The SaaS SEO Show

This is the closing episode of The SaaS SEO Show, and George Chasiotis, Managing Director at Minuttia, is wrapping things up by sharing his thoughts regarding the podcast and industry changes.************************Timestamps:(00:00) - Intro (00:59) - Episode overview. (02:34) - Exhausted most SaaS SEO topics. (04:44) - Things are changing in the industry. (05:42) - Shifting from the traditional sense of SEO. (07:50) - Expanded our network and built credibility. (09:01) - More selective in the way we educate our audience. (10:41) - Better understanding of the market. (12:40) - George’s thoughts regarding the podcast. (13:33) - Wrapping up. (14:10) - Outro. ************************Useful Links:GrowthWave’s Website: https://growthwaves.com/Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, we interviewed Nick Malekos, SEO Manager at LearnWorlds, and discussed content formats beyond blogs and videos, the significance of branding, effective metrics in performance evaluation, and more.************************Timestamps:(00:00) - Intro (01:00) - Who is Nick Malekos? (02:52) - Nick’s background. (05:52) - What is LearnWorlds? (07:10) - Marketing learnings from startup to scale-up. (08:27) - Biggest challenges faced at LearnWorlds. (09:20) - Thoughts on attribution. (12:02) - SEO attribution vs. other initiatives. (15:43) - LearnWorlds’ SEO strategy. (20:31) - Maintaining high-ranking positions in competitive markets. (25:44) - Video's role in SEO. (28:39) - Brand awareness’s impact on ranking. (31:23) - Explaining digital PR and brand building. (32:58) - Concerns on SGE. (35:10) - AI tools and trends. (37:41) - Correlation between branding and SEO. (39:56) - Building interactive elements. (40:59) - Keyword research vs. customer demand. (43:38) - Measuring content performance. (45:49) - Thoughts on generative AI and use cases. (51:25) - Future of SaaS marketing. (53:49) - Learn more about Nick and LearnWorlds and get in touch. (54:28) - Outro ************************Useful Links:Website: https://www.learnworlds.com/Nick on LinkedIn: https://www.linkedin.com/in/nickmalekos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Allison Smith, Sr. Content Marketing Manager at Netradyne, and discussed content creation strategies, addressing challenges specific to niche industries within the context of content marketing, and more.************************Timestamps:(00:00) - Intro. (00:54) - Who is Allison Smith? (01:24) - Allison’s background. (02:34) - What is Netradyne? (04:36) - Allison’s experience at Meltwater. (06:53) - Content marketing for a niche industry. (09:20) - Challenges in understanding the verticals. (12:59) - How to source writers with subject matter expertise. (15:09) - ​​Leveraging third-party collaborations. (17:48) - Content writers with niche expertise. (20:33) - Content distribution and promotion at Netradyne. (23:06) - Netradyne’s Customer Newsletter. (25:30) - Evaluating the effectiveness of the Customer Newsletter. (27:37) - Allison’s thoughts on AI. (30:34) - Future of SaaS and marketing. (33:59) - Learn more about Allison and Netradyne and get in touch. (34:14) - Outro. ************************Useful Links:Website: https://www.netradyne.com/Allison on LinkedIn: https://www.linkedin.com/in/allison-smith-301b1855/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.************************Timestamps:(00:00) - Intro. (01:12) - Who is Ilias Galiotos? (01:53) - Ilias’s background. (03:18) - What is MarineTraffic? (04:17) - MarineTraffic’s niche market. (06:04) - How do you approach the company's core segments? (07:33) - Where do these people “live” online? (10:41) - Main pillars of MarineTraffic’s content strategy. (13:18) - Challenges in content creation for MarineTraffic. (15:38) - Handling bad news. (18:40) - Handling references from publications and news sites. (21:16) - Embed MarineTraffic’s vessel map into websites. (22:40) - How to maintain visibility for the terms with business impact. (27:41) - Ilias’s thoughts on AI. (29:22) - What does the future hold for niche SaaS companies? (34:53) - Learn more about Ilias and MarineTraffic and get in touch. (35:22) - Outro. ************************Useful Links:Website: https://www.marinetraffic.com/ & https://www.kpler.com/Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Ryan McCready, Senior Demand Generation Manager at Whimsical, and discussed creating content for various media outlets, content repurposing, teaching content marketing, and more.************************Timestamps:(00:00) - Intro. (01:11) - Who is Ryan McCready? (01:48) - Ryan’s background. (03:18) - What is Whimsical? (05:08) - Important lessons working 5 years at Venngage. (07:34) - How did you cope with and approach competition? (09:29) - Creating content for various media outlets. (11:52) - Is it easy to replicate the same success? (13:11) - Use cases of Pinterest for growth. (14:44) - Insights into what makes a good landing page. (16:15) - Thoughts on social media content. (21:24) - Experiences in teaching content marketing to people. (24:22) - Differences between repurposing and distribution. (26:50) - Ryan’s thoughts on upcoming changes in search. (32:21) - The future of marketing for SaaS companies. (34:29) - Learn more about Ryan and Whimsical and get in touch. (35:34) - Outro. ************************Useful Links:Website: https://whimsical.com/Ryan on LinkedIn: https://www.linkedin.com/in/ryan-mccready/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Brandon Gubitosa, Senior Content Marketing Manager at Plural, and discussed technical content creation, online communities, content promotion, and more.************************Timestamps:(00:00) - Intro (01:05) - Who is Brandon Gubitosa? (02:26) - Brandon’s background. (07:58) - Biggest lessons from working at an agency. (09:36) - Can outsourcing for technical content work? (12:39) - Is there still space for content marketing agencies? (15:32) - How to communicate the value of content. (18:57) - Content strategy at Plural. (20:02) - Unique aspects of technical content. (22:21) - Is the technical audience consuming more content? (24:00) - How to evaluate a writer’s expertise for technical content. (26:24) - How do you ensure that technical elements are accurate? (29:12) - Content promotion and distribution at Plural. (32:33) - Online communities to connect with a technical audience. (34:38) - Brandon’s concerns about changes in search. (36:16) - The future of SaaS content marketing. (39:05) - Learn more about Brandon and Plural and get in touch. (39:56) - Outro ************************Useful Links:Website: https://www.plural.sh/Brandon on LinkedIn: https://www.linkedin.com/in/bgubitosa/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Casey Hill, Senior Growth Manager at ActiveCampaign, and discussed practical tips to get people more excited about LinkedIn, content types, distribution, and more.************************Timestamps:(00:00) - Intro (01:03) - Who is Casey Hill? (01:46) - Casey’s background. (03:48) - What is institutional consulting? (06:31) - What is ActiveCampaign? (08:40) - Difficulties for SaaS companies in acquiring new customers. (10:30) - Does the LTV and the payback period make sense any longer? (12:40) - Can new companies enter a mature market? (14:46) - Pros and cons of marketing initiatives for established brands. (16:53) - How to stay focused on things that matter. (20:16) - Channels that didn’t work that well. (22:19) - How to get people excited about LinkedIn. (27:15) - Thoughts on organic search. (29:32) - What content types should companies experiment with? (31:30) - Casey’s thoughts on outsourcing. (33:52) - Competition monitoring. (37:37) - Use cases of generative AI. (40:20) - The future of growth for SaaS companies. (44:07) - Learn more about Casey and ActiveCampaign and get in touch. (44:55) - Outro ************************Useful Links:Website: https://www.activecampaign.com/Casey on LinkedIn: https://www.linkedin.com/in/caseyhill/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2BZJmhb► LinkedIn: https://bit.ly/2DHaJNr************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we interviewed Mark Rogers, Director of Content Marketing at Freshpaint, and discussed quick wins in content marketing, not focusing on SEO, content effectiveness measurement, and more.************************Timestamps:(00:00) - Intro (01:02) - Who is Mark Rogers? (01:35) - Mark’s background. (03:12) - Challenges working at agencies. (03:59) - What is Freshpaint? (06:22) - Content marketing in the healthcare industry. (10:19) - Will they cover topics not directly related to the product? (11:44) - Quick wins approach in content marketing. (13:47) - Challenges in understanding the vertical. (14:55) - Main pillars of Freshpaint’s content strategy. (17:11) - Why is Mark not focusing on SEO at Freshpaint? (20:30) - Thoughts on content distribution. (26:02) - How to measure the effectiveness of content programs. (28:46) - Mark’s content briefing process. (31:17) - Best use cases of AI. (34:11) - The future of content marketing. (35:41) - Learn more about Mark and Freshpaint and get in touch. (36:31) - Outro ************************Useful Links:Website: https://www.freshpaint.io/Mark on LinkedIn: https://www.linkedin.com/in/markrogers88/************************Stay Tuned:► Website: https://minuttia.com► LinkedIn: https://bit.ly/2DHaJNr► YouTube: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Ben Kazinik, Director of Content at Mayple, and discussed the correlation between social shares and organic performance, topic cluster selection process, and more.************************Timestamps:(00:00) - Intro (01:02) - Who is Ben Kazinik? (01:58) - Ben’s background. (03:45) - What is Mayple? (06:56) - From 0 to 50K traffic per month. (09:40) - Building momentum with a single blog. (10:53) - Correlation between social shares and organic performance. (13:03) - Content optimization process. (19:35) - Thoughts on changes in search. (23:20) - The pros and cons of targeting a specific audience. (26:06) - Learnings from competing major industry players. (29:37) - Thoughts on AI content. (32:44) - Topic cluster selection process. (37:31) - The future of SEO and content marketing. (42:26) - Learn more about Ben and Mayple and get in touch. (43:14) - Outro ************************Useful Links:Website: https://www.mayple.com/Ben on LinkedIn: https://www.linkedin.com/in/ben-kazinik/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Ben Goodey, Founder & Creator of How the F*ck, and discussed elements of successful SEO programs, the new marketing playbook, and more.************************Timestamps:(00:00) - Intro (01:13) - Who is Ben Goodey? (01:47) - Ben’s background. (06:14) - What is How the F*ck? (07:52) - Is there a future for SEO? (11:06) - The new marketing playbook. (14:27) - Will SGE affect websites’ traffic? (18:09) - Elements of successful SEO programs. (21:14) - SEO case studies that stood out. (24:29) - Commonly SEO mistakes. (28:40) - What’s the role of Programmatic SEO? (32:00) - Thoughts on AI. (42:48) - What’s next for How the F*ck? (44:55) - Learn more about Ben and How the F*ck and get in touch. (45:32) - Outro ************************Useful Links:Website: https://www.thefxck.com/Ben on LinkedIn: https://www.linkedin.com/in/benjamingoodey/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.************************Timestamps:(00:00) - Intro (00:58) - Who is Elena Luchita? (01:53) - Elena’s background. (05:22) - What is Maze? (07:57) - Elena’s biggest learnings working at Maze. (14:46) - Challenges in building content teams and processes. (20:09) - Content Strategy at Maze. (24:41) - How to approach topic clusters. (31:43) - The future of SEO. (33:34) - Elena’s thoughts on generative AI and use cases. (39:34) - Learn more about Elena and Maze and get in touch. (40:17) - Outro ************************Useful Links:Website: https://maze.co/Elena on LinkedIn: https://www.linkedin.com/in/elenaluchita/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Abhay Singh, Head of Demand Gen and RevOps at Mesh, and discussed demand generation, attribution, and more.************************Timestamps:(01:10) - Who is Abhay Singh? (02:01) - Abhay’s background. (04:00) - What is Mesh? (06:12) - Performance enablement at HR. (06:52) - Abhay’s biggest learnings at demand gen. (10:26) - How to identify effective channels? (15:22) - Communicating marketing ROI with C-level executives. (17:06) - How can value be measured on ‘dark social’? (21:45) - Content marketing contribution to creating demand at Mesh. (23:15) - Abhay’s thoughts on original content. (28:16) - Use cases of ChatGPT. (31:34) - The future of SaaS marketing. (35:54) - Learn more about Abhay and Mesh and get in touch. (36:30) - Outro ************************Useful Links:Website: https://www.mesh.ai/Abhay on LinkedIn: https://www.linkedin.com/in/singhabhay/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Eda Kavlakoglu, Program Director, Inbound content at ibm.com and discussed content strategy, keyword research, and more.************************Timestamps:(00:00) - Intro (00:55) - Who is Eda Kavlakoglu? (01:42) - Eda’s background. (06:08) - Eda’s learnings at IBM. (09:13) - Biggest challenges. (12:06) - Main pillars of IBM’s content strategy. (14:53) - Creating content for both users and search engines. (16:34) - Keyword research process at IBM. (18:45) - Eda’s evolvement in the content process. (20:14) - How do you evaluate a piece’s effectiveness? (22:01) - How will changes in search affect SEO? (26:21) - Use cases of generative AI. (29:00) - Creating topic clusters. (33:36) - Future of content marketing. (35:31) - Learn more about Eda and IBM and get in touch. (36:15) - Outro ************************Useful Links:Website: https://www.ibm.com/Eda on LinkedIn: https://www.linkedin.com/in/edakavlakoglu/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of The SaaS SEO Show, we’ve interviewed Chris Anderson, VP, Head of Content at GreenSlate, and discussed media consumption, new types of content, and more.************************Timestamps:(00:00) - Intro (01:45) - Who is Chris Anderson? (02:38) - Chris’ background. (05:15) - How's life in Asia? (06:56) - What is GreenSlate? (08:36) - Differences between traditional businesses and SaaS. (11:18) - Chris learnings as Managing Editor at Gong. (14:40) - How do you maintain consistency on multiple content initiatives? (16:28) - Chris' role at GreenSlate. (18:53) - GreenSlate’s content strategy. (20:24) - Building company’s presence on LinkedIn. (21:41) - Brand within a brand. (26:08) - Thoughts on leveraging SEO at GreenSlate. (29:00) - Chris' thoughts on AI and practical use cases. (35:00) - Will SGE affect the traffic of sites? (36:49) - Media consumption and new types of content. (40:01) - Importance of content quality. (43:14) - The future of content marketing for SaaS companies. (46:12) - Use cases of TikTok for B2B. (47:16) - Learn more about Chris and GreenSlate and get in touch. ************************Useful Links:Website: https://gslate.com/Chris on LinkedIn: https://www.linkedin.com/in/chris77/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about the future of SEO and the changes happening in the industry.************************Timestamps:(00:00) - Intro (01:35) - Brian Shumway, Director of SEO Product at Upwork. (03:50) - Neil Patel, Co-Founder at NP Digital. (05:04) - Jason Barnard, CEO and Founder at Kalicube. (07:30) - Josh Garofalo, SaaS Product Marketing Consultant & Copywriter at SwayCopy.com. (09:08) - Nigel Stevens, CEO and Growth Lead at Organic Growth Marketing. (13:09) - Jeremy Galante, SEO Lead at ClickUp. (15:44) - Eli Schwartz, Growth Advisor and SEO Strategic Consultant. (19:44) - Jitesh Patil, SEO & Content Specialist at Toggl. (22:09) - Bethany Fagan, Head of Content Marketing at PandaDoc (24:16) - Eric Hoover, Organic Search Director at Jellyfish. (25:16) - Caitlin Burns, Content and SEO Lead at Dovetail. (28:50) - Bernard Meyer, Sr. Director of Content & Creative at Omnisend. (32:48) - Lindsay Germain, Growth Product Manager at InfluxData. (37:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, announces his new newsletter, GrowthWaves.To enjoy the paid version for free, you can:1) Comment 'GrowthWaves' in this post2) Send George a DM on LinkedIn with your email so we can add you manually on BeehiivOnly 100 seats are available (in total).************************Timestamps:(00:00) - Intro (01:45) - Episode overview. (02:13) - story. (04:23) - Clarification #1: No association between GrowthWaves & Minuttia. (05:17) - Clarification #2: There would be ads. (06:15) - Clarification #3: GrowthWaves will have a paid version. (07:19) - Giveaway seats. (09:57) - Wrapping up. ************************Useful Links:GrowthWave’s Website: https://growthwaves.com/Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, we’ve interviewed Melanie Broder,  Content Marketing Consultant, and discussed the value of content marketing, mistakes SaaS companies make to their content programs, and more.************************Timestamps:(00:00) - Intro (01:46) - Who is Melanie Broder? (02:11) - Melanie’s background. (04:19) - What makes a content program successful? (05:44) - How to communicate the value of content marketing? (09:19) - Mistakes SaaS companies make to their content program. (11:53) - Unbusted the myth of word count. (14:25) - Will the blog remain an important channel in the future? (17:28) - Different content types beyond SEO content. (20:38) - Thoughts on content created to showcase thought leadership. (23:41) - Should content that indicates thought leadership be outsourced? (27:27) - Melanie’s thoughts on the extra ‘E’ from E-E-A-T. (32:14) - Thoughts on AI content. (35:57) - The future of SaaS companies regarding content marketing and SEO. (37:54) - Learn more about Melanie and get in touch. (38:23) - Outro ************************Useful Links:Website: https://www.melaniebroder.com/Melanie on LinkedIn: https://www.linkedin.com/in/melaniebroder/************************Stay Tuned:► Website: https://minuttia.com► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is sponsored by Ahrefs.Visit https://ahrefs.com/awt and sign up for free!

In this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about an invented concept called ‘media singulars’ and its role in B2B SaaS companies' marketing strategies.************************Timestamps:(00:00) - Intro (01:44) - Episode overview. (02:37) - Media Singular concept. (03:46) - Characteristic #1: Media Singulars are part of the content marketing strategy. (04:08) - Characteristic #2: Media Singulars are distinguishable from content marketing strategies. (05:14) - Characteristic #3: Media Singulars have a unique name. (05:37) - Characteristic #4: Media Singulars are platform and channel-agnostic. (06:19) - Characteristic #5: Media Singulars have media personalities behind them. (08:31) - Media Singular examples. (09:33) - Example #1: HubSpot & The Hustle. (11:20) - Example #2: Paddle & ProfitWell. (13:37) - Example #3: Mailchimp & Courier Media. (15:13) - Example #4: SEMrush & Traffic Think Tank. (16:34) - Example #5: Drift & Seeking Wisdom. (17:58) - Wrapping up. (18:36) - Outro ************************Useful Links:Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!

In this special episode of The SaaS SEO Show, we collected all the tidbits our guests shared about AI Content, Generative AI, and ChatGPT.************************Timestamps:(00:00) - Intro (01:37) - Mordy Oberstein, Head of SEO Branding at Wix (06:41) - John Ozuysal, Co-Founder & CMO at Datapad (07:59) - Stephen Jeske, Senior Content Strategist at MarketMuse (09:25) - Kas Szatylowicz, Head of Organic Growth at V7 (11:44) - Gwen Lafage, VP of Brand and Content at Sinch (13:53) - Carlos Meza, President and CEO at CrowdContent (18:10) - Neil Patel, Co-Founder at NP Digital (22:39) - Bianca Anderson, SEO Strategist at HubSpot (26:33) - Brian Shumway, Director of SEO Product at Upwork (28:16) - Tania Miranda, Head of SEO at Recruitee (29:29) - Outro ************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia.

Podcast PlatformsIn this episode of The SaaS SEO Show, George Chasiotis, Managing Director at Minuttia, talks about content creation best practices and more.************************Timestamps:(01:51) - Content creation best practices overview. (03:05) - Editorial guidelines. (04:30) - Brand guidelines. (05:05) - Comparative guidelines. (06:45) - Legal guidelines. (07:54) - Pain point x use case x JTBD x feature matrix. (09:44) - Product expert interview transcriptions. (10:30) - Sales call transcriptions. (11:37) - Customer call transcriptions. (12:27) - Product screenshot library. (14:05) - Quotes library. (14:57) - Post templates. (16:19) - Customer examples. (17:29) - Graphic templates. (19:07) - Demo account. (20:02) - Feedback archive. (22:17) - George's thoughts on the topic. (23:39) - Outro ************************Useful Links:Minuttia’s Website: https://minuttia.comGeorge on LinkedIn: https://www.linkedin.com/in/georgioschasiotis************************Stay Tuned:► Website: https://minuttia.com/► YouTube: https://bit.ly/2DHaJNr► LinkedIn: https://bit.ly/2BZJmhb************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by Minuttia and is sponsored by Ahrefs.Visit ahrefs.com/awt and sign up for free!