Doing Business Like a Woman Podcast

Do you feel intimidated by finances? Do you find yourself procrastinating tax season? Or avoiding looking at your books altogether? In this episode of Doing Business Like a Woman, I’m joined by my client tax strategist and founder of Checkpoint Advising, Becky Spence. We talk about why so many entrepreneurs avoid their numbers and how learning a few key metrics and creating a simple rhythm for reviewing your finances can change everything. Becky and I talk about: Why business owners need to work on their business, not just in it The few numbers every service-based business owner needs to watch The mindset shift that builds confidence with your financials If conversations around money have felt uncomfortable in your business, this episode will help you approach your numbers with clarity and confidence. And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma  Timestamps 00:00 – Welcome and introducing Becky Spence01:00 – Why talking about numbers matters for women entrepreneurs02:00 – Working on your business instead of only working in it03:00 – Becky’s journey into tax strategy and financial advising05:00 – Why early financial habits make a huge difference in business07:00 – Why entrepreneurs develop a “head in the sand” mindset around money09:00 – The role of strategy vs. simple tax filing11:00 – Moving past shame and fear around finances13:00 – The surprising truth about revenue and business assumptions14:00 – The mindset shift that creates confidence with financials15:00 – The magic in the pause and why it matters17:00 – The checkpoint system for reviewing business finances19:00 – The three financial pillars: revenue, cash flow, and profit20:00 – The few numbers every service-based business owner should track22:00 – Understanding the true cost of doing business26:00 – Becky’s experience inside the 90 Day Marketing Accelerator28:00 – Becky’s first webinar and growing visibility in her business31:00 – The power of group coaching and shared learning32:00 – How to connect with Becky and download the financial checklist Connect with Becky: 🌐 Website: https://www.checkpointadvising.com/💡 LinkedIn: https://www.linkedin.com/in/beckyspence📘 Facebook: https://www.facebook.com/checkpointadvising📷 Instagram: https://www.instagram.com/checkpoint_advising/ Stay Connected: 🎟️ Register for the Visibility Challenge! https://www.melissamkellogg.com/visibility-challenge 📝 Join the 90-Day Marketing Accelerator Waitlist: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this bonus episode of Doing Business Like a Woman, I’m sharing a personal story about my own journey with visibility and why it can feel so uncomfortable to show up and share our ideas as women entrepreneurs. Even after years working in marketing, I used to feel petrified of being visible in my own business. In this episode, I talk about the shift that helped me change my relationship with visibility, why worrying about what others think can keep us stuck, and how learning to tolerate that discomfort allows us to lead, serve, and create greater impact. If visibility has felt like a struggle in your business, this episode will help you see it differently. We talk about: Why visibility can feel vulnerable The hidden role people-pleasing plays in marketing A personal story about practicing discomfort Why your voice and ideas deserve to be shared How visibility connects to leadership and impact 🎟️ Register for the Visibility Challenge Here:https://www.melissamkellogg.com/visibility-challenge Timestamps: 00:00 – Welcome and introducing the topic of visibility02:00 – Melissa’s early fear of visibility04:00 – Marketing others vs. marketing yourself06:00 – The trap of worrying about critics08:00 – How people-pleasing shows up in marketing10:00 – Why perfectionism doesn’t solve the problem12:00 – The “zipper merge” story and practicing discomfort15:00 – Growing your capacity to show up anyway18:00 – Visibility, leadership, and impact21:00 – Thinking about legacy and thought leadership23:00 – Overview of the Visibility Challenge26:00 – Invitation to join the challenge

In this episode of Doing Business Like a Woman, I’m joined by leadership and executive coach Liz Amenta. We talk about what Liz calls energy leadership and how the energy you bring into conversations, decisions, and communication shapes how your entire team operates. Liz and I talk about: The shift from being the sole doer to becoming a true leader Why awareness is the first step to changing how you lead The importance of taking a step back to pause and reflect How moving from reaction to intention changes your experience of your business If you’ve ever felt like you’re carrying the weight of your whole business, this powerful conversation will shift your perspective on leadership, delegation, and how you show up every day. And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma  Timestamps 00:00 – Introducing Liz Amenta02:00 – Liz’s journey from CPA to leadership coach03:30 – Helping leaders move out of survival mode04:30 – What energy leadership really means05:30 – Why entrepreneurs feel like everything rests on their shoulders07:00 – The shift from sole doer to leader07:45 – How delegating one small task can lift a surprising amount of weight08:30 – How your energy shapes your team’s energy10:00 – Why awareness is the starting point for leadership growth12:00 – The trap of constant reaction in entrepreneurship14:00 – Choosing how you show up instead of reacting automatically17:00 – Common leadership challenges for women building teams19:00 – Letting go of control and improving communication23:00 – What energy leadership looks like in real life26:00 – Building new leadership habits over time30:00 – Values, alignment, and understanding what triggers you32:00 – A simple leadership shift you can make today33:00 – Moving from “I have to” to “I choose to”37:00 – Liz’s experience in the 90 Day Marketing Accelerator44:00 – How to connect with Liz Connect with Liz: 🌐 Website: https://www.amentacoaching.com/ 💡 LinkedIn: https://www.linkedin.com/in/elizabethamenta 📘 Facebook: https://www.facebook.com/amentacoaching/ Stay Connected: 🎟️ Register for the Visibility Challenge! https://www.melissamkellogg.com/visibility-challenge 📝 Join the 90-Day Marketing Accelerator Waitlist: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

In this episode of Doing Business Like a Woman, I sit down with my client and friend Monique Eckes, CEO of Silver Paws Studio. Monique is a photographer and videographer whose work centers around helping people feel comfortable enough to be seen. She shares how being incredibly shy as a child shaped the way she now creates safety for her clients and why belonging is really what most of us are craving. We talk about: The importance of being visible, even when it feels uncomfortable How dropping perfectionism makes you a better leader Why matching the energy you are around matters The power of having a strong why How community keeps you accountable and in action This is an honest conversation about growth, identity, leadership, and what really sustains you through the hard seasons of business. If you have ever felt invisible in your business, or wondered how to keep going when it gets hard, this episode is for you. If you’re ready for real strategy and real support, the 90-Day Marketing Accelerator is where we do the work. It’s my group coaching experience for women who are ready to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma Timestamps: 00:00 – Welcome and introducing Monique Eckes03:00 – Journey from veterinary practice manager to photographer06:00 – The connection between invisibility and wanting to be seen08:00 – How Monique creates safety for people, pets, and entrepreneurs11:00 – Dropping perfectionism13:00 – Setting the tone and becoming a better leader14:00 – Selling worms on the side of the road at 11 years old16:00 – What keeps you in business for 13+ years18:00 – “When your why is stronger than your resistance, you can overcome it.”20:00 – Getting on stage despite being painfully shy22:00 – The identity shift of stepping into CEO energy24:00 – Entrepreneurship as one big experiment26:00 – The power of community and accountability28:00 – How the 90 Day Marketing Accelerator creates momentum33:00 – Safety in belonging35:00 – Who the 90 Day Marketing Accelerator is for38:00 – Monique’s current projects and what she is building next41:00 – Invitation to join the 90 Day Marketing Accelerator Connect with Monique: 🌐 Website: https://silverpawstudio.com/ 📸 Instagram: https://www.instagram.com/silverpawstudio/ 📘 Facebook: https://www.facebook.com/silverpawstudio/ 🎵 LinkedIn: https://www.linkedin.com/in/monique-renee-eckes-9213374/ 🎥 YouTube: https://www.youtube.com/c/SilverPawStudioFortCollins Stay Connected: 🎟️ Register for the Visibility Challenge! https://www.melissamkellogg.com/visibility-challenge 📝 Join the 90-Day Marketing Accelerator Waitlist: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Twenty years ago, I didn’t start my business to build a million-dollar brand. I started it because I wanted freedom. I wanted time to hike with my dog, experiences with my now-husband, work that felt fun, and a life that felt like mine. And over the last two decades, my definition of wealth has grown and shifted more times than I can count. In this week’s episode of Doing Business Like a Woman, I’m sharing how my definition of wealth has evolved and why you don’t have to wait to feel wealthy. Financial wealth matters. Yes. But so do time freedom, relationships, intellectual growth, health, emotional capacity, and impact. You don’t have to wait until some day somewhere with some number in the bank account to feel wealthy. You can feel wealthy right now, today. Timestamps: 00:00 – Welcome + why this lesson matters04:00 – Early career hustle, 9/11, and redefining safety07:00 – My first versions of wealth: experiences, relationships, time freedom10:00 – Building a business around motherhood13:00 – My shift toward impact, legacy, and sharing experience18:00 – The many forms of wealth: financial, emotional, relational, health, experiential19:30 – Letting your business grow and change with you20:00 – Challenges have purpose, if you allow them to21:00 – Entrepreneurship and defining wealth for yourself22:00 – Listen to your gut about the wealth you desire23:00 – You don’t have to wait to feel wealthy24:00 – Invitation to work together Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Last week I shared a big milestone. It was emotional, vulnerable, and uncomfortable. And if I’m honest, part of me wanted to downplay it and move on quickly. That discomfort is exactly why this week’s episode matters. I see so many women skip over their progress and wait to celebrate until they hit a huge milestone. It’s easy to live in “not enough yet.” But what I’ve learned is, the single greatest motivator for high-level performance is the sense of making progress in meaningful work. In this week’s episode of Doing Business Like a Woman, I’m sharing the science of celebration and why it belongs in your marketing strategy. I cover: Three research-backed reasons celebration fuels performance The difference between need-based and value-based marketing How your internal state impacts your marketing results Why the energy of celebration is attractive The four-part celebration practice: decide, act, visual, savor If you want to learn how celebration can shift your business, this episode is for you! Timestamps: 00:00 – Welcome + why this topic matters02:00 – Why sharing celebration feels uncomfortable04:30 – The case for creating a culture of celebration05:30 – The Progress Principle and why small wins drive motivation08:30 – Why only celebrating big milestones keeps you in a psychological waiting room10:30 – Dopamine vs. cortisol: what happens when you ignore wins12:30 – How celebration enhances creativity and problem solving14:00 – Broaden and Build Theory: opportunity vs. threat thinking16:00 – How your internal psychology affects your marketing18:00 – Need-based vs. value-based marketing20:00 – Why the energy of celebration is attractive21:30 – Leadership, client retention, and preventing quiet quitting23:00 – The science-backed celebration practice24:00 – The four components of a celebration practice: decide, act, visual, savor29:00 – How to implement your celebration practice31:00 – An invitation to work together Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

After closing my books for 2025, I realized I’ve officially crossed $1,010,850 in all-time revenue. And while yes, I’m proud of the number, what matters more is what it represents and what I’m really celebrating. It means I’ve spent twenty years creating value, serving entrepreneurs, and helping small businesses grow. In this episode of Doing Business Like a Woman, I’m talking about why celebration can feel so uncomfortable for women entrepreneurs, how skipping it quietly drains our confidence and momentum, and why stopping to acknowledge your wins is one of the most powerful marketing and mindset practices you can have. If celebration feels awkward, uncomfortable, or unnecessary, this episode is for you! Timestamps: 00:00 – Why this episode felt vulnerable to record01:45 – Why celebration feels hard for so many women03:10 – What we focus on, we create more of05:00 – Why skipping celebration quietly hurts your business06:45 – The $1,010,850 realization and why I almost didn’t share it08:30 – What making the money actually represents to me10:45 – The million lessons behind the milestone12:40 – Why staying in the game matters more than speed14:30 – How celebration fuels confidence, visibility, and marketing16:15 – A simple daily practice to notice your wins18:20 – What’s coming next on the podcast19:45 – My invitation to celebrate together and book a call21:00 – Why I believe so deeply in the work you’re doing Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

There have been seasons in my business where I seriously wondered if I should quit. Not because I didn’t love the work, but because the rejection felt personal, the growth felt slow, and my confidence took a hit. In this episode of Doing Business Like a Woman, I’m talking honestly about what it really takes to get out of your own way and keep going as a woman entrepreneur. I share real stories from my own business, including a stretch where I heard “no” over and over again, and the mindset shifts that helped me stay in the game long enough to build the business I have today. In this episode, I talk about: Why growth is always happening Why feeling your feelings is part of building resilience How enthusiasm and energy are created on purpose What it really means to bet on yourself as a CEO If you need encouragement to get out of your own way and keep going, especially during the seasons that feel discouraging, slow, or uncertain, this episode is for you. Timestamps: 00:00 – Why getting out of your own way matters more than ever02:00 – Why business is harder than most people admit04:00 – Growth is our natural state07:00 – How to reflect on a “non-revenue growth” year without spiraling09:30 – Why failure and rejection feel can feel personal14:30 – Learning to feel disappointment instead of avoiding it16:30 – How resilience is actually built18:30 – Creating enthusiasm and energy on purpose21:00 – Why your energy matters more than your strategy23:00 – What it really means to bet on yourself25:30 – Making decisions faster and trusting yourself as CEO27:00 – Encouragement for the year ahead Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

What if the voice you keep doubting is actually the one that knows exactly what to do next? In this episode of Doing Business Like a Woman, I’m joined by my client Frankie Rollins, founder of The Fifth Brain Collective, writer, teacher, and entrepreneur. Frankie helps people trust themselves enough to bring their ideas to life, especially the ones they’ve been sitting on for years. We talk about writing, creativity, entrepreneurship, leadership, and the deep similarities between them. This conversation is for any woman who knows she has something to say, something to build, something to offer… and keeps second-guessing herself anyway. In this episode, Frankie and I talk about: What the Fifth Brain is and why every woman has one How tiny rules and internal narratives keep women stuck The mindset shifts required to create abundance and sustainability What it really means to lead from who you are This is one of those conversations that reminds you that you’re not broken, behind, or missing anything. You already know more than you think. Timestamps: 00:00 – Welcome and introducing Frankie Rollins02:00 – Why helping people get their writing done matters so deeply04:30 – Everyone has a story and why the world needs all of them06:30 – Frankie’s accidental path into entrepreneurship09:30 – Leaving academia and choosing herself12:00 – Trusting yourself before you know how it will work14:00 – What the Fifth Brain really is17:00 – How tiny rules limit creativity and business growth20:00 – Writing, entrepreneurship, and self trust23:00 – Why permission is not required to create26:00 – Mindset shifts around money and abundance29:00 – Becoming the next version of yourself as a leader32:00 – Leading from your Fifth Brain35:00 – What Frankie is building next38:00 – How to connect with Frankie and The Fifth Brain Collective41:00 – Final thoughts and encouragement Connect with Frankie: 🌐 Website: https://www.frankierollins.com/ 📸 Instagram: https://www.instagram.com/fifth_brain_collective_writing/ 📘 Facebook: https://www.facebook.com/e.frankierollins 🎵 TikTok: https://www.tiktok.com/@fifthbraincollective 🎥 YouTube: https://www.youtube.com/@fifthbraincollective Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

I was sitting at the dinner table with my teenagers the other night, and somehow the conversation shifted to a topic on AI, creativity, and trust. I wasn’t surprised by their opinions on the technology, because they frequently poke fun at me for using it. However, it was moving to hear how deeply they care about what’s real and the importance of actually thinking for themselves. And that got me thinking…. these kids are the next generation of buyers. And honestly, they’re already influencing how trust works in the marketplace. In this episode of Doing Business Like a Woman, I’m sharing my honest perspective on how trust-driven businesses can use AI in their marketing. I teach you: Why trust in business feels harder to build right now Why your wisdom, experience, and voice are still your greatest assets And how to use AI to amplify your voice without replacing it If you’ve been wondering how to use AI without losing connection, credibility, or confidence, this conversation will help you find your footing. Timestamps: 00:00 – A family dinner conversation about AI02:10 – Why my kids are uncomfortable with not knowing what’s real04:40 – These teenagers are future clients and decision makers06:30 – Why trust feels harder to build right now08:15 – What a “trust recession” means for service businesses10:20 – The question I ask before using AI for anything12:40 – Why I refuse to let AI replace my wisdom or intellect15:10 – How I think about AI as an assistant, not a leader17:45 – Where AI helps me save time without losing connection20:30 – How I repurpose content using AI without outsourcing my voice23:15 – What I want you thinking about before you use AI in your business25:00 – Final thoughts on trust, leadership, and staying human Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever caught yourself spiraling over your pricing, trying to find the “perfect” marketing strategy, or doubting your value as a business owner? In this episode of Doing Business Like a Woman, I’m talking all about value — one of the most important concepts you need to understand if you want consistent clients and sustainable income. I teach you: The difference between your inherent worth and your business value How value actually turns into revenue What creating more value in your business looks like How to market in a way that builds certainty and trust I guarantee, by the end of this episode, you’ll be well on your way toward your marketing feeling more simple and grounded. Timestamps: 00:00 – Why understanding value changed everything in my business01:30 – The most common question women ask about marketing03:00 – What “value” actually means in business04:10 – The difference between inherent worth and business value05:30 – Why women take marketing results personally07:00 – How value creates the exchange of money09:00 – Why value is fluid and always evolving10:45 – How certainty increases perceived value12:00 – What marketing really is in trust-driven businesses13:45 – How value stacks and leads clients to say yes15:30 – Why obsessing over best-fit clients changes everything17:30 – Real examples of value you can offer consistently19:30 – How to stop guessing and start asking your people21:00 – Invitation to get support clarifying your value Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

My guest & client Jenn Adamson told me, “We can’t create anything sustainable unless we feel safe in our own bodies.” And if you’ve ever tried to grow a business while also battling self-doubt, perfectionism, or a nervous system that feels like it’s on a roller coaster… you know exactly what she means. In this beautiful conversation of the Doing Business Like a Woman podcast, Jenn and I talk about: ✨ What it really means to bet on yourself✨ The link between self-trust and making brave business decisions✨ Why perfection disconnects us from clients, and presence builds trust✨ How Jenn rebuilt her leadership approach after burnout✨ The emotional, spiritual, and practical work behind becoming the woman who can hold big success We also talk about slowing down, creating white space, regulating our nervous systems, feeling alive again, and why investing in coaching is an act of devotion to your future self. This conversation is one I know will stay with you long after you listen. Timestamps: 00:00 – Welcome & why this conversation is so needed right now01:00 – Introducing Jenn and her extraordinary professional background03:00 – Understanding subconscious beliefs & how they drive our results05:00 – Who Jenn serves today & the evolution of her leadership work07:00 – Burnout, achievement, and the hollow feeling success can bring09:00 – Regulation, safety, and why our bodies tell the truth first11:00 – The dance between ambition, joy, and enjoying the journey14:00 – Vision, becoming “her,” and why creation starts on the inside17:00 – Doing business like a woman: presence, softness, trust21:00 – Why people buy from safety, not perfection24:00 – The nursing story that changed how Jenn leads forever28:00 – Grace, beginner energy & creating psychological safety32:00 – White space: why your business needs you to slow down36:00 – High-impact action vs. busy work39:00 – Celebrating Jenn’s massive growth year43:00 – Courage, emotions & why most women hold themselves back45:00 – What every woman should know about coaching48:00 – How to connect with Jenn & an invitation to reach out Connect with Jenn: 🌐 Website: www.jennadamson.com 🔗 LinkedIn: linkedin.com/in/iamjennadamson 📸 Instagram: instagram.com/iamjennadamson 📘 Facebook: facebook.com/iamjennadamson 🎥 YouTube: youtube.com/@iamjennadamson Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever caught yourself thinking, “I must be bad at marketing,” because you aren’t getting consistent clients? In this episode of Doing Business Like a Woman, Melissa does a deep dive into the client journey and the best way to market while staying connected to your brilliance. You’ll learn: The real reason your marketing feels hard Why perfection kills connection (every single time) The tangible and intangible steps every client takes before they hire you How a thoughtful client journey creates safety, trust, and consistent revenue If you want marketing to feel natural, collaborative, and not weird, you need a client journey that supports you and your clients. Let this episode be the first step in building yours today. Timestamps: 00:00 — Setting the stage for why your client journey matters.01:00 – Why marketing feels overwhelming03:00 – Why there’s no one “magic marketing strategy”04:00 – Perfection creates disconnection05:00 – Shifting your focus from strategy to the human you’re best suited to serve06:30 – The tangible and intangible parts of a client journey07:30 – Why intentional client journeys help selling feel natural and collaborative09:00 – How I built my own client journey14:00 – Why nurturing the relationship is always the priority16:00 – How to offer a clear next step without overwhelming them17:00 – Why you need to keep it simple18:30 – Entrepreneurship as a series of experiments and how your client journey fits in.19:00 – An invitation to work together on your client journey Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

What if bringing in clients has nothing to do with saying the perfect words, having a flawless elevator pitch, or finding the “right room”? What if the magic is actually in trusting your natural gifts of connection, communication, and service? In this episode of Doing Business Like a Woman, Melissa shares the most important step in any marketing plan: nurturing relationships. You’ll learn: Why relationship always comes before revenue How trust is built through frequent and intentional connection Why women are naturally built for networking The difference between get energy and give energy How to build simple next-step invitations that grow relationships with ease Let this episode be a gentle reminder to lean into your natural gifts. With a bit of support, marketing can be simple, magnetic, and even fun! Timestamps: 00:00 — Melissa’s introduction about a gorgeous fall morning, the northern lights, and setting the tone for nurturing relationships1:30 — The three steps of a simple marketing plan (and the most important one)03:00 — Why embodying your business value makes marketing magnetic04:00 — “I’m doing so much… why am I not getting clients?”05:00 — What if every room is the right room because you are there?06:00 — Trusting yourself: your words, your energy, your value07:00 — Relationship before revenue08:30 — Showing up with intention to connect instead of pressure10:00 — The “trust recession” and today’s longer buy cycle12:00 — Women are natural nurturers, and that’s a business superpower13:00 — Give energy vs get energy in business16:00 — Understanding your client journey and simple next steps18:00 — Zig Ziglar’s wisdom: help them get what they want20:00 — The tomato garden metaphor (nurture until they ripen)23:00 — Practical ways Melissa nurtures in her own business26:00 — How often relationships actually need connection29:00 — Invitation to build your own intentional, simple client journey Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Do you pour your heart into your business, but find yourself thinking, “Why isn’t this working? What am I missing?” In this episode of Doing Business Like a Woman, Melissa shares one of the most overlooked fundamentals of marketing: consistently bringing new people into your world. You’ll learn how to connect with a bigger audience, create easier sales, and make a wider impact. Melissa shares: What actually creates sales opportunities The “dating energy” that keeps your business breathing Four simple, repeatable ways to bring new people into your orbit Why modern buyers want more presence, energy, and connection By the end of this episode, you’ll be on your way to creating authentic connections without gimmicks or feeling like you need to turn into someone you’re not. You deserve marketing that feels sustainable and that feels like YOU. Timestamps: 00:00 — Welcome & intention for the episode01:00 — Marketing fundamentals that actually matter03:00 — Why your energy is the magic behind every strategy05:00 — The real purpose of marketing is to create sales opportunities06:00 — Melissa’s 3-part marketing system08:00 — Signs you may not be bringing in enough new people10:00 — Why new people create fresh air in your business13:00 — Four simple structures for meeting new people17:00 — How social platforms push your content to new audiences and which content types matter most18:30 — How to get in front of other people’s audiences20:00 — How hosting events can build presence and proximity22:00 — The energy that makes this work being curiosity, generosity, and building trust24:00 — The results of doing this well brings a bigger audience, easier sales, and wider impact26:00 — An invitation for a free strategy consultation and private coaching support Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Does your marketing feel cluttered, chaotic, or disconnected? In this episode of Doing Business Like a Woman, Melissa walks you through a simple 3-step process to declutter your marketing and clarify what’s really moving the needle in your business. You’ll learn how to simplify your strategy, track what matters, and focus on the marketing activities that actually create sales opportunities so you can scale with clarity. Inside, Melissa shares: — Why cluttered marketing = inconsistent results— The 3 questions that clarify your marketing plan— How to reverse-engineer your client journey— Why audience growth directly drives revenue— A powerful mindset shift about marketing metrics and results By the end of this episode, you’ll walk away with a clear, simplified plan on how to reconnect, refocus, and take the next steps to scale your business. Timestamps: 00:00 – Welcome and tech hiccups01:00 – What “clutter” really means in your marketing04:00 – The Oxford definition of clutter (and how it applies to your plan)07:00 – Step 1: Take inventory of all marketing activities08:45 – Step 2: Evaluate — what’s working, what’s not, what are you learning?12:30 – Metrics that matter vs. vanity metrics14:30 – What data should actually guide your decisions15:30 – Audience growth = revenue growth17:00 – Buyers want relationship before revenue18:00 – Step 3: Decide what to keep, simplify, or stop doing20:00 – 1:1 strategy session invitation21:00 – What’s coming next week on the podcast Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

What if it’s not too late to create exactly what you want — in business and in life — before the year ends In this power-packed episode of Doing Business Like a Woman, Melissa shares a motivating (and science-backed!) approach to goal setting that activates your natural instincts and helps you build momentum — one step at a time. You’ll learn how to stop spinning in overwhelm and start taking aligned action toward the business results you truly want. Inside, Melissa shares: ✨ The “10-week turnaround” strategy — even if you’re starting from zero✨ Why breaking your goals into dopamine-friendly chunks creates real momentum✨ How to reconnect with your inner goal-getter (yes, she’s still there)✨ The comeback story that proves it’s not over until it’s over✨ A simple way to reverse-engineer $50k (or whatever your goal is) before the year ends Whether your year has been strong or shaky — this is your moment to choose how you finish. You’re only 10 weeks away from creating something extraordinary. Let’s go! Timestamps: 00:00 – Welcome + Why it’s not too late03:00 – The power of your prefrontal cortex (aka your goal-setting superpower)05:45 – The Denver Broncos comeback: A metaphor for your business09:00 – Set your “scary-fun” Q4 target13:00 – Break it down: The $50k case study17:00 – Dopamine and goal-setting: How your body helps your business20:00 – Shrink the horizon: Find your next 5-minute win25:00 – The hockey metaphor that will shift your strategy29:00 – What can you create today that leads to connection and revenue?32:00 – Recap: 4-step process for a powerful year-end34:00 – Book your 1:1 Q4 strategy session with Melissa Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If you’re walking through a hard season in life or business — this episode is for you 💗 In this powerful solo episode of Doing Business Like a Woman, Melissa shares a heartfelt and high-impact framework to help you stay grounded, rise above challenges, and finish the year strong (without burning out). You’ll learn how to build stamina, resilience, and grit — not by pushing harder, but by being real with yourself and choosing to rise, one intentional thought at a time. Tune in for: ✨ The truth about hard seasons — and how to thrive in the midst of them✨ The 7-step mindset reset for clarity, confidence, and creativity✨ How to shift your energy (and your results) — even when you feel stuck✨ Why your wins, joys, and gratitude list is your best business strategy✨ The simple journaling practice Melissa uses every day to build belief and momentum Whether you’re navigating Q4 with confidence or clawing your way to the finish line, this conversation will remind you: you are not your circumstances, and you are stronger than you think. You can do hard things — and still build a business you love 💪✨ Timestamps: 00:00 – Welcome + Why this message matters in Q401:29 – The power of stamina, resilience, and grit03:50 – You are not your circumstances06:00 – What you choose to believe creates your reality07:15 – How to build belief (even in the hard)09:00 – Journaling through self-doubt and resistance12:00 – Choosing the “defense” thoughts that support you14:45 – The moment your energy shifts — what to do next16:10 – A simple way to reconnect to your purpose18:00 – How to turn energy into aligned action20:45 – The marketing question to ask yourself each day22:00 – Melissa’s favorite end-of-day ritual for business growth24:00 – The key to building a magnetic presence26:10 – Your invitation to join Melissa for support + strategy27:40 – Free discovery call details + next steps Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If you’ve ever felt the pressure to do all the things in your business — perfectly — this episode will feel like a breath of fresh air 💗 This week on Doing Business Like a Woman, Melissa sits down with Empowerment Coach and Super Connector Robin McIntire for a heart-opening conversation on what it really means to grow a successful business as a driven woman — without sacrificing your peace. Robin shares the truth about perfectionism, pressure, white space, and the mindset work it takes to stay grounded while going after big goals. You’ll hear: How to drop the masks and show up authentically in networking and life Why connection and community are essential (not optional) for entrepreneurs The secret to calming your nervous system when the pressure rises The power of white space — and how to create more of it in your calendar How to lead yourself with both ambition and self-compassion Whether you’re building your business during naptime, after hours, or with a full schedule, this episode will help you come back to your center and remember: you’re not alone 💕 Timestamps: 00:00 – Welcome to Doing Business Like a Woman00:24 – Meet Robin McIntire: Empowerment Coach + Super Connector01:29 – Releasing perfectionism and reconnecting with calm02:57 – What is a Business Matchmaker (and how Robin earned hers!)04:00 – The path to championing women — and why it matters05:30 – How self-judgment holds us back06:09 – Showing up authentically (and attracting the right people)07:17 – Centering yourself before networking08:44 – Real connection vs. transaction networking10:00 – Grounded meets driven: what it means + how to live it11:20 – Creating calm through thoughts, language, and presence13:25 – The power of catching stressful thoughts before they spiral15:00 – Thought awareness as a skill and practice16:50 – Entrepreneurship and the “I should be farther by now” lie17:59 – The mental pattern of “I don’t have time”20:15 – How white space helps prevent burnout21:10 – The language we use: “I’m tired,” “I’m overwhelmed,” and other energy drainers22:50 – Why community is essential (especially for women entrepreneurs)26:00 – Practical tips for creating white space + calendar boundaries30:06 – Where to connect with Robin + grab her free resources Connect with Robin: 🌐 Website: www.robinmcintire.com 🔗 LinkedIn: linkedin.com/in/robin-mcintire 📸 Instagram: instagram.com/robinmcintirecoaching 📘 Facebook: facebook.com/RobinMcIntireCoaching 🎥 YouTube: youtube.com/@RobinMcIntireCoaching Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

If your digital life is a mess of open tabs, scattered files, and “where-did-I-put-that” moments… this one’s for you. In this special guest episode of Doing Business Like a Woman, Melissa is joined by Professional Organizer + Certified Life Coach Tracy Hoth, creator of the Organized Coach Academy and host of the Organized Coach Podcast. Together, they’re having a candid conversation about what it really takes to create a business that feels manageable, peaceful, and powerful — from the inside out. Whether you’re neurodiverse, overwhelmed, or just ready to feel like a confident CEO again, this episode will meet you where you are. You’ll learn: The real cost of disorganization in your business Why we often block new opportunities when we’re buried in chaos How to start building systems (even if you don’t feel like “an organized person”) The simple 5-folder method that can work across your entire business What to do when you feel too overwhelmed to even start 💡 Bonus: Melissa shares exactly how she implemented Tracy’s framework — and how it transformed her time, energy, and capacity. This conversation is like a warm hug and a tactical strategy session all in one 💗 Timestamps: 00:00 – Welcome + Meet Tracy Hoth02:00 – How Melissa found Tracy + why this year became her “year of systems”04:00 – Why many women avoid hiring help when things feel messy05:30 – What’s really behind disorganization in your business07:00 – The power of Tracy’s 3-part framework: mindset, systems, computer08:30 – How mindset blocks about organizing stop our progress09:30 – The “I should be able to figure this out” trap11:00 – Tracy’s story: from organizing homes to organizing online businesses13:00 – The brain dump method Melissa uses when she’s overwhelmed15:00 – What disorganization is actually costing you17:00 – From stress to confidence: how organizing shifts your energy19:00 – One place for ideas, tasks, links, and to-dos21:00 – Treating organization like a project — not an afterthought23:00 – How Tracy supports neurodivergent entrepreneurs25:00 – 3 places to start organizing today28:00 – Melissa’s Asana + calendar breakdown using the 5-folder method33:00 – How to maintain an organized business without burning out36:00 – Final tips for anyone who feels “not naturally organized” Connect with Tracy: 🌐 Website: https://simplysquaredaway.com/ 🔗 LinkedIn: https://www.linkedin.com/in/tracyhoth/ 📸 Instagram: https://www.instagram.com/tracyhoth  📘 Facebook: https://www.facebook.com/SimplySquaredAway/ Stay Connected: 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.