Marketing Led Profit Growth

Tired of prospects who "need to think about it"?The problem isn't your product or service – it's how you're communicating your value.This series covers understanding and creating Customer Value Propositions, Offers and positioning in marketing (CVPs) - everything from strategic foundation to tactical execution:✓ CVP Context & Strategy✓ Value Proposition Creation Framework✓ Offer Integration✓ Implementation PlaybookStop competing on price. Start competing on value.Get more free resources in our Skool community: https://skool.com/steps-to-growth/about#customervalue #cvp #customervalueproposition#offers#positioning

Epic marketing failures in history! Here we look at failed products due to poor marketing and failed marketing campaigns, including Bud Light. Not every marketing campaign is going to be a success, but these were downright terrible fails! For this video, we’ll be looking at campaigns or statements from major corporations that went badly wrong, resulting in tons of negative press and business loss. Our list includes , Ford Motor Company, KFC, American Express (AMEX) and Bud light! Can you think of any other marketing disasters? Be sure to let us know in the comments below! 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d... If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/f... ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/m... POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/o... PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/f... Try Skool by Sam Ovens as complete system to deliver courses, training, community, learning management system and chat! Try it 14 days for free, sign up using this link: https://www.skool.com/join?ref=2f4aea... ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/86716... 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/f... ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand#branding#brandstrategy #budlight #ford #kfc #amexplatinum #campaign

Getting market information for your marketing plan. This episode briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan   Link to get the full market information module: https://marketing.stepstogrowth.com/market_information  Chapters in the episode:  00:00 Introduction  00:19 Contents  00:51 Introduction to Gareth Flood  01:15 Intro to Market Information  01:26 The Marketing Framework  01:49 Explaining Market Information  04:58 Where Market Information Sits In The Marketing Plan  07:38 Overview And Objectives For Market Information  10:08 Design Of Gathering Market Information  14:13 What Else Needs To Be Considered  14:24 Different Types Of Data  15:20 Tips And Hints About Data Gathering  16:48 Searching For Information Resources  19:23 Resources  21:57 Summary And Conclusions  23:30 Link To Access Market Information Module    Book a free strategy session - go to www.stepstogrowth.com

I break down the six fastest ways to bring traffic to a new website.   Search Engine Optimization (SEO)  Social Media Marketing  Content Marketing  Paid Advertising  Link Building  Email Marketing

Are you an absolute beginner with digital marketing and want to know how to Start With Digital Marketing? I give you 4 essential tips for beginners, in a digital Marketing 101 format In this video I’m going to show you the essentials to get started with digital marketing: WHAT DOES IT MEAN TO HAVE A DIGITAL PRESENCE? - How do customers find you? - Website 101 - Leveraging 3rd party on-line applications - Social media platforms WEBSITE BASICS - Defining the purpose of your website - The importance of Responsive Design - Search Engine Optimization (SEO) CONTENT MARKETING - Relevancy and interest - Top social media platforms - Automating posting FREE DIGITAL MARKETING ANNUAL PLANNER - DOWNLOAD HERE: https://stepstogrowth.aweb.page/p/dbdd0ed2-ee57-4558-b792-930031cc1dcc If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let's get into it... Free Marketing Community to join: www.skool.com/steps-to-growth Chapters in the video: 00:00 Introduction 01:34 Definition of Digital 03:25 Contents, What we will cover today 03:50 What does it mean to have a digital presence? 05:35 Website 101 09:00 Search Engine Presence (SEO) 10:45 Directory and review sites 15:00 Social Media Platforms 30:00 Automating Social Media Posting 31:38 Free digital marketing annual planner 38:45 Additional resources - website 39:00 Additional resource - Skool community 40:00 Conclusion ==== 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5 If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today - Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator What To Watch Next: ======================== How audit and find out if your marketing plan sucks in 5 minutes! And what to do about it. https://youtu.be/ES2hX1kjBMo ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template Try Skool by Sam Ovens as complete system to deliver courses, training, community, learning management system and chat! Try it 14 days for free, sign up using this link: https://www.skool.com/join?ref=2f4aea63918a4c0a9a6ae3c3af2d0c0d ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT G

Absolute beginner’s guide to Digital Marketing (Marketing 101): Are you an absolute beginner with digital marketing and want to understand what digital marketing is, so you can get started with it? In this video I’m going to help you start becoming a Digital Marketer by showing you some of the most important things you need to know about Digital Marketing currently. Like many topics relating to marketing, “Digital Marketing” can seem much more complex than it actually it. Once you define what you need it for and how it enables your marketing strategy, it should be simple for you to execute and get the results you want. So you get the best possible results, I’m going to show you the four “minimum” things that you need to do for your digital marketing Here is what I will cover: – What is Digital Marketing? – Types of Digital Marketing – Benefits of Digital Marketing – Strategies for Digital Marketing – Tools for Digital Marketing – Conclusion If you watch to the end of the video, I will show you some free additional tools to make you a better marketer. Ok, let’s get into it…

Stuck with marketing? Let's discuss the role of a marketing manager.   This video briefly explains what a marketing manager is, the role of the marketing manager and what they do.  Put simply, a marketing manager is a manager in the marketing department. He or she controls all the market research, understanding and summarizing the customer needs, translating these needs into the company's product portfolio, pricing, channel/distribution (place) and promotional activity of the company to drive customer led sales and profit growth.   Chapters in the video:  00:00 Introduction  00:52 Getting stuck with marketing - overwhelm!  01:16 What is the role of the marketing manager?  01:43 The purpose and role of marketing  02:49 The four marketing things to do first  03:16 Product portfolio  04:37 Pricing  05:05 Place or channel or distribution  06:04 Promotions and advertising  08:01 People plan  09:51 Summary  11:11 Book a free strategy session - click the link in description or go to www.stepstogrowth.com

How to write a business plan step by step guide + template.  Starting a new business or just trying to organize your existing business, you need to write a business plan to clearly outline what your business is about, who it serves, the value it brings to customers, how your business operates, your business goals, and a strategy to reach those goals.   In this episode, you'll learn about the six essential topics every business plan should have, what to write on each of those sections, and also how to write your business plan as quickly and easily as possible using a step-by-step guide and worked example template - even if you have never written a business plan before! Access the FREE business plan template and worked example here: https://www.skool.com/steps-to-growth

Marketing strategy and marketing planning equals your marketing plan in 6 weeks or less! Covering contents of the marketing plan. If you're looking to ramp up your marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a course where you follow marketing plan templates. Get started today - Link to join the Marketing Plan Accelerator: https://marketing.stepstogrowth.com/marketingplanaccelerator Whether you are starting your marketing strategy, getting into growth marketing via digital, email, ecommerce or internet marketing, getting a great plan based on marketing fundamentals will ensure your marketing mix is optimized to maximize growth and profit! Join the Marketing Plan Accelerator to get this done in six weeks or less, with NO experience in Marketing! Whether you're launching a new product or campaign, creating your first marketing plan or simply revising an old one, it's essential to have documented plans in place so that your entire marketing team and company is on the same page. That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you. In this video, you'll find a ton of information on the step-by-step process on how to create a marketing plan that works for your company. Key Moments in this Episode ======================== 00:00 Introduction 00:45 Contents 01:12 Contents of the Marketing Plan 01:24 Summary of the Marketing Plan 01:34 The Market and Competitors 02:29 Business and Marketing Strategies 02:45 The Detail of the Plan 03:50 Calendar of Activities 04:15 Financial KPI's 05:07 Free Video at www.stepstogrowth.com 05:23 Method to write your marketing plan step-by-step 06:18 Detailed contents of the marketing plan and "How" to fill it our 09:16 Output of the Plan - Seven Summary Pages to Run your Business! 11:08 The Method of the Marketing Plan Accelerator - Step-By-Step Walk Through 14:42 How to Get Access to the Marketing Plan Accelerator Program 15:23 Summary of Marketing Principles for Your Marketing Plan 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5 If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video #marketing #marketingstrategy #marketingplan #marketingplanning

Wondering about the b2b2c business model and b2b vs b2c marketing strategies?   If you are in the b2b2c business model (business to business to business to customer/consumer) and wondering how you need to adjust your marketing strategies, you've come to the right place. Putting a B2B company or customer between you and then the end customer or consumer as the one who ultimately USES your product or service, so a B2C customer, requires a specific skill set - lets find out what that is...   1) In this episode, we are going to go over the b2b2c business model. Its as complex or as simple as you want to make it.    2) We're going to cover the two biggest thigs you need to do with your marketing to hit your goals in this environment   3) Last, we are going to talk about what to do in marketing planning and marketing strategies for b2b2c 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5 If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video KEY MOMENTS IN THIS EPISODE:  00:00 Introduction  00:59 Contents: The B2B2C Model, Marketing Strategy, Marketing Planning  01:10 The B2B2C business model 01:32 B2B2C Definition 02:20 B2B2C Examples and variations  08:10 Two key steps in your marketing strategy  09:27 Free video and case studies for marketing growth  09:48 Explanation of a channel map and channel management  10:45 Two biggest things for your marketing plan in B2B2C  17:06 How to get marketing led profit growth  18:10 BONUS POINT! Distributors are not customers!  19:45 Conclusions: KISS, brand, integrated plan i

What is B2B marketing? We cover an overview of business to business marketing, including a definition and go over the five biggest mistakes! What is B2B marketing? If you have asked the question, "what is B2B marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2B? Should I be in B2B? How do I make money in B2B marketing?" I'm here to answer these questions for you. There is a lot of misconceptions in the area of business to business marketing, lets clear them up in this video! I go over what B2B marketing is and a definition of B2B marketing. We cover the five biggest mistakes people make in B2B marketing. Lastly, I'm are going give you an activity for you to start building insights about the customers of your company to help you to serve their needs better. 📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/free-video Key Moments in this Episode ======================== 00:00 Introduction 01:06 What is B2B Marketing? 01:48 Simple definition of B2B Marketing 02:28 Assess your business against marketing template 02:48 The five biggest mistakes in B2B Marketing 02:55 Different type of content is required in B2B 03:24 Speaking to different types of influencers 04:04 Need to market to more than one person in the buying process 04:55 B2B marketing must recognize a different set of buying emotions 05:50 B2B Marketing may rely more on personal interactions 06:48 Free marketing video 06:57 Book a strategy call 07:58 Activity to gain insight on your B2B customer If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template MAKE AND MANAGE A BRAND Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis. https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #b2Bmarketing #marketingplan

What is B2C marketing? If you have asked the question, "what is B2C marketing?", you've come to the right place! If you've ever asked yourself: "Am I in B2C? Should I be in B2C? How do I make money in B2C marketing?" I'm here to answer these questions for you.   There is a lot of misconceptions in this area, lets clear them up in this video.  I go over what B2C marketing is and a definition of B2C marketing. We cover the two biggest mistakes people make in B2C marketing. Lastly, I'm are going give you an activity for you to start building insights about the customers of your  company to help you to serve their needs better.    📱 Want to jump on a free Strategy Call with us...? After generating double digit profit growth for 30+ clients in 40+ countries... We can likely save you lots of time, and help you avoid burning tons of cash by trying to figure all this marketing stuff out all by yourself... Here's the link to book a quick call: https://marketing.stepstogrowth.com/d9jnwod2?cf_uvid=ea3dcf02b36c7586c153c8d9eb2859e5

Who is on your board? This powerful concept was born off the back of three powerful quotes I cover in the episode. "The most important decision in your life is who you spend time with, as this is who you become." This method shows how you can fill your life with positive board members for your life in the areas of health, wealth and relationships and then watch you life improve accordingly! Enjoy! Gareth Flood If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

I cover "how to manage a brand?", with my simple 11 step process to manage a brand. My 11 step process of brand management is a proven framework to manage a brand on an ongoing basis. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth! Enjoy! Gareth Flood Key Moments in this Episode ======================== 00:00 Introduction 00:28 Overview 01:50 Previous Years Brand Performance 02:38 Brand Performance Summary 02:48 Brand Ambition 03:32 If You Like This Content 03:46 Summary Of Insights 04:17 Competitor Summary 05:00 Product or Service Portfolio - By Tier 06:08 Brand Pricing Maps or Benchmarking 07:43 Build Your Marketing Or Brand Plan 08:00 Brand Threats And Opportunities 08:40 Levers of Growth 10:12 Priority Growth Areas 11:28 Summary Of The Plan 13:42 Conclusion MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

I cover "how to make a brand?", with my simple 10 step process to make a brand.  If you are looking to build a brand from nothing and create a brand that is successful for your business - this is the place to start!  My 10 step process of brand identity design and brand strategy is a proven framework to build a brand from scratch. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. This video covers branding principles that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth!  Enjoy!  Gareth Flood  Key Moments in this Episode ======================= 00:00 Introduction 00:23 How do you make a brand? Ten step process 00:53 The high level questions that must be answered with your brand 01:42 The first step: Brand Purpose 02:33 The second step: Brand Mission 02:49 The third step: Our Customer 02:59 The fourth step: Customer Insight 03:33 The fifth step: Rational Benefit 04:25 The sixth step: Emotional benefit 06:02 The seventh step: Reason to believe 06:24 The eighth step: Differentiator 07:23 The ninth step: Brand personality 04:25 The tenth step: Brand essence 09:25 Ways to develop and test your brand 10:42 Conclusion If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video MAKE AND MANAGE A BRAND - FREE TEMPLATES! Brand development “Rules” and “Traps”. The 10 step process to make a Brand. The 11 step process to manage a brand on an ongoing basis: https://marketing.stepstogrowth.com/processes-to-make-and-manage-a-brand ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com ======================== #marketing #brand #branding #brandstrategy

The next episode in my series on on the topic of Branding: Branding principles and brand fundamentals in building a brand. I take you through some of the development rules to follow  and traps to watch out for in developing your brand. I also recap, what branding is, in easy branding 101 language. My aim is to get you an understanding of branding basics and fundamentals.  Every business wants marketing led profit growth and a strong brand can help make you a customer's preferred choice. Understanding branding basics and fundamentals to know that a brand is the sum of everything a company does, will drive many of your business decisions. I will cover branding basics, so you know what branding principles are that can be input into a brand vision, brand strategies and brand design as part of branding within marketing - to get business growth! Watch and Enjoy! Gareth Flood Key Moments in this Episode ======================== 00:00 Introduction 00:38 Definition of a brand - What is a brand? 01:18 Making a brand/developing a brand - development rules 05:55 Making a brand/developing a brand - development traps 09:14 Marketing Growth Nation Facebook Group 11:12 Conclusion If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video

How to create a marketing plan and how to write a marketing plan - a step-by-step guide, assessment tool and case study. So you need a marketing plan, or you need to revise the one you have as the current version is just not good enough. What do you put in the plan? How do you structure it? I'm going to cover the 6 elements that make up the basic contents of a best in class marketing plan. I've also included a free marketing assessment tool as well as a free case study video to show what is possible when all this is implemented correctly.  Watch and Enjoy!  Gareth Flood  Key Moments in this Episode  ========================  00:00 Introduction and contents  01:00 Step 1: Understand your Customers  01:27 Step 2: Analyse your Market and Business Situation  01:55 Step 3: Identify Issues and Opportunities  02:23 Step 4: Develop Effective Plans  03:13 Step 5: Implement the Plan  03:51 Step 6: Track, Measure, and Review your Outcomes  04:28 Free Marketing Assessment Tool  04:51 Free Case Study Video  ========================  FREE CASE STUDY VIDEO: If you like the content in this video and want to learn more about marketing techniques and tools to grow your business, I've got a free video for you, just head over to stepstogrowth.com and you can check out that video here:  https://marketing.stepstogrowth.com/free-video ACCESS MY FREE RESOURCES BELOW ======================== MARKETING ASSESSMENT If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/optin1644925228429 PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template ======================== PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video ABOUT GARETH FLOOD ======================== Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd. Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools. What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com #marketing #whatismarketing #marketingplan

Can a brand drive business performance? Can a brand drive business profit? I look to answer these important questions as you develop your brand strategy as part of your overall marketing plan.   I recap on what a brand is and what it does (link below), to give a brand definition, and how a brand can drive business performance and profit, then I go through two case studies of Pepsi and Nike to show how this has been done.   This is important input as you develop your brand purpose, brand vision and brand strategy. Branding your business and continued brand building is an ongoing effort as part of your marketing plan, and with an understanding of branding basics and a proven framework to follow to make and manage a brand - anyone can use a brand to drive business profit.   Watch and Enjoy!  Gareth Flood   Key Moments in this Episode   ========================  00:00 Introduction  00:33 Recap: What is a Brand?  00:40 How brands drive business performance  01:13 Two case studies of companies doing it well: Pepsi and Nike  02:25 Pepsi case study 06:52 Nike Case study  10:40 Do I need a brand?  ========================   If you like the content in this content and want to learn more about marketing techniques and tools to grow your business, I 've got a free video for you, just head over to stepstogrowth.com and you can check out that video here: https://marketing.stepstogrowth.com/free-video  What To Watch Next:  ========================  What is a brand? What role does a brand play in business? https://youtu.be/WpHjryYjzdg  ACCESS MY FREE RESOURCES BELOW  ========================   MARKETING ASSESSMENT TEMPLATE If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template  POWER WEB INFLUENCE TEMPLATE How to get more POWER and PRODUCTIVITY in marketing, your career and personal development - The power web or web of influence used to map stakeholders, employees, organizations according to power and trust levels in a matrix. https://marketing.stepstogrowth.com/optin1644925228429  PERCEPTUAL MAP TEMPLATES How to do perceptual mapping in marketing. https://marketing.stepstogrowth.com/free-power-perceptual-mapping-template  ========================  PS - Whenever you are ready, here are the best ways I can help you further…   1) Free resources section of our website: https://stepstogrowth.com/resources   2) Join the Marketing Growth Nation Facebook group to join the conversations and learning about Marketing Led Profit Growth: https://www.facebook.com/groups/867169533874436 3) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video  ABOUT GARETH FLOOD ========================  Gareth Flood is a Marketing professional with over twenty years of experience and a principle at Steps to Growth Ltd.    Who we are: A team of Marketing professionals who have worked across industries in businesses of all sizes – passionate about helping businesses grow with our proven marketing framework and tools.    What we do: Provide easy to implement and cost-effective marketing tools and techniques to take your business to the next level. Pick what you want, when you need it, with additional help always available to you. https://stepstogrowth.com  ========================   #branding #brandplan #brandstrategy #marketing #marketingplan #brand #branding #marketing

What is Marketing? This is the starting point for students and people new to the concept of marketing. This video takes a simple approach to explain, in easy Marketing 101 terms, what marketing is and what marketing is not. It includes definitions for "Marketing" and describes the key process of it. You can view a fuller video at my YouTube channel: Gareth C Flood If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template If you wish to know more or get in touch, visit our website at https://stepstogrowth.com/ ---- PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video --- Let’s Connect! Website: https://stepstogrowth.com/ Click here to subscribe on YouTube: https://www.youtube.com/channel/UCVMNoSkPjxaesWaxI0vxYjQ Instagram: https://www.instagram.com/garethflood/ Facebook: https://www.facebook.com/gareth.flood.792 Twitter: https://twitter.com/GarethFlood LinkedIn: https://www.linkedin.com/in/garethflood/

Once you get involved in Marketing, you will meet the topic of "Branding". In this video, we cover,  two  ‘best in class’ case studies of brand management: Apple and Ikea. If you want to assess your business against the key processes of marketing, to find where you are strong and what you need to fix NOW, get a FREE marketing plan assessment template (PDF), by clicking this link: https://marketing.stepstogrowth.com/marketing-assessment-template If you wish to know more or get in touch, visit our website at https://stepstogrowth.com/ ---- PS - Whenever you are ready, here are the best ways I can help you further… 1) Free resources section of our website: https://stepstogrowth.com/resources 2) 1-on-1 Marketing Coaching and Consulting: https://marketing.stepstogrowth.com/free-video --- Let’s Connect! Website: https://stepstogrowth.com/ Click here to subscribe on YouTube: https://www.youtube.com/channel/UCVMNoSkPjxaesWaxI0vxYjQ Instagram: https://www.instagram.com/garethflood/ Facebook: https://www.facebook.com/gareth.flood.792 Twitter: https://twitter.com/GarethFlood #brand #brandbook #branddefinition #branddesign #brandguide #brandidentity #brandisyourreputation #brandplanning #brandpurpose #brandstrategy #brandvision #brandbuilding #branding #branding101 #brandingbasics #brandingexplained #brandingidentity #brandingprinciples #brandingstrategy #brandsbusiness #branding #howtobuildabrand #isalogoabrand #marketing #personalbrand #whatisabrand #whatisabrand #whatisbranding