The PR Week

On this week's edition of The PR Week, Nick Ashooh, senior director of corporate and executive communication at APCO, joins us to talk about corporate reputation, what it takes to navigate today's complex stakeholder environments and working in Saudi Arabia. Plus, the biggest marketing and communications news of the week, including Golin Ketchum winning a national tobacco education campaign, Edelman helping Betty Crocker celebrate its 105th birthday, Chipotle's viral vegetable instrument campaign, brands moving beyond Hispanic Heritage Month, new data showing Gen Z uses social media as its most-trusted election info source, Karoline Leavitt joining Fox and key executive moves at Brunswick and Sanctuary.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this week's podcast, Jim Weiss, chairman and founder of Real Chemistry, joins us to chat about his podcast, Get Real with Jim Weiss, which explores personal health crises, or what he calls “getting hit by the bouncing ball.” He also talks about the importance of preventive care and why GLP-1s could be the most important thing happening in the economy. In the biggest marketing and communications news of the week, tech titans breaking bread with Presidents Trump and Xi, the latest in AI safety and regulation, Meta’s global comms lead, Edelman winning the American Egg Board’s creator AOR brief and the Cornell sexual abuse crisis. Plus the launch of the 2027 PRWeek US Healthcare Awards. PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Joe Cohen joined Axis in September 2016 as its CCO. Marketing was added to his purview in 2020. In that decade, Cohen has become one of the industry’s foremost authorities on not only managing risk, but avoiding it when possible. He knows how to construct marketing and brand campaigns that project strength and reliability without sounding overly alarmist about macro risks. His brands current “25 Years of Specialty Solutions, Elevated” initiative is proof of that. He understands that some of the biggest risks brands face are internal and operational. He and his team think about risk when it comes to everything from experimentation to philanthropy to even your choice of music for various projects. And he generously gives of his time and expertise to spotlight all of this and more during this podcast.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The industry is buzzing about the role of the chief communications officer, a topic jumpstarted this month by this op-ed in PRWeek by the University of North Carolina at Chapel Hill’s Torod Neptune, a former top comms exec himself.  Adding her expertise on this week’s episode is Candace Steele Flippin, VP of thought leadership and professional development at Page, who talks about her organization’s new research on the topic.  Plus, the biggest marketing and communications news of the week, including why Converse apologized for a new campaign, layoffs at Edelman, the launch of Trump TV and the latest provocative Sydney Sweeney ad.  PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s definitely something on the minds of in-house communications execs: How is the chief communications officer position changing? Does it matter if it reports to the CEO? Is it shrinking in importance? The University of North Carolina at Chapel Hill’s Torod Neptune raised those questions in an op-ed last week, and Jon Harris discusses them further on this week’s edition of The PR Week. Plus, Harris talks about his expectations for entries for the PRWeek Awards 2027 and discusses the biggest PR and communications news of the week, including Frank Shaw stepping down at Microsoft and concerns about safety — human safety, to be specific — related to AI.   PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.