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If marketing feels hard, overwhelming, or stressful, then you’re in the right place. This is the podcast that will help you get the education, encouragement, and support to market your business with simplicity, efficiency and effectiveness.
29 Episodes
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In this episode, I'm sharing four ways to make creating marketing content easier, more enjoyable, and less overwhelming. Mentioned in this episode: www.willowandoaksolutions.com Book: Free To Focus
A diversified marketing strategy is a great way to grow a successful business. Social media is one component of a successful marketing strategy. Listen in to learn how Kelly's using social media to move her audience through the sales funnel and why she doesn't want people to simply consume her social media content without taking further action action. In this episode: 1. How to leverage social media to gain exposure to your most important and valuable content. 2. Why housing all of your con...
I took six months off of creating any marketing content for my business and the results were fascinating. As a marketer I know the power of consistent marketing, AND I'm also committed to being in business for a very long time, which requires re-evaluation, rest, and innovation. Taking six months off of marketing activities isn't right for every small business owner, but it was the right time for mine and I'm sharing all of those details in this episode. I'm sharing the four big reason...
"Good marketing can sell once, but only a good product can sell twice. In the long run your performance reverts to the value you provide." - James Clear Marketing is one component of a healthy, successful, viable business. It cannot solve for a product that doesn't serve peoples needs, or the inability to close a sales call. It cannot cover the multiple issues that come from a business that isn't optimized for growth and scale. In this episode we'll uncover... 1. What areas of the business ne...
We're conditioned to think that we have to constantly market our business or it will fail. This is partly true, but this belief is rooted in fear and doesn't need to be the thing that drives your decision making. There's a better, softer choice that delivers all of the success that you're after. Today's episode explores: 1. How different seasons of business require different marketing strategies, but ALL seasons of business require content creation from a posture of abundance. 2. Why you sho...
Episode name: 021: Organizing Your Ideas Into Marketing Content Show notes: Constantly coming up with new ideas for content can be difficult. If your brain is either running on empty and you’re at a loss for good ideas, or you have too many ideas and aren't sure how to turn them into money-making content, tune into this episode. This episode is for you if you want to learn: How to organize all of the amazing ideas you haveHow to speak to your audience even when you feel like you are t...
After years of marketing and communications, we know specific types of marketing content that will improve your reach, engagement, and yes, increase SALES! The three types of marketing content Kelly is sharing in this episode will teach you: One specific method to boosts sales and convert subscribers into paying clientsThe most powerful way to establish your credibility onlineOne type of post that attracts the right kind of clients to our brand A quick way to boost engagement in social m...
Episode 22 Kelly opened her business in 2016 and the changes, saturation, and trends on social media have changed a lot. Kelly’s sharing how the ever-changing social media landscape is influencing small businesses growth rate and return on investment over time. Specifically, she is digging into the “tried and true best practices” for social media marketing and exploring whether or not those are still relevant. As always, she’ll leave you with solutions and how-to’s to improve your reac...
Episode 20 When is it time to let go of handling your own marketing? How do you know when outsourcing is the right solution for you? We have a really interesting episode today, inspired by a recent conversation I had with a business owner. I am sharing some common themes in your business and three key indicators that will clue you in that it might be time for you to outsource your marketing efforts! Today we’re exploring: When it might be the right time to hire outside help, ...
Episode 19 What are your biggest questions when it comes to marketing for your business? If you could get one or two of those answered, what would they be? Maybe you wonder about social media marketing, email open rates or if video can be effective for you. Chances are a couple of these have crossed your mind. Today, I dive into my most commonly asked questions and some reachable solutions for your business. Ready? Let’s go! Why using Instagram stories can be a really powerful tool to incr...
Are your marketing efforts getting you results? What does this really mean? Today’s episode is a quick one to give you a temperature check on how your marketing efforts are paying off and what you can do to improve them. Each marketing tactic can deliver different results, so it might be time for you to adjust your expectations. Listen in as I offer some easy steps to gauge your marketing effectiveness and share the episodes you’ll want to revisit on this topic. Let’s get into it! Today we’...
Do you find marketing for your business to be a drag? Is creating your social media posts time consuming and difficult to commit to? It’s not hard to create marketing content if you have clear expectations and an appropriate amount of time set aside for the tasks you need to complete. Today I share three great methods for batch creating your social media content so marketing can be an enjoyable task for you. These are my own tried and true systems, and I am confident they will make your...
Do you look forward to marketing for your business or do you find it daunting? Creating content for your growing and changing audience can pose a real challenge, but it doesn’t have to. In today’s episode, I share 4 strategies to make marketing take less time, and become easier and even enjoyable. My goal for this episode is to bring you a sense of empowerment over your marketing strategy, and to make it work for you! Ready? Let’s go! Today we’re exploring: How to make marketing feel doab...
Who is the “perfect” client for your business? Do you need some help figuring that out? Now, how do you go about attracting that client? Bring paper and a pen to this episode, I’m holding a mini workshop on appealing to your ideal clients. I have 5 steps to help you learn how to stop chasing and start attracting your ideal client. Get ready to ask yourself some practical questions and let’s dive into how to find, land and keep showing up for the clients who are RIGHT for you! Today w...
Have you ever thought about what success looks like for you? Is that definition the same all the time, or does it change as you and your business do? We can’t always be in growth mode, and it’s time for us as women entrepreneurs to flip the script on the definition we’ve been taught and conditioned to believe to fit all the different seasons of our lives and businesses. In this episode, I’m breaking down this game changing shift, the “ah-ha” moment I had in my own business goals, and wh...
If you have a business, you’re probably wanting to grow in some way, right? Whether that is growing your revenue, client roster, knowledge, or audience…marketing is the answer that supports that growth. But growth happens in the consistent habits of the day to day, and although the growth timeline & trajectory of your business is completely up to you, you need a plan for maximum effect. In this episode, I dig into why you should start looking at your marketing goals more specifically, wha...
Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxieties around what to say (or what NOT to say!) on their brand platforms about hot button issues in the news. In this episode, I’m diving into this topic to help you navigate the balance between transparency and professionalism in a way that aligns with you...
Are you trying to DIY your marketing strategy but between staying consistent, building your business and making money, you’re not sure what is working? Today I’m breaking down my TOP tips you can use right now to create meaningful content for your audience, how and what to measure to be sure ALL your effort comes back to you tenfold. I'm not talking about hustle, stress and overwhelm by trying to be in ALL the places, all the time. What I'm sharing with you will help you maximize your time to...
Are you feeling frustrated, overwhelmed or confused when it comes to using Instagram for your business? Joining me today is Amanda Holliday of @2Lsmarketing. She is an Instagram expert who teaches small business owners how to show up authentically, consistently, and professionally on Instagram. Listen in to this episode for insights on best practices for what TYPES of content to post, a unique hashtag strategy, and KPI’s that will help you better leverage IG for your business right now. We’...
The growth rate of your business is completely within your control! Metrics show you the facts and tell you a story. WHAT you choose to do with those facts will help you achieve your business goals. But with hundreds of metrics available to you, how do you know which ones matter, what to pay attention to, and what will help you make better decisions for your business? In today’s episode, you’ll learn the MOST important metrics to track, which ones matter, where to find them and what to do wit...
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