Marketing Muscle Up Show With Richard Toutounji

So many fitness business owners jump straight into marketing their new business. That often leads to short-term tactics and constantly spending money on the latest new marketing platform. But there is a secret weapon that every business owner can use that will build a strong marketing base that will keep working for you for years to come and reduce the amount of money you'll have to spend in the long term. It's called Brand and that's what Richard is talking about today. Don't forget to subscribe to the podcast at https://anchor.fm/richard-toutounji & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing

In this episode of The Marketing Muscle Up Show, I’m joined by mindset coach James Short, who shares his expertise on mastering mental resilience to achieve success in business and life. We dive into how to avoid ego traps, improve "money flow," and the concept of "Blue Sky Time"—a powerful tool for reflecting and planning your next moves. Whether you’re navigating challenges in your fitness business or looking for clarity, James offers actionable strategies that will help you take things to the next level. Episode Highlights: [3:15] - The early days: How James got into the fitness industry at 17 and his drive to help people improve their bodies and minds. [8:32] - The power of mindset: Why mastering mental and emotional well-being is key to unlocking greater client and business success. [14:50] - From fitness to real estate: How James pivoted to helping real estate professionals master mindset, time focus, and money flow. [20:22] - What is Blue Sky Time? James shares how this 15 to 60-minute practice can help you review your wins, challenges, and lessons to make better decisions. [27:04] - Ego and success: How staying grounded and avoiding ego traps can help you achieve lasting success in business and life. [33:48] - The importance of planning for family and business: Balancing your business and family life through intentional planning and time management. Links & Resources: Learn more about James Short and his coaching programs at his website. Follow James on social media: Coach James Short on Instagram. Check out James’ free resources, including the 9 Steps to Performance Teams, on his website. If you enjoyed today’s episode, don’t forget to subscribe, share, and leave a review on your favourite podcast platform. Stay tuned for more tips on growing your fitness business and living the life you’ve always dreamed of!

It's the question that everyone who works in personal training asks themselves: is longevity possible? If you're a personal trainer, you know that the job is one of the most rewarding—and challenging—of careers. 💪 It's rewarding because there's nothing like seeing your clients achieve their goals and improve their health. It's challenging because you're on your feet all day, you have to keep up with the latest research in the field, and your schedule is never-ending. In addition to all this, you also have to constantly stay motivated, enthusiastic, and excited about what you do. 🙌 And if you're not careful, burnout can set in quickly. What's worse? Sometimes it takes months or even years before you realize how burnt out you are. And that can be devastating! You should never let yourself get to that point! There are simple tips to avoid the pitfall of burnout and loss of passion as a personal trainer. In this podcast, learn how to you can make longevity possible for you as a personal trainer. Listen as we talked about the importance of taking some time out for yourself, maintaining your enthusiasm for the work, and setting realistic goals.  💯 PS. Whenever you’re ready, here are 3 ways I can help you to grow your studio... 1. Join our Facebook Community ‘Crush Your Fitness Marketing’ and get access to simple lead gen strategies for fitness pros. Click here to join.  2. Want to run better Facebook Ads? Download our Brand New ✨ Fitness Facebook Ads Scorecard™ Tool & start improving your ads today. 👉 Click here to access it.  3. Want fresh clients in your fitness studio every month without spending any money on ads? Join our Fast Fitness Client Challenge & find out how.

I'm sure you've been there. You're scrolling through your Facebook feed on a lazy Saturday morning, and before you know it, two hours have gone by, or maybe more.   A lot is happening in social media, and no one can escape; let's admit we are always hooked on it. Do we need to worry about it? Does it affect our daily productivity? And how to beat it? In this video, We talk about why I deleted Facebook from my phone on the weekends and how to help me beat it.   Watch the video on how to utilise and beat Facebook.   Show Notes 23:54 - Richard mentions The Fast Fitness Clients Program  24:02 - commarketing.com PS. Whenever you’re ready here are 3 ways I can help you to grow your studio...  Join our Facebook Community ‘Crush Your Fitness Marketing’ and get access to simple lead gen strategies for fitness pros. Click here to join.  Want to run better Facebook Ads? Download our Brand New ✨ Fitness Facebook Ads Scorecard™ Tool & start improving your ads today. 👉 Click here to access it.  Want fresh clients in your fitness studio every month without spending any money on ads? Join our Fast Fitness Client Challenge & find out how.

This week's guest on the podcast is Colette McShane, owner of The HIIT Factory, a fitness company helping people train and understand the importance of balance between the high intensity workouts with the low intensity stuff that’s good for the soul. Tune in as Richard and Colette talk about how The HIIT Factory started it's fitness revolution and why leadership is crucial in growing your fitness studio Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Fitness Studios don’t just go out and succeed; it takes a lot of hard work, time and planning. It also doesn’t happen without roadblocks. While there are several key elements that will make running a gym easier than it sounds, there are also mistakes that you should avoid. What are the things you need to remember and avoid when running a fitness studio? In this podcast episode, Richard shared his journey in the fitness marketing, the roadblocks he experienced, and the solutions that also helped countless gym and botique in the fitness industry. Tune in to this episode to discover frameworks and strategies that will help you run your fitness studio successfully. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉Find out more about Richard Toutounji & COM Marketing.

This week's guest on the podcast is Maz, head of UFC GYM Australia and New Zealand, a fitness company helping fitness enthusiasts train and master multiple martial arts with supreme strength and stamina. Maz is a former Sports Physiotherapist helping athletes become competitive and reach their goal with strength, courage, and discipline. Tune in as Richard and Maz talk about how fitness industry and consumer's mindset has shifted to the digital platforms and how it will help you scale your fitness studio. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Deciding the right path for your fitness business is an important decision to make. You don’t want to get stuck in a rut and not grow. The good news is that there are many ways to make your fitness business successful. But there’s also roadblocks, especially when several opportunity arises at once. How would you know which opportunities are best for your fitness business? In this episode, Richard talks about mindset that will help you bring your business to the direction Tune in to this episode to discover how to make decisions that impact the future of your business. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

This week's guest on the podcast is Owen Bowling, Co-Founder and CEO of The Wellness Program, an A.I. fitness technology company helping gyms engage and support their members. Owen is a fitness & technology entrepreneur creating solutions to help the fitness industry attract, engage, convert and serve more people. Tune in as Richard and Owen talk about how Coach Welly, Owen's fitness app, which is a personalised AI coach that fitness business owners can use in their gym, studio or PT business. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Richard hasn't been consistent in posting in social media. But let's not bore you with the reasons. In the end, consistency is the name of the game.  In this episode, Richard talks about why it's important to be consistent no matter what.  Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

This week's guest on the podcast is Jackson Millan, wealth coach and author of the international best selling book ‘Enjoy The Journey: Creating Wealth & Living The Life You Desire. Jackson has spent the last 15 years dominating the wealth and business strategy space having worked with over 1,000 clients to help them build over $1.5b in combined wealth. Jackson has personally scaled multiple 7 figure businesses and has helped many of his clients do the same. Tune in as Richard and Jackson talk all about growing your wealth as a fitness business owner and some action steps on how to future proof their business. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Keeping your business running smoothly is all about getting things done and having a plan for each day. In this episode, Rich and Ev share productivity tools they personally use to help you organize your time as a fitness business owner so you can focus on what's most important. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

In this episode of the podcast, Richard chats with Ev and they talk about tips to help you expand your marketing efforts more effectively. If you find yourself overwhelmed with marketing tasks and can't seem to get to your goals, this episode is great for you. Have a listen. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Do you own or manage a leisure center? In this episode, Richard talks about the best way to market your leisure to grow your members. Tune in! Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

QR codes are making a comeback! Find out what you're missing out on if you don't use QR codes for your fitness business. Tune in to this episode to learn quick but full of actionable steps you can immediately apply to your business! Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Tony Robbins is an entrepreneur, #1 NY Times bestselling author, philanthropist, and the nation’s #1 life & business strategist. So many business owners already know who he is. The first time Richard came across Tony was through one of his books and in this episode, he talks about key takeaways he learned from Tony Robbins. Have a listen. Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

Is it possible to reach a $1M in your personal training business? Yes but there are so many factors you need to consider in order to get to that million dollar mark. In this episode, Richard enumerates these factors to get to the million dollar milestone. Tune in! Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

In this episode of the podcast, Richard shares his experience at the Fitness + Wellness Show last week and his conversations with some of the amazing people he met at the conference. Richard also talks about how these people built a fitness empire, starting from 1 facility. Tune in! Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

This week's guest on the podcast is UBX CEO, Michael Jordan. UBX Boxing + Strength is the fastest growing boxing franchise globally with 90 + franchises across Australia, New Zealand, Singapore and the UK. In this episode, Richard and Michael talk about how Michael found solutions for the gaps and problems he found in the marketplace, how he funded his fitness business, how he marketed UBX and was able to open over 90 franchises and many more. Tune in! Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.

This week’s guest on the podcast is the youngest Stepz Fitness Franchisee, Sam Waller. In this episode, Sam shares his journey from being a PT to Franchisee to ultimately becoming the Franchisor of Stepz Fitness. Richard and Sam also talk about the different revenue steps for a multi-studio owner, the pros and cons of franchising and how to become a successful franchisee. Tune in! Don't forget to subscribe to the podcast & leave a 5 Star Review if you liked it! 👉 Find out more about Richard Toutounji & COM Marketing.