The PR Week

This week’s special guest on The PR Week podcast is none other than the CEO of Phaedon, Kris Tremaine. Tremaine talks about the evolution of her firm — as well as what its name means in Greek — from part of ICF Next. She also chats about the biggest PR and communications news of the week, such as changes to the Burson agency network and staff, holding company results from Next 15, Omnicom Group and Interpublic Group and Shake Shack’s clever influencer decision.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Airline crises. Labor relations. Working through the opening moments of a crisis on social media.  All of these events require specific skills to protect brands, and each was discussed on Thursday at PRWeek’s sold out Crisis Comms Conference in Washington, DC. This podcast includes insights from top communications executives at UPS, Southwest Airlines and Miller Coors as they discuss how their brands navigate tricky situations.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Meet the guest on the latest edition of The PR Week podcast: John Box, CEO of Meltwater. He talks about how his company has evolved from a news monitoring platform to one that keeps an eye on social media activity across many platforms for agencies, clients, the government sector — and even the Vatican. Plus, the biggest marketing and communications news of the week, including Omnicom Group’s Q1 results, John Deere’s campaign to become a cultural brand for young consumers and the best and most noteworthy 4/20 campaigns.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The special guest on this week’s episode of The PR Week podcast is Myles Worthington, CEO and founder of Worthi, a Black-owned marketing, communications and content agency. Worthington discusses being named to The Lagrant Foundation’s inaugural Alumni Advisory Council, his background as a marketing executive at Netflix and how he has grown his firm from one to 30 staffers since launching in 2022. Worthington also discusses the week’s news with PRWeek’s Steve Barrett and Diana Bradley, such as how brands reacted to the New York City earthquake and solar eclipse, 20 years of Unilever’s Campaign for Real Beauty, DJE Holdings launching Ruth, along with other big stories.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week Podcast is Sara Garibaldi, president of Boden, which just won Outstanding Small Agency at the PRWeek Awards U.S. last month. She discusses the complicated nature of marketing to Hispanic audiences in the U.S. and much more. Also on the agenda: the biggest marketing and communications news of the week, including PRWeek’s Salary Survey 2024, Golin’s AutonomyWorks partnership and GE splitting into three companies.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

It’s a solemn week at Dow Jones and its flagship newspaper, The Wall Street Journal, because it marks the anniversary of journalist Evan Gershkovich’s detention in Russia. For the past 12 months, the media outlet has worked tirelessly to draw attention to Gerhkovich’s situation, alongside his parents, who attended the State of the Union address and sat for interviews with ABC News and other media. On Wednesday, the WSJ held a “read-a-thon” — a 24-hour reading of his work — to mark one year since he was imprisoned. Ashok Sinha, SVP and head of corporate communications at Dow Jones, talks about the company’s work to free Gershkovich, as well as the top marketing and communications news of the week, including Catherine, princess of Wales’, announcement and the communications around the collapse of the Francis Scott Key Bridge in Baltimore.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest guest on The PR Week is none other than MSL’s U.S. CEO, Diana Littman, who talks about her efforts to supercharge Publicis Group’s primary PR firm since she became CEO in 2018. Plus, the biggest marketing and communications news of the week, including questions about the House of Windsor’s communications strategy; Don Lemon’s interview of Elon Musk; and Unilever’s decision to spin off the outspoken Ben & Jerry’s brand along with its other ice-cream lines. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The biggest night in PR was bigger than ever this week, as PRWeek toasted the best people, campaigns and organizations both of this year and of the last 25 years.PRWeek’s team gets together virtually the morning after the show to talk about their favorite moments from the awards ceremony and what work stood out to them in this special edition of The PR Week podcast.To listen to the playlist for the 2024 PRWeek Awards on Spotify, click here. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The spot starring actor Michael Cera from CeraVe was one of Super Bowl LVIII’s big hits, and now other brands want to know how they can have the same kind of big-event impact. That’s one insight from Charlotte Tansill, North America president of Ogilvy PR, who joins The PR Week Podcast to talk about the hit Super Bowl campaign that went way beyond a big game ad. She also discusses how Ogilvy’s disciplines work together on a big campaign, and when they partner with other WPP firms.Plus, the biggest marketing and communications news of the week, such as Pop-Tarts asking Taylor Swift for her homemade recipe, Pepsi’s global rebrand and lessons learned from working with influencers.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest edition of the The PR Week Podcast stars Pamela Bourland-Davis — or Dr. Pam to her students — who talks about how PR education is changing to keep up with new media platforms and advancements like AI. Plus, her thoughts on DEI and the biggest issues that students face when they get into the real world. Then it’s time to recap the biggest marketing and communications news of the week, including Edelman’s full-year 2023 earnings, the PRWeek Healthcare Awards shortlist and  Hormel Foods’ new chief communications officer.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Over the years, many game-changing technologies have emerged that have improved both the process and perception of the comms function. At present, though, we are all adjusting to an innovation that will likely have the biggest impact of them all: Artificial intelligence (AI). This conversation with Chad Latz, BCW’s chief innovation officer, will be a true 360-degree study on the topic that is atop every communicator’s mind today. From cognitive AI to actionable insights. From how comms can uniquely benefit from AI to the exciting opportunities around the corner. And, of course, thoughts on mis- and disinformation. We discuss all this and more with Latz, an inductee into PRWeek’s Dashboard 25 Class of 2024. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X? These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns. Also on the agenda: the biggest marketing and communications news of the week, from people moves to John Deere’s influencer effort to get its brand in front of new audiences.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.Topics include:- Super Bowl round-up;- Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;- Lyft’s earnings typo snafu;- Weber Shandwick nabs more talent from Edelman;- More people moves and news. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The latest edition of The PR Week podcast has not one but two VIP guests: incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva. They talk about the big task of combining two blue chip agencies into one, building compelling offerings for clients and putting together the new agency’s executive team. Plus, the biggest marketing and communications news of the week, such as the Dashboard 25 list, Grindr’s new agency and top people moves. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders. Kevin Windorf helps members of the Financial Communications Society with those topics and much more as the CEO of the organization, as well as serving as chief marketing officer for North America at 2112 Communications. He joins the latest edition of The PR Week podcast to talk about the work the society does with partners. Plus: the biggest marketing and communications news of the week, such as the latest on the Burson merger and account moves at AT&T, Under Armour and UNICEF.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson. There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him as chief communications officer. Jones joins the PR Week podcast to talk about diversity, equity and inclusion initiatives, labor relations and how to navigate social-media-driven corporate crises. Plus, the biggest marketing and communications news of the week, such as executive moves at Yum Brands and Meta, the Kyte Baby crisis and Havas’ B Corp status review.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interviews for this week’s podcast. Special guests include Omnicom PR Group CEO Chris Foster, Weber Shandwick North America CEO Jim O’Leary, August CEO Nadya Okamoto, Understood.org CMO Nathan Friedman and Infosys CMO Sumit Virmani.Plus, PRWeek’s Frank Washkuch and Diana Bradley talk about the biggest marketing and communications news of the week, including the retirement of Current Global CEO Virginia Devlin and the latest Edelman Trust Barometer. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

This year’s WEF agenda is packed with transformative concerns for CEOs, with the global economy, geopolitics, generative AI and the green agenda taking prime billing. Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick North America CEO Jim O’Leary on the mountain to discuss what’s at stake this year and how corporate leaders are navigating a world that will never change this slowly again. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

What can we expect from 2024? Well, “quiet politics,” “AI-nclusivity” and “sexy positive” are a few trends to expect this year, according to Adrianna Bevilaqua, M Booth’s chief creative officer. She talks about those predictions and weighs in on cultural moments at the Golden Globes and other events on the latest edition of The PR Week podcast. Plus the biggest marketing and communications news of the week, including Pop-Tarts’ bowl game triumph, Edelman’s new U.S. CEO and the Alaska Airlines-Boeing crisis Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek