App Growth Show

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Roi Nam, Co-founder and CEO of Airbridge. Mobile attribution solution Airbridge has become an official measurement partner of Meta. As one of the major accomplishments in his life, Roi has been awarded the 2020 Forbes 30 Under 30 Asia. Roi is also an awarded engineer and entrepreneur. His value is his vast experience and industry knowledge after providing mar-tech consulting services to over 300+ companies. Airbridge is a unified measurement solution featuring Mobile Measurement (MMP), Multi-touch Attribution (MTA), and Marketing Mix Modeling (MMM) packed into a single unified dashboard -- helping marketers to discover and maximize their true sources of growth while empowering them through tools such as deep-linking, real-time marketing analytics, audience builder, and fraud protection. Discover how incrementally and multi-touch attribution plays a significant role in app user conversion! The App Growth Show is sponsored by the App Guardians- the Marketing Agency Division of App Growth Network; we’re an award-winning app marketing agency based in North America made up of a team of mobile experts that help apps scale their business with customized app marketing strategies. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Roi Nam ( CEO & Co-Founder @ Airbridge ) https://www.linkedin.com/in/roinam/ Jennifer Sansone (Content Head @ App Guardians ) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to App Guardians podcast show to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Cloé Dana, the CEO & Co-founder of Tempr. Cloé’s track record truly speaks for itself, and we are honored to be joined by such a leader in our industry. As one of the major accomplishments in her life, Cloé has been nominated by Forbes as one of the 30 Under 30. With over a decade of experience in the advertising and marketing world, Cloé shares with us the importance of prediction and automation. Tempr is a global SaaS company that maximizes mobile marketers’ revenue and saves their time with the help of its prediction and automation technology. Tempr aggregates data from mobile marketing channels through APIs and generates accurate revenue predictions using AI. The platform recommends the ideal budget & bid based on its predictions, which can all be pushed directly into the various marketing channels with just a click of a button. Get inspired by her take on the future of UA and women in tech, and discover how you can scale your app’s user acquisition strategy. The App Growth Show is sponsored by the App Guardians- the Marketing Agency Division of App Growth Network; we’re an award-winning app marketing agency based in North America made up of a team of mobile experts that help apps scale their business with customized app marketing strategies. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Cloé Dana ( CEO & Co-Founder @ Tempr.) https://www.linkedin.com/in/cloe-dana/ Jennifer Sansone (Content Head @ App Guardians ) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to App Guardians podcast show to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by SC Moatti, the founder of Products That Count. SC’s track record truly speaks for itself, and we are honoured to be joined by such a leader in our industry. SC began her career working for the likes of Electronic Arts, Facebook, and Nokia with a focus on building apps. Over the last decade, SC has transitioned into investing in early-stage companies, writing a best-selling book called “Mobilized” and launching Products That Count. Products That Count is one of the largest and undoubtedly the most influential global network of product managers. Over 300,000 product managers globally read, watch and listen to PTC’s 3,000+ blog posts, videos and podcasts. Thousands attend PTC’s 50+ events a year, and over 10,000 C/VP-level product executives, such as the Netflix Product VP, Coinbase CPO, and Box CPO, share their best practices on what it takes to build great products. Get ready to hear from a true industry veteran and how the “Products That Count” community has helped educate people on what it takes to build a great mobile product in today’s competitive landscape. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • SC Moatti (Founder @ Products That Count) https://www.linkedin.com/in/scmoatti// Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

S2 | E6: Why In-App Support Is Key To Boosting User Engagement and Loyalty.  Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are thrilled to be joined by Eric Vermillion, the CEO of Helpshift. Eric is a veteran within the software and tech industry; before joining Helpshift, he played a major role in the growth of both BlueCat and Nice Ltd. Helpshift is a mobile-first customer service platform that delivers a revolutionary in-app help experience for many of the world’s top mobile apps and games. Whenever users need help, they can get it right in the app with an always-on help experience that delivers immediate, automated solutions to many issues. Get ready for an interesting conversation around the importance of providing today’s users with a slick and easy-to-use customer service option right inside the app and the many benefits a platform like Helpshift can have on your overall growth journey! The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Eric Vermillion (CEO @ Helpshift) https://www.linkedin.com/in/ericjvermillion/ Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are thrilled to be joined by Simon Thillay who is the head of App Store optimization for one of AGNs valued partners AppTweak. Simon is a seasoned speaker at mobile growth conferences and host of many online webinars. Simon contributes to advancing ASO knowledge with practical research and frameworks such as A/B/B testing or Brand Defense Cost Modeling in Apple Search Ads. AppTweak is the leading ASO tool that offers mobile leaders a comprehensive, yet simple self-service platform helping them to grow their apps through actionable insights. AppTweak’s all-in-one platform offers ASO intelligence, Ad Intelligence, App Intelligence and Market Intelligence - truly giving mobile leaders the best opportunity to optimize their ASO efforts. Prepare to receive an up-to-date perspective from an ASO mastermind regarding the constantly changing mobile landscape and how to maintain your efforts for App Store Optimization in the current competitive environment. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Simon Thillay  (Head Of ASO @ AppTweak) https://www.linkedin.com/in/simon-thillay-58b95997/ Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are so excited to be joined by Peter Gardus, the Vice President of Marketing at UXCam. UXCam is a cloud-based user experience solution that helps businesses optimize app functionality by recording and analyzing every user micro-interaction. By going deeper than vanity metrics like page views—app developers get access to the insights they need to create an optimal, user-centric app. Learn about UXCam's capabilities, important KPIs to track and why having a deeper understanding of user behaviour data will help you develop a successful product faster and, ultimately, get to revenue quicker. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Peter Gardus  (Vice President Marketing @ UXCam ) https://www.linkedin.com/in/peter-gardus/ Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today we are thrilled to be joined by David Barnard. David is about as seasoned as you can get within the app space and we are truly blessed to be joined by him. David has been building apps for the iPhone dating way back to 2008, which was the year the iOS apps were officially launched. So he truly has been involved since the beginning to this day. Along with his passion for building apps, David also contributes as a developer advocate to the industry-leading monetization tool RevenueCat. RevenueCat is used by the world's leading apps to build, analyze and grow subscriptions on iOS, android and the web. Get ready to learn all about subscription-based apps and numerous techniques to increase app purchases from a seasoned app veteran. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • David Barnard  (Developer Advocate @ RevenueCat, ) https://www.linkedin.com/in/drbarnard/ Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today, we are so excited to be joined by Neil Patel. As many of you already know, Neil is a New York Times bestselling author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. Neil was even named a top 100 entrepreneur under the age of 30 by former US President Barack Obama. Neil is currently concentrating his efforts on his ad agency, NP digital, where he also enjoys assisting businesses in accelerating their growth. We can't express our gratitude enough for Neil's decision to share his knowledge with our listeners today. Prepare to hear a true industry leader's expert advice on some of the most important elements to focus on when creating a successful app in today's highly competitive mobile market. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: Neil Patel (Co-Founder @ Neil Patel Digital ) https://www.linkedin.com/in/neilkpatel/ Fouad Saeidi (Founder & CEO @ App Growth Network) https://www.linkedin.com/in/fouadsaeidi/ Jennifer Sansone (Head Of Content @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Season 2: Episode 1: How To Achieve Success As A Health & Fitness App in 2022. Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. As we premier our Season 2 first episode, we are so excited to be joined by a valued client of AGN, Jenny Shalev. Originally Jenny started her journey as a software engineer and as she travelled from Israel to Silicon Valley, she transitioned into the consumer app business and created a fabulous app called Think Up. ThinkUp is an award-winning mental health app. If you are looking to build a positive mindset and motivation through self-talk and affirmations, ThinkUp is the leader in this space. ThinkUp is recommended by top personal development and Mental Health specialists. It offers a unique combination of simple and effective self-help techniques that can be personalized for any life goal, such as boosting self-confidence & motivation, reducing stress & anxiety, and much more. Prepare to hear an intriguing perspective from someone who entered the app space with no huge ambitions or goals, but with a powerful and inspiring idea that has resulted in tremendous success in the health and fitness vertical. Tune right into the episode to uncover how Think-up achieved success as A Health & Fitness App and how can your Health and Fitness app can do it too!. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Jenny Shalev  (Co-Founder @ ThinkUp ) https://www.linkedin.com/in/jennyshalev/ Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today marks the final episode of season one of the App Growth Show. We want to express our gratitude to each and every one of you for listening and supporting the show thus far. With that stated, we also want to thank each and every one of our guests who have participated with us throughout season one from CEO’s to co-founders, engineers to investors, marketing managers to product managers and growth executives to revenue officers. We are truly blessed to have had such a diverse list of guests who offered their own unique perspectives and expertise regarding the world of apps. In this episode, we'd like to share priceless advice from the 17 mobile industry leaders we've had the pleasure of speaking with to help you fuel your app growth in 2022. Tune in to this episode to learn some valuable tips from these mobile experts! The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Episode 16: How to Build & Launch The Next Revolutionary App. Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Simon is the CEO and Founder of Ipnos as well as the general manager and founder of Better Sleep. Formerly known as relax melodies. Better Sleep is one of the top sleep meditation apps in the world. Simon led this company to tremendous success and constant growth for 13 years before recently selling it to Teladoc. Simon now spends his time developing new ideas, angel investing, mentoring and assisting other startups in their growth. Simon is a seasoned industry professional who has seen it all. He's co-founded apps, launched apps, hired employees, experienced phenomenal success, exited successfully and is now investing and helping others with their businesses. Prepare for an engaging discussion about Simon's journey from an engineer to an entrepreneur as well as some of the crucial steps he took that led to better sleep’s rapid growth and success within the health and fitness vertical. Tune right into the episode to uncover how to build & launch the next revolutionary app. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Simon Alex Bérubé  ( GM & Founder @ Bettersleep) https://www.linkedin.com/in/saberube/ • Fouad Saeidi (Founder & CEO @ App Growth Network) https://www.linkedin.com/in/fouadsaeidi/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today, we are so excited to be joined by Samarth Chandola. Samarth is a successful entrepreneur who has recently turned into a tech investor. Previously, Samarth ran three tech startups. He was the founder of V2 games, Open Spot technologies and Pepper esports, which since have all been acquired. Channelling many years as a startup operator, Sam founded First Fund with the purpose to help encourage the growth of new startups by becoming the first investor for new founders. He has invested in over 30 technology startups helping create hundreds of jobs in the process. Get ready to hear an interesting conversation from the point of view of a leading tech investor and some of the criteria he looks for in an entrepreneurial team before making the decision to invest in them. Tune right into the episode to discover how to get app funding for your startup in 2022. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Samarth Chandola  ( Founder @ First Fund ) https://www.linkedin.com/in/schandola89/ • Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today, we are so excited to be joined by Barry Parshall. Currently, Barry is running solutions engineering for North America and also has a dual role as the practice lead for the gaming sector. Barry offers great knowledge and all things to do with mobile engagement and player management. With over 100,000 apps being released every month into the app stores. The competition within the mobile space and specifically the gaming vertical is increasing rapidly. This means it is so important to have a strong player management process in place, get ready to learn how Barry and his team at Leanplum are cracking down on player management and mobile engagement. Tune right into the episode to discover how to customize your mobile gaming experience with Leanplum’s player management platform to increase engagement and retention.  The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Barry Parshall  ( Senior Sales Engineer @ Leanplum) https://www.linkedin.com/in/barryparshall/ • Jennifer Sansone (Content Head @ App Growth Network) https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to High Five, our five-part mini-series spotlighting five of the boldest minds making the biggest waves in mobile marketing.In this final episode, we’re ending on a high note with Michal Bubernik, Head of Marketing at Pixel Federation—the Slovakian studio behind beloved hits like TrainStation 2, Seaport, and Diggy’s Adventure. A creative force and industry veteran, Michal has helped shape Pixel’s reputation for simulation excellence and built a standout strategy that blends data-driven experimentation with human realness.Joining host Peggy Anne Salz and series regular Peter Jung, Head of Paid UA & Creatives at App Guardians, Michal shares how AI is empowering his team to scale creative production without sacrificing quality—or soul. From the early days of static ad testing to fully automated video workflows and AI-generated voiceovers, Michal takes us behind the scenes on how his team went from brainstorming to blockbuster ads.Tune in for honest insights and pragmatic tips, including when to let AI take the wheel, how to spot a winning creative early, and why sometimes the best-performing ads…aren’t the prettiest. (Spoiler: scrappy still sells.) Plus, don’t miss Michal’s backstory about how he became the “Tuna of the Gaming Industry.”It’s the perfect finale to a series about fearless experimentation, fast iteration, and never losing sight of the human touch. Listen in now!00:00 - Intro01:49 - The "tuna" of the gaming industry03:56 - AI in creatives strategy11:14 - Scaling AI creatives17:15 - "Worth it" AI tools22:39 - Benchmarking performance 25:30 - Peter's scrappy picks31:20 - Michal's winning creatives35:55 - What doesn't work

Hey, App Growth Community! Welcome back to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we welcome Luis de la Cámara, Vice President of Marketing at Rovio Entertainment, the mobile gaming powerhouse behind the Angry Birds franchise. For nearly 20 years, Luis has shaped some of the most iconic games in the industry. He’s helped garner 600+ million installs for titles across genres, but his expertise goes beyond meeting metrics; Luis brings a unique creative edge, honed through years of leadership and a surprising past as a competitive breakdancer! Joining our host, Peggy Anne Salz, and returning guest Peter Jung, Head of Paid UA & Creatives at App Guardians, Luis discusses how the fusion of art and science fuels creative strategy in gaming. From capitalizing on the fantasy of escapism to the power of emotionally engaging visuals, he shares honest insights and actionable tips for crafting ad campaigns that resonate with users and drive results.  It’s an episode teeming with lessons from a truly top-of-the-line marketer, including how to craft creatives on the fly, when to challenge your winning creatives, and how to leverage scrappy tactics without compromising results. Tune in now! CHAPTER TIMESTAMPS 00:00 - Intro  04:19 - Creatives creation platforms  11:35 - Crafting creatives on the fly 19:49 - How to find a winning creative 24:03 - It's a volume game  29:10 - Hero creatives 37:04 - Scrappiness vs speed 42:31 - One tip from Luis 44:08 - Good vs bad ads

Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we showcase Peter Jung, Director of Paid UA & Creatives at App Guardians, a mobile-first marketing agency focused on strategic growth. Throughout his career, Peter has managed $33+ million in ad spend and scaled hundreds of apps, including Lucky Day, a Top 10 App on iOS and Android. He joins our host, Peggy Anne Salz, in this week’s show to reveal his strategy for crafting captivating and attention-grabbing creative ads that actually convert and reduce wasted ad spend.   It’s a strategy quite similar to fishing, he says. To effectively catch and keep users, every ad needs to bait, hook, and reel in users with engaging visuals, a clear call-to-action, and a creator or character that matches its target demographics' user persona. Throughout the episode, Peter shares several resources that marketers can review before, during, and after creating their ads to ensure each one meets this criteria before spotlighting real ads from real apps and explaining why each one either flopped or had users flying to the app stores to download.  This is a show filled with practical tips and advice, from the three core elements of a strong creative and the tools Peter uses to edit his ads to why a soft sell rather than a direct ask might be the better option and the metrics to keep an eye on to evaluate campaign performance. Listen in now! CHAPTER TIMESTAMPS 00:00 - Intro 01:10 - Core of strong creatives 03:25 - Why CTA is so important 05:17 - Direct vs Indirect CTAs 07:34 - Gaming vs non-gaming apps 08:52 - App elements to consider in creatives 16:07 - The creative fishing formula 23:25: A checklist for great ads 27:29 - Effective or ineffective ad #1 30:24 - Effective or ineffective ad #2 32:00 - Effective or ineffective ad #3 35:00 - Effective or ineffective ad #4 36:42 - Effective or ineffective ad #5  29:32 - Effective or ineffective ad #6 41:34 - Metrics to pay attention to 43:44 - Where does AI ad value? 46:10 - The secret to staying innovative 49:00 - Where to connect with Peter

Welcome back, App Growth Community, to High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. In this episode, we zoom in on Cameron Thom, Chief Revenue Officer of the Americas at Adikteev, a global leader in mobile app re-engagement and retention. Under Cameron’s leadership, Adikteev has shifted its focus to adaptive strategies, including a bold expansion into APAC with a new office in South Korea.  He joins our host, Peggy Anne Salz, to share how prioritizing retention over traditional UA drives sustainable, long-term growth for mobile apps.  Drawing insights from Adikteev’s survey of 120 marketers, Cameron reveals the tools and tactics industry heavyweights are leveraging to predict churn, improve monetization, and minimize in-app friction.  He dives into key findings from the report, like how over 58% of respondents have implemented personalized privacy prompts that not only improve opt-in rates but also present a unique opportunity to engage users in a brand’s voice. Plus, hear how retention strategies—like Duolingo’s predictive segmentation—can boost weekly active users by up to 70%. It’s a data-dominated episode. Listen in as Peggy and Cameron unpack the common mistakes marketers make when measuring long-term retention and actionable solutions to fix them. CHAPTER TIMESTAMPS 00:00 - Intro  01:03 - Eastern vs Western growth 04:00 - Before sustainable growth was trendy 05:41 - Rule-based approaches 07:30 - 2024 Retention Survey 12:51 - A cross-team approach 15:49 - Privacy and retention 21:40 - A shared love for data 23:17 - Cameron's personal inspiration 24:30 - What's next?

Welcome to the App Growth Show’s debut episode of High Five, a five-part mini-series where we spotlight five of the biggest minds driving the biggest bottom-line results in mobile today. Today, we highlight Fred Saeidi, Founder and CEO of AppGuardians and App Growth Network. Since establishing AGN six years ago, he’s rocketed revenue for over 250 mobile apps through his laser focus on comprehensive product marketing for apps at every stage.  A digital native with nearly 15 years of experience managing teams, Fred is an expert at fueling growth, and the numbers back it up. Under his direction, the company has achieved 220% user growth, a 149% boost in visibility scores, and a nearly 600% increase in ROAS and organic growth for its clients thanks to an all-in-one optimization platform that leverages proprietary algorithms and custom-built tools. He joins our host, Peggy Anne Salz—Content Marketing Strategist, Forbes Seníor Contributor and Founder of MobileGroove— to share how rebranding, practicing patience, and returning to AGN's roots grew the brand's LTV by 3x. He defines what it means to be a "connector" and describes why building your network—and even befriending your competitors—is one of the best steps you can take to strengthen your business today. * * * * * * * * * * * * * * *  High Five is sponsored by App Guardians, an award-winning North American app marketing agency.  Book a call with us: https://appgrowthnetwork.com/freeevaluation/ Listen to the High Five Mini-Series: Spotify: https://open.spotify.com/show/3CiqVMu7FcgQekcmBthjEd Apple: https://podcasts.apple.com/us/podcast/app-growth-show/id1593950307 Follow us for more insightful tips! LinkedIn: https://www.linkedin.com/company/appguardians/ Facebook: https://www.facebook.com/AppGrowthNetwork/ Twitter: https://x.com/App_Growth Chat More With Our Speakers From Today: Fred Saeidi (Founder & CEO, App Growth Network) https://www.linkedin.com/in/fredsaeidi/details/recommendations/?detailScreenTabIndex=0 Peggy Anne Salz (Content Marketing Strategist, Forbes Seníor Contributor and Founder of MobileGroove) https://www.linkedin.com/in/peggyannesalz/

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we can help you achieve your mobile growth goals. Today, we are so excited to be joined by Matias Honorato, Associate Director of Growth at Tally. Tally is a debt-fighting app that saves members millions. Founded in 2015, they built their first automated debt manager to help people overcome credit card debt and put billions of dollars back in people’s pockets. Tally’s vision is to automate people’s entire financial lives, so they can stress less about money and do more of what they love. Get ready to learn more about how Tally experienced that significant jump in growth and get an inside look into some of the significant contributors to their unique growth journey within the mobile app industry. Better yet, Tally is NOW HIRING! If you enjoyed this episode, and are inspired to help members of our society become debt-free and feel confident both mentally and financially, we recommend reaching out to Matias on his Linked-In below: Chat More With Our Speakers From Today: • Matias Honorato ( Associate Director, Growth @ Tally):  https://www.linkedin.com/in/mhonorato/ • Jennifer Sansone (Content Head @ App Growth Network):  https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!

Hey, App Growth Community! Welcome back to the App Growth Show, where we host mobile experts to provide valuable and actionable insights on how you can grow your app. No matter where you are in your app growth journey, we are able to help you achieve your mobile growth goals. Today, we are so excited to be joined by Ariel Michaeli, Founder & CEO at Appfigures. From an early stage, Ariel developed a passion for data and analytics and through Appfigures, He has found a way to take this complex data and simplify it, making it useful for pretty much everyone. Appfigures has become the app analytics, optimization and intelligence choice for top developers, publishers, marketers and analysts all around the world. The importance of data being able to understand it, interpret it and most importantly grow from it is so important in the landscape of today's business world. Get ready to learn how Ariel and his team at Appfigures are simplifying that data, making it easier to understand and use. Tune right into the episode to discover how retention optimization can be a key factor in increasing revenue. The App Growth Show is sponsored by the App Growth Network, we are an award-winning North American app marketing agency. If you are interested to learn more about how you can grow with us, book a free call with us here to start supercharging your mobile growth today! Chat More With Our Speakers From Today: • Ariel Michaeli  ( Founder & CEO @ Appfigures):  https://www.linkedin.com/in/arielmichaeli/ • Jennifer Sansone (Content Head @ App Growth Network):  https://www.linkedin.com/in/jennifer-sansone-143bba4/ Feel free to browse through our episodes and have a listen to one (or all!) of our talks about the many facets of what it takes to achieve mobile app success, from user acquisition to retention strategies and beyond. Subscribe now to AGN Podcast to gain insight on the latest app growth strategies and secrets at your preferred podcast directory: Spotify, Apple, Google. Want to chat with our team of experts today to supercharge your app growth? Book a call with us here!