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The GIG Podcast

The GIG Podcast
Author: Golf Industry Guru
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© 2025 GURU Collective Inc.
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Are you ready to learn from the world's greatest golf & hospitality industry leaders? This is The GIG Podcast from Golf Industry Guru, and we feature some of the most innovative and brilliant golf industry leaders, trainers, consultants, and operators who willingly share their experiences, wisdom, and best practices to help you and your club be better. The GIG Podcast is perfect for any type of golf facility anywhere in the world and is loaded with information and educational content that will benefit Owners, General Managers, Superintendents, Directors of Golf, F&B Managers, Chefs, Sales & Marketing Managers, Financial Controllers, Front-Line Golf and F&B service staff, and you! For more information about Golf Industry Guru, visit www.golfindustryguru.com.
61 Episodes
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Send us a text In this powerful episode, host James Cronk welcomes back leadership expert Andy Stangenberg from Q Principle to tackle one of the most critical challenges facing golf clubs today: how to effectively coach and engage a multi-generational workforce. Andy reveals why traditional "training" methods are failing and shares his proven three-tier approach to employee development: coaching, mentoring, and counseling. Through compelling real-world examples and practical strategies, he de...
Send us a text In this powerful episode of The GIG Podcast, host James Cronk welcomes back Todd Keirstead, a PGA professional, world-renowned trick shot artist, and passionate advocate for adaptive golf. Todd shares his deeply personal journey as a skin cancer survivor, detailing his experience with nine surgeries and his mission to raise awareness about sun protection in the golf industry. The conversation reveals startling statistics: while 7% of the general public will develop skin cancer,...
Send us a text In this inspiring episode of The GIG Podcast, host James Cronk sits down with Tiffany Gordon, Vice President of the PGA of Canada and soon-to-be first female president of the organization. Tiffany shares her remarkable 35+ year journey in the golf industry, from her early days as one of only a few female golf professionals to her current leadership role. She offers valuable insights on the evolving landscape for women in golf, both as professionals and players. Tiffany discusse...
Send us a text In this industry-focused episode of The GIG Podcast, host James Cronk speaks with performance coach Tim O'Connor on strategies that can revolutionize coaching methodologies for golf professionals. Tim, author of "Getting Unstuck" and "The Feeling of Greatness: The Moe Norman Story," brings a unique perspective shaped by his experiences as a caddy, journalist, and coach who has worked with the ManKind Project for over 20 years. The conversation explores how integrating holistic ...
Send us a text In this insightful episode of The GIG Podcast, host James Cronk welcomes Paul Dank, a leading expert in member vetting from Kennis Member Vetting, to discuss the critical role thorough background checks play in preserving and enhancing club culture. Through compelling real-life examples, Paul reveals common gaps in traditional vetting processes and outlines why relying solely on member nominations and basic checks leaves clubs vulnerable to serious risks. Paul delves into how a...
Send us a text This episode of The GIG Podcast features an enlightening discussion with Laurie Martin, also known as "Trauma Mumma," who brings over three decades of experience in risk deterrence and crisis/trauma education to the table. With a history of responding to major global crises like 9/11 and the Oklahoma City bombing, Laurie offers profound insights into the necessity of crisis preparedness in the club industry. Host James Cronk and Laurie delve into practical strategies for buildi...
Send us a text In this episode of The GIG Podcast, James Cronk interviews Jake Gordon, CEO & Co-Founder of Noteefy, a groundbreaking tee time-reservation and booking platform designed to optimize revenue for golf course operators. The discussion explores Jake's path from discovering his passion for golf as an adult to co-founding Noteefy, a company that has swiftly grown since its inception. We also get into Jake's journey as an entrepreneur, highlighting his experiences and insigh...
Send us a text In this insightful episode of The GIG Podcast, we sit down with James Wilkinson, the innovative Founder and Managing Director of Albatross Digital, to explore the transformative changes in golf marketing that are currently happening around us. As the golf industry continues to evolve, staying ahead of the curve is crucial for club owners and operators. This episode delves into the cutting-edge strategies and technologies reshaping how golf clubs engage with members and attract ...
Send us a text Are you ready for a mind-blowing revelation? The unexpected truth about boosting your golf coaching business's profitability and efficiency will leave you in awe. Get ready to discover a game-changing approach that's surprisingly effective in increasing your income and the satisfaction of your students. Curious to know more? Tune in for some eye-opening insights that will revolutionize your golf coaching career. Christofer Nassil, a golf enthusiast and seasoned business c...
Send us a text Do you want to revolutionize the way crisis management is handled in your club and improve communication? Get ready to uncover solutions that will enhance crisis management and communication within your club. Get ready to amplify your crisis management abilities and effectively communicate within your club. Our special guest is Corey Saban. Corey Saban is an Emmy-nominated journalist and crisis management expert with years of experience in the club industry. As the founder of C...
Send us a text Join us as we delve into the world of golf with Nacho Giraldo, a philanthropist and advocate for Park Golf. Park Golf is an exciting initiative to bring the game of golf to new generations of young golfers. Park Golf will give kids an opportunity to experience the thrill of golf by breaking the barriers of access, cost, time, and intimidation. On this episode of the GIG Podcast, discover the barriers to golf participation and the innovative solutions needed, but be...
Send us a text The importance of inclusivity in the golf industry cannot be overstated. Fostering an inclusive environment is not only important when trying to be an employer of choice, but it also helps to create a welcoming atmosphere that allows all individuals to enjoy and participate in the sport. By promoting inclusivity, clubs can inspire positive change and ensure that everyone, regardless of their ability, has an opportunity to connect, learn and grow through the game and business of...
Send us a text Does any of this feel familiar? You’re frustrated from constantly having to repeat yourself and not being understood. You have anxiety from not being able to effectively express your ideas and having them fall on deaf ears. You feel powerlessness from trying different tactics to communicate your message, and not seeing the results you desire. In a world of quick gratification, it can be difficult to effectively communicate as a leader. Poor communicati...
Send us a text As employers in the hospitality industry, it can be hard to find and retain employees and doing so is essential for any hospitality-based business to succeed. It can also be difficult to create a workplace environment that is inviting and enjoyable for all team members. On this episode of The GIG Podcast, James sits down with Robin Turnill, Founder & Managing Consultant of Pivot HR Services. Robin is an HR expert with experience in the golf and hospitality industry a...
Send us a text On this episode of The GIG Podcast, we are talking to Ben Lorenzen, the Creative Director, Chief Memory Officer, and Director of Vibe at Champions Run in Omaha, NE. Ben has been in the club industry for nearly a decade and has also become a popular public speaker where his purpose is to inspire people to be greater than they thought they could ever be! On this episode, Ben shares his unique approach to club marketing which is based on creating magical moments and memorie...
Send us a text Would you believe that the Club Management industry is one of the most challenging and difficult industries to succeed in? It takes a special type of person to thrive, and Tom Wallace is one of those people. With a career that spans from a young 14-year-old shoe shiner to his current role as a partner at one of the most respected consulting firms in the golf industry, Tom Wallace has seen it all. On this episode of The GIG Podcast, Tom reveals his secrets to success and ...
Send us a text Are you a club manager struggling to create an irresistible brand for your facility? If so, you’re not alone. With an estimated 38,000 golf courses on the planet, it’s difficult to differentiate yourself and capture your customer’s attention. On this episode of The GIG Podcast, we sit down with Gair Maxwell, a storyteller brand strategist and self-described history junkie who has shared speaking stages with icons such as Richard Branson and Gene Simmons. His book, BIG LITTLE LE...
Send us a text Are you looking for ways to make your golf club the safest place it can be for your employees, members, and guests? Safety and compliance are often overlooked components of running a successful golf club, yet they are essential - and Ben Gibson of The Toolbox Team knows this better than anyone. On this episode of The GIG Podcast, Ben Gibson explains the importance of safety and compliance within the golf industry and how The Toolbox Team is helping golf clubs around the globe c...
Send us a text Does any of this sound familiar? You're trying to increase inclusivity/eco-friendliness/year-round operations in your golf business, but you're not seeing results. You've been told to take action X, but it's just not working and you're feeling the pain? On this episode of the GIG Podcast, innovative golf course owner and operator, Leonard Gendron, shares his secrets to success in attracting new business, becoming eco-friendly, and making his course a community hub. ...
Send us a text In this episode of the GIG Podcast, we explore how to leverage the opposite summer seasons of Australia and Canada through an exchange program that imports golf course personnel between both countries. The goal is to make it easier for Canadian golf courses to recruit Australian-based grounds staff and vice versa. EnvoyGolf in Australia and Fresh Golf Solutions in Canada are recruitment firms who specialize in golf. Together, with the endorsement and promotional support ...