The Art Of Entrepreneurship

This episode of The Art of Entrepreneurship is for anyone who’s ready to stop letting chaos dictate the quality of their work.We’ve all experienced it: last-minute requests, unrealistic timelines, and the chaos that comes when others don’t think ahead. In this episode, I talk about why rushed work rarely leads to great results, how constantly scrambling chips away at your standards, and the hard truth that you get what you accept.Tune in to hear real examples of what boundary-setting can sound like, why pushing back matters, and how to reclaim your time so you stop sacrificing your happiness for someone else’s lack of planning.If you like this episode, here are some others you'll enjoy.All customers are not good customers: https://www.jackiehermes.com/podcast/all-customers-are-not-good-customersWhen is the sacrifice too much?: https://www.jackiehermes.com/podcast/when-is-the-sacrifice-too-muchThe hard way isn't always the right way: https://www.jackiehermes.com/podcast/the-hard-way-isnt-always-the-right-way ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who loves being an entrepreneur—and wants to be known for more than just that role. My guest today is Michael Fabiano—world-renowned opera singer, pilot, nonprofit founder, and a tech partner building a smart CRM for entertainment venues. Michael and I dig into what it means to break free from labels, why chasing multiple passions can actually make you sharper in each, and the discipline it takes to manage them all.Make sure you tune in for Michael’s insights on effectiveness, efficiency, and the pursuit of excellence over “good enough”—plus the one rule he lives by: don’t wait in line in life, move when opportunity shows up.About Michael FabianoMichael Fabiano is an international musician who has performed leading roles around the world in major opera theaters. He is the President and Co-founder of ArtSmart, a national nonprofit providing free one-to-one music mentorship for under-resourced students. He is also the Chief Business Development Officer at Resonance, a social commerce platform that provides creative professionals and organizations with the mechanism streamline operations, modernize financial systems, and grow their business. A recipient of the Beverly Sills and Richard Tucker Awards, Michael brings the same discipline, focus, and pursuit of excellence from his artistic career into his work as an entrepreneur and leader.Website: https://michaelfabianotenor.com/  Resonance: https://www.resonanceglobal.com/ ArtSmart: https://pattihuppmusic.com/foundation/LinkedIn https://www.linkedin.com/in/michael-fabiano-19a05a2b/ ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who feels conflicted when asked: do you need a vacation, or an escape?There’s a difference between running away from your life and taking a break to recharge. In this episode, I share how I’ve confused the two in the past, what it signaled about the way I was working, and the mindset shift that helped me build a life I don’t want to run from.Tune in to reflect on what a meaningful break looks like for you, and how small daily choices can build a life you truly love.If you like this episode, here are some others you'll enjoy.Driven or drained? Scaling a company without burnout: https://www.jackiehermes.com/podcast/driven-or-drainedStop being your own greatest enemy: https://www.jackiehermes.com/podcast/your-own-worst-enemyYour thoughts become your reality w/ author & health coach Justine Sloan: https://www.jackiehermes.com/podcast/manifesting-with-justine-sloan✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who’s curious about what truly sets successful CEOs apart—and how to grow into the kind of leader your team needs.My guest today is Patrick Thean, bestselling author, entrepreneur, and CEO coach. Patrick founded his first company in his 20s and landed it on the Inc. 500 list, and for the past few decades he’s been coaching high-performing CEOs around the world.Patrick and I get into everything from what differentiates successful leaders, to what he’s learned about himself through decades of coaching, to the daily rhythms and practices that help CEOs build strong, successful teams.Make sure you tune in for actionable advice on humility, curiosity, feedback, and the mindset shift from doing to thinking—insights every leader can use (and a few I hadn’t heard before!).Check out Patrick’s bestselling books: https://www.rhythmsystems.com/patrick-thean/books  About Patrick TheanPatrick is an award-winning entrepreneur, USA Today bestselling author and world-renowned strategy execution expert. He is the mastermind behind the Think Plan Do® process, a CEO coach, serial entrepreneur, and the co-founder of Rhythm Systems®. He speaks and writes on topics such as leadership, strategic planning, and team accountability, in addition to coaching CEOs and their executive teams.Website https://www.rhythmsystems.com/patrick-thean LinkedIn – Patrick https://www.linkedin.com/in/patrickthean/ LinkedIn – Rhythm Systems https://www.linkedin.com/company/rhythm-systems-inc/ Books https://www.rhythmsystems.com/patrick-thean/books  If you like this episode, here are some others you'll enjoy.Embracing intellectual humility w/ Dave Hersh, Founder & CEO of In Tandem: https://www.jackiehermes.com/podcast/dave-hersh-ceo-of-in-tandem Unapologetic ambition w/ Vicky Boudreau, co-founder and CEO of Heylist: https://www.jackiehermes.com/podcast/vicky-boudreau-co-founder-ceo-of-heylist Stop overworking and underliving w/ The Entrepreneur Coach Bri Seeley: https://www.jackiehermes.com/podcast/bri-seeley  ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on a...

This episode of The Art of Entrepreneurship is for anyone who needs the reminder to look back, take stock of how far you’ve come, and celebrate your wins.As part of our summer rebroadcast series, I’m revisiting the story of my very first company—a vegan cookie business I started over a decade ago. (Cookies, sounds fun! But it was hard.) I shared this story more when I first started Accelity, and going back to it now was a cool walk down memory lane.We’re so often focused on the next goal or milestone that we forget to pause and appreciate the progress we’ve made. The version of you from 10, 5, or even 2 years ago would be so proud of where you are today.Spoiler: this isn’t going to be some amazing unicorn success story, but I learned a ton from that first venture. Tune in for three important lessons on entrepreneurship.If you like this episode, here are some others you'll enjoy.Do you have founder’s syndrome? Overcoming it with Erica Rankin, founder of Bro Dough: https://www.jackiehermes.com/podcast/founders-syndrome-with-erica-rankin Hiring friends and family: https://www.jackiehermes.com/podcast/hiring-friends-and-family My entrepreneurial journey: https://www.jackiehermes.com/podcast/my-entrepreneurial-journey ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who has ever looked at a wildly successful person and thought, “They must have it all figured out.”I’m revisiting one of my favorite guest conversations with Kara Goldin, founder and CEO of Hint, Inc., and author of Undaunted: Overcoming Doubts and Doubters. Kara and I dig into the universal feeling of doubt—how it shows up even for people who seem to have “made it,” and why it never fully disappears. We talk about her journey as an “accidental entrepreneur,” how she built a $150 million company with zero experience in the beverage industry, and how she’s learned to push forward despite setbacks and imposter syndrome.Make sure you tune in for Kara’s real-world insights on facing your doubts head-on, learning from failures, and finding the courage to keep going anyway.About Kara GoldinKara Goldin is the Founder and CEO of Hint, Inc., best known for its award-winning Hint® water, the leading unsweetened flavored water. She has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs and EY’s Entrepreneur of the Year 2017 Northern California. She is an active speaker & writer and hosts the podcast The Kara Goldin Show where she interviews founders, entrepreneurs and other disruptors across various industries. Website: karagoldin.comLinkedIn: linkedin.com/in/karagoldinFacebook: facebook.com/KaraGoldinInstagram: @karagoldinIf you like this episode, here are some others you'll enjoy.Do you have founder’s syndrome? Overcoming it with Erica Rankin, founder of Bro Dough https://www.jackiehermes.com/podcast/founders-syndrome-with-erica-rankin How do I overcome imposter syndrome? https://www.jackiehermes.com/podcast/overcoming-imposter-syndrome Developing grit & stoicism as an underdog founder w/ Edrizio De La Cruz, author and Co-Founder & CEO of Arcus https://www.jackiehermes.com/podcast/edrizio-de-la-cruz ✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn:

This episode of The Art of Entrepreneurship is for anyone feeling the slowdown in sales and looking for real strategies to keep deals moving.As we wrap up summer, this felt like the perfect episode to revisit. Uncertainty is high, job numbers are down, and people are being extra cautious with how they spend their money. If you're feeling the pressure, you're not alone.In this replay, I’m sharing how we spotted the slowdown early and still managed to have one of our best quarters in a while. I cover six actionable ways to speed up your sales cycle, earn trust during the process, and help buyers feel confident saying yes—even when times are tough.📚 Here’s the book I mention in the episode: Pre-Suasion: A Revolutionary Way to Influence and Persuade https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS If you like this episode, here are some others you'll enjoy.Building and growing in a down economy w/ Mike Peregudov, Co-Founder and CEO of WhizzDear companies everywhere, sales and marketing are not about youMarketing & sales strategies to fill your pipeline in Q1

This episode of The Art of Entrepreneurship is for anyone who’s navigating the challenges of raising money, growing a startup, or balancing ambition with real life.My guest today is Vicky Boudreau, the CEO and co-founder of Heylist, an influencer marketing SaaS platform. Vicky and I discuss her journey from PR agency owner to tech founder, what she saw in the influencer space that led to building Heylist, and how she raised an oversubscribed funding round—despite the tough climate for fundraising (especially for women).Make sure you tune in for a refreshingly candid look at fundraising dynamics, parenting while scaling, and what it means to protect your energy and confidence as a founder.About Vicky BoudreauVicky Boudreau is the co-founder and CEO of Heylist, a tech-driven platform transforming how brands collaborate with creators. With over 15 years of leadership in communications and entrepreneurship with her first company the PR & Marketing firm bicom, she is recognized for bridging innovation, influence, and impact. A dynamic speaker and passionate advocate for women in business, Vicky brings strategic vision and deep industry insight to every project she leads.Website: heylist.comLinkedIn: linkedin.com/in/vicky-boudreau-14762b14/Instagram: @vicky_boudreauIf you like this episode, here are some others you'll enjoy.Podcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AIPodcast: Getting in front of investors + funding underrepresented founders w/ Alex Chompff, angel investor and serial entrepreneurPodcast: Is work-life balance really a thing?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite:

This episode of The Art of Entrepreneurship is for any leader still trying to drag their team back into the office—or manage remote work like it’s a surveillance state.I share the policies that work for my agency, what we’ve tried (and ditched), and how leaning into trust, autonomy and clarity has led to a 4.6-year average retention rate—more than double the agency standard.Tune in to rethink what work can, and should, look like when you build a culture of trust over control.✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who’s curious about longevity—or wondering if “reversing aging” is actually possible.My guest today is Chris Mirabile, founder and CEO of NOVOS, a healthtech company tackling the 12 biological causes of aging. Chris shares how surviving a brain tumor at 16 sparked his obsession with longevity—and why slowing down aging is more science than science fiction.We talk about the difference between real health and health “hacks,” the danger of going too far with biohacking, and how your biological age can shape how you think, work and lead. Plus, what Chris is doing to age 13.6 years slower than the average person.Make sure you tune in for a fresh take on optimizing your health, running a science-backed business and redefining what it means to grow older.About Chris MirabileChris Mirabile is reshaping how we think about aging—proving that healthspan and lifespan don’t have to be at odds. He’s the founder and CEO of NOVOS, a science-backed longevity platform that offers supplements, testing and education to slow biological aging. A former brain tumor survivor, Chris turned a personal health crisis into a lifelong mission: helping people live longer, healthier lives. Today, he blends biotech rigor with accessible wellness, aiming to help people live longer and better. Featured in the longevity documentary Longevity Hackers alongside Tony Hawk and Mark Cuban, Chris is a trusted voice in a field too often clouded by hype.WebsiteLinkedInInstagramXIf you like this episode, here are some others you'll enjoy.Podcast: Quit neglecting your physical health and expecting to be successfulPodcast: Don’t be a professional success & a personal mess w/ Transformation coach Alechia ReesePodcast: "If you don’t make time for wellness, you’ll be forced to make time for illness”✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram:

This episode of The Art of Entrepreneurship is for any leader who’s eager to become both kind and clear.Too often, kindness is mistaken for passivity—and directness for harshness. But the best leaders strike a balance. In this episode, I’m breaking down what it really means to lead with kindness and strength, based on my own growth from overly confrontational to overly cautious—and now, learning to lead with intention.Tune in to hear how embracing tact and truth can transform how you lead—and how people respond to you.If you like this episode, here are some others you'll enjoy.Podcast: How to make lasting personal and cultural change in business w/ Jenny Weeden, President of AccelityPodcast: Sometimes what you think is kind is actually the opposite—what I learned this weekPodcast: The 3 best pieces of advice I ever receivedPodcast: Take charge of your professional development w/ Jenny Weeden, VP of People Ops at AccelityPodcast: Feedback is a gift, even when it sucks✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who’s relied on customer feedback or survey data but still felt like they were missing the full picture.My guests today are Holland Martini and Maria Vorovich, co-founders of GoodQues, the “anti-research” research company that’s turning the industry on its head. Maria and Holland share how they approach data differently—from rethinking survey design to ditching sterile, robotic language in favor of human conversations. We talk about creative ways to surface true consumer sentiment (like writing a eulogy for your favorite brand), how to ask better questions, and why outdated data can be more harmful than helpful.Make sure you tune in for fresh ideas on asking better questions, collecting honest insights, and finding data that actually drives smart decisions.About Holland MartiniHolland Martini is redefining the role of research in business, proving that data without creativity is just numbers on a page. One of the forces behind the “anti-research” research company, she has spent her career quantifying consumer perspectives—but her real mission is to infuse the field with emotional intelligence and human insight. A sought-after speaker at FastCompany, Social Media Week, and beyond, Holland challenges traditional thinking, advocating for a more empathetic and creative approach to data.About Maria VorovichSince co-founding the “anti-research” research company GoodQues in 2019, Maria has made it her mission to push the boundaries of consumer insights practices. And she’s succeeded, pioneering new approaches to research design (think: meditation) and new forms of research outputs (think: stories instead of statistics). Named one of the fastest growing companies in the U.S. by Inc Magazine in 2023, and top global market research company in 2020 and 2021 by the StartupPill, GoodQues partners with loyal clients such as P&G, PepsiCo, Adobe, Pernod Ricard and more to fuel their audience understanding.WebsiteLinkedIn – HollandLinkedIn - MariaLinkedIn - GOODQUESIf you like this episode, here are some others you'll enjoy.Podcast: Finding your winning zone w/ Stephanie Roland, Accelity Brand & Marketing DirectorPodcast: Why you need an ideal customer profile—and how to make onePodcast: They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus Sheridan✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on a...

This episode of The Art of Entrepreneurship is for anyone who feels like their own habits might be getting in the way of their success.From overanalyzing and underpreparing to blaming others and letting fear call the shots, I’m walking through 10 bad habits that I’ve seen (because I’ve committed them myself!) that can hold you back at work and in life.Make sure you tune in for a candid look at how to identify and start addressing these habits, plus tips for showing up as your best self—without burning out in the process.If you like this episode, here are some others you'll enjoy.Podcast: Do you take care of yourself? No, really?Podcast: FEAR = False Expectations Appearing RealPodcast: Apologize only when you need to—the why & how✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who’s struggling to get their brand to stand out in a sea of sameness—and wants to build something that actually resonates.My guest today is Stephanie Roland, Accelity’s Brand & Marketing Director. Stephanie and I discuss how to identify your buyer personas, map the buyer’s journey, conduct stakeholder interviews, and find the “winning zone” that sets your brand apart from competitors. We also talk about why most brand messaging sounds the same—and how to fix it.Make sure you tune in for practical tips on positioning your company, developing messaging that matters, and building a brand strategy that drives real results.About Stephanie RolandStephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.WebsiteLinkedInIf you like this episode, here are some others you'll enjoy.Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)Podcast: Why (and when) to rebrand your business w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.1)Podcast: Stop chasing your ideal customers: make them come to you w/ SHFT Founder & Senior Strategist Jason Vana✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who feels like they have to “earn” doing something nice for themselves.I’ve been thinking a lot about how often we deny ourselves basic pleasures—rest, new clothes, time to just chill—because we feel like we haven’t worked hard enough to deserve them. In this short solo episode, I’m sharing how that mindset shows up in my own life, especially as a mom, business owner, and partner.Make sure you tune in if you need a reminder (like I did) that you don’t have to justify taking care of yourself. You’re allowed to rest. You’re allowed to buy the damn clothes. You’re allowed to put yourself first.If you like this episode, here are some others you'll enjoy.Podcast: Do you take care of yourself? No, really?Podcast: Take your PTO! What I learned from time away from my businessPodcast: Stop being your own greatest enemy✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone who wants a repeatable process for building and scaling companies.My guest today is Lior Weinstein, serial entrepreneur and Founder of CTOx. Lior and I discuss where entrepreneurial drive comes from, how to create a predictable process for growth, why micromanagement fails, and what he optimizes for first when building a business (spoiler: it’s not efficiency).Make sure you tune in for insights on building systems that scale, creating an environment where growth is inevitable, and leading in a way that attracts top talent.About Lior WeinsteinLior Weinstein is a serial entrepreneur and strategic catalyst specializing in digital transformation. He helps CEOs of 8- and 9-figure businesses separate signal from noise so they can use AI to drive new value creation, increase velocity, and leverage untapped opportunities. Lior is a tactical turnaround specialist with deep practical expertise in leadership, marketing, and software engineering. He rapidly distills complex strategies and accessible opportunities into a practical, actionable, and future-resilient road map. Lior has built and sold multiple technology companies and holds multiple machine learning and AI patents. His life purpose is dissolving people’s barriers to action so they can drive impact and pursue happiness.WebsiteLinkedInIf you like this episode, here are some others you'll enjoy.Podcast: A founder’s guide to exit planning w/ Kison Patel, CEO of DealRoomPodcast: Choosing a billion-dollar mindset w/ Suneera Madhani, Founder & CEO of Worth AIPodcast: Learning what’s on the other side of failure w/ serial entrepreneur Chris Harder✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com

This episode of The Art of Entrepreneurship is for anyone out there trying to build an effective marketing strategy but feeling stuck in the outdated funnel mindset.I’m sharing what I’ve been talking about with clients (and thinking about constantly): how today’s buyers actually behave. They’re doing their own research, bouncing between channels, and making decisions on their terms—not following some perfect linear path we mapped out.Tune in for real advice on how to meet your buyers where they are, build foundational content that works, and create brand awareness that actually leads to results.➡️ Here’s the episode I mention with They Ask, You Answer author Marcus Sheridan: https://www.jackiehermes.com/podcast/marcus-sheridan If you like this episode, here are some others you'll enjoy.Podcast: They Ask, You Answer: a content strategy that actually works w/ author and serial entrepreneur Marcus SheridanPodcast: Activating the buyer’s journey w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 2)Podcast: Influence: 6 ways to persuade your prospects to buy

This episode of The Art of Entrepreneurship is for anyone who wants to build a marketing plan that actually walks the walk through every stage of the buyer’s journey.In part 2 of our conversation, I chat with Stephanie Roland and Michael Ray, lead strategists at Accelity, to map out what it really takes to create marketing that works from first impression to closed deal, and beyond. We dig into what marketers need to consider at each phase of the buyer journey—from building awareness campaigns that actually resonate (spoiler: it starts with empathy, not asks), to guiding your audience through the consideration stage with smart, targeted strategies. They explore how trust and proof points play a critical role in influencing decisions, how to tailor your approach to emotional versus tactical buyers, and how to create low-lift but high-impact conversion moments. From aligning with sales to crafting transparent demos, this episode is packed with ideas you can use to start building a marketing plan that connects—and converts.About Michael RayMichael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns. About Stephanie RolandStephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.WebsiteLinkedIn – MichaelLinkedIn – StephanieIf you like this episode, here are some others you'll enjoy.Podcast: Crafting a strategic marketing blueprint w/ Michael Ray and Stephanie Roland, lead strategists at Accelity (Pt. 1)Podcast: The step-by-step process of a successful rebrand w/ Abby Bruckner & Michelle Breen, lead creatives at Accelity (Pt.2)Podcast: Why most marketing programs fail✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on a...

This episode of The Art of Entrepreneurship is for anyone who’s tired of throwing spaghetti at the wall with their marketing—and wants it to finally stick.My guests are Michael Ray and Stephanie Roland, lead strategists at Accelity, who approach marketing from two different but equally valuable angles—performance and brand. We dig into what it really means to build a marketing plan from the ground up, how to align with your sales team, and why brand is the foundation every business needs before launching anything new.We also cover what to do when you’re the whole marketing department (hi, solopreneurs), how to handle unrealistic expectations from the C-suite, and why investing in a plan now saves you from scrambling later.P.S. Check out Part 2 next week for a refreshingly honest convo about marketing that balances art with science!About Michael RayMichael is the Strategic Marketing Director at Accelity, where he's spent almost four years helping companies build interconnected marketing and advertising strategies that build brands and deliver leads. With more than fifteen years of strategy and advertising experience, he works to build innovative and creative, data-driven strategies for clients and also specializes in tracking, reporting, and optimization of their campaigns. About Stephanie RolandStephanie is the Brand and Marketing Director at Accelity, specializing in brand strategy. She’s partnered with clients across non‑profit, B2C, and B2B sectors, and most of her B2B work—until recently—focused on B2B SaaS. Her core focuses include brand strategy, content strategy and advertising strategy, ensuring every campaign tells a compelling story and delivers results.WebsiteLinkedIn – MichaelLinkedIn – StephanieIf you like this episode, here are some others you'll enjoy.Podcast: What if we launched a buzz-worthy campaign? w/ Michael Ray, Strategic Marketing Director at AccelityPodcast: Rewriting the relationships between sales, marketing and buyers w/ Chris Heard, CEO of OlivePodcast: Can marketing replace sales?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn:

Want to show up more confidently and make your voice heard in business? This episode’s for you.In this episode of The Art of Entrepreneurship, I’m talking about how your voice is something you build over time through observation, preparation, and asking the right questions.Whether you're early in your career, quiet in meetings, or just figuring out how to contribute in a room full of big shots, we all start somewhere. I share what it was like to navigate finding my own voice when I first entered the consulting world working with high-powered execs, and how I learned that speaking up isn’t always the first step—it’s listening with intention.Tune in to hear why asking smart questions can be more powerful than having all the answers, and how being prepared and curious is the first step toward making your voice heard.Shout out to my son Arri for editing this episode. 💛If you like this episode, here are some others you'll enjoy.Podcast: Succeed at work by embracing your identity & power w/ Tricia Montalvo Timm, business leader, author and speakerPodcast: Genuine connection & straight talk w/ Amy Volas, Founder & CEO, Avenue Talent PartnersPodcast: How do I overcome imposter syndrome?✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies. If you're ready to level up your B2B marketing, check us out.→ accelitymarketing.com 🎧 Catch up on past episodes, submit topic ideas, and learn morejackiehermes.com/podcast⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.📲 Let’s connect!LinkedIn: linkedin.com/in/thejackiehermes/ Instagram: @thejackiehermesTikTok: @jackie.hermesWebsite: jackiehermes.com