantmarketers.com/

Joel Kaplan (CEO, Agency Lab) shares his journey from facing tough times creating content to hitting it big with viral hits, which led him to take charge at Agency Lab. Known for turning smart ideas into big online trends, Joel's move from making content on his own to becoming a key player in online marketing shows just how much you can achieve with the right content and a never-give-up attitude. Having become a pro at making content that everyone talks about, Joel now uses his skills to push Agency Lab to the forefront, creating new wins for their clients. In this talk, we get into Joel's path to becoming well-known online, the smart moves behind his ability to create hit content, and why he decided to lead Agency Lab. Join us to get the lowdown on making it big with content in today's digital world, straight from Joel Kaplan.   FOLLOW JOEL: YouTube: https://www.youtube.com/@officialjoelkaplan Instagram: https://www.instagram.com/officialjoelkaplan TikTok: https://www.tiktok.com/@officialjoelkaplan Agency Lab Instagram: https://www.instagram.com/agencylab.io TIMESTAMPS: 1:56 - Intro + their relationship 4:44 - Joel hitting $1M a month, imposter syndrome 5:50 - Content is VALUABLE 8:05 - Turning off ads to create content. 10:33 - "I was really bad at content..." 12:00 - How much do you focus on content? 14:27 - Where you should start when creating content. 21:10 - Purchasing power of social media followers. 25:09 - Character matters. Do you WANT to go viral? 31:03 - How to tap into your emotions for content. 33:40 - Followers = "Virtual Network" 36:12 - How to stand out when making content. 40:55 - "One of my biggest regrets..." 41:25 - What IS content? 44:44 - The more you give, the more your brand grows. 46:26 - Driving vs. Converting in content. 51:20 - Different directions when making content. 53:47 - Here is why you should make a podcast. 56:52 - What is Joel doing in the next 12 months? 1:03:11 - Harder to get coaches as you scale. 1:04:52 - All of Joel's courses are free! + Outro We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/iMakeBADAds Marketing Course: https://www.brilliantmarketers.com/  

TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape. Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies. With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce. For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry. FOLLOW FRANCESCO: LinkedIn: https://www.linkedin.com/in/f-gatti/   TIMESTAMPS: 00:04 - Podcast Start 00:35 - Sponsoring Agency Founders + Ridiculous Numbers 01:45 - Where did you come from/what are you doing? 03:00 - Moving from an agency to a software 04:12 - How did the conversation start to make the software? 05:36 - What is the core function of the software? 07:28 - What information does the software pull? 08:55 - The tech behind the software 10:24 - Email opening percentage + is it spam? 18:11 - Retargeting & the insane ROI 19:10 - Is this legal? 19:54 - Upcoming/new features of the software 24:28 - What is the software called? 26:34 - Focusing on the user experience We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

Jordan Bazouzi (Founder, Nu Reach Media) shares his story of working a 9-5 job as a welder to now owning a 6 figure/mo Marketing Agency in just 3 years. Jordan has spent over $200,000 investing in himself to constantly learn and grow. This amount of learning and knowledge has made his company grow insanely fast in such a short amount of time. He is a true believer in himself and his mind. This was an amazing and inspirational episode, so we hope you enjoy it as much as we did. FOLLOW JORDAN: Instagram: https://www.instagram.com/bazouzii/ Twitter: https://twitter.com/JordanBazouzi YouTube: https://www.youtube.com/@jordanbazouzii   TIMESTAMPS: 00:00 - Intro 00:55 - Podcast Start 01:25 - Who is Jordan Bazouzi? 04:13 - How Jordan Started his Agency 07:42 - It’s EASY to Save Money 13:30 - COVID-19 (Making a Pivot) 17:30 - Biggest Keys to get to 6 figures/mo 22:41 - Investing in Yourself 29:48 - Working Remote vs in Office 30:51 - Hardest Part of Running a SMMA 32:33 - How Jordan gets Clients 36:16 - BAD ASS Marketing Campaigns  40:22 - Future Plans 44:28 - Fortune Cookie Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@badmarketing EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ Youtube: https://www.youtube.com/@eddiemaalouf

Michael Jordan (Partner at BAD Marketing) shares how he got started in the digital marketing world and found success selling on Amazon. He now runs the Amazon Department at BAD where he and the team deliver results for clients that leave even the Amazon reps speechless. After leaving his corporate job in 2017 and launching several of his own brands, Michael also started an agency that was eventually acquired and merged into BAD Marketing. In this episode, we discuss his journey so far and some why he chose to sell his agency to join forces with BAD Marketing. FOLLOW MICHAEL: Instagram: https://instagram.com/_mjordan Twitter: https://twitter.com/bizlikemike LinkedIn: https://www.linkedin.com/in/michaelkjordan/     TIMESTAMPS: 00:00 - Intro 01:28 - Who is MJ? 04:45 - What does MJ do at BAD? 07:47 - Becoming Elite at E-commerce in High School 10:09 - Print on Demand Company After High School 17:30 - Starting to Sell on Amazon 27:00 - CEO stress 28:20 - Starting Amazon Private Label shop 29:33 - Becoming a Digital Nomad 34:25 - Moving to Denver/ Lifestyle 36:07 - Stress from Running his own Agency 37:25 - Talks with Eddie 39:53 - Do it by myself or do it with a team? 41:43 - Amazon Advice/ Tactics 55:42 - Unprocessed value 56:17 -  Fortune cookie advice   We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

Justin Phillips (Founder The Last eCom Co) shares his journey to making MILLIONS on Social Media, from starting a HBCU clothing brand, to creating Organic Content, to his perspective on investing in information. His passion for teaching and marketing has resulted in him running several successful 6 and 7-figure brands as well as consulting brands of the same size and larger. He is an absolute beast in sales, marketing, and the mastery of Ecom. His marketing strategies have been seen in major campaigns and partnerships with NBA, Shopify, NBA2k, and a ton of other multi billion-dollar brands. Aside from his dedication to giving back, Justin is an avid reader and finds joy in expanding his own knowledge base so that he can share the wealth with others. His passion for reading has undoubtedly contributed to his vast understanding of entrepreneurship and his ability to inspire and educate others.   FOLLOW JUSTIN: Instagram: https://www.instagram.com/justinp/ TikTok: https://www.tiktok.com/@ecomjustinp Workshop: https://www.lastecomworkshop.com/optin-598929031689042143797   TIMESTAMPS: 00:00 - Intro 01:30 - Podcast Start 3:26 - How he started his HBCU Clothing Brand 6:09 - Influencer Marketing 13:30 - Selling the Brand 14:40 - Gaining Followers on Social Media 16:58 - Organic vs Paid Ads 18:14 - Instagram Shoutouts 27:07 - How he runs his Webinars/ Coaching calls 34:17 - How Justin tries to be Profitable 36:30 - His Goal with Coaching 37:08 - Where his Mindset came from 41:01 - Advice to Start your own Business 42:48 - Investing in Information 48:30 - Fortune Cookie Advice We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ Youtube: https://www.youtube.com/@eddiemaalouf

Louis Leindenfrost (Founder, Carte Blanche) shares how he blew up the brand, getting influencers to wear it, and future plans for Carte Blanche. The success of Carte Blanche is a story like no other. In such a short amount of time the brand has been able to sell out EVERY SINGLE DROP thanks to Louis’s discipline and strategy.  Celebrities like Rick Ross and Todd Gurley have been seen sporting the brand frequently, which has given the business a significant boost. Louis has a distinct perspective on how his company can achieve even greater success by taking the  name brand approach like LV and Gucci have taken in the past and still hold onto to this day. If you’re interested in building a successful clothing brand and everything that goes into it behind the scenes then you’re going to love the knowledge that’s dropped in this episode. FOLLOW LOUIS: Instagram: https://www.instagram.com/louisleidenfrost/?hl=en Twitter: https://twitter.com/LeidenfrostL Carte Blanche: www.shopcarteblanche.com Carte Blanche IG: https://www.instagram.com/carteblanchesupply/?hl=en   TIMESTAMPS: 00:00 - Intro  01:47 - Podcast Start 03:03 - First Steps into the Grind 07:54 - Finding Suppliers on Etsy 10:11 - Starting an Ad Agency 11:48 - What was ‘Print Your Songs’  14:41 - Business acquisition/uv printing 17:03 - Transition to Now 18:19 - Start of Carte Blanche 21:55 - First Clothing Drop 25:51 - Getting Big Influencers to Wear it 29:43 - Reselling the Products 31:12 - What Role is Carte Blanche Filling in the Fashion Industry 35:11 - Mistakes Made in Starting the Brand 37:07 - Ad Strategy 39:25 - Pricing of Carte Blanche 41:20 - What’s the Plan for the brand? 44:48 - Discipline in Business 48:02 - Discipline outside of Business 52:24 - Fortune Cookie Advice   FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

BREAKING NEWS: 4Media and Hemon have MERGED to form BAD MARKETING!  In this episode of the all new BAD Marketing Podcast, Eddie Maalouf (Founder of 4Media Marketing) and Ashton Shanks (Founder - Hemon Media Group) sit down with Andrew Deitsch (Creative Director - 4Media) to discuss why they merged, why they chose this crazy name, and the future of the company.  Get ready for BAD things moving forward! THE AGENCY FOUNDERS: Instagram: https://www.instagram.com/theagencyfounders Website: http://theagencyfounders.com/ FOLLOW ASHTON: Instagram: https://www.instagram.com/ashton.shanks/ Twitter: https://twitter.com/AshtonShanks   TIMESTAMPS: 00:00 - Intro 00:27 - Why We Merged 04:58 - BAD Name Change 09:58 - Client View of the Merger 12:17 - Future for HemonX 15:10 - Services Overview 18:20 - Moving on/Final Thoughts FOLLOW BAD: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

Ryan Magin (Shortform Content Expert) shares the keys to virality on social media. He has worked with Alex Hormozi, Ryan Pineda, Grant Cardone, and more and he teaches rapid content production skills & how to monetize content through being a personal brand.  Fun Fact about Ryan, is that he is the man who started the “Hormozi Caption Craze” (caption style) and because of his work through that he has built a highly successful editing business.  In the past year, Ryan and his team has created over 1,000 pieces of viral content for people’s personal brands. His approach to video editing has more to do with psychology than anything else, and that concept is the reason his team can create so many captivating viral videos in such a short window of time. In this episode, Ryan shares his approach to interviewing people, challenges the notion of niche content, and how he goes viral over and over again. FOLLOW RYAN: Instagram: https://www.instagram.com/ryanmagin/ TikTok: https://www.tiktok.com/@ryan.magin? YouTube: https://www.youtube.com/@ryan-magin   TIMESTAMPS: 00:00 - Intro 01:40 - Podcast Start 2:50 - Paying for a Seat at the Table 9:28 - Who is Ryan Magin? 17:57 - Why Conversation Content Does Better 23:13 - Views vs Followers 25:30 - Attachment to the Person not the Business  28:24 - Value Based Followers vs Bulk Followers 34:10 - Dictating How Videos will be Received  40:31 - Burner Accounts + Podcast Clips 49:03 - Document Style Content 52:00 - The Cost of a Videographer 58:50 - Struggles with Editors 1:09:35 - Team Building/ Gender Differences 1:17:50 - Different Types of Editors 1:20:39 - Ways to get Editing Jobs 1:25:51 - Advice for New Editing Agencies 1:45:27- Ryan’s Fortune Cookie Advice   FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency.  Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand. As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space. FOLLOW MINA: Trivium Group: https://triviumco.com YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/   TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - “Trivium Tribe SOLVED This” 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja’s Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie’s Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - “Amazon is changing so much…” 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast

JB Brown (M&A Investor/ Advisor) is a billion-dollar business titan that has driven many companies to unprecedented heights of success. His remarkable track record includes selling over a billion dollars in products and services, as well as brokering deals worth over $200 million in various businesses. With a diverse portfolio and expertise across multiple industries, JB has emerged as a prominent industry thought leader and highly sought-after consultant.  In this episode, he shares his story of realizing that money alone doesn't guarantee happiness. Despite achieving financial success in his career, he felt very unhappy and unsatisfied. This made him start a journey of self-discovery to find out what truly brings joy and fulfillment in life. FOLLOW JB: Facebook: https://www.facebook.com/yourbuddyjb LinkedIn: https://www.linkedin.com/in/jb-jonathan-brown-0988107/ Instagram: https://www.instagram.com/realjbbrown/ Website: https://meetjb.com   TIMESTAMPS: 0:00 - Introduction 3:00 - JB's early entrepreneurial experiences  8:00 - JB's experience in the fraternity and throwing profitable events  14:00 - Working for Enterprise Rent-A-Car  30:00 - The impact of COVID-19 on e-commerce + buying/selling businesses  38:00 - Personal Struggles and Finding Hope  43:00 - The importance of environment and mindset in business  45:00 - The role of mergers and acquisitions in business growth  48:00 - The personal side of selling a business / factors to consider 54:00 - The impact of selling a business on personal life and relationships  57:00 - Maslow's hierarchy of needs and the relationship between money and happiness 1:04:23 - The importance of finding joy and fulfillment  1:10:45 - Understanding your goals and values  1:13:31 - The concept of opportunity cost  1:19:16 - The mindset and characteristics of successful entrepreneurs  1:23:19 - Having different circles of friends  1:28:16 - Key metrics that investors look for in an exit  1:37:19 - Tax Strategies when Selling a Business  1:47:45 - Structure & Value of a GOOD Deal  1:49:11 - Tax implications & potential gains of holding stock 1:53:20 - Fortune Cookie Advice  FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast