Brand Lover with Rachel Reiter

One of the biggest mindset hurdles you need to overcome if you know in your heart that a rebrand is on the cards… is the actual practical flow on effect of it all. You know when you WANT to do something, but you don’t know HOW to do it… it usually puts you off, right? So you either procrastinate, deleting it off your list, or constantly shoving it to the bottom. But all this is doing is either stagnating your growth, or even worse, sending you on a backwards trajectory. And the longer you leave it, the harder it gets. Because the more marketing collateral you create, the longer your “brand” trail becomes. And not only that, the more familiar people become with your existing, non-aligned branding. Most often, everything comes to a head, or there is a catalyst that forces you to FINALLY make the decision to bite the bullet and commit to a rebrand. Once you make that decision, not only will you feel lighter, but you’ll be determined to make it work. And when you have a clear pathway with an action plan of how to pull it off, and it all makes sense in your mind, it feels more achievable.  So if you’re at that point, or *almost* at that point, first I want to congratulate you.  And second, I’m going to give you the exact steps I share with my 1:1 clients to not only successfully pull off a rebrand so your audience comes onboard to cheer you on rather than scratch their heads in doubt… but also LEVERAGE your rebrand to have the most impact possible… including a cashflow injection! So let’s wrap your head around the HOW with three tips to leverage your rebrand. Click here to listen on: YouTube 🎁 FREE ONLINE TRAINING: DESIGN SECRETS! Insider tricks of the trade to design wow-worthy marketing collateral... even if you don't have a creative bone in your body.  Friday 3 May //  10-11ACST 💌 Reply to this email to secure yours. This session is 100% free to you,  sponsored by The Branding Hub so head to www.rachelreiter.com/designsecrets to save your seat!

I don’t know if you’ve noticed, but it’s getting harder and harder to stand out online these days. Everybody is drinking from the same water fountain… as in… posting on social media to market their small business, using their website to either sell their wares or capture leads, and leaning into digital marketing vs traditional marketing in general. I’ve talked before about feeling like a small fish in a big pond. Feeling invisible. Struggling to demand attention. Watching your ideal customers float on by in ignorant bubbles. Now obviously there are many layers to this, and I’m not a marketing guru, but as a brand specialist, there are some blaringly obvious mistakes that small business owners are making that I can’t help but share with you, so you can either avoid them or fix them… and discover the secret to standing out online from the stance of your visual brand at the very least. Once I reveal them, you can’t unsee them. So listen now to find out how you can get your visual brand to get you more attention online! 📣 The Branding Hub is NOW OPEN! Your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, Canva® templates + marketing resources. JOIN NOW Click here to listen on: YouTube

You know that feeling when nothing seems to be going your way? No matter what you try, or how hard you push, you feel like you’re constantly bashing your head against a brick wall? Honestly lovely, I’ve felt like this many times in my 16+ years of running a business. It’s frustrating to say the least. When you aren’t seeing the return for your marketing efforts, and all you’re seeing are dust bunnies and crickets… you might feel like you want to throw in the towel. But lovely, please don’t. Listen to this episode for five things to focus on to get yourself out of your dark hole and back on track. FREEBIE: Find confidence in your brand with my Branding Success Blueprint. Click here for free access.   Click here to listen on: YouTube

Elena Duggan won the hearts – and appetites – of people across the globe as the winner of MasterChef Australia season 8 in 2016. I remember it well. Ellie, as she’s affectionately known, is a childhood friend of mine so I was glued to the screen every night after my then 1-year-olds’ bedtimes! She has since established herself as an expert in healthy, inclusive cooking, providing regular content on ingredient, equipment and technique alternatives that engages followers and helps them live their best life. She also consults with hospitality industry stakeholders on how to make their menus and spaces more inclusive to people of difference. During this episode Elena and I chat about: How being multi-passionate and multi-skilled has driven her career path How and why she transitioned from teacher to foodie (without letting go of her core values for quality education and equal opportunities) Upholding an ‘accidental’ personal brand after exiting the MasterChef bubble The importance of staying true to her values throughout her entire career, and how she makes decisions that feel aligned when presented with brand collaborations and opportunities Exciting new offers on the horizon from Elena (stay tuned!!) Her sage advice for work at home business mums feeling unsure which path to take, and how to fix your attitude so you can never fail Find Elena on Instagram or head straight to her website.  Click here to listen on: YouTube

Belinda Whelan is a Certified Health Coach specialising in helping women with Celiac disease to live a full and healthy life. Belinda works closely with women all over the world to teach them how not only live with celiac disease, but thrive doing it. She is the host of The Healthy Celiac Podcast and founder of the Ultimate Celiac System. During this episode Belinda and I chat about: Her journey to becoming a renowned health coach How she pivoted to an online model successfully How Belinda knew she had no choice but to embrace her niche of serving women with Celiac disease Facing the fear of running out of content within your niche or succumbing to shiny object syndrome Where Belinda’s clients come from and how you can use the same strategy for your business Her top advice for service providers struggling to pin down their niche for fear of breaking their business Find Belinda on Instagram, head straight to her Website for all her amazing FREE resources!  Click here to listen on: YouTube

As mums in business, we seek freedom to live life in a way that is aligned with our values AND gives us flexibility to be present for our families. But here’s the thing. To get to a point in your business where you actually have the “balance” of these things pinned down takes a bit more than it appears on the surface. It has been a very long time since I’ve ever even contemplated that I might ever be able to live a balanced life. To me, life is just life. Business is life. Family is life. Hobbies are life. Exercise is life. Everything is connected. Integrated. And truly, this is the secret to letting go of “balance” and stepping into your version of “success”. Something I’ve noticed is that more women are starting businesses from home than ever before. And I am HERE FOR IT. The hardest parts in these early stages though, are gaining traction, keeping yourself accountable to your goals, and figuring out what to focus on in order to get your business to a point where you CAN enjoy the fruits of your labour. So if you are feeling a little stuck in your circumstances, or maybe a little resentful that you don’t have the time or energy to put into your business to get it to where you need it to be, here are a few tips (from lived experience!) that have helped me tackle my mindset demons and take BIG LEAPS in my business. FREEBIE: Find confidence in your brand with my Branding Success Blueprint Click here for free access. Click here to listen on: YouTube

In the vast landscape of well-intentioned but largely unregulated business coaching, there exists a minefield of opinions when it comes to branding. For online business owners navigating the often daunting task of building their new brand, separating the good advice from the bad can be incredibly overwhelming. In an era where anyone with a laptop and access to Canva can claim to be a branding expert, it's crucial to sift through the noise and discern the wisdom from the waffle. So today, as a visual brand designer, illustrator and stylist who has the bachelor degree to prove it, I’m here to shine a light on five of the dumbest pieces of branding advice I see commonly spruiked by business coaches hunting their new business owner prey. From the suggestion that a brand is a mere afterthought to the temptation of snagging a logo for the price of a latte, we'll delve into why these tempting shortcuts can lead to long-term headaches for businesses seeking to make their mark and build their brand legacy. 🥂 POP THE CHAMPAGNE – THE BRANDING HUB OPENS THIS THURSDAY 7 MARCH! The Branding Hub is your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, Canva® templates + marketing resources. Ditch generic templates and start showing up with excellence. Tap the link below to get your name on the waitlist to for a never-to-be-repeated relaunch offer! CLICK HERE to add your name to the VIP waitlist! Click here to listen on: YouTube

Pardon the cliché, but we all know that standing out in the crowd is essential to opening the floodgates to a seamless flow of dream customers, waving their wallets around begging you for more of your services or products. Goals, right?! But one of the biggest mistakes online business owners make is focusing on product quality and marketing strategies, leaving nothing left in their budget for their visual brand aesthetic. But think about it. From the moment a potential customer encounters your brand, whether on Instagram, Tik Tok or through a Google search, the visual impact and subsequent emotional connection (or lack of) instigated by your brand plays a crucial role in shaping their perception and directly influencing their purchasing decisions. So today, let’s explore the undeniable impact of brand visuals on your business's profitability. Because let’s face it. The whole point of owning a business is to make profits. Here are my tried and tested tips to boost your confidence: Creating a memorable first impression Building trust and credibility Differentiation in the dreaded saturated market Emotional connection – yes it is possible! Increased perceived value = higher prices By navigating these five key areas, I want to help you wholeheartedly understand that investing in good brand visuals can directly impact your bottom line by attracting customers, building trust, differentiating your business, fostering emotional connections, and increasing the perceived value of your offerings. And ALL of these things undeniably contribute to increased sales. Which is what every business needs to succeed. And if you’re seeking access to distinguishable, easy to implement, unique and easily customisable brand visuals that both stand out in all the right ways AND don’t cost the earth… I’m very excited to share the news that the ALL NEW portal for my membership, The Branding Hub is almost ready for launch!!! The Branding Hub is your one-stop library for professionally designed, eye-catching visual brand assets, illustrations, icons, Canva® templates + marketing resources. Ditch generic templates and start showing up with excellence. I’ll be opening the doors for new members on Thursday 7 March with a never to be repeated introductory offer PLUS bonus gifts from me, so tap the link below to get your name on the waitlist to make sure you don’t miss it! CLICK HERE to add your name to the VIP waitlist! Click here to listen on: YouTube

Do you prefer quiet corners to crowded rooms full of chit chatting business owners? Me too, but referral marketing, affiliates and authentic connections are all back in abundance after the unspeakable blip on the radar (i.e. the Covid era). If you’re anything like me, you breathe a sigh of sweet relief if you can hide behind a computer or phone screen rather than face the daunting reality of any situation that puts you in the spotlight. But here’s the reality. In a world saturated with noise and lacklustre marketing, authentic connections are like gold. People trust people, not pushy sales pitches. So, it's time to embrace networking as a powerful tool for building brand awareness from the ground up. Feeling overwhelmed by the thought of networking? Don't worry, I've got you covered. Here are my tried and tested tips to boost your confidence: Give yourself some quiet time before and after the event to recharge Reach out to the host beforehand to ease any awkwardness Arrive early to avoid the stress of being late Prepare some conversation starters to keep things flowing smoothly Practice your elevator pitch until it rolls off the tongue effortlessly Focus on one key offer or service to avoid overwhelming potential connections Don't forget your gorgeous business cards! And above all, approach networking with the intention of giving, not just selling Yes, networking can be daunting, especially for introverts. But remember, growth lies beyond your comfort zone. So, listen to this episode to arm yourself with my networking tips for introverts and dive into your next business event with confidence. FREEBIE: Find confidence in your brand with my Branding Success Blueprint. Click here for free access.  Click here to listen on: YouTube

When Karlie Plowman, aka Techno Bird, delivered a 10/10 training session inside my membership, The Branding Hub, I knew I had to get her in the poddy hot seat! Karlie is a seasoned professional in the field of website design and SEO, dedicated to supporting women in small business. With over 10 years of experience, Karlie has established herself as a leader in the industry, having worked with a diverse range of businesses across various sectors. Her business, Techno Bird, serves as a platform for empowering business owners with the knowledge and skills necessary to thrive in the digital landscape. Join myself and Karlie as we explore her rollercoaster ride to find her career path as a website developer, why she loves it SO MUCH, and how she uses SEO to help her clients (and herself) gain a massive advantage over the competition! During this episode Karlie and I chat about: How she discovered her passion and established her career path on maternity leave at the age of 29 Why she loves SEO so much and why you should too! The three most important things to focus on FIRST when it comes to establishing your SEO The top indicators to test whether your SEO is actually working Karlie’s philosophy on gaining the advantage over your competition Her two top tips for excellent SEO Find Karlie on Instagram head straight to her Website for all her amazing FREE resources!   Click here to listen on: YouTube

Hello and welcome to the first episode of 2024! I’m so excited to reconnect with you all, and what better way to start than by sharing my thoughts and insights on how to make your brand bolder, stronger and smarter this year! I’ll be sharing: My word of the year and how it applies to what I’m planning for this year Top things to avoid in 2024 How to genuinely stand out in the ever increasing crowd The thing I’ll be focusing on this year to create lasting connections The secret to AI-proofing your brand Click here to listen on: YouTube

Something I love about this time of year, on top of all the beautiful festive moments and memories, is the opportunity to rest and reflect on the year that was, with a fresh new door opening to a new year just around the corner. I’m a traditionalist when it comes to setting goals. I know you can set them anytime, that the time of year really doesn’t matter, but a New year to me is like starting a crisp, white unmarked notebook. It almost carries the smell of anticipation and a tangible sense of excitement. So if you’re like me, an anti-hustler who thrives in the slow moments with time to process and reflect, but you also love a structured guide to follow, listen to this episode and take notes as you go. To thank you for listening to the podcast this year, sharing it with your friends and generally being awesome, I want to share with you my four step reflections and gratitude process to help you finish 2023 with clarity and gratitude, and to reset and refocus your goals for a prosperous 2024. If you’d like to download the guide for free, tap the link below and grab your printable copy. REFLECTIONS + GRATITUDE GUIDE I wish you a very Merry Christmas, my very best wishes for the new year ahead and my greatest thanks for being part of my world this year. I’ll be back in your ears late January. So I’ll see you on the other side. Rach x Click here to listen on: YouTube

Are you feeling the struggle to whip up creative content and connect with your audience in the midst of a season packed with endless commitments, events, and a mountain of things to organise? Well take a breath and let that stress melt away, because I'm here to dish out a quick and delightful list of ideas to infuse some festive vibes into your brand in the coming weeks. Grab a pen and paper… and let’s make sure your brand stays on the radar of your ideal customers and doesn't disappear into the Christmas chaos! Join the Branding Hub now for instant accesses to customisable brand resources.  Click here to listen on: YouTube

You’ve most likely heard the quote: You are the average of the five people you spend the most time with, by Jim Rohn. And it makes sense, right? Think about when you perhaps got caught up in the wrong crowd at high school and the decisions that flowed on from that. Or maybe how that applies to a sporting team. I know for a fact that my girls play a much better quality game of netball when they’re playing with a team filled with strong players rather than the opposite, where they seem to have forgotten how to catch a ball! But how does this apply to business? And how can you consciously hand pick your own influence circle to thrive in business? Well first of all, it takes courage. Just like breaking away from the cool group or having the guts to say no to peer pressure, it takes a certain resolve to take the steps required to invest your time, money and energy into people who you know will help you to stay true to your own values, mission, and most importantly, life and business goals. Listen to this episode to find out how I choose my own influence circle, and how you can too! Click here to listen on: YouTube The Kindred Collective mastermind experience is closing today, Monday 4 December! – CLICK HERE TO LEARN MORE AND SECURE YOUR PLACE

As we start to wind down for 2023, it’s time to reflect on the year that has been and what lies ahead. I know it’s been a weird year for a lot of brands. We have seen businesses closing their doors. Perhaps even ones we thought were doing so well. And this is disconcerting in itself. But that doesn’t mean it has to happen to YOU.. Perhaps you made plans or dreamt up big lofty goals at the beginning of the year, but then well… life happened. Or really, 2023 happened. And I feel like we’ve been saying that about every year since 2020. It just keeps getting weirder and weirder. Or should we say, curiouser and curiouser? But what this highlights to me (and not just from a marketing perspective), is that more than ever before, you can’t simply follow someone else’s formulas, strategies or tactics and expect success to flow into your business. You have to pave your own way. I believe that we will get through this economic speed bump, which has undoubtedly impacted the small business community in general. But the only way through is to stay true to your vision; your mission and your brand. Keep your “why” closer than ever before. Never stop investing in your brand, because above all else, at the end of the day, even if your sales aren’t quite what you had hoped for, if your brand is strong, you will make it out the other side! Stronger. So moving forward into 2024, with all of that in mind, I want to share with you a sort of journey if you will. Listen to this episode to learn my six steps to elevate your brand in 2024. Click here to listen on: YouTube The Kindred Collective mastermind experience IS OPEN! – CLICK HERE TO LEARN MORE

I've witnessed first-hand how easy it is for female business owners to drift off-course and succumb to influences that detract from their true purpose. This inevitably leads to burn-out, disillusionment and unrealistic expectations. Sound familiar? Every year, without fail, I have conversations with female business owners. They’re running businesses from home, marketing online, juggling the care of their children and household, succumbing to the piling pressures of Christmas holidays impending. They’re EXHAUSTED. Shattered even. I see them limping to an invisible finish line. And it literally pains me. Because if they shifted their mindset and implemented a specific set of tools and strategies throughout the year, they wouldn’t be feeling that way. And if they were, they’d know the antidote. Listen to this episode to learn the art of leading with femininity, and how this concept can give you strength to grow your business sustainably and purposefully. Click here to listen on: YouTube The Kindred Collective mastermind experience IS OPEN! – CLICK HERE TO LEARN MORE

What better way to celebrate 100 EPISODES of Brand Lover with Rachel Reiter than to sit down with my very own podcast editor/manager and overall business support sidekick, Monique Felder – Kajabi Weapon?! She’s crafting her own narrative, meticulously penning each page, and embracing the journey wholeheartedly. Monique Felder - Kajabi Weapon has established a stellar reputation for assisting and empowering heart-centred coaches to elevate their services with the power of Kajabi. Monique takes immense pride in being the trusted go to for heart-centred coaches on their journey to success through Kajabi. But like any good tale, it did not start out exactly like this! Join Monique and I as we celebrate 100 episodes, dive deep into her brand journey and explore how she went from general VA to sought after specialist in just three years! How and why Monique’s career path changed so quickly, and how she found the courage to embrace change by following her intuition How and why Monique invested heavily in her brand in her first year in business… and how her your investments have paid off time and time again A raw insight into how Monique’s business success might have been impacted if she hadn’t taken the leap to refine her brand and niche her services Monique’s most recent journey with me inside my most intimate mastermind experience, The Kindred Collective – she shares her honest experience and how she has evolved personally and professionally over the past six months Her recommendation for new brand builders wanting to accelerate their business Find Monique on Instagram Click here to listen on: YouTube The Kindred Collective mastermind experience IS OPEN NOW! – CLICK HERE TO LEARN MORE

Confession time. I wasn’t going to record a podcast this week. I ran out of time. I’m low on energy. I have had meetings and clients to serve. I’ve been escorting my girls to sporting events, music commitments and extra school things. The puppy has been particularly naughty. Some might call these excuses. I call them life. Some say you need to make sacrifices to grow your business. But my question to you is: which sacrifices are actually worth it? But which ones are necessary? Which ones are detrimental to you? Which ones are beneficial? Remember, where you invest your time is a literal flashing neon sign that shows what’s most important to you. So how can you focus on graceful growth, whilst still enjoying your life and being mindful of your energy as a woman in business? Listen now to hear my thoughts. Click here to listen on: YouTube The Kindred Collective mastermind experience opens November – CLICK HERE TO LEARN MORE

I chatted briefly on the podcast a couple of weeks ago about the impact that consumer behaviour has on the decisions of our potential clients to work with us or not. If you haven’t listened to that episode, go and catch it now. I touched on facing rejection in your business, and how adapting to change in general consumer behaviour can have a positive impact on the decision making process. Basically, on whether or not you can nurture a “yes” out of a potential client or customer. But a “no” isn’t always a hard “no”. Think about it like this. Perhaps they’re saying no not because of something you’ve said or done, or they don’t like your offer, or they don’t like the sound of your voice, or your hair, your they think you’re ugly (jokes, our minds are pretty funny the way they jump to conclusions like this though right!?). Maybe they are saying “no” because they actually need you to help them step towards a “yes”! Click here to listen on: YouTube The Kindred Collective mastermind experience opens November – CLICK HERE TO LEARN MORE

I’ve made a HEAP of mistakes along my journey of 17 years as a business owner. I could probably fill an entire journal with them, and then some. Because I’m still making them. But without mistakes, there is no learning. And without learning, there is no growth. It’s painful, sure. But ain’t it the truth with anything in life?! Here’s the thing though. If you don’t make any kind of choice, or decision, or risk, you never get anywhere. The most motivating question you need to ask yourself is: “am I ok with staying stuck where I am?” If you’re not willing to fail, how will you learn what it takes to be successful? Listen to this episode to hear my raw and honest pathway to business growth, and how you can switch your mindset to do the same. Click here to listen on: YouTube Free 4 day bootcamp for online business owners – starts today (Monday 23 October 2023)! Has your brand got you befuddled? Join me for Brand Polish Bootcamp! Ditch your self-doubt and start making bold moves towards brand dominance. Monday 23 October - Thursday 26 October. SIGN UP HERE The Kindred Collective mastermind experience opens November – CLICK HERE TO LEARN MORE