The ABM Voice

SHOW PROFILEWelcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.GUEST PROFILEDavis is a key figure at ForgeX, a company specializing in demystifying ABM and aiding the implementation and scaling of companies across different scales. Leveraging his background and insights, Davis contributes significantly to the development of ABM practices and frameworks.Davis Potter has dedicated his entire career to the field of Account-Based Marketing (ABM). His extensive experience includes launching, scaling, and optimizing ABM programs across organizations of various sizes, from hyper-growth VC-backed startups to midsize enterprises with thousands of employees and the world's most renowned large corporations. Linkedin Profile: https://www.linkedin.com/in/davispotter62/ Company Website: https://www.forgex.ai/HOST PROFILEArun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.You can connect or follow his LinkedIn profile or even get in touch with him through Recotap. LinkedIn: https://linkedin.com/in/arung Company Website: https://www.recotap.comKEY TAKEAWAYS Frameworks Discussed: Growth ABM and Enterprise ABM ForgeX offers ABM Certifications & ABM Advisory Services Holistic Approach and Market Trends Resource Considerations for Growth ABM Discussed Tactical Examples Across Tiers Importance of Personalization Tiered Approach in ABM: Transition from Acquisition to Acceleration Building Target Account List Strategic Fit and Risk Mitigation Data-Driven Exercise and PartnershipJoin us as we dive deep into Account-Based Marketing (ABM) Frameworks, Certifications, and Collaborative Success with Davis Potter of ForgeX.………………………………………………….………………Have any feedback? Write to us at podcast@recotap.com………………………………………………….………………Post-Production:Kelkoo Productions. (kelkoo.productions@gmail.com)Audio Credits:Space by Music Unlimited____________________________________________

SHOW PROFILEWelcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.GUEST PROFILETania Saez is a marketing consultant specializing in demand generation, GDM strategy, content strategy, and ABM. She is based in Spain, working with clients in Europe (mostly France) and the US. She has worked in different sectors that include SAAS, FinTech, Blockchain, AI, FoogTech and E-Commerce.Her achievements include launching 50 new products in 30 new countries, managing growth hack for 2 high growth startups in European and American markets, and she has launched her own e-commerce startup, 80Days that received international media and magazines coverage and reached scalability.She has a penchant for learning new tools, frameworks and strategies, and networking with other professionals from whom she believes she can learn a lot. Linkedin Profile: https://www.linkedin.com/in/taniasaezf/ Email Address: tsaezgrowth@gmail.comHOST PROFILEArun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing.You can connect or follow his LinkedIn profile or even get in touch with him through Recotap. LinkedIn: https://linkedin.com/in/arung Company Website: https://www.recotap.comKEY TAKEAWAYS Shifting from Leads to Revenue: The Evolution of ABM ABM Mindset: Patience, Holistic Views, and Strategic Laser-Cutting Execution Challenges: Tania's Global Perspective from Spain to the US Winning Executive Buy-In: Overcoming the Time-Intensive Nature of ABM Startup Success: Direct Mail and Personalized Gifts in ABM Campaigns ABM on a Budget: Human Elements Over Technology Is ABM Right for You? Assessing Readiness and Strategy Diagnosis External Influence: The Consultant Advantage in Driving Change Team Buy-In and Resistance: Gradual Changes and External Perspectives Overcoming ABM Execution Challenges: Market Knowledge, Content Creation, and Strategic Assets Validating ICP and Targeting: Avoiding Assumptions for Effective ABM CampaignsJoin us as we dive deep into Account-Based Marketing (ABM) strategies with Tania Saiz, exploring the mindset shifts, execution challenges, and successful strategies that lead to revenue-driven success.………………………………………………….………………Have any feedback? Write to us at podcast@recotap.com………………………………………………….………………Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)Audio Credits: Space by Music Unlimited

Show ProfileWelcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.  Guest ProfileMark Ogne is a B2B marketing expert and a growth catalyst for emerging and established businesses. He is also the founder of ABM Consortium, an advisory and consulting organization that helps B2B marketers achieve success with account-based marketing (ABM) best practices. He also served as the CMO of MRP, a leading provider of B2B martech and ad tech solutions.  He has also been recognized for his thought leadership as a contributor to the bestselling book "The Social Employee," a winner of the 2015 "Top 50 Twitter EmployeeSEAL" award.  Linkedin:  https://www.linkedin.com/in/markogne/ Company Website:  https://www.accountbased.marketing/  Host ProfileArun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.  Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.  In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.  He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing. You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.  LinkedIn: https://linkedin.com/in/arung Company Website: https://www.recotap.comKey Takeaways:1. ABM Strategies and Research2. Continuous Improvement and Challenges3. Customer Portfolio Analysis and Targeting4. Understanding Bad Revenue Deals5. Customer Acquisition Process and Targeting6. Determining the Right Accounts and ABM Playbook7. Challenges and Success in ABM8. Advice for Aspiring Marketers………………………………………………….……………… Have any feedback? Write to us at podcast@recotap.com   ………………………………………………….……………… Post-Production:  Kelkoo Productions. (kelkoo.productions@gmail.com)    Audio Credits:  Space by Music Unlimited

Show Profile Welcome to the ABM Voice podcast where we interview leading B2B sales and marketing experts about their ideas, best practices, and the latest trends that can help you in your ABM journey.  Guest Profile: Adam Turinas is the CEO and founder of Health Launchpad, a marketing consulting firm based in Austin, Texas, specializing in helping health tech firms implement Account-Based Marketing (ABM) strategies to improve results. Adam's background is primarily in marketing, particularly in B2B technology and he ventured into healthcare due to the need for better communication between doctors and hospitals.  He and his team developed a healthcare communication application, successfully selling it to numerous hospitals and healthcare systems, eventually leading to the creation of Unify Health. Later, founded Health Launchpad, focusing on ABM for healthcare technology companies targeting hospitals.   He is the author of the book ‘Total Customer Growth’ where he talks about ABM and answers the questions related to it.   Linkedin:  https://www.linkedin.com/in/adamturinas/ Company Website:  https://healthlaunchpad.com/ Email Address: adam@healthlaunchpad.com His book “Total Customer Growth”Host Profile: Arun Gopalaswami, an ABM Evangelist, is the CEO of Recotap - a personalization-focused ABM product. Recotap, being an AI-powered Account-based Marketing platform, helps marketers to programmatically reach high-value Accounts, at scale, using the power of data and personalization. It has been purpose-built for B2B companies to boost their marketing effectiveness by 2X.  Previously, He had co-founded a for-profit social enterprise brand - MarketStreat - to facilitate direct market access to micro & small business owners using technology & digital interventions.  In his previous stints at corporate enterprises, he has worked extensively in identifying and delivering business values to his clients, including several Fortune 100 companies, in the Telecom, Banking, and Service industry verticals.  He is very happy to connect with like-minded folks who are interested in ABM and B2B marketing. You can connect or follow his LinkedIn profile or even get in touch with him through Recotap.  LinkedIn: https://linkedin.com/in/arung Company Website: https://www.recotap.comKey Takeaways 1. Challenges in Healthcare Marketing2. Physician-Hospital Relationship3. Implementing ABM in Healthcare4. Vertical Focus and Total Customer Growth5. Identifying In-Market Accounts6. Introduction to FinTech and Target Audience 7. Audience Engagement in Healthcare8. Client Acquisition Process9. Buyer Journey Development10. Sales Cycle and Engaging Prospects 11. ABM Tools and Effectiveness12. Incorporating SDRs in ABM13. Social Selling and Best Practices14. Making the Ask………………………………………………….……………… Have any feedback? Write to us at podcast@recotap.com   ………………………………………………….……………… Post-Production:  Kelkoo Productions. (kelkoo.productions@gmail.com)    Audio Credits:  Space by Music Unlimited

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun interviews Vladimir Blagojević, co-founder of Full Funnel.io and a well-known figure in the ABM community. Vladimir (Vlad) discusses the current state of ABM in the market and shares successful strategies and best practices he has implemented with his clients.  You can learn more about Vlad by checking out his LinkedIn profile or his company website. You can subscribe to their newsletter here.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  -----------------------  Credits  Host: ⁠Arun Gopalaswami⁠, CEO & Co-Founder of Recotap and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: Intro Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast where we interview the leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Abhishek Ekbote, Marketing Head of Recotap, speaks with Sanjay Shah of Visionary Digital Studios.  Sanjay and his team digitize B2B sales processes with strategic videos & digital sales content.  You can learn more about Sanjay by checking out his LinkedIn profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link provided with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: Abhishek Ekbote, Head of Marketing at Recotap.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: Intro Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Daniel Zsolt Renyi, Founder of  Klear B2B -  a growth partner who understands your business and market, and performs all three functions: consulting, execution, and training – a.k.a. knowledge transfer, in turn, helping you build a core internal growth team.  You can learn more about Ryan by checking out his LinkedIn profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami⁠, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: Intro Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Ryan Gunn, Director of Demand Gen & Marketing Operations at Aptitude 8 - the technical consulting firm that helps companies get a competitive advantage for their business processes and the tools they use to deliver.  You can know more about Ryan by checking out his Linkedin profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: Intro Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Mason Cosby, Director of Demand Generation at Sales Assembly -  who provides the foundation for Modern Skill Development and elevating your GTM team’s performance with persona-specific skill development, strategic enablement resources, and an engaging learning experience – for ALL roles, through one simple membership. He is also the founder of Scrappy ABM - a boutique consulting firm that specializes in strategic execution with limited resources and he also hosts the Scrappy ABM podcast.  You can know more about Ryan by checking out his Linkedin profile or company websites: Sales Assembly Scrappy ABMTune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  ----------------------- Credits  Host: ⁠Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: Intro Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Shahin Hoda, Founder and Director of growth at xGrowth - the B2B tech marketing agency that helps build a predictable pipeline of high-quality prospects through Account-Based Marketing (ABM). Shahin and his team help B2B companies develop and execute targeted, creative, and hyper-personalized campaigns to land and expand to larger deals.  You can know more about Shahin by checking out his LinkedIn profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: Intro Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Daniel Englebretson, Consultant and Co-Founder of Khronos - the  B2B marketing agency that helps clients plan, build, and execute account-based go-to-market programs. Daniel and his team build holistic account-based programs that deliver cutting-edge capability and real pipeline faster and more efficiently.  You can know more about Daniel by checking out his Linkedin profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: INTRO Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast where we interview the leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Abhishek Ekbote, Marketing Head of Recotap, speaks with Nick Bennett, host of The Anonymous Marketer Podcast and Co-Founder of ClubPF - the club for people in B2B go-to-market who want a different way to build a brand and grow revenue.  Nick and his team shares hundreds of ways to increase revenue and improve customer retention by using the People-first GTM (Go-To-Market) Model where it is all about putting people at the center of every experience.  You can know more about Nick by checking out his Linkedin profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: Abhishek Ekbote, Head of Marketing at Recotap.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: INTRO Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Dean McGuinness, Account Based Marketing (ABM) Strategist at xGrowth - the B2B tech marketing agency that helps build a predictable pipeline of high-quality prospects through Account-Based Marketing (ABM). Dean and his team help B2B companies develop and execute targeted, creative, and hyper-personalized campaigns to land and expand to larger deals.  You can know more about Dean by checking out his Linkedin profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: INTRO Music:  Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Fes Askari, Director of Sales & Strategic Accounts at strategicabm - the Account-based Marketing Agency. Fes and his team partners exclusively with B2B technology brands to help them win, grow, and retain their most important accounts. They design their ABM services to help their clients achieve their strategic business goals.   You can know more about Fes by checking out his Linkedin profile or company website.  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.  Post-Production: Kelkoo Productions (kelkoo.productions@gmail.com)You can email us at podcast@recotap.com  Audio Credits: INTRO Music: Space by Music Unlimited 

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Arun speaks with Neils van Melick, Founder and Head of Content of Leadwave.io, a company that provides thought leadership content for B2B tech. He leads a team of specialist B2B tech writers, editors, and strategists who interviews a company's experts & executives and then turn their insights into high-impact content. Leadwave.io is a content partner operating like a flexible & scalable extension of a company's content team.  You can know more about Niels by checking out his Linkedin profile (https://www.linkedin.com/in/nielsvanmelick) or company website (https://leadwave.io/).  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: ⁠Arun Gopalaswami (https://linkedin.com/in/arung)⁠, CEO & Co-Founder of Recotap (https://www.recotap.com/), and an ABM Evangelist.  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: INTRO Music:  Space by Music Unlimited (https://pixabay.com/music/upbeat-space-120280/)

Welcome to another exciting episode of the ABM Voice podcast where we interview the leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.  In this episode, Abhishek Ekbote, Marketing Head of Recotap, speaks with Sam Dunning, Sales Director and Co-Founder of Web Choice, a marketing agency that builds websites, SEO, and digital marketing strategies to generate leads & sales. Sam is also the host of the Business Growth Show podcast (https://www.businessgrowth.marketing/). Business Growth Show is a regular on the Top 100 Podcast for Marketing, Business & Entrepreneurship in various countries.  You can learn more about Sam by checking out his LinkedIn profile (https://www.linkedin.com/in/samdunning/) or company website (https://www.webdesignchoice.co.uk/).  Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mail us at podcast@recotap.com.  You can share the link provided with your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.  -----------------------  Credits  Host: Abhishek Ekbote (https://www.linkedin.com/in/ekbote-abhishek/), Head of Marketing at Recotap (https://www.recotap.com/).  Post-Production: Kelkoo Productions. (kelkoo.productions@gmail.com)  You can email us at podcast@recotap.com  Audio Credits: INTRO Music:  Space by Music Unlimited (https://pixabay.com/music/upbeat-space-120280/)

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.In this episode, Arun speaks with Cristina Daroca, the Senior Marketing Director of Riverbed Technologies. She has been a staunch pillar for many ABM marketeers over the years and she was one of the few who started working in ABM way before any one knew what it was and what it stood for unlike now. Cristina has been very kind of sharing her thoughts and inputs here with us today.You can know more about Cristina by checking out her Linkedin profile or her company website.Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mailing us at podcast@recotap.com.You can share the link provided to your peers and share the knowledge of how ABM is one of the most effective B2B marketing strategies.-----------------------CreditsHost: ⁠⁠Arun Gopalaswami⁠⁠, CEO & Co-Founder of Recotap and an ABM Evangelist.Post-Production: Hanfas Backer, Kelkoo Productions. (kelkoo.productions@gmail.com)You can email us at podcast@recotap.comAudio Credits:SOUND FX: Vibraphone Transition Music Cue from DanjFilmsINTRO & OUTRO Music:  Space by Music Unlimited

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.In this episode, Arun interviews Andrei Zinkevich, co-founder of Full Funnel.io and a well-known figure in the ABM community. Andrei discusses the current state of ABM in the market and shares successful strategies and best practices he has implemented with his clients.You can know more about Andrei by checking out his Linkedin profile or his company website.Tune in and listen to this episode and do give us your feedback at the podcast service of your choice or mailing us at podcast@recotap.com.-----------------------CreditsHost: ⁠Arun Gopalaswami⁠, CEO & Co-Founder of Recotap and an ABM Evangelist.Post-Production: Hanfas Backer, Kelkoo Productions. (kelkoo.productions@gmail.com)You can email us at podcast@recotap.comAudio Credits:SOUND FX: Vibraphone Transition Music Cue from DanjFilmsINTRO & OUTRO Music:  Space by Music Unlimited

Welcome to another exciting episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.In this episode, Arun speaks with Amy Poole, Managing Director of FLUME Marketing, a Dubai-based disruptive marketing agency specializing in designing and managing multi-channel, integrated marketing campaigns for their clients. Amy shares her experiences working with clients in the Middle East and the strategies she uses to help grow their businesses. She also provides valuable insights into Generative AI, Chat GPT, and Event Marketing. Don’t miss this informative episode!You can learn more about her work from her Linkedin profile, ⁠Amy Poole⁠, or check out their ⁠company website.-----------------------CreditsHost: Arun Gopalaswami, CEO & Co-Founder of Recotap and an ABM Evangelist. Post-Production: Hanfas Backer, Kelkoo Productions. (kelkoo.productions@gmail.com)You can email us at podcast@recotap.com

Welcome to another special episode of the ABM Voice podcast. Join your host, Arun Gopalaswami (CEO of Recotap), as he interviews leading B2B sales and marketing experts to bring their ideas, best practices, and the latest trends to help you excel in your role.In this episode, Arun speaks with Jim Gilkey, a Senior Account Executive at Terminus and the creator and host of the fantastic podcast ‘Account-Based Beverages’. With his varied experience in sales and marketing, Jim has a unique perspective of ABM and has a wealth of knowledge to share. Sit back and prepare to be inspired by his valuable insights.-----------------------CreditsGuest: Jim Gilkey, Host of Account Based Beverages and an experienced ABM practitioner. Host: Arun Gopalaswami, CEO & Co-Founder of Recotap, and an ABM Evangelist.Post-Production: Hanfas Backer, Kelkoo Productions. (kelkoo.productions@gmail.com)If you have any feedback or comments to share about the show, you can email us at podcast@recotap.com