Manipulating The Masses

Welcome back to Manipulating the Masses – the podcast where two marketers talk marketing and manipulation and how we're really good at both.This week, we’re diving into the wild origin story and marketing evolution of Coachella, the festival that went from an anti-Ticketmaster rebellion to a $100M+ cultural phenomenon.We’ll break down:• How Pearl Jam vs. Ticketmaster sparked a movement• Five facts you didn’t know about Coachella’s rise• The marketing playbook: tiered pricing, experiential sponsorships, and influencer domination• Why brands like Revolve, H&M, AmEx, and Absolut reshaped the desert experience• How Coachella became ground zero for Instagram culture and the shadow economy of “off-site exclusives”Uncover what Coachella can teach every marketer, founder, and content creator about building a brand with staying power.Grab your flower crown — or at least your AirPods — and tune in to find out how main character energy, marketing genius, and perfect lighting turned Coachella into a business empire.To learn more, visit our website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach explore how the government utilized product placement campaigns within movies in the 30s to manipulate the public perception of cannabis throughout the United States.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach examine the sales tactics used by Multi-Level Marketing (MLM) companies, and how those companies dupe people into falling for the traps and allure of a "self-starter" lifestyle.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach examine the history and recruiting strategies for the notorious Church of Scientology. Including the sophisticated search engine marketing campaign run by their mega "religion".Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach examine the rise and fall of the #GirlBoss movement. As well as the foundations of the movement, key players, and how the movement has created a toxic trend of female business leaders.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach examine the press tactics used by the US Government over the past 70 years in regards to denying the existence of UFOs and witnesses throughout the United States.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the effectiveness of subliminal messaging and how companies are utilizing subliminal tactics to increase sales and market share.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine the rise and fall of the notorious founder of Theranos, Elizabeth Holmes. How she utilized the art of PR and storytelling to amass huge investments from powerful people, all for a product that didn't work.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the email marketing tactics behind the infamous Nigerian Prince scams that have plagued US citizens out of millions for over a decade.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin & Zach dive into the historical data of the 42 seasons of The Bachelor / Bachelorette series. Using data analysis, they predict who will win the current season featuring Bachelorette, Michelle Young.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin take a look at how social media algorithms have been used by a small number of people to promote Anti-Vax conspiracies, convince millions of Americans not to get the vaccine, and manipulate the national conversation.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers?Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach review some of the below-board marketing tactics large companies use to gain a digital advantage during the holiday season.Follow Us On Instagram: @mcmillanphillips.agencyGet In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the marketing tactics and long-term effects of gender roles portrayed in advertising throughout the 1800s - 1960s.Want more details about the information from this episode?Join our Facebook Group 👉 https://bit.ly/3JpL8prFollow us on social media to stay up to date with our agency 👇Facebook: https://bit.ly/3JltkMtLinkedIn: https://bit.ly/3Jn614PInstagram: https://bit.ly/3eunGcwTwitter: https://bit.ly/3sKMJQTGet In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine the new age of hyper-sexualization of women in advertising, and how that trend has created a massive negative effect on body image for both young girls and boys throughout the world.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach look at the marketing tactics behind some of the most wealthy church leaders in the United States. Using their tool, the duo puts together a campaign for marketing churches to millennials & Gen Z.Get In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Zach and Kaitlin explore the rise and fall of WeWork, and how company culture can benefit and hurt companies of all sizes.Want more details about the information from this episode?Join our Facebook Group 👉 https://bit.ly/3JpL8prFollow us on social media to stay up to date with our agency 👇Facebook: https://bit.ly/3JltkMtLinkedIn: https://bit.ly/3Jn614PInstagram: https://bit.ly/3eunGcwTwitter: https://bit.ly/3sKMJQTGet In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach explore the messaging and marketing tactics used by The American Red Cross, as well as some disinformation surrounding how the organization spends its $3b in revenue.Want more details about the information from this episode? Join our Facebook Group 👉 https://bit.ly/3JpL8prFollow us on social media to stay up to date with our agency 👇Facebook: https://bit.ly/3JltkMtLinkedIn: https://bit.ly/3Jn614PInstagram: https://bit.ly/3eunGcwTwitter: https://bit.ly/3sKMJQT

Kaitlin & Zach explore how the business of television helped spread the Satanic Panic that gripped families throughout the 80s, and how similar tactics were used to fuel QAnon and The Salem Witch Trials.Want more details about the information from this episode?Join our Facebook Group 👉 https://bit.ly/3JpL8prFollow us on social media to stay up to date with our agency 👇Facebook: https://bit.ly/3JltkMtLinkedIn: https://bit.ly/3Jn614PInstagram: https://bit.ly/3eunGcwTwitter: https://bit.ly/3sKMJQTGet In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

Kaitlin and Zach examine some good and bad rebranding efforts by companies, and also look at the legal battle over the branding of WWF.Follow us on social media to stay up to date with our agency 👇Facebook: https://bit.ly/3JltkMtLinkedIn: https://bit.ly/3Jn614PInstagram: https://bit.ly/3eunGcwTwitter: https://bit.ly/3sKMJQTGet In Touch: info@mcmillanphillips.comVisit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/