Flipping The Industry

What do stylists actually want to know before they invest in IBE® Certification?In this episode of Flipping the Industry, McKenzie and Jasmine sits down with Brent and Susan from the IBE® admissions team to unpack the real conversations happening every day with stylists who are curious, cautious, excited, and sometimes skeptical. They break down the top questions stylists ask before enrolling, why so many applicants are coming from other methods, and what they’re still missing when a weekend training leaves them with more confusion than confidence.You’ll hear the honest answers behind pricing conversations, why IBE® protects the method, and what truly separates IBE® from everything else: scalp health first, technique-driven education, mentorship that teaches cause and effect, business training that actually supports ROI, and a Stylist Locator that connects clients to certified stylists in a way most brands never invest in.This episode is the full picture of what stylists are really buying into when they choose IBE®: not just a method, but a long-term career framework built for confidence, demand, and longevity.Wear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorLearn IBE®: https://invisiblebeadextensions.com/pages/learnshopIBE®: https://invisiblebeadextensions.com/pages/shop

In this episode of Flipping the Industry, we’re introducing Shop Perks and breaking down why it’s more than just a loyalty program. This wasn’t built because rewards are trendy. It was built because we’ve been watching how stylists actually purchase over the last few years and knew the experience needed to evolve.We talk about the shift from bulk buying to consult-first ordering, why tech friction forced us to completely rebuild the backend, and what it means to finally have education and product living inside one ecosystem. For the first time, stylists earn points on everything, including education, and Elevate members receive free shipping because we understand how frequently you’re ordering behind the chair.We also revisit why we are pro-only and why protecting the stylist will always come first. Whether you’re certified, in Elevate, or simply shopping our hair as a licensed professional, this conversation explains how Shop Perks supports every level of integration inside IBE®.If you want to understand the strategy behind the decisions, and what this means for you going forward, this episode will connect the dots! Click here to learn more: https://invisiblebeadextensions.com/pages/invisible-bead-extensions-shopperks

Meet the IBE® Admissions Team pulls back the curtain on one of the most misunderstood parts of the IBE® journey: the admissions process, and why it exists in the first place.In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis sit down with the two people who are often a stylist’s very first real touchpoint with the brand: Brent Stepanek and Susan Malmberg. Together, they break down what actually happens after you hit “Apply,” why IBE® still believes in real conversations, and what it means to be supported whether you’re ready now or six months from now.You’ll hear the heart behind the process: no scripts, pressure, or quick-credit-card-close. Just real mentorship from the first text, the first call, and the first moment you decide you’re ready for change. If you’re researching extension methods and wondering what it’s like to apply, this episode is your step-by-step, behind-the-scenes look at how IBE® makes something big feel personal.

In our final episode of this 4 part series, we reveal a pivotal moment for IBE® and how we are moving into 2026, the year of the horse! Power, momentum, and new partnerships shape how we approach the coming year with a growth mindset for all hair stylists. Join Founder and Creator McKenzie Turley with CEO Jasmine Hadjis as they wrap up this reintroduction series with a powerful announcement.

In part 3 of our 4 part series, we discuss the challenges of factory relationships in China, how the culture and communication barriers affect our supply chain, and the real magic of IBE®. Join Founder and Creator McKenzie Turley alongside CEO Jasmine Hadjis as they navigate the long process of hair extension sourcing, manufacturing, testing, and sharing with extension stylists all over the world.

Join us for part 2 of this 4 part series where we are pulling back the veil on the story of growth for IBE® with our hair extensions. McKenzie Turley, Founder and creator of IBE® shares insights on lawsuits, factory relations, and all things hair extensions!

Join Mckenzie Turley, the founder and creator of Invisible Bead Extensions along with CEO Jasmine Hadjis, in The Flipping the Industry Podcast, where we talk about the innovation, the failures, the wins, the data, the artistry, and the moments no one sees behind the scenes. Together, we’re opening up the conversations that shaped the brand, challenged the industry, and inspired thousands of stylists to build careers they’re proud of. Today we're discussing why we took a break, why we're back with a 4 part series guaranteed to keep you on the edge of your seat!

When it comes to this industry, the opportunities are endless. Which is going to be the best for you? Today we cover all aspects of being a commission, independent or suite stylist!

Extension Guests-- This one's for YOU! In this episode IBE® Creator, McKenzie Turley covers everything you need to know about how to maintain your IBE®!

You get to write your own definition of success. What does it mean to you? Founder, McKenzie Turley shares what success means to her and how you can frame your mindset as you grow.

Credibility. There is one for starts. In this episode we are chatting with the IBE® website guru himself, Dan Polhamus about the top 5 reasons your business needs a website. Website resources: https://www.fjsolutions.com/hair-salon-plans/

5 Habits to stop doing behind the chair NOW.

IBE®CON 2024 is going international! For 3 full days, you will level up with non-stop education, inspirational speakers, community, product launches, and much more. All on the beautiful sunny beaches of Mexico. Get all the details here!

We have all heard it before, you need to have a target market. But where do we start? Today we are going to cover the basics with one of our Masters Business Educators, Joanne Kim Marsden.

It's all in the details. Today we hear from Jazz Khan about how stylists at our flagship salon, The Haus of IBE® create the best salon experience for their guests.

An episode with advice and suggestions to those who may have found themselves getting sucked into the high of instant gratification behind the chair. Join us to hear from our mentors' mentor, Andrew Carruthers. Link to the Needs Inventory mentioned on this episode: https://www.cnvc.org/training/resource/needs-inventory.

Today we are talking Goldie Locks spring must haves with our head of product development, Devin Graciano. Find out what's in Devin's beach bag this travel season!

Our Masters Educator, Carla Marcelle Pagan joins us today to explain texture theory with IBE® in mind to create the best looks for all hair textures.

Introducing our latest & greatest micro weft hair extension line-- ONE by IBE®. Join us with our founder McKenzie Turley as she dives into the latest wefts! ONE by IBE® launches to all licensed stylists on 2/14/23!

Get inspired in 2023 by looking outside of the industry. Dive into some new places to find inspiration with our masters business coach Tori Johnston!