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The Online Course Show

Author: Jacques Hopkins

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The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space. There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on. My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored! Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators. 

286 Episodes
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What if your best course idea is hiding in the work you're already doing? Jayne Havens turned her sleep consulting experience into a certification program that reached about $60,000 in a peak month. But building a bigger business was never the whole goal: she wanted meaningful work that still left room for her kids and her life. In this episode, Jayne shares how she launched to a list of about 350 people, why community and referrals drive her sales, and why she hired experts instead...
If your business gets more complicated every time you try to grow, Stefanie Gass's story offers a very different path. She built a multi-seven-figure business by stepping away from social media, committing to one podcast, and directing everything toward one clear offer. In this episode, Stefanie shares her one person, one problem, one offer model, why she recommends coaching before building a course, and how she turned a successful live launch into an evergreen funnel. Jacques and R...
Angelo Santiago wanted nothing to do with AI. His business is built around human connection, and he worried AI would pull him away from the clients and mission he cares about. Instead, his AI operator, Terry, now handles recurring admin, tracks his business numbers, captures content ideas, and helps keep everything moving. That gives Angelo more time for his clients, his family, and the work only he can do. Angelo also shares how his own marriage struggles led him to create Better Husband, wh...
AI doesn't have to feel confusing. In this episode, Jacques goes back to the basics with his AI operator Rocky to explain how large language models work, why AI confidently gives wrong answers, and how to get more accurate results. They also explain the difference between a model and a harness, then walk through the progression from basic chat to automations, AI agents, and always-on AI operators. If you want to move beyond simply chatting with AI and start using it to do real work, this epis...
I interviewed Rocky, my AI employee, about what he actually does for me, how AI operators are different from chatbots, and why the future of AI in business is not just better prompts.
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