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No BS Sales School

Author: Walker McKay

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A modern take on professional selling with Walker McKay
357 Episodes
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Most salespeople are taught to push for the yes.And that’s exactly why prospects push back.In this episode of No BS Sales School, Walker McKay breaks down one of the most overlooked principles in modern selling: giving your prospects agency.Nobody wants to be cornered. Nobody wants to be pressured. And when prospects feel forced, they walk. Even if your product is great.Walker explains why outdated pressure tactics damage trust, ruin your reputation, and quietly kill deals before they ever close. You’ll learn:Why giving prospects permission to say no actually increases close ratesHow pressure-based closing creates resistance, even with qualified buyersThe psychology behind agency and decision-making in salesThe 5 Cs of Closing, including the closing agreement most salespeople are afraid to useWhy being an “evangelist” for your product can work against youHow skeptical selling builds credibility and long-term relationshipsThis episode is especially valuable for entrepreneurs, consultants, B2B sales professionals, and anyone tired of sounding like every other salesperson in their market.Sales is still the most lucrative skill in the world.But only if you do it differently.If you want to close more deals without being pushy, awkward, or manipulative, this conversation will change how you sell. Resources mentioned in this episode:Walker McKay’s book: Some Will, Some Won’t, So What, Who’s NextFree mini-course: Learn the seven most expensive sales mistakesSearch 7salesmistakes.com to access it. Subscribe for more no-fluff sales advice that actually works. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this segment, we discuss the frustrations of dealing with clients who hesitate to act on advice, even after multiple proposals. We emphasize the importance of effective communication and respectful communication to address these situations directly. By focusing on client relationship management, we can apply effective problem solving to turn these challenges into opportunities for growth. WHERE TO FIND WALKER Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKERLinkedin: https://www.linkedin.com/in/walkermckay/Twitter: https://twitter.com/walkermckayInstagram: https://www.instagram.com/walkermckay/Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKERLinkedin: https://www.linkedin.com/in/walkermckay/Twitter: https://twitter.com/walkermckayInstagram: https://www.instagram.com/walkermckay/Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER:Linkedin: https://www.linkedin.com/in/walkermckay/Twitter: https://twitter.com/walkermckayInstagram: https://www.instagram.com/walkermckay/Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Educate Yourself

Educate Yourself

2025-07-1703:44

WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
How Committed Are You?

How Committed Are You?

2025-05-0606:45

WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
WHERE TO FIND WALKER: Linkedin: https://www.linkedin.com/in/walkermckay/ Twitter: https://twitter.com/walkermckay Instagram: https://www.instagram.com/walkermckay/ Free Training Couse: http://www.7salesmistakes.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Comments (2)

Gabriel Ricks

great great great reminder and just how to say things in a different way that's heard with much more impact. Walker is a Master Word Smith!

Dec 8th
Reply

Gabriel Ricks

great short quick nuggets right here

Aug 25th
Reply