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Events with Benefits®
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Events with Benefits®

Author: Renee Zau

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A podcast designed to help nonprofit organizations raise more money and achieve greater success at their fundraising events with less effort.

Guests from all different sectors of the nonprofit industry--including charity auctioneers, attorneys, development directors, marketers, and many more--share their unique perspectives and biggest lessons learned.

Events With Benefits® is hosted by three longtime event fundraising professionals and friends: Danny Hooper, benefit auctioneer at Danny Hooper Productions; Ian Lauth, VP of Marketing at Winspire; and Renee Zau, Co-founder & CEO of DonationMatch.com
62 Episodes
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Today's special guest is Ben Farrell, Founder of Custom Benefit Auctions based in North Carolina. In this session, Farrell draws upon decades of experience in the auction industry to share tips to create a fun, exciting, and dynamic auction experience. Topics covered include: What sets fundraising auctioneers apart from other types of auctioneers New ideas and games to extract extra money out of the room Major success stories in the Fund-a-Need Strategies to maximize mobile bidding (like utilizing social media), and much more! To check out Farrell's latest online training on creating the ultimate Fund-A-Need, plus learn more about the services of Custom Benefit Auctions, visit www.custombenefitauctions.com.
Today's special guest is Jill McCarville, VP of Marketing at iWave. In this session, McCarville shares the basic principles of fundraising intelligence plus the 3 keys to creating a holistic view of a prospective donor. Topics include: Fundraising Intelligence 101: How business intelligence works in the nonprofit industry The 3 Keys to uncovering a profile of donor prospects Tips to calculate a potential donor's giving capacity Real-life examples of fundraising intelligence ...and much more! To learn how iWave can help your organization conduct donor research, visit https://www.iwave.com/products/iwave/book-demo-iwave/ and request a demo.
Today's special guest is Bradley Martin, Senior Director of Customer Acquisition at donor management software provider Kindful. Bradley shares practical tips and best practices for nurturing donor relationships in an effective and sustainable manner. In this session, learn: The donor lifecycle: Retention, Acquisition and Upgrades How to set goals for donor acquisition Bolster fundraising efforts with donor segmentation Top fundraising mistakes development pros make, and more! To learn how you can make donor management easier for your organization(s), head to www.kindful.com and request a personalized demo.
Today's special guest is Kurt Wilson, President at Effect X. Effect X helps nonprofits move from concept to implementation with facilitation, planning, and grant writing. WIlson's background in professional philanthropy sheds light on interests of donors, and significant experience in fundraising and marketing gives him insider knowledge of non-profit organizational needs. In this session, learn: How charities can "think like a business" when creating a project plan Tips for new nonprofits to move from good intentions to implementation The importance of donor communication The top 3 most common challenges Wilson observes in charity clients To learn more about the services of EffectX and plan a consultation regarding the feedback systems of your organization, contact Kurt at kurt[at]effectx.com
Today's special guest is Lynn Page, National Director of Signature Events at JDRF, the leading global organization funding type 1 diabetes research. In this special session, Page draws upon her expertise in fundraising events, board development, volunteer recruitment and management, strategic planning, and metrics and training to share the proven best practices that allow JDRF to raise over $70 Million annually. Topics include: How to improve the volunteer experience, and why Maximizing event sponsorship packages Planning the auction timeline Tips for post-event follow up ...and more! Learn proven fundraising gala best practices from one of the most successful nonprofits in the world. Type 1 Diabetes affects 1.25M Americans, and it can be cured. It is not just a childhood disease, with over 85% of individuals with T1D now being adults, and the incident rate continues to rise. For more information on the work of JDRF or to get involved, visit https://www.jdrf.org
Today's special guest is Tracey Lorts, Senior Marketing Events Manager at fundraising event technology provider Greater Giving. Lorts draws upon 8 years of nonprofit fundraising experience to share top auction fundraising tips, including: Top 3 procurement tips (and missteps) Promoting your event and auction items Setting auction item values The sequence of live auction items ...and much more! For more information on Greater Giving's services, visit www.greatergiving.com or email sales[at]greatergiving.com
Today's special guest is Guy Mersereau, Senior Vice President at Vallen Canada and Vallen Distribution Inc. (US). In this session, Mersereau shares how he runs a $1 million golf tournament annually, encourages team members across the country to engage with philanthropy, how they decide where funds go, and how nonprofits can access money raised through corporate golf tournaments. Topics covered include: How the Cross Cancer Institute Charity Classic raises over $1 million in a single day Guy's work as a philanthropist, both personally and through the corporation Different revenue streams he's employed to raise money (like a parking spot auction and 50/50 draws) How Vallen encourages its branches to engage in philanthropy, and more! For more information on anything discussed in this session, Guy invites listeners to email him at guy.mersereau[at]vallen.ca
Today's special guest is Dean Crownover, a Benefit Auctioneer Specialist based in Atlanta. In this episode, Dean draws from more than 20 years of experience to share practical tips for more lucrative fundraising events, particularly in the direct appeal, a.k.a. Fund-a-Need. Topics include: 3 Tips to overcome the fear of asking for donations Best practices for special appeals / Fund-a-Needs Bestselling live auction items of 2018 How to sell multiples of donated items ....and more! To request a FREE one hour auction consultation with Dean, visit mybenefitauctioneer.com or email dcrownover[at]comcast.net. As a special thank you to podcast listeners, the first 5 listeners to ask Dean for Danny Hooper’s best-selling fundraising book, Easy Money, will receive a FREE copy!
Today's special guest is TiWanna Kenney, President & Principal Auctioneer at Astounding Auctions and Fundraising Strategies based in Austin, TX. A rising star in the industry, Kenney shares specific auction fundraising strategies and best practices such as: What to consider in the planning process Her favorite auction revenue enhancers (like the wildcard auction) Tips to ratchet up event excitement (like music and confetti cannons) Procurement tips Managing the flow of the event, and much more! To inquire about Kenney's services, visit https://www.astoundingauctions.com. If you’re a fundraiser not already using an auctioneer, schedule a video call with TiWanna to talk over your biggest challenges and get a free consultation.
Today's special guest is Nick Arquette, Founder & CEO of Walk With Sally. Walk With Sally provides hope to children experiencing trauma through a parent, guardian or sibling’s cancer journey through individualized mentoring and community support services. In this episode, Arquette discusses: How Walk with Sally attracts corporate and individual donors Insight into their annual "White Light White Night" fundraiser, which brings in $500,000 each year Tips for maximizing the silent auction, mobile technology and volunteers Creative live auction item ideas How to tell the right story that supercharges the special appeal, and more! For more on Walk with Sally, visit www.walkwithsally.org If you or someone you know would make a great mentor for a child whose family has been impacted by cancer, please reach out - they'd love to chat with you! Email info[at]walkwithsally.org
Today's special guest is Laurene Mitchell, a veteran fund developer for Heritage Park in Calgary, Alberta. In this episode she shares diverse fundraising tips to generate more money by producing unique, fresh events. Topics covered include: History and background of Heritage Park Strategies they've used to stay "in the black " for 53 years How they keep the big annual fundraiser fresh and entertaining Games & raffles (like the 'Blind Bid auction') ...and more! To contact Mitchell, email Lmitchell[at]heritagepark.ca
Today's special guest is Stephen Kilbreath, professional Benefit Auctioneer Specialist based in Seattle, Washington. Kilbreath draws on 25 years' experience in charity fundraising to share practical tips and cutting-edge ideas to get the most out of your event. Topics include: Why and how to start planning the auction 9 to 12 months out How many live auction items is too many - and how to solve it Event timeline tips Revenue maximizers (like selling multiples in the live auction) Tips to set up a successful fund-a-need Learn from an auctioneer who's seen firsthand what works and what doesn't when it comes to auction fundraising. To learn more about the services of Stephen Kilbreath Auctions & Events, visit www.yourbenefitauction.com
Today's special guest is Brad Mastaler, Past President and active member of the Spruce Grove Rotary Club in Alberta, Canada. Mastaler shares insights from 25 years of involvement with the Rotary Club's Annual Lobster Fest. Topics covered include: How do you keep a 25-year-old event fresh? Tips for procuring auction items Why and how to ask for feedback about your event Stories of troubleshooting auction snafus (like the impromptu midnight lobster feed) Shifting demographics of guest attendees "I’ve done their event the past 24 years and consider it a premiere example of a Rotary Auction," shares show host Danny Hooper. You won't want to miss these practical tips and anecdotes to raise more money at your next event."
Today's special guest is Dianne Young, strategist and visionary in the nonprofit space. In this session, Young shares tips and personal stories from decades of fundraising experience, including: Young's transition from business roles (like community partnerships) to nonprofit strategy How good relationship stewarding increased Stollery Children’s Hospital Foundation revenue from $700K to $12M in 5 years Examples of "WOW" worthy auction items Creative event themes and activities How to put the "d" back in fundraising ...and more! For more information on Young's services, visit www.youngteamltd.com
Today's special guest is Leena Patidar, Co-Founder and CEO of CoinUp. This app is designed to capture the "spare change" from users' credit card purchases and automatically donate it to select causes. In this episode, Patidar shares: History of fundraising app CoinUp, winner of the 2017 Startup Tech of the Year Pinnacle Award Features of CoinUp that make giving painless How to register your charity About Coin Up: Coin Up is an innovative mobile app that provides a platform for donors to give effortlessly and securely to their favorite charitable cause. Once registered, the app rounds up purchases made on your credit or debit card and sends funds to your chosen charity. Coin Up's mission is to create a society that engages in charitable giving through the convenience of everyday transactions. Download the App free on the App Store or, sign up online at: https://www.coinupapp.com. For more information, email hollerback[at]coinupapp.com or tweet @CoinUpApp
Today's special guest is Kathy Kingston, fundraising auction strategist, professional benefit auctioneer, and author of A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions. Kingston draws on 3 decades of auctioneering experience to share outstanding, practical tips for raising more money in charity auctions. Learn how to: STOP "doing auctions and events" - and start doing real philanthropy Stay close to your donors Focus on audience development Hold a successful weeknight event Procure more event sponsorships and build your sponsor network ...and more! For more information on Kingston's services and resources, visit www.HowToRaiseMoreMoney.com Get your free Special Report: How to You Spell Fundraising Auction Success, plus monthly newsletters, articles and fresh proven ways to increase your fundraising and to engage more donors.
Today's special guest is Renee Jones, benefit auctioneer of National Fundraising Solutions. In a standout session, Jones draws on nearly 3 decades' experience to share tips and best practices for charity auctions. Learn how to: How to Improve the Guest Experience Optimize the Live Auction Timeline Assign Necessary Roles (staffing, volunteers, chair, other VIPs) Request Donations ...and more! For more information on Jones' services, visit www.reneejones.com To ask Jones a specific question about your event, email renee[at]reneejones.com
Today's special guest is Kelly Velasquez-Hague, Director of Content Marketing at OneCause (formerly BidPal). In this episode she draws upon her experience as a Development Director to share practical ways charity auction organizers can use data and technology to drive event revenue. Topics include: The 'art and science' of benefit auctions Leverage data, technology and strategy for greater profits Extend fundraising up to 30 days before your event (ex: pre-event bidding) How many live/silent auction items to include Tips to refresh a repeat event ...and more! For more information or to see OneCause in action, visit www.onecause.com to take a tour or schedule a free fundraising consultation.
Today's special guest is Connor Sweeney, President and CEO at Great Shot Golf. Working with 1,700 golf events a year, Sweeney shares tangible tips for nonprofits to get the most out of golf tournament events (like offering a $1 Million hole-in-one prize). Topics include: Typical revenue streams from a fundraising golf tournament Contests you can hold (like the $1 Million Hole in One) Including auctions at a golf event Tips for first-time events to get off the ground For more information about the services of Great Shot Golf, visit www.greatshotgolf.com SPECIAL OFFER: Great Shot Golf offers a 110% Price Guarantee, plus a 20% Discount for all of our podcast listeners (just mention 'Events with Benefits' to redeem!)
Today's special guests are Bobby D and Erin Ward, benefit auctioneers based in the New York tri-state area. In this episode, they share the inside scoop on the evolution of fundraising auctions, concrete examples of unique events, plus practical tips to improve your special appeal. Topics include: How are fundraising events changing? How can you appeal to younger generations? Tips for meaningful, mission-minded decorations and displays Improve your Fund-a-Need or special appeal Difference between fundraising auctioneers and other types of auctioneers Tips to shorten events but still make money For more on Erin Ward and Bobby D's auctioneering services, visit http://inspireheartsfundraising.com To learn 3 essential steps to a successful paddle raise event, check out the 3-part video series here: http://howtodoapaddleraise.com
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