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The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events.
This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.
Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.
Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com
This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.
Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.
Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com
95 Episodes
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In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/attendee-journey Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Email marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy. So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and are ready to attend your events. But generating leads and building an email list is not easy, especially if you are starting out. In this episode, I will share with you my top 5 strategies to generate leads for your events business. If you enjoy this episode, please give it a 5-star rating and share it with one or two colleagues your think might enjoy it too. Find out more at theeventscast.com/how-to-get-event-leads/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
FREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn't laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don't know how many people may show up on the day of your event. In this episode, we will be talking with Zoe Perkins @ Vodka on Toast about the pros and cons of free vs. paid events and how we can reduce the no-shows at our free events. We will be discussing whether free events attract more interest than paid events, people's attitudes and engagement at free events, how to manage numbers when it's a free event and you anticipate dropout, regional differences in dropout numbers, and how we can reduce the dropout at free events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/zoeperkins Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
An event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event. But creating a successful website for your events is no easy task. And there are a lot of crucial components to take into consideration when building a website that will deliver results and ensure the success of your event. In the latest episode of The Events Cast Podcast, we talk about some key features to ensure your event website delivers results. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/how-to-improve-your-event-website Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Content marketing is crucial for event promotion as it helps increase visibility, engage your audience, and drive ticket sales. By creating and sharing valuable content, you can build anticipation, provide key information, and foster a deeper connection with potential attendees. Effective content marketing not only boosts awareness but also enhances the overall event experience, leading to higher satisfaction and repeat attendance. In this episode of The Events Cast Podcast, we have the pleasure of speaking with Gina Clarke about strategic content marketing for event promotion. We explore essential strategies and tips for effective content marketing to promote your events, how to plan and maintain a content calendar, create high-performing content, and understand your target audience. We also discuss setting clear goals, leveraging the best tools for content creation, and distributing your content for maximum reach. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/gina-clarke/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Crafting meaningful, memorable experiences is more important than ever before in B2B events. Event professionals can significantly enhance the effectiveness of their campaigns by leveraging insights from behavioural science. From creating a sense of urgency and exclusivity while selling tickets to increasing the engagement of attendees at your event. In this episode of The Events Cast Podcast, we talk with Siri Brudevold, Global Events Manager, Brompton Bicycle about how psychology can help create unforgettable event experiences. We discuss what behavioural science is, why event professionals should use it to help promote their events and what results they can expect. Siri also shares with us some real-life examples used at their events and provides practical phycology triggers you can start using right away to improve your attendee engagement. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/siri-brudevold/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Creating a world-class event doesn't begin and end on the event day. It starts the moment someone buys a ticket or registers and continues long after the event concludes. In the latest episode of The Events Cast Podcast, we spoke with Oliver Bailey from IMEX Exhibitions about how they foster meaningful experiences for their audience. This episode will share my insights on this topic and offer ideas inspired by our conversation. Oliver emphasized that building a successful event experience requires truly understanding your audience—knowing what's happening in their lives and how your event fits into that context. Inspired by Oliver's insights, I've explored how to translate this understanding into the digital realm and improve your event website to enhance the overall experience. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/digital-event-experience Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations. We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential. Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your audience. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: https://theeventscast.com/oliver-bailey/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
The Events Cast Podcast is back after a short break! In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event. Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process. Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/event-website-user-journey Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
In today's episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts. We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend. Find out more at: www.theeventscast.com/amanda-ciccatelli/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers. In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/victoria-matey/ Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this week's episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team. We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more. Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/haydn Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we have the pleasure of hearing from Alistair Turner, the latest trends that are affecting the meetings and events industry taken directly from the IBTM World Trends Report 2024. We will hear how AI and technology are impacting events and the impacts they have on sustainability, accessibility and equity. We also discuss the top cultural trends affecting the industry and how budget constraints are affecting corporate events. We finish off by discussing personalisation and how it is creeping its way into events and what are the top trends in events for 2024. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/alistair-turner Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result! Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin. Tune in to hear their top learnings from 2023! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/2023-learnings Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
The Events Cast celebrates two years and I couldn't be more excited to celebrate this with all the listeners and supporters of the show. In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year! Join me in this episode to celebrate a year together! If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact. In this episode of The Events Cast Podcast, we're going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex. Tune in to learn how to supercharge your event marketing efforts with gamification. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/richard Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients' events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs... In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/kathryn-frankson Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don't come back because you did not give them enough importance. The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/attendee-retention Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event. We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend Find out more at: www.theeventscast.com/karen-abarian Follow or send us a message On Instagram: www.instagram.com/theeventscast On Linkedin: https://www.linkedin.com/company/the-events-cast/
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