Baseball By Design: Stories of Minor League Logos and Nicknames

The newest team in the Pioneer League celebrates the natural and cultural diversity of Long Beach, California, not to mention the town's signture 11 miles of coastline. The text-based identity is a departure from the trends in minor league baseball branding. Guests include: Ena Patel, President, Long Beach Coast David Sauer, Musician, One High Five Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

From 1994 to 2016, the Brevard County Manatees graced the fields of the Florida State League with a logo based on one of the ocean's most endearing animals. Guests include: JP Brooker, Ocean Conservany, jpbrooker.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

The Salem RidgeYaks are the latest affiliated Minor League Baseball team to move away from a name based on their parent club to one that celebrates an aspect of the local community. The nickname pays tribute to outdoor recreation in the Blue Ridge Mountains. Guests include: Allen Lawrence, General Manager, Salem RidgeYaks Dr. Chris Mayer, Professor of Recreation Studies Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Email questions and comments for the podcast to pauljcaputo@gmail.com. Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Davie Crocketts based their identity on wordplay centered around the name of the North Carolina county where they play. Guests include: Greg Sullivan, Chairman, Blue Ridge League Brittain Peck, Illustrator Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Single-A Palm Beach Cardinals are named for their parent club in St. Louis, but their first foray into a fun alternate identity proved to be a rousing success. The Frozen Iguanas pay tribute to a quirk of Florida wildlife that lends itself to some great logos. This week on the podcast: Sophia Monteleone, In-Game Entertainment/Media Relations Coordinator, Palm Beach Cardinals Ryan Fooser, Fooser Sports Design, Insta @foosersports Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign  

Sports design royalty Todd Radom joins from his home in Philadelphia to talk about sports design heritage in the 215. We talk Phillies maroon, a font called Scriptwurst, Eagles kelly green, the Phanatic, Gritty, and more. Guests include: Todd Radom, Todd Radom Design toddradom.com Mitchell Kramer, Historian, bfranklin.org Dan Simon, Studio Simon, studiosimon.net Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The newest Pioneer League team encountered some bumps in the road en route to coming up with a new brand. After a false start as the Glow Riders, the team announced that it would be the Modesto Roadsters, a brand based on the movie American Graffiti. This week on the podcast: Dave Heller, Owner, Modesto Roadsters Greg Gallup, Slightly Obsessed Studios Jim Christopher, Ballpark Nation, YouTube @ballparknation Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

One of Minor League Baseball's most prolific designers took the time to categorize all 120 affiliated teams and 82 independent professional team, and at long last, we break down Dan's spreadsheet on this New Years episode of Baseball By Design! This week on the podcast: Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The collegiate summer level Victoria HarbourCats play in British Columbia, home to a natural landscape that features, among much else, harbor seals and other wildlife. This week on the podcast: Jim Swanson, Owner, Victoria HarbourCats Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

There have been four Major League Baseball All Star games hosted by the Philadelphia Phillies, including 2026, and all four of them have featured the Liberty Bell in the logo. Designer and sports design historian Todd Radom and living history interpreter Mitchell Kramer stop by to discuss why this iconic symbol is so inextricably tied to Philadelphia. Guests include: Todd Radom, Todd Radom Design toddradom.com Mitchell Kramer, Historian, bfranklin.org Dan Simon, Studio Simon, studiosimon.net Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Yakima Valley Pippins reflect the significance of agriculture to the state of Washington and the people who live and work there. The summer level team plays in the collegiate summer level West Coast League. Guests include: Jordan Rowland, GM, co-owner, Yakima Valley Pippins Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Jon DeVaney, President, Washington State Tree Fruit Association Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social Facebook @baseballbydesignpodcast linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Windy City ThunderBolts have played on Chicago's Southside for two decades, and just recently unveiled an electric new brand. Guests include: Mike VerSchave, Windy City ThunderBolts, wcthunderbolts.com Jay Becker, BLDG Design, www.bldgbrands.com Dr. Chris Mayer, folksy Chicago native Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Baseball By Design host Paul Caputo was invited to be a guest on a meeting of Chicago chapter of the Society for American Baseball Research (SABR). The meeting was hosted by John Racanelli, vice chair for the Emil Rothe (Chicago) SABR Chapter, founder and co-chair of the SABR Baseball Landmarks Research Committee, and the world’s foremost photographer of triple peanuts at ball parks. Guests this week include: John Racanelli, SABR Chicago Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.  

The Richmond Flying Mummies are the newest team in the collegiate summer level Northwoods League. Their brand plays off the aviation heritage and two of the town's most famous 3,000-year-old residents. Guests include: Guests this week include: Trevor Amerson, General Manager, Richmond Flying Mummies John Worthen, Worthen Design Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Altoona Curve's brand is based on a railroad engineering marvel—the tightest hairpin turn in North America. Guests this week include: Nate Bowen, General Manager, Pensacola Blue Wahoos Jason Klein, Brandiose, brandiose.com Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Minor league baseball is full of alternate brands based on local foods. Stadium Food Girl stops by to discuss a few favorites! Guests include: Valerie Ruiz, Stadium Food Girl, Insta @stadiumfoodgirl Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The Illinois Valley Pistol Shrimp, a collegiate summer-level team in the Prospect League, made headlines with their first-ever alternate identity. Just in time for Halloween, the team announced they'll play as the Illinois Valley Radioactive Shrimp—a wink and a nod to a recent viral news event. Guests include: Lucas Burris, Assistant GM/Broadcaster, Illinois Valley Pistol Shrimp Ranger Amy Burnett, Insta @therealrangeramy Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The independent Normal CornBelters pay tribute to an iconic crop in their home state of Illinois. Their logo, equal parts ear of corn and Bill the Cat from Bloom County, has been around for almost two decades. Guests include: Jarrett Rodgers, GM, Illinois CornBelters Lynn Smith, MiLB super fan, Insta @iaskiheho Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

Ontario, California, will play host to a new minor league baseball team beginning in 2026. The Ontario Tower Buzzers pay tribute to their local 100-year-old airport with their bee-based brand. Guests include: Allan Benavides, GM, Ontario Tower Buzzers Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Ranger Amy Burnett, Insta @therealrangeramy Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign Baseball By Design is a member of the Curved Brim Media Network.

The revitalization of Greenville, South Carolina, coincides with two decades of the Greenville Drive, High-A affiliate of the Boston Red Sox. Guests include: Eric Jarinko, General Manager, Greenville Drive Heath Dillard, President and CEO, VisitGreenvilleSC Dan Simon, Studio Simon: www.studiosimon.net, Insta @studio_simon Find the Baseball By Design podcast online: Instagram @baseballbydesign Threads @baseballbydesign Bluesky @baseballbydesign.bsky.social linktr.ee/BaseballByDesign