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Kia ora and welcome to WĀ-HINE—a podcast celebrating wāhine in business who are carving their own path with intention, courage, and vision. This is a space for honest kōrero about building a business that reflects your identity, your values, and the legacy you’re creating. I’m your host, Sandra Julian—business coach, mentor, and wāhine Māori. In each episode, I sit down with wāhine entrepreneurs and leaders to explore the real stories behind their success - the lived experiences, cultural connections, and bold leadership that shape who they are in business and in life. Episodes drop every second Wednesday of the month.
This isn’t hustle culture.
This is wāhine legacy leadership.
154 Episodes
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Tania Niwa shows how to move between cultures without losing your identity. Through listening, storytelling, grounding, and authentic leadership, she bridges worlds while staying deeply connected to her Māori roots. This is her story. 💛 Moving between cultures can feel like dancing on a tightrope: sometimes fun and thrilling, sometimes straight out wobbly and unsettling. My new guest had to learn the importance of holding fast to your roots, even as you stretch into new spaces and come out st...
Pounamu Skelton’s story is one of vision, resilience, and legacy. He uri o Taranaki Maunga, Te Atiawa, Taranaki Tuturu, and Ngāti Ruanui, Pounamu lives on her papakāinga in Onaero, a place her whānau have named Te Rau Orongo “the multiple ways to heal ourselves.” For more than 24 years, she carried a dream: to live organically and sustainably, close to her tūrangawaewae. Today, that dream has taken shape on five acres of fertile whenua, where every decision is guided by connection to whakapap...
This episode follows the real-life adventure of Charlotte and Natalie, co-founders of Pompom Events & Marketing 🎉. Dive into their journey as partners in business, full of ups, downs, and lots of laughs, to discover practical lessons on the do’s and don’ts of a business partnership. 🚀 Charlotte and Natalie never set out to become business partners. It “just happened”. Meant to be, I call it. Eight years ago, their story started with kids' birthday parties and school drop-off encounters. O...
Twenty something Ella Sargent from Manawa Māori and Multi Agency explains how Gen Z entrepreneurs are doing things differently and what we can learn from them. There’s a new kind of entrepreneur on the rise: one who doesn’t wait for permission, doesn’t follow the old rules, and isn’t afraid to experiment. They’re bold, values-driven, and unapologetically online. That’s Gen Z. And Ella Sargent is a shining example of what Gen Z entrepreneurship can look like in Aotearoa. At just 20-something, ...
In this episode, we delve into Lynda’s hard-learned lessons on how you can weather a downturn in business and come out stronger and better. When the economy dipped and customers disappeared, Lynda McGregor from the Little Bread Loaf bakery https://littlebreadloaf.co.nz found strength in her roots, and baked her way forward. 🍞 From Chutney to Bakery: Lynda’s Story It all started with a jar of chutney. Several years ago, Lynda McGregor started foraging and preserving to get her through so...
Nartarsha Navanaga-Bamblett built her business by honouring culture and identity in a Western-dominated space. Her story shows the power of representation and how to stay true to who you are in business. When you are a First Nations person who’s navigating a Western-dominated world, you enter unchartered territory. When you do that as a business person, things get turned up a notch. Challenges don’t just come from a lack of precedent, they also come from “your own mob” questioning your journe...
Welcome to WĀ-HINE, a podcast for wāhine in business 🌺. In Te Reo Māori, WĀ speaks to time, space, and presence ⏳. HINE honours the feminine essence. The wāhine who walk this path with strength, softness, and sovereignty 👣🌙. Together, WĀ-HINE is about so much more than business. It’s about her business, her time, her truth, her legacy 🌀👑. I want WĀ-HINE to be a space where business meets whakapapa, and where leadership is grounded in legacy. It’s a podcast for wāhine in business, a home for I...
This episode explores how to thrive in business when menopause hits by embracing physical & emotional changes, gaining knowledge, & redesigning your business & lifestyle to support long-term wellbeing. Let’s have a heart-to-heart ❤️ If you're a middle-aged woman in business who’s suddenly finding it all… a lot harder, you’re not imagining it. You're not broken. You're not lazy. And no, you haven't lost your edge 💪 You’re likely experiencing the profound impact of menopause or peri...
If your workload is overflowing, your team is maxed out, and your pipeline’s heating up, it’s probably time to hire. With the right plan, it doesn’t have to be scary. You know that feeling. Business has been ramping up. You’re doing well, but it’s also getting “a bit much”. You’re wondering if maybe, just maybe, it’s time to hire someone. 👀 But then your brain chimes in with, “Whoa there… are we sure about this? What if we jump too soon?” Totally valid. Hiring feels like a big leap. 🪂 Because...
💰 Making money while you sleep sounds like the ultimate business dream, right?! We’ve all heard the success stories: people selling templates, courses, or e-books and supposedly raking in cash while they’re out surfing 🏄♀️, sipping cocktails🍹, or living their best laptop-free life. But is it really that simple? 🤔 Not quite. Megan Elliott (also known as Megan Taylor), who runs a business selling both DIY copy templates ✍️ and fully done-for-you copy packages, knows firsthand that things are a...
Scaling your business isn’t about piling more onto your already full plate. It’s about stepping into your role as a leader; bringing in the right people and empowering them to take ownership. But making that shift? Easier said than done. Why Is It So Hard to Move from Doing to Leading? Ever feel like you’re the glue holding everything together? You’re making every decision, overseeing every detail, and keeping the wheels turning. But instead of feeling in control, you’re exhausted, overwhelme...
Karen King, founder of Gold Star Pro, shares her journey of building a business while embracing the digital nomad family lifestyle. Meet Karen King, the adventurous entrepreneur behind Gold Star Pro! An Aussie, a mum of two, and a full-time traveller for nearly a decade, Karen traded the 9-to-5 grind for a business that lets her work from anywhere. 🏝️ The spark that ignited her digital nomad family lifestyle were the words “location independence” from “The Four-Hour Work Week” boo...
We explore 4 easy ways to strengthen your proposals by avoiding some key project proposal mistakes that confuse clients and delay decisions. Ever sent a proposal bid and heard … nothing? Or maybe you got a response, but it was full of questions instead of a clear yes? Or how about the “I’ll think about it”? If that sounds familiar, your proposal might be creating doubt instead of confidence. There’s a real art and also a bit of a science to writing a good proposal. Keen on making it eas...
Clunky business processes create chaos, waste time, and cause missed opportunities. In this episode, I will explain how to streamline your business in simple steps. Is your business paddling smoothly—or are you splashing around? Running a business is like paddling a waka (canoe). When your team is in sync, you move forward with speed and purpose. But if everyone is paddling at their own leisure—or worse, if you don’t even have a paddle—you won’t have that same propelling force. Or worse, you’...
In this episode, we'll explore essential business tools with AI integration and how they can help you in your business. You'll also get practical advice on how to choose the right tools, ensuring they meet your needs, integrate seamlessly, and grow with you. There is no denying that AI is shaking up the business world. Increasingly, AI is integrated into our favourite tools, promising to save time, helping us make more insightful decisions, and tackle tasks more efficiently. Which is all fine...
The Main Takeaway Quarterly business plans are the bridge between your annual goals and daily tasks. They turn intentions into actionable steps that drive meaningful progress. Ready to Make 2025 Your Best Year? Let’s Talk PLANNING 🚀 Planning isn’t tedious—it’s your secret weapon for achieving the “impossible.” Years ago, I avoided planning, consumed by client demands. Everything changed when I embraced structured planning. Now, I break my year into quarterly business plans, monthly tasks, and...
The Main Takeaway Of This Episode: We discuss the five key ingredients that will help you plan for your best year in business yet. Each ingredient is a building block for success, and when combined, they create a solid foundation for scaling your business and enriching your life. This time of the year, many of us have business growth on the brain. But before we dive headfirst into goal-setting and planning for the year ahead, let’s hit pause for a second. 🚦 Because growth doesn’t just happen....
The holiday season can be a lot for us business owners—full of joy, stress, excitement, worry and all the feels in between. In this episode, I share how I’ve learned to thrive on the wild, emotional rollercoaster of it all. 🎢💪 Here’s what we cover in this episode: 🌗 The Duality of Life: We explored how opposites—like light and dark, tapu and noa, day and night—teach us about balance and finding meaning in our experiences. 💔💖 The 50/50 of Emotions: Recognising the balan...
Be honest, how often do we juggle work and life responsibilities, especially during the holiday season 🎄✨, and how easy it is to feel torn between the two? (Trust me, I’ve been there.) That’s why this week’s podcast and blog episode, Your Guide To Work-Life Balance During The Holiday Season, is so close to my heart. 💖 This episode dives into how we can remain on top of things in both our professional and personal lives—without burnout or guilt. 🧘♀️ Here’s what you’ll take away: Setting clear...
Growing your business should be exciting, not exhausting. 💥 Unfortunately, the reality is often different. 😩 BUT you don’t have to feel like you’re burning the candle at both ends. 🕯️ Believe me, I’ve been there. And I also worked very hard on ways to avoid it. In this podcast episode, I share simple yet powerful tips so you can maximise your efforts and make your business more efficient and manageable. 🎧💡 The goal? To set your business up for sustainable growth while protecting your energy a...
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