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With Intent

With Intent
Author: IIT Institute of Design
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© 2024 Institute of Design
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With Intent is a podcast from ID where we talk to a range of people—writers, designers, business strategists, policymakers, doctors, community organizers. The common thread? Whether they self-identify as designers or not, they're using design in their work.
29 Episodes
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In this trailer, host Lee Moreau previews the upcoming season of Design As, which was recorded at ID’s Shapeshift Summit in May. The summit brought together leaders from the creative, technology, and business communities to discuss the implications of AI on design and human culture.This preview offers a glimpse of their new season as it continues the conversations that started at Shapeshift— conversations that don’t oversimplify AI, but explore the many complicated ways it intersects with design.
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this episode from ID's Shapeshift conference, Terry Williams-Willcock, Chief Customer Officer at RUSH Digital, and Chelsea Pratt, Design Lead & Strategist at Thoughtfull, discuss ways that intentionally designed AI can address challenges to democracy.Key TopicsWhy "AI won't save democracy, but design might."The democratic crisis of trust: why people aren't disengaging from voting because they don't care, but because they don't know who or what information sources to trust.Designing for the margins to benefit everyone: how focusing on visually impaired voters revealed universal barriers to accessing political information and participating in democracy.Their work on Chime: using various AI tools to transform complex policy content into engaging, multi-perspective audio experiences.Why human values must drive AI design principles and move beyond commercial incentives toward transparency, accessibility, and shared truth as the foundation for democratic participation.Additional ResourcesID’s Shapeshift Summit: Shaping Our Future with AIID Events
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this episode from ID's Shapeshift conference, Anamitra Deb, Senior Vice President of Programs and Policy at Omidyar Network, makes the case for "hardwiring humanity" into our digital future. Drawing from his grandmother's remarkable use of technology at age 100, from health monitoring to Netflix streaming, he illustrates how innovation succeeds when embedded in structures of human care and compassion. Key TopicsWhy shared agency and societal governance are essential countervails to concentrated tech powerHow expanding who sits at the decision-making table, from kids and teens to workers and faith leaders - creates better technology outcomesThe case for "rules of the road" in digital technology, comparing current Wild West conditions to safety standards in automotive and pharmaceutical industriesStories where partners have had success in developing better approaches, from youth-led advocacy to fashion models winning IP rights over AI-generated likenessesThe three-to-five-year window of opportunity to shape AI's development toward inclusive, equitable outcomesHow designers can be central to creating technology defaults that work for the most vulnerable usersAdditional ResourcesID’s Shapeshift Summit: Shaping Our Future with AIID Events
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this episode from ID's Shapeshift conference, Ryan Powell shares how Waymo uses design to tackle one of the world's most pressing challenges: the 1.35 million annual traffic fatalities and 50 million injuries from vehicle crashes. Key TopicsThe challenge of building trust between passengers and autonomous vehicles in the absence of human driversThe evolution from Phoenix's suburban environment to San Francisco's dense urban challenges, requiring "legible motion" and LED signals to communicate with pedestrians and other road usersWorking with cities as stakeholders to integrate autonomous vehicles into existing transportation systems, including first-and-last-mile solutions for public transitGrowing evidence that autonomous vehicles are making roads safer, particularly for vulnerable road users like pedestrians and cyclistsThe importance of maintaining human-centered design principles when developing AI applications, focusing on human needs rather than technological capabilitiesAdditional ResourcesID’s Shapeshift Summit: Shaping Our Future with AIID Events
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this episode, Patrick Whitney shares his path from reluctantly accepting Jay Doblin's invitation to teach a single course to discovering his passion for helping students grow. He reflects on the challenges of teaching design, particularly to eager freshmen students, and how that experience shaped his understanding of design education.Key TopicsThe fundamental tension between business's focus on financial prediction and design's human-centered approachWhy traditional business metrics fail to capture design's true valueHow design value is measured in human moments: laughter, social interaction, and improved daily experiencesPatrick's prediction of a crisis in prediction-based business model and the shift from "economy of scale" to "economy of choice" in modern businessWhy businesses must demonstrate value rather than simply predict it How designers can generate richer arrays of strategic optionsAdditional ResourcesID Honors Design Visionary Patrick WhitneyID Events
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
Hosts Thamer Abanami and Albert Shum explore the revolutionary Clear RX prescription packaging system, created by designer Deborah Adler. What began as a personal experience with her grandparents' medication mix-up evolved into a groundbreaking design that transformed how medications are dispensed in America. The episode reveals how thoughtful design thinking, strategic partnerships, and persistence can create meaningful impact in healthcare.Through an engaging conversation with Deborah Adler herself, this episode uncovers how a designer's entrepreneurial spirit, combined with deep observational insights and strategic collaboration, can overcome complex regulatory challenges to bring innovative solutions to market.Key TopicsThe Genesis of Clear RXDeborah's pivot from a thesis on curly hair products to prescription bottle design following her grandmother's medication mix-upThe concept of "Gemba" (Japanese for "the real place") and its importance in identifying real-world problemsInitial prototype development using dollhouse materials and tubingDesign Evolution & FeaturesD-shaped bottle design evolution to accommodate child safety capsCollaboration with industrial designer Klaus RosbergKey design elements:Upside-down orientation for better grip and accessibilityEnhanced label space for improved readabilityColor-coding system for family member identificationInformation design and layout highlighting crucial label informationHigh-contrast text for better visibilityStrategic ImplementationNavigation of regulatory challenges through FDA consultationPartnership with Target as a strategic choice for market entryRapid development and implementation within one yearBalance between innovation and practical constraintsBeyond Clear RXDevelopment of Adler RX system for managing multiple medication regimensContinued innovation in healthcare design through collaborations with CVS and Johnson & JohnsonImpact on both pharmacy and design communitiesDesign Principles & LessonsImportance of working within constraints rather than fighting themValue of direct observation in identifying design opportunitiesRole of strategic partnerships in bringing innovations to marketBalance between creativity and practical implementationSignificance of understanding regulatory landscapes in healthcare design Additional ResourcesClear Rx Medication Systsem Visual OverviewAdler Design
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this episode, hosts Thamer Abanami and Albert Shum explore the groundbreaking design of the OXO Good Grips Peeler, an everyday tool that transformed how people interact with kitchen products. Featuring an exclusive interview with Davin Stowell, the founder of Smart Design and the visionary behind the peeler, the episode unpacks the story of how one small tool became a design revolution. Created with a focus on accessibility and universal usability, the peeler emerged from Sam Farber’s inspiration to help his wife, Betsy, manage kitchen tasks despite her arthritis. This intention not only sparked the iconic Good Grips Peeler but also launched OXO as a household name synonymous with thoughtful, inclusive design.The conversation delves into the essence of what makes the OXO Good Grips Peeler an enduring example of good design—its intuitive handle, ergonomic form, and careful balance of signaling and functionality. This episode highlights the peeler’s journey from concept to market, showing how Stowell’s commitment to observation, prototyping, and user-centered design practices set a new standard. Listeners will come away with a richer understanding of how design principles and values can create products that improve lives and build stronger market connections. Key PointsOXO Good Grips Design Origins and beginnings of Inclusive Design- Discover how Sam Farber’s insight into his wife’s struggle with kitchen tools inspired a radical redesign focused on accessibility. Learn how this user-first approach laid the foundation for OXO’s success.Interview with Davin Stowell- Davin Stowell shares behind-the-scenes insights into the development process, from partnering with the Arthritis Foundation to testing prototypes with users. He discusses how OXO’s commitment to user centered design and inclusive design has impacted the industry.Form and Function in Balance- The episode explores how the OXO peeler’s tactile handle and intuitive blade orientation create an inviting, easy-to-use tool. Albert and Thamer highlight the peeler’s distinctive “fins” on the handle as an example of both a functional and branding element.Testing and Prototyping- Stowell emphasizes the value of iterative prototyping and user testing, sharing anecdotes about testing materials, blade alignment, and even listening for the perfect peeling sound to ensure the final product met OXO’s high standards.Legacy and Impact- Reflect on how the OXO Good Grips Peeler set a benchmark for good design that is inclusive, becoming an iconic example in product design history. The episode questions how these design principles remain relevant and are applied today. Additional ResourcesSmart Design- Discussion with Tucker Fort, Smart Design Partner on How Smart Design is Inclusive DesignFast Company- Davin Stowell shares his thoughts on The Untold Story of the Vegetable Peeler That Changed the WorldOXO Website- The company shares the history Behind the Design: OXO's Iconic Good Grips Handles
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
Hosts Thamer Abanami and Albert Shum explore how Zipline is addressing critical gaps in healthcare delivery through the use of autonomous drones. Especially in underserved rural areas, where timely access to medical supplies can mean the difference between life and death, Zipline's iterative approach to widening healthcare access has made real impact. The discussion highlights the key elements of Zipline’s success: their culture of ruthless practicality, their focus on simple, cost-effective solutions rather than theoretical perfection, and the role that partnerships with governments, like Rwanda’s, played in scaling their operations. Key PointsHealthcare Access Challenge: Over 4 billion people live in rural areas with limited healthcare access, leading to preventable deaths due to a lack of medical supplies.Zipline’s Mission: Founded in 2014 by Keller Renaudo Cliffton and Keenan Wyrobek, Zipline set out to solve these logistical challenges by developing autonomous drones capable of delivering medical supplies to hard-to-reach areas.Innovative Drone Design: Zipline operates two platforms: Platform 1 for rural deliveries, using fixed-wing drones with a parachute-drop system. Platform 2 for urban areas, utilizing a hybrid drone with precision delivery via a descending “Droid.”Rwanda Success Story: Zipline launched its operations in Rwanda in 2016, initially serving 21 hospitals. By 2019, they were delivering 75% of the country’s blood supply outside the capital, reducing blood wastage and maternal deaths.Global Expansion: Zipline now operates in Ghana, Japan, the United States, and other countries, partnering with retailers like Walmart and expanding their delivery scope to include retail and various medical supplies.Regulation and Equity in Emerging Technologies: The role of regulation to keep pace with technology to avoid unintended negative outcomes and help ensure that underserved communities gain access to these advances, rather than being left behind.Additional ResourcesIEEE Spectrum: Detailed article discussing how Zipline designed its Droid delivery systemZipline’s Website: Learn more about their technology and global operations at FlyZipline.comGates Foundation: Discover the foundation’s work on global healthcare and their partnership with Zipline at gatesfoundation.orgLeap Design: A catalyst organization to build design capabilities and unlock latent potential in existing networks to promote the well-being of people and the planet Leap.org100 Greatest Designs List: Check out ID’s list of the 100 Greatest Designs of All Time
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
Hosts Thamer Abanami and Albert Shum delve into the creation of Raspberry Pi—a $35, credit card-sized computer that has revolutionized technology education and sparked innovation worldwide. They explore the origins of the Raspberry Pi, its foundational design principles, its profound impact on education and industry, and why it succeeded where other educational technologies struggled.Joined by special guest Sheryl Cababa, Chief Strategy Officer at Optimistic Design and author of Closing the Loop: Systems Thinking for Designers, the conversation expands to discuss approaches for designing for educational outcomes, including the topics of stakeholder-centered design, the pitfalls of techno-determinism, and the importance of designing with marginalized communities in mind.This episode sheds light on how a small team of visionaries created a low-cost, versatile computing platform that reignited interest in computer science education and empowered a global community of innovators. The discussion underscores the importance of affordability, accessibility, stakeholder engagement, and a clear mission in developing impactful technological solutions.Key TopicsThe Origins of Raspberry PiMotivation for Creation: Addressing the alarming decline in computer science applicants and rekindling interest in programming among youth.Inspiration from the Past: Drawing lessons from early home computers like the BBC Micro to create an accessible platform.Formation of the Raspberry Pi Foundation: Establishing a nonprofit organization focused on education.Design Principles of Raspberry PiAffordability: Achieving a groundbreaking price point of $25-$35 to democratize access to computing.Accessibility: Utilizing open-source hardware and software to encourage tinkering and learning.Versatility: Incorporating GPIO pins and modular design to enable a wide range of projects, from robotics to environmental sensing.Nonprofit Mission: Balancing educational goals with sustainable practices through a commercial arm.Impact on Education and CommunityEmpowering Educators and Students: Supporting over 26,000 teachers and 12,000 schools in the UK, fostering hands-on, project-based learning.Global Community Engagement: Building a vibrant ecosystem of makers, educators, and enthusiasts sharing resources and collaborating.Industrial Applications: Adoption by various industries for innovative solutions, contributing to sustainability and growth.Lessons from Other Educational Tech InitiativesAnalyzing Failures and Successes: Comparing Raspberry Pi with initiatives like MOOCs and One Laptop Per Child to highlight the importance of community and stakeholder engagement.Top-Down vs. Bottom-Up Approaches: Understanding why grassroots involvement can lead to greater success and impact.Insights from Sheryl CababaStakeholder-Centered Design: The necessity of involving diverse communities in the design process to create inclusive solutions.Tech Bias and Techno-Determinism: Critiquing the assumption that technology is inherently beneficial and discussing potential harms.The Curb Cut Effect: Designing for marginalized users to create benefits that extend to all.Sustainability and Business ModelCommercial Arm for Sustainability: How the Raspberry Pi’s commercial success supports its educational mission.Ecosystem Building: Encouraging third-party development and industrial use cases to expand impact.Future Implications and ApplicationsApplying Raspberry Pi’s Principles: Lessons on affordability, adaptability, and community engagement for future technological innovations.Designing for Social Impact: Emphasizing the role of designers, engineers, and systems thinkers in creating technologies that serve broader societal needs. Additional ResourcesRaspberry Pi Foundation- Learn more about their mission, educational resources, and how to get involved.“Closing the Loop: Systems Thinking for Designers” by Sheryl Cababa- Explore insights on applying systems thinking in design to create sustainable and impactful solutions.With Intent Season 1 Episode 1: Utopianism and Technology with Morgan Ames- In the debut episode of "With Intent," Kristin Gecan interviews Morgan Ames about the One Laptop Per Child project, exploring its ambitious but ultimately unsuccessful attempt to provide laptops to children in developing countries. The discussion examines the project's failure, its connection to utopianism, and potential lessons for the field of design.Sheryl Cababa: Designing For A More Equitable World with Systems Thinking- The 2024 Lucas J. Daniel Lecture in Sustainable Systems at the Institute of Design.
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this episode of the With Intent podcast byIIT's Institute of Design, hosts Thamer Abanami and Albert Shum welcome LifeStraw CEO Alison Hill. They discuss how LifeStraw was borne out of innovative technology and a unique business model that balances profit with purpose. Key Points: The global water crisis: 2 billion people lack access to safe drinking waterLifeStraw's origins with Vestergaard and partnership with the Carter CenterEvolution from public health tool to consumer productInnovative hollow fiber membrane technologyUser-centered design principles for public health productsLifeStraw's dual focus on consumer business and social impactImpact: Nearly eradicating Guinea worm disease, reaching 10 million children Additional Resources: LifeStraw’s 2023 Impact ReportVestergaard (LifeStraw's parent company)The Carter CenterWorld Health Organization water crisis statistics
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
Hosts Thamer Abanami and Albert Shum explore the tale of Massimo Vignelli’s 1972 New York City Subway Map. Vignelli's design was celebrated for its modernist brilliance yet heavily critiqued for its practical shortcomings. Here, Thamer and Albert delve into the tension between geometric abstraction and geographic accuracy, examining how Vignelli’s map became both a milestone and a lesson in design history.Take a deep dive into the complexities of designing for large-scale systems. This episode explores the importance of finding a delicate balance between aesthetic innovation and practical functionality, emphasizing the importance of user-centered design and iterative processes. Take away valuable lessons for engineers, designers, and systems thinkers on the profound impact that design and client decisions can have on user experience and social progress. RESOURCESHarry Beck’s London Underground MapUnderstand the pioneering design that influenced transit maps worldwide.Massimo Vignelli’s 1972 Subway MapExplore the original design that sparked both acclaim and controversy.Hertz and Associates 1978 Subway MapExplore the 1978 successor to the Vignelli map and foundation of today’s NYC Subway MapThe Subway Map that Rattled New Yorkers, The New York TimesThe New York Times’ take on the Vignelli map controversy.Helvetica and The New York Subway System, by Paul ShawA detailed exploration of the history and evolution of signage in the New York City subway system. The book examines the complex interplay between design, politics, and public perception in shaping the visual identity of one of the world's most iconic public transportation systems.The New York Subway Map Debate, Edited by Gary HustwitA book containing the full transcript of the New York Subway Map debate from the newly discovered tape, along with new interviews with surviving participants John Tauranac, Peter Laundy, Arline Bronzaft, and more.
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In this introductory trailer to With Intent Season 3, hosts Thamer Abanami and Albert Shum introduce themselves as this year’s Latham Fellows at the Institute of Design at Illinois Tech. They share their excitement about co-hosting the podcast and reflect on their 15-year professional partnership, including their collaborative work on a broad range of design projects and their previous podcast, The Design Vault. Their longstanding relationship sets the stage for insightful discussions on design and its impact on society.The hosts outline the themes and focus for the upcoming season, which will explore designs featured in ID’s list of 100 Great Designs of Modern Times, published with Fortune magazine in 2020. They will delve into topics centered around innovation, responsible design, social impact, and scalability. By using notable designs as a backdrop—such as Zipline’s drone-based logistics platform (2014, #69), Massimo Vignelli’s New York City Subway Map (1972, #28), the ClearRx prescription bottle redesign (#36, 2005), the OXO Good Grips Peeler (1990, #6), LifeStraw water filters (2005, #53), and the Raspberry Pi computer (2012, #54)—they foster deeper conversations about design principles and the unexpected insights embedded within these creations.RESOURCESID: 100 Great Designs of Modern TimesPublished in 2020 by Fortune magazine, this list was created after the Institute of Design conducted an extensive survey of various professionals in the design field to identify designs widely regarded as exceptional. This season of With Intent discusses six designs from the list.Fortune: Article: The Greatest Designs of Modern TimesWhat does it take to become a design icon? There‘s more to it than good looks. These 100 products have made our lives simpler, better, and yes, more stylish.Video: The Greatest Designs of Modern TimesAn introduction to the list and the designs included in it say about how design is evolving in business.The Design Vault PodcastThamer and Albert’s podcast series about the stories and lessons behind iconic products from the past.
Institute of Design at Illinois TechDiscover programs and resources on design and systems thinking.Subscribe to With Intent for more explorations into how design shapes our world, whether we call it design or not.
In the final episode of our second season of With Intent, Jarrett Fuller asks ID Dean Anijo Mathew, Where Must Design Go Next?Anijo discusses ID’s pioneering history and where it’s headed next—summarizing ID’s four eras, defining what he calls Design Plus, and contextualizing the three forces acting on design today and where they will lead us.
Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
In the fifth episode of our second season of With Intent, Jarrett Fuller asks ID Associate Professor of Environmental Management and Sustainability Weslynne Ashton and Associate Professor of Design for Technology and Society John Payne, How Can Design Make the Biggest Impact?
“In the business world and in the government space, people often look around the world for ideas to select and decide on—as opposed to create. The mindset of the designer is that we are going to get together and create something.
—John Payne
Weslynne and John discuss working in the private versus the public sector, systems design, service design, why design isn’t just problem solving, and where design is headed next.
“We're in a yet unnamed era of design, that is more civic-engaged, that is thinking more about how do we tackle these bigger problems than developing a product or developing a service for particular client. We're going to see more and more people going throughout their careers between public and private sector.
—Weslynne Ashton
Jarrett Fuller, host of Scratching the Surface, is the 2022–23 Latham fellow at the Institute of Design and hosts With Intent this season.
Tune into With Intent to discover where ID is taking design next. Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
In the fourth episode of our second season of With Intent, Jarret Fuller asks ID Associate Professor of Healthcare Design and Design Methods Kim Erwin and Associate Professor of Civic and Community Design Maura Shea, Why Is Design Always Talking About Complexity?
Kim and Maura discuss making change in large communities and systems through asset-based community development, the value of modeling complex systems, and what a designer’s creative output looks like today.
Jarrett Fuller, host of Scratching the Surface, is the 2022–23 Latham fellow at the Institute of Design and hosts With Intent this season. Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
In the third episode of our second season of With Intent, Jarrett Fuller asks ID Associate Professor of Behavioral Design Ruth Schmidt and Charles L. Owen Professor of Systems Design Carlos Teixeira, What If Human-Centered Design Isn’t Enough? Ruth and Carlos discuss the capabilities and limits of human-centered design, the concept of humanity-centered design, and how the evolving role design plays in our organizations and corporations will shape our collective future. Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
The second episode of our second season of With Intent asks ID Associate Dean Matt Mayfield and Assistant Professor Zach Pino, How Do You Teach Design for Tomorrow? Matt and Zach discuss ID’s ever-evolving curriculum, the relationship of design to art, how students learn about technology at ID, the recent “seismic shift” in students’ goals, and challenges and opportunities of a field in flux.
Jarrett Fuller, host of Scratching the Surface, is the 2022–23 Latham fellow at the Institute of Design and the hosts With Intent this season.
Tune into With Intent to discover where ID is taking design next.
Subscribe on Apple Podcasts or Spotify and then do us a favor and rate and share the episode. Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
Jarrett Fuller asks, How does someone become a designer? in the first episode of Season Two of With Intent. This episode features Tomoko Ichikawa, Associate Professor of Visual Communication, and Marty Thaler, Associate Professor of Product Design. Tomoko and Marty discuss ID's Foundation sequence—possibly the strongest tie that ID has today with its history as The New Bauhaus. (Foundation at ID makes it possible for nondesigners to enter our graduate school.) Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
Mushon Zer-Aviv is an activist, artist, and designer. He's currently at work on devising new ways of understanding change and the future—ways that account for the limits of forecasting and consider the "darkness" of the future as a place for hope and possibility.
He also discusses systemic bias, the value of small talk, his appreciation for Rebecca Solnit, Naomi Klein, and Milton Friedman, and how his work brings provocation and action together. Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.
Marina Gorbis is executive director of the Institute for the Future, a place where business executives, policymakers, nonprofits, and others use foresight and futuring techniques to make better long-term decisions. For example, you might work with the Institute for the Future to anticipate and be able to plan for a worldwide pandemic.
In fact, Marina worked on just such a project years before COVID hit. Now that the pandemic is real, interest in futuring has spiked. Marina talks about what futuring is and the trends she's seeing—in particular, how our relationship with work is changing. She also talks about how she defines value creation, that project that anticipated the pandemic, and her current project, the Equitable Enterprise Initiative. Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
Subscribe to With Intent for more explorations into how design shapes
our world, whether we call it design or not.