Claim OwnershipPolitely Pushy with Eric Chemi
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© 2024 Politely Pushy with Eric Chemi
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Tech guru and veteran CNBC and Bloomberg journalist Eric Chemi takes on modern business and what it takes to break through from a journalist’s perspective. It’s all about being assertive (!!) in a way that wins friends and nurtures relationships – what we at Bospar have branded “Politely Pushy”. From CEOs, founders and investors, to IT experts, luminaries, and other interesting sorts, Eric delivers straight talk in a relaxed “let’s have coffee” conversation that’s interesting, fast-paced, and fun.
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Sustainability is arguably one of the largest threats facing humanity today.You may have heard the terms CSR and ESG thrown around increasingly in the past few years. CSR refers to “corporate social responsibility,” and ESG refers to “environmental, social, and corporate governance.” Both are critical to brands striving to capture consumer loyalty and set industry standards. Mega corporations, including Apple, Coca-Cola, and Disney, are steadfast in their carbon neutrality commitments. For Adidas and Walmart, their commitments lie in strengthening the community.On today’s episode, Michelle Crozier, former Global Head of ESG & CSR at ByteDance, chats about the importance of these programs and initiatives across industries. Michelle brings more than 20 years of experience transforming the social and technology impact, sustainability efforts, and corporate responsibility of leading brands.Curious to know the ethos that drives Michelle’s work? No matter what the cause, mission, or community is that drives your CSR or ESG program, it's all important to create a better, healthier world.
Imagine this: You’re at a physician appointment. In the background, innovative technology documents your conversation and creates accurate notes for your physician to reference later.Need a prescription? Ambient clinical intelligence (ACI) works alongside a generative AI program to deliver appropriate and available prescription treatments that match your insurance requirements, all without pulling the attention of your physician away from you.In today’s episode, Anthony Brooke, president of provider solutions and technology at DrFirst, highlights the positive impacts and areas of opportunity for generative AI in healthcare. DrFirst pioneers healthcare technology solutions to connect people at every touchpoint of care to improve patient outcomes.
The 2024 awards season is right around the corner, and winning is on the brain. If you’re preparing to submit for upcoming industry awards, there’s no one better to consult than PR industry veteran and awards secret weapon Betsy Quinn. Betsy has dedicated her career to zeroing in on the “why” behind the work. Her expertise in informing and directing brand strategy and messaging led her to establish the agency awards culture we know and appreciate today. Betsy’s ability to produce show-stopping award wins secured her path as Ketchum’s first Global Awards Director. Tune into today’s episode as Betsy reveals her best practices for awards submissions and how you can build a winning mindset for your work.
And with that, the 2023 season comes to an end. But what’s the benefit of jumping into the new year without proper reflection of the past 365 days? Ken Jacobs returns to the Politely Pushy podcast to give a masterclass in leadership.In his conversation with Eric, Ken discusses the steps to lead through a downturn expertly – something many leaders have faced this year. The PR, communications, and marketing coach and consultant also shares his expert yet simple process for forging ahead to keep fear at bay and stay the course to meet business goals. Keep an eye out for the fifth season of Ken’s podcast, “Taking the Lead,” which begins airing in January 2024.
When Jonathan Evans, Founder of KinectAir, isn’t building software that charters Pilatus PC-12 aircraft on a KinectAir flight, he’s chatting with Eric on a new Politely Pushy episode.Jonathan dives into the novelty of regional air mobility and the niche KinectAir occupies in on-demand private charter: accessibility and decreased environmental impact. He also explains how a strong team behind the company’s flight experience, from concierge to software developers to FAA-certified operators to licensed pilots, provides the trustworthy and safe offering that passengers have been looking for.Dreaming of flying private? Get a bird’s-eye view from Jonathan of all that KinectAir has to offer plus the unveiling of an unreleased product that’s waiting in the wings.
Data privacy, ESG, AI? Laurence Evans of Reputation Leaders and Eric cover it all and more on today’s Politely Pushy episode! AI has veered its head once more, this time as a major ESG issue - I know, we’re as surprised as you are. According to Laurence, AI has proven to be more of an opportunity than a threat with limitless possibilities, but the question on everyone’s mind really is: What is AI really being used for? From driving workplace efficiency to creating job opportunities in the tech space, AI is dominating today’s digital revolutions and will continue to do so for decades to come. However, perception isn’t always what it seems when it comes to emerging tech, and Laurence has the numbers to prove it: • 48% of Americans see AI as more of a threat than an opportunity• Two-thirds of Americans believe American companies should be working to protect personal data• Social Media is seen as the fifth biggest threat to American securityTune in to learn more about Laurence’s survey findings and what they mean for how businesses today are shaping their internal strategies to maintain ESG standards - standards that continue to evolve with the rise of emerging technologies.
Dan Head is the brand new CEO of Phrasee, the AI-based digital marketing company. One of the first things on his to-do list: a sit down with Politely Pushy. Dan tells Eric why he took the job, what his role as CEO will be, and the priorities he’ll be focusing on. He also explains where he thinks the future is for brands and AI companies alike, along with some of the obstacles that still exist despite generative AI going mainstream in the past year. Phrasee has been around a lot longer than ChatGPT, and Dan gives us his take for what makes his new company uniquely different from everything else on the market.
We’re joined today by Adriel Sanchez from WalkMe. Adriel is ready to talk shop…and how we should view the hype around AI. He shares the concerns of many about what all-automated-everything might mean for our future. Adriel explains that we’re not that far off from a very transformative experience. That’s where WalkMe comes in. The company has been in the change management business for a while, helping companies introduce changes to their employees. WalkMe’s role in workplace transformation doesn’t end there. As the category creator and leader in DAPs (Digital Adoption Platforms - I know, we love tech acronyms), WalkMe is uniquely positioned to revolutionize the way companies manage and implement software across the tech stack. While it may sound more complicated than it is, it all comes down to one goal: increasing employee productivity while decreasing digital friction. With emerging tech taking a front-row seat in today’s enterprise world, digital adoption is more critical than ever. To learn more about how DAPs are the workplace MVPs, listen in!
If you’ve ever been a victim of data hacking or a privacy leak, this one’s for you! Today we’re talking about data privacy with Ryan Lasmaili, CEO of Vaultree. Ryan is driven to solve major cybersecurity problems with his biggest undertaking to date: solving today’s and tomorrow’s data encryption and protection challenges. With a background in financial mathematics, how did he come to be the person to tackle these issues? Ryan is a victim of data hacking himself--when he was a student, his account was hacked and he lost (of all things) his drinking money, so he looked into it. What resulted was a better understanding of how we behave and an attempt to forecast the future. It turns out that his work in economics and computer science is a key component of that. Want to learn more? Listen to Ryan’s conversation on Politely Pushy with Eric Chemi.
After years of working in the real estate industry, Thomas Ma saw the shift toward large proptech and decided to develop a new way for agents to showcase their listings. REAL Messenger (REAL) is the No. 1 social app for real estate, and Thomas’ goal, he says, is to make agents’ lives easier. One way that REAL is shaking up the space is adding a video feature to listings that give buyers more than the standard picture perfect photos and a description from the listings agent. Thomas joins the Politely Pushy Podcast to talk about his background, the state of the industry and what he sees for the future proptech, real estate and AI and REAL.
Our conversation with Sheena Iyengar is a lesson in creativity and power. Sheena is an author, professor and “expert on choice and decision-making.” Her book "Think Bigger: How to innovate" has just been released, after her breakthrough award-winner "The Art of Choosing". Today she speaks with Eric about how to maximize your potential, the importance of finding out what happens when others see your ideas, and why all innovation starts with having a problem. Sheena also explains that the real “power of choice” came less from her ability to pick and find, and more from her ability to create new choices…and the ability to create comes from our ability to imagine plus our ability to pick and find. The real power of choice, according to her, is in our ability to invent. For more on that, check out Sheena’s episode of Politely Pushy.
Bospar’s Curtis Sparrer and Cannes’ most famous drag queen Michael Sanchez AKA Holly White are both joining us on today’s episode of Politely Pushy. When Curtis attended Cannes Lions last year, he noticed there wasn’t any LGBTQIA+ nightclubs for attendees. This year, he took a page from Bospar’s tech clients (who are always looking to meet a need) and launched a pop-up LGTBQIA+ bar for anyone interested in a safe space. This couldn’t have come at a better time as US brands are facing pushback for their support of the LGBTQIA+ community. Curtis found the perfect partner in Michael, who is about to open a cabaret with his husband. Michael’s alter ego Holly White is a master on stage, performing and DJ-ing all genres of music into the early hours of the morning. Interested in seeing Mika on stage? Join us for our Cannes Lions PR Afterparty at Club Courage with PRWeek’s Steve Barrett: 9pm CET June 21st at L’Experience on 4 Rue Bivouac Napoléon, 06400 Cannes, France. For more information and to RSVP, visit bospar.com/Cannes/
Today we’re tackling a new subject for Politely Pushy: fertility and family planning. “It’s a human experience,” says Tamar Knoller when speaking about infertility. It’s not just for the LGBTQIA+ community, or for 40-year old women, and that’s a myth that HRC Fertility is fighting to debunk. Other myths: IVF is expensive and inaccessible, and infertility is just a female issue. In fact, 30% of infertility is male infertility. In the 35 years that HRC has been serving those looking for thoughtful family planning, a lot has changed--for the better. For starters, the egg survival rate has increased, the prices have decreased, there’s more precision to the process and less disruption to the patient. Given how quickly these technological advancements have changed the fertility space, we’re excited to see what’s next for HRC!
We’re joined this week by Brendon Craigie, founder of Tyto PR. Tyto is an international PR agency, and much like Bospar, has operated as a remote agency even before COVID. So what made Brendon decide to build a fully remote company? He knew he could create a better way of running a business. He also found that the best way to make his employees care is to give them power, or a pride of ownership. Tyto has employees all over the world -- across the UK, France, Germany, Italy, Spain, Bulgaria -- and that’s the case because he loves the recruiting process, meeting new people with bright minds from every corner of the globe. For more insights on preparing for the recession, what people are talking about (hint: AI & Machine Learning), and what it takes to build, empower and retain a great team, watch Brendon’s episode of Politely Pushy.
Wondering what’s going on with the banking crisis? Thankfully, Simon Grunfeld is here to shed some light on the situation, including some of the differences between the various bank closures. In this episode of Politely Pushy, he talks about Web3 and what it means for our money. According to Simon, Web3 is the “digital version of sticking it in the vault” (or under your mattress, in the cookie jar, behind a loose brick in the wall), by allowing us to be our own bank. And FedNow? He could do a whole episode on that. If you want to learn more, check out what Simon says here.
Elena Davidson, CEO of UK-based Liberty Comms and long-time Bospar friend, joins us this week in a long-overdue conversation about tech PR and how she’s preparing to face the upcoming economic crisis. The key to withstanding challenges, Elena says, is equal parts sticking to what you do best, but always being willing to adjust to changes. And while there are some noted differences in PR practices between the US and UK, the rise of influencer engagement and social media is pretty consistent across both markets. For more on this, and how Elena rose within the company to become CEO despite dealing with the nagging imposter syndrome we all experience, tune in to her conversation with Eric Chemi.
Aloha from Hawaii, with this week’s guest John Merrifield. Hailed as the “Don Draper of Asia,” John’s journey to working with brands like Adidas and Singapore Airlines actually started on the waves of the California coast. Though he’s done a lot of world-famous work in the ad world, he’ll tell you that he’s a surfer with an advertising problem, not the other way around. He loved to write from his early days, but it was his love for surfing that brought him to work in places like Japan, Hong Kong, Singapore, and Bali. He now runs his own company WOM Global, which stands for Word of Mouth--the oldest form of advertising. His advice to the younger generations? Be the best, and if you can’t be the best, work harder than the rest. For more on this, and why he’d choose good surf over good money, listen to his conversation on our podcast.
What motivates people to do good work? That’s the question on Jamie Aitken and Doug Dennerline’s mind as they tackle some of the American workforce’s most challenging problems. The answer, they discovered, is quickly changing due in large part to the pandemic. Luckily for us, they compiled their research in their new book “Make Work Better,” chronicling among other things: how great bosses lead, give feedback, and empower employees. At Betterworks, a performance management solutions company, Jamie and Doug are aiming to eliminate the traditional performance management review process by helping people set goals, get better progress updates and stop relying on “memory bias” for regular performance reviews. Because who doesn’t hate the annual performance review? And for more on this topic, listen to this week’s episode to hear it straight from Jamie and Doug. P.S. you can order the book here (for you, or your boss): https://makeworkbetter.com/
We’re joined today by Israel's “top marketer” Hillel Fuld, here to talk about working with tech startups and giants alike. Hillel says there’s only one thing he looks for before he embarks on a new journey with a company: good people. How quickly can he tell if people are good?, our host asks. “Within 30 seconds.” That, plus injecting humor into his work and life, are what keep Hillel on the top of his game. And coming from someone who notes that he’s a “carnivore” in his email signature, we’re guessing he has plenty of good humor to spare. Hillel also talks about the tech scene and how things are changing: from why humans need AI, the importance of showing value to your audience, and why the human-computer interaction is archaic. If you want to know why a country the size of New Jersey is saying “hold my beer” to Silicon Valley, watch this episode now.
Juda Englemayer is the crisis communications expert who takes on a lot of taboo clients that many people won’t touch. You have heard their famous names in the media. They are controversial and, dare we say, “unsavory” (our host says it for us) individuals. Juda doesn’t take these well-known, shunned people on as clients willy nilly; he sits down with a lawyer and with his intuition first to see if he should manage their reputations. He talks about the public aspect, SEO and the different mediums he must keep an eye out for in terms of coverage and what it’s like to work with those who’ve been canceled and blacklisted. How does standard PR differ from “reputation management?” And how did Juda come to represent all these big names known to be in hot water? What can other PR professionals learn from Juda’s desire to help the underdog? Also, how does he keep his “normal” clients happy while representing the ones many would never touch? We hear his responses to these many questions, and he discusses his background and trajectory from PR pro to reputation manager. Most importantly, we get the answer to why a nice guy like him is in an industry that’s not known for nice guys.
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